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ProfitSword by Actabl
4.7 (459 REVIEWS)
HT Score
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Shane, Erin, Scott + 32 more experts recommend Actabl
Read RecommendationsProfitSword by Actabl
Ranked 3 (out of 68) in Business Intelligence
2025 Finalist
HotelTechAwards
Hoteliers voted Actabl as the #3 Business Intelligence provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThe Power to Profit: BI for Data-Driven Hotel Management
93% recommended by 1571 hotels
Rosewood, Montage, Posadas & 1568 others
Bell - AI powered product analyst
I analyzed all of Actabl’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like that Actabl software effectively streamlines communication and management tasks within hotels. Its guest messaging feature, described as vital by users, improves customer experience by enabling direct and timely communication. Maintenance and housekeeping workflows are simplified, reducing oversight and ensuring timely responses. Users also praise its revenue management capabilities, citing improvements in labor tracking and scheduling efficiency, key factors in reducing operational costs.
Rosewood, Montage, Posadas & 1568 others
Read their reviewsWhat Types of Hotels Actabl is Popular For
Size
65 | X-Small (1-9 room)
43 | Small (10-24 room)
204 | Mid-Sized (25-74 room)
849 | Large (75-199 room)
905 | X-Large (200+ room)
Country
1661 | United States of America
92 | Mexico
46 | Canada
26 | United Kingdom
20 | Sweden
19 | United Arab Emirates
16 | India
15 | Norway
10 | Spain
9 | South Africa
9 | Turkey
7 | Saudi Arabia
7 | Bahamas
6 | Italy
6 | Japan
5 | Malaysia
5 | Cyprus
5 | Thailand
5 | Singapore
5 | Ireland
4 | Indonesia
4 | Vietnam
4 | China
3 | Australia
3 | Austria
3 | Cayman Islands
3 | Morocco
3 | Egypt
2 | Brazil
2 | Portugal
2 | Belgium
2 | Bahrain
2 | Netherlands
2 | Oman
2 | Peru
2 | Jordan
2 | Qatar
2 | Turks and Caicos Islands
2 | Puerto Rico
2 | Pakistan
1 | Germany
1 | Albania
1 | Denmark
1 | France
1 | Bangladesh
1 | Belize
1 | Hong Kong
1 | Czech Republic
1 | Greece
1 | Switzerland
1 | Rwanda
1 | Finland
1 | Poland
1 | Laos
1 | Maldives
1 | Montenegro
1 | Panama
1 | Ethiopia
1 | Kenya
1 | Colombia
1 | Hungary
1 | Kazakhstan
1 | Kuwait
1 | Fiji
1 | Cambodia
Type
1088 | Branded Hotels
903 | Luxury Hotels
785 | Resorts
742 | Boutiques
685 | Bed & Breakfast & Inns
530 | Airport/Conference Hotels
475 | City Center Hotels
392 | Limited Service & Budget Hotels
199 | Extended Stay & Serviced Apartments
91 | Casinos
80 | Hostels
52 | Vacation Rentals & Villas
44 | RV Parks & Campgrounds
43 | Motels
Region
1799 | North America
107 | Europe
57 | Asia Pacific
47 | Middle East
15 | Central America
15 | Africa
6 | South America
4 | Oceania
Category
646 | Concierge Software
482 | Scheduling & Workforce Management
459 | Business Intelligence
410 | Guest Messaging Software
395 | Housekeeping Software
337 | Staff Collaboration Tools
286 | Hotel Maintenance Software
114 | Employee Engagement Software
31 | Staffing & Recruiting Networks
Didn’t find what you were looking for?
What is Actabl?
Founded in 2022 | Headquarters in San Francisco (United States) | 294 employees
ProfitSword by Actabl is a powerful business intelligence software designed specifically for the hospitality industry. It excels at forecasting, budgeting, and real-time data analytics, integrating seamlessly with existing property management systems and other key operational tools. This integration allows hoteliers to make more informed decisions, optimizing labor costs, and enhancing revenue management. The platform's customizable reports and regular updates ensure that users can tailor the system to meet their unique needs, helping them streamline operations, minimize errors, and improve overall business performance.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Actabl products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Actabl Reviews Analyzed: 438
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Actabl Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Actabl
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Actabl's Provided Description:
"For over 20 years ProfitSword's mission has been to transform the hospitality industry by "Empowering People and Inspiring Success" with leading-edge business intelligence software coupled with our exceptional service. More than 100 hotel owner/operators, franchisees, property management companies, and brands and more than 3,500 businesses rely on ProfitSword to create a single source of truth for efficient, real-time decision making. We help our partners simplify data collection, organization, and reporting with powerful web-based tools that enable them to reduce labor costs, eliminate human error, improve accuracy, boost visibility and accountability, plan for the future, and optimize performance across their entire organization."
