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ProfitSword by Actabl
4.7 (518 REVIEWS)
HT Score
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Julia, Stephen, Jared + 44 more experts recommend Actabl
Read RecommendationsProfitSword by Actabl
Ranked 2 (out of 75) in Business Intelligence
2025 Finalist
HotelTechAwards
Hoteliers voted Actabl as the #3 Business Intelligence provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe Power to Profit: BI for Data-Driven Hotel Management
92% recommended by 1741 hotels
Rosewood, Montage, Posadas & 1738 others
Bell - AI powered product analyst
I analyzed all of Actabl’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
ProfitSword is a robust business intelligence platform for hotels, praised for its seamless data integration from various sources and intuitive dashboards that support real-time decision-making. It empowers hoteliers to optimize operations, from revenue management with dynamic pricing forecasts to labor scheduling. Users highlight its ability to streamline management processes, which enhances efficiency and reduces costs. However, some note the need for improved system performance, user interface, and deeper automation to fully unlock its potential.
Rosewood, Montage, Posadas & 1738 others
Read their reviewsPartners say
Industry experts recommend ProfitSword for its advanced business intelligence capabilities tailored to the hotel industry. Noteworthy aspects include its robust data integration from multiple sources, seamless API connectivity, and the ability to generate comprehensive, custom reports in real-time. These features enable effective budgeting, forecasting, and operational analyses, while expert support and proactive collaboration with partners enhance user experience, making it an ideal choice for organizations looking to optimize their hospitality operations.
Trevor, Bryan, Paul and 25 others
Read their recommendationsWhat Types of Hotels Actabl is Popular For
Size
49 | X-Small (1-9 room)
39 | Small (10-24 room)
213 | Mid-Sized (25-74 room)
994 | Large (75-199 room)
1040 | X-Large (200+ room)
Country
1894 | United States of America
95 | Mexico
56 | Canada
27 | United Kingdom
26 | United Arab Emirates
19 | Sweden
16 | India
15 | Norway
11 | South Africa
10 | Turkey
9 | Saudi Arabia
8 | Spain
7 | Italy
6 | Japan
6 | Indonesia
6 | Ireland
5 | Cyprus
5 | Thailand
5 | Bahamas
5 | Singapore
4 | Vietnam
4 | China
4 | Australia
4 | Malaysia
3 | Morocco
3 | Cayman Islands
3 | Netherlands
3 | Egypt
3 | Austria
3 | Colombia
3 | Hungary
2 | Poland
2 | Ethiopia
2 | Brazil
2 | Sri Lanka
2 | Czech Republic
2 | Belgium
2 | Portugal
2 | Pakistan
2 | Puerto Rico
2 | Turks and Caicos Islands
2 | Kazakhstan
2 | Peru
2 | Qatar
2 | Oman
2 | Jordan
2 | Bahrain
1 | Panama
1 | Finland
1 | Rwanda
1 | Switzerland
1 | Greece
1 | Belize
1 | Hong Kong
1 | Kenya
1 | Germany
1 | France
1 | Bangladesh
1 | Philippines
1 | Denmark
1 | Montenegro
1 | Albania
1 | Maldives
1 | Laos
1 | Guatemala
1 | Cambodia
1 | Fiji
1 | Kuwait
Type
1280 | Branded Hotels
1063 | Luxury Hotels
949 | Boutiques
914 | Resorts
816 | Bed & Breakfast & Inns
724 | Airport/Conference Hotels
594 | City Center Hotels
473 | Limited Service & Budget Hotels
223 | Extended Stay & Serviced Apartments
103 | Casinos
102 | Hostels
74 | Vacation Rentals & Villas
61 | Motels
54 | RV Parks & Campgrounds
Region
2045 | North America
112 | Europe
62 | Asia Pacific
57 | Middle East
18 | Africa
13 | Central America
9 | South America
5 | Oceania
Category
712 | Concierge Software
574 | Scheduling & Workforce Management
518 | Business Intelligence
492 | Housekeeping Software
418 | Hotel Maintenance Software
390 | Staff Collaboration Tools
149 | Employee Engagement Software
87 | Hotel Accounting Software
Didn’t find what you were looking for?
What is Actabl?
Founded in 2022 | Headquarters in San Francisco (United States) | 294 employees
ProfitSword by Actabl is a powerful business intelligence software designed specifically for the hospitality industry. It excels at forecasting, budgeting, and real-time data analytics, integrating seamlessly with existing property management systems and other key operational tools. This integration allows hoteliers to make more informed decisions, optimizing labor costs, and enhancing revenue management. The platform's customizable reports and regular updates ensure that users can tailor the system to meet their unique needs, helping them streamline operations, minimize errors, and improve overall business performance.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Actabl products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Actabl Reviews Analyzed: 80
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Actabl Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by Actabl
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Actabl's Provided Description:
"For over 20 years ProfitSword's mission has been to transform the hospitality industry by "Empowering People and Inspiring Success" with leading-edge business intelligence software coupled with our exceptional service. More than 100 hotel owner/operators, franchisees, property management companies, and brands and more than 3,500 businesses rely on ProfitSword to create a single source of truth for efficient, real-time decision making. We help our partners simplify data collection, organization, and reporting with powerful web-based tools that enable them to reduce labor costs, eliminate human error, improve accuracy, boost visibility and accountability, plan for the future, and optimize performance across their entire organization."
FAQs
Capabilities
Business Intelligence for today's hoteliers
Business Intelligence for today's hoteliers
Your time is valuable; ProfitSword gives time back to management to focus on the things that matter. ProfitSword provides business intelligence software for hotels, management companies, and ownership groups to enable fast, intelligent, data-driven decision-making while eliminating manual work.
Eliminate Data Silos and Manual Errors
Eliminate Data Silos and Manual Errors
ProfitSword’s business intelligence software allows for broader insights and access to data by integrating systems across departments and portfolios.
Enterprise Dashboards
Enterprise Dashboards
Automate your ability to visualize custom data accessible online or on mobile devices.
Forecasting & Budgeting
Forecasting & Budgeting
Gain broad visibility from multiple systems in one location to increase accountability and planning.
Sales Pacing & Productivity
Sales Pacing & Productivity
Standardizing all your sales activity together in one consolidated view makes understanding performance and productivity easier for leaders.
Actabl’s business intelligence turns data into dollars
Actabl’s business intelligence turns data into dollars
General managers and executives spend far too many hours hunting down reports to manually create an aggregation of their daily, weekly, monthly, quarterly, and yearly data. This arduous task comes at the expense of their guests and, ultimately, their bottom line.
Commentary Reports
Commentary Reports
Gain a deeper understanding that goes beyond the numbers with automated context gathering.
Business Plan
Business Plan
Access data on a single platform with easy-to-read documents that helps standardize strategic planning and goal-setting across teams.
Features
Analytics
4/5 features
Forecasting, Budgeting & Planning
4/5 features
Data Management
4/5 features
Collaboration
4/5 features
Available Add-ons & Modules
PerfectLabor
Scheduling & Workforce Management
Our easy-to-use software solves your hotel's labor crunch, so you can reduce labor costs, increase profits, improve productivity, and sell to full occupancy.
PerfectWage
Staffing & Recruiting Networks
Know exactly what to pay with accurate wage data and benchmarking across your hotel portfolio.
Actabl Reviews Summary
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.6/5
Implementation
4.5/5
Recommended by
Achievements
This vendor's trending score is rising, ProfitSword by Actabl is the #1 most trending product in the Business Intelligence category (out of 75) and the #51 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreActabl has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Actabl as the #3 Business Intelligence provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Actabl Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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References
"Offering guests the ability to text and use the app to place requests makes a lot of sense. We’re on our phones all the time anyway. It’s a lot easier than calling the front desk and potentially being placed on hold, and you can also place requests off-site."
Michael Hillier
General Manager @
The Renwick
"Our guests love texting us. A lot of modern day travelers expect more tech-savvy ways to communicate versus the standard picking up the phone or speaking face-to-face. Everybody has very busy lives but with ALICE Guest Messaging, it’s been quicker and more seamless to communicate with guests in terms of sending real-time information and even responding to requests."
Abraham Rodriguez
Director, Front Office @
Smyth Tribeca
"It's a way of adapting to the rapid changes in technology without compromising our standards for excellent, yet personable, customer service. We've used it for recommendations, confirming dinner reservations, coordinating plans, etc. It speeds up the communication time quite a bit, as guests are unlikely to answer a call from an unknown number, but will text us back almost immediately."