FAQs
Capabilities
Business Intelligence for today's hoteliers
Business Intelligence for today's hoteliers
Your time is valuable; ProfitSword gives time back to management to focus on the things that matter. ProfitSword provides business intelligence software for hotels, management companies, and ownership groups to enable fast, intelligent, data-driven decision-making while eliminating manual work.
Eliminate Data Silos and Manual Errors
Eliminate Data Silos and Manual Errors
ProfitSword’s business intelligence software allows for broader insights and access to data by integrating systems across departments and portfolios.
Enterprise Dashboards
Enterprise Dashboards
Automate your ability to visualize custom data accessible online or on mobile devices.
Forecasting & Budgeting
Forecasting & Budgeting
Gain broad visibility from multiple systems in one location to increase accountability and planning.
Sales Pacing & Productivity
Sales Pacing & Productivity
Standardizing all your sales activity together in one consolidated view makes understanding performance and productivity easier for leaders.
Actabl’s business intelligence turns data into dollars
Actabl’s business intelligence turns data into dollars
General managers and executives spend far too many hours hunting down reports to manually create an aggregation of their daily, weekly, monthly, quarterly, and yearly data. This arduous task comes at the expense of their guests and, ultimately, their bottom line.
Commentary Reports
Commentary Reports
Gain a deeper understanding that goes beyond the numbers with automated context gathering.
Business Plan
Business Plan
Access data on a single platform with easy-to-read documents that helps standardize strategic planning and goal-setting across teams.
Features
Analytics
4/5 features
Forecasting, Budgeting & Planning
4/5 features
Data Management
4/5 features
Collaboration
4/5 features
Available Add-ons & Modules
PerfectLabor
Scheduling & Workforce Management
Our easy-to-use software solves your hotel's labor crunch, so you can reduce labor costs, increase profits, improve productivity, and sell to full occupancy.
PerfectWage
Staffing & Recruiting Networks
Know exactly what to pay with accurate wage data and benchmarking across your hotel portfolio.
Actabl Reviews Summary
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.6/5
Implementation
4.5/5
Recommended by
Achievements
This vendor's trending score is rising, ProfitSword by Actabl is the #5 most trending product in the Business Intelligence category (out of 68) and the #181 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreActabl has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Actabl as the #3 Business Intelligence provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Actabl Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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Actabl Case Studies
References
"Offering guests the ability to text and use the app to place requests makes a lot of sense. We’re on our phones all the time anyway. It’s a lot easier than calling the front desk and potentially being placed on hold, and you can also place requests off-site."
Michael Hillier
General Manager @
The Renwick
"Our guests love texting us. A lot of modern day travelers expect more tech-savvy ways to communicate versus the standard picking up the phone or speaking face-to-face. Everybody has very busy lives but with ALICE Guest Messaging, it’s been quicker and more seamless to communicate with guests in terms of sending real-time information and even responding to requests."
Abraham Rodriguez
Director, Front Office @
Smyth Tribeca
"It's a way of adapting to the rapid changes in technology without compromising our standards for excellent, yet personable, customer service. We've used it for recommendations, confirming dinner reservations, coordinating plans, etc. It speeds up the communication time quite a bit, as guests are unlikely to answer a call from an unknown number, but will text us back almost immediately."
Erin Webb
Guest Services Lead @
Wythe Hotel
"The ability to load our checklists into the system and attach pictures of work done has allowed us to have transparency and accountability in our preventative maintenance program and enabled our chief engineer to track the quality of maintenance work even when he is busy assisting with other major projects that we have at the hotel.<br /><br />"
Abraham Rodriguez
Front Office Manager @
Smyth Tribeca
"Maintaining the hotel is everyone’s responsibility. ALICE has improved the communication of how my front desk and housekeeping staff are informing my engineers of any problems and issues that need to be attended to. It’s an amazing tool.<br /><br />"
John Agosto
General Manager @
Featured Customers
More Products by Actabl
Hotelier Rating
Looking for specific info?