Erin Webb
Guest Services Lead @
Wythe Hotel
"The ability to load our checklists into the system and attach pictures of work done has allowed us to have transparency and accountability in our preventative maintenance program and enabled our chief engineer to track the quality of maintenance work even when he is busy assisting with other major projects that we have at the hotel.<br /><br />"
Abraham Rodriguez
Front Office Manager @
Smyth Tribeca
"Maintaining the hotel is everyone’s responsibility. ALICE has improved the communication of how my front desk and housekeeping staff are informing my engineers of any problems and issues that need to be attended to. It’s an amazing tool.<br /><br />"
John Agosto
General Manager @
Featured Customers
More Products by Actabl
Hotelier Rating
Looking for specific info?
10
Transformed Our Operations & Elevated Our Guest Experience
Operations Manager from 50-74 room Bed & Breakfast & Inn in Seacrest Beach (United States of America)
Verified
12 days ago
Our favorite feature in ALICE is the Guest SMS tool—it has completely streamlined how we communicate with guests in real time. Being able to answer questions, send updates, and coordinate service instantly has elevated both our responsiveness and our overall guest experience. It’s simple, intuitive, and truly one of the most valuable parts...
United States of America
United States of America
Operations Manager
Mid-Sized Hotel
10
Amazing
Front Office Supervisor from 500+ room City Center Hotel in Dubai (United Arab Emirates)
Verified
12 days ago
Very easy to use perfect communication with the other departments and avoid delayed in service experience.
Highly recommended to go for it.
United Arab Emirates
United Arab Emirates
Front Office Supervisor
X-Large Hotel
10
Actabl primarily focuses on improving business operations with a set of products designed for project management, team collaboration, and workflow optimization. It’s often used by businesses looking to streamline processes, improve communication, and track performance more effectively
NIght Supervisor from 100 to 199 room City Center Hotel in La Jolla (United States of America)
Verified
12 days ago
Comprehensive Tools for Business Operations:
Actabl offers a range of tools for project management, task tracking, and workflow optimization. Businesses looking for an all-in-one platform for managing operations find it helpful in reducing the need for multiple disconnected software.
Collaboration Features:
Many users appreciate the collab...
United States of America
United States of America
NIght Supervisor
Large Hotel
10
This has been user friendly and keeps me engaged with the guests that are planning to stay at our property and guest who have already checked in
Front desk agent from 500+ room Branded Hotel in Houston (United States of America)
Verified
13 days ago
So I am thankful that the sms tab includes the room numbers the guests are assigned too. It helps me with making sure the requests go to the correct room. I enjoy being able to make sure the guest get their respective amenities on the day of check in.
United States of America
United States of America
Front desk agent
X-Large Hotel
10
Great sourse to text hotel guest
Front Desk Agent from 100 to 199 room Bed & Breakfast & Inn in Dallas (United States of America)
Verified
13 days ago
Being able to message guest instead of calling is a great feature we use every day. room issues or review text are improving the hotel greatly.
United States of America
United States of America
Front Desk Agent
Large Hotel
10
My experience with Alice is great. Scheduling and putting tickets in are the best part.
Housekeeping supervisor from 100 to 199 room Bed & Breakfast & Inn in Philadelphia (United States of America)
Verified
13 days ago
Being able to see the reports are awesome. It allows the team to see how long people are in the rooms. Putting in a work order and a ticket makes the job easier. This saves time for the staff and makes things efficient.
United States of America
United States of America
Housekeeping supervisor
Large Hotel
10
Great tool to create a coherent flow through multiple departments
Porter from 100 to 199 room Luxury Hotel in Boston (United States of America)
Verified
13 days ago
I like the categorization of multiple tasks through a simple to understand UI. As well as the user friendly dashboard and time analytics.
United States of America
United States of America
Porter
Large Hotel
10
Makes doing tasks a breeze!
AGM from 100 to 199 room Boutique in Richmond Heights (United States of America)
Verified
13 days ago
Love how user friendly it is. Plenty of how-to's on familiarizing yourself with the software. Was able to learn easily.
United States of America
United States of America
AGM
Large Hotel
10
I'm a numbers girl!
DOS from 100 to 199 room Boutique in Pinehurst (United States of America)
Verified
13 days ago
If there’s one thing that makes my day, it’s accurate, reliable data. I love digging into numbers, breaking them down, and turning them into something meaningful. Whether it’s analyzing trends, comparing performance, or slicing information into clear, actionable pieces, I genuinely enjoy every part of the process. That’s why I love ProfitSw...
United States of America
United States of America
DOS
Large Hotel
7
Functionality
Night Auditor from 200 to 499 room Branded Hotel in Chicago (United States of America)
Verified
13 days ago
We use ProfitSword as a way to bookkeep our stream of revenues on the property. It is easy to use, access, and work on. The copy and paste function really save time to fill out information that has little change or variance to the detail.
United States of America
United States of America
Night Auditor
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Profitsword provides many of our users with very powerful BI software. They are able to collect in and report important data from multiple systems to give hoteliers the view they need to be successful.
Showing all answers to: "What does this product or service do well?"
Profitsword provides many of our users with very powerful BI software. They are able to collect in and report important data from multiple systems to give hoteliers the view they need to be successful.
Alice's ticketing system excels at centralizing hotel operations, streamlining guest requests, and improving cross-department communication—especially for housekeeping and engineering teams. Its strength lies in clear task routing, SLA tracking, and a mobile-first workflow that keeps staff coordinated and accountable. Many hotels use ALICE alongside Canary, where Canary Messaging integrates directly with their ticketing platform, enabling seamless guest-to-staff communication and automated ticket creation.
ProfitSword by Actabl is the industry's premier solution for Business Intelligence. With it, the hotel operator has the visibility it needs to manage its day-to-day operations with confidence. Connecting all of your systems and data into one place where it can be seen and used has huge value. But it doesn't just stop there, connecting a ProfitSword to your tech stack makes your overall tech stack work even better, increasing the overall value of your entire operations.
Along with providing a well-acclaimed platform for operational forecasting and business intelligence, Actabl has been jointly committed with other best in class solutions, like M3, to minimize gaps - providing hoteliers with solutions that really work well together.
First, we have Profitsword that it's our day to day site to go to check our numbers and trends also the help us to maintain control of the whole portfolio. Second we have Hotel Effectiveness that allow us to coordinate and schedule the resources accordingly for each department and help us to control the labor all across the portfolio.
Question:
What differentiates this product or service from the competition?
Answer:
Actabl offers a very easy to integrate and work with platform which is always a differentiator in the modern day. Their ability to work with multiple platforms enables them to be a differentiated solution.
Showing all answers to: "What differentiates this product or service from the competition?"
Actabl offers a very easy to integrate and work with platform which is always a differentiator in the modern day. Their ability to work with multiple platforms enables them to be a differentiated solution.
ALICE differentiates itself by combining concierge tools, housekeeping, and maintenance into one unified operations platform rather than relying on separate, siloed systems. Its mobile-first design and real-time cross-department visibility make it especially effective at keeping teams coordinated and accountable. Many properties also pair ALICE with Canary Messaging, which integrates directly with their ticketing workflow to connect guest requests seamlessly into ALICE’s operations system.
ProfitSword is the great data consolidator of operational and financial data used on a daily basis for the best hotel operators in the world. No one can compete with the data provided by ProfitSword.
ProfitSword has been dedicated to meeting hoteliers where they are. Driving functionality and service in the direction that meets the changing needs of the customer rapidly. Putting customers first, Actabl has even joined forces with other competitors in order to provide today's hoteliers with the tools they need.
The way that the data is processed and the reports customization is amazing. The same with the driver setup for budgets/forecast is very easy and can help to automate the processes. Also, the support team make a great difference when they are always willing to help and resolve the issue.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I always recommend you bring in as many of your data points as possible and also that you have a premeditated understanding of what you need to report on and why. BI solutions are as powerful as the questions that they can answer for organizations.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I always recommend you bring in as many of your data points as possible and also that you have a premeditated understanding of what you need to report on and why. BI solutions are as powerful as the questions that they can answer for organizations.
If you’re considering ALICE, the best advice is to map out exactly which departments will use it and commit to cross-department adoption from day one. ALICE delivers the most value when housekeeping, engineering, and the front desk all participate consistently—otherwise you only get a fraction of the operational visibility it’s designed to provide.
If ProfitSword is the right fit for you, the ROI is huge. But you need to commit to it and engage with it. The team is amazing, they know the industry, and the product is built for you. How do you know if ProfitSword is the right fit? When you are ready to scale, improve workflows, standardize processes, make data-driven decisions, or automate manual efforts, ProfitSword must be on the table as a potential solution.
My advice to a hotelier considering this product or service would be to expect a high level of service and to be intentional about your end goals. These solutions can be powerful and Actabl has the right guidance to deliver results.
For sure for Business Intelligence and Labor control Profitsage and Hotel Effectiveness are great tools after they are properly configuring.
We actually have more than 40 properties enrolled in PS and 20 in Hotel Effectivenes. And everything is smooth. And our customer success representative is phenomenal.
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Are you a consultant or vendor that recommends Actabl?
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Support
Verified Support
Actabl has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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