10
Ease of Use
General Manager from 100 to 199 room Bed & Breakfast & Inn in Breckenridge (United States of America)
Verified
3 months ago
I like how in ProfitSword it is very user friendly and that the data is as real time as it can be. With Hotel Effectiveness it allows us to monitor labor and adjust staffing levels as needed to ensure we are being responsible to our budget. The ease of use to be able to compare actuals versus forecast or budget, and compare to previous yea...
United States of America
United States of America
General Manager
Large Hotel
10
It does the job much easier
General Manager from 1 to 4 room Boutique in Las Vegas (United States of America)
Verified
3 months ago
I used to work in the excel world, which is great, but it is so much better to make changes and get a visual synopsis or analysis in real time.
United States of America
United States of America
General Manager
X-Small Hotel
10
Great tool!
General Manager from 100 to 199 room Bed & Breakfast & Inn in Sedona (United States of America)
Verified
6 months ago
We love Actabl! We utilize the transcendent platform. We haven't put into full swing yet, but the support Actabl has provided has been top-notch!
United States of America
United States of America
General Manager
Large Hotel
10
More than Effective
Assistant General Manager from 100 to 199 room Branded Hotel in San Jose (United States of America)
Verified
6 months ago
Easy to use, to understand what is going on and make my day easier to set the game plan for operation
United States of America
United States of America
Assistant General Manager
Large Hotel
10
Love Hotel Effectiveness
General Manager from 100 to 199 room Bed & Breakfast & Inn in Las Vegas (United States of America)
Verified
6 months ago
How easy and simple it is to use and it helps you stay on track on the day to day labor
United States of America
United States of America
General Manager
Large Hotel
10
Excellent Tool!
Human Resources Director from 200 to 499 room Branded Hotel in Nashville (United States of America)
Verified
6 months ago
Makes scheduling faster. Helps monitor performance and efficiency. Gives you data to plan ahead and forecast better with reports at hand.
United States of America
United States of America
Human Resources Director
X-Large Hotel
10
Glad to be back with Transcendent
Director of Engineering from 200 to 499 room Bed & Breakfast & Inn in Marco Island (United States of America)
Verified
6 months ago
I used transcendent in the past for many years (since inception). when i moved to another property they where only using hotsos and for the last 3yrs was a pain. I am so glad to be getting back to trancendent. everything from scheduling pm's, email updates, capx, is so helpful
United States of America
United States of America
Director of Engineering
X-Large Hotel
10
Hotel Effectiveness
General Manager from 100 to 199 room Branded Hotel in Asheville (United States of America)
Verified
6 months ago
I use five minuets manager, Forecast, scheduling for our hotel, Overtime report, Revenue daily, Housekeeping report , and overtime risk report.
United States of America
United States of America
General Manager
Large Hotel
10
Improving efficiency and managing productivity!
Director of operationss from 500+ room Branded Hotel in Memphis (United States of America)
Verified
7 months ago
The process is intelligent, gives you knowledge of the win or loss and how to rectify the situation and understand the trends. There are also helpful videos available to educate yourself to utilize the software better. The home page of win-loss graphs are a quick efficient way as a senior leader to understand the prior day's and week to dat...
United States of America
United States of America
Director of operationss
X-Large Hotel
10
ProfitSword/Brains
Sales & Use Tax Analyst from 100 to 199 room Airport/Conference Hotel in Islamorada (Florida Keys)
Verified
7 months ago
Being a fairly new user to this software, I have found it is very easy to use and navigate around. ProfitSword has user friendly and easy functions to be able to find and adjust revenues and taxes as needed. Any updates or changes that are made, are instant and makes it easy to pinpoint variances with hotel properties.
Florida Keys
Florida Keys
Sales & Use Tax Analyst
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Along with providing a well-acclaimed platform for operational forecasting and business intelligence, Actabl has been jointly committed with other best in class solutions, like M3, to minimize gaps - providing hoteliers with solutions that really work well together.
Showing all answers to: "What does this product or service do well?"
Along with providing a well-acclaimed platform for operational forecasting and business intelligence, Actabl has been jointly committed with other best in class solutions, like M3, to minimize gaps - providing hoteliers with solutions that really work well together.
The ProfitSword business intelligence (BI) platform offers an advanced number of integrations and consolidation of extensive, discreet data from disparate upstream systems. The consolidated and detailed data enables rich reporting to support advanced decision making at portfolio and drill-down levels.
ProfitSword brings all of the information from all hotel properties regardless of type and makes it meaningful, while at the same time being timely. The information is a combination of financial and operational to give decision makers the full view that they need.
The Profitsword application provides the best hospitality BI and financial planning solution on the market today. They are able to integrate with over 250 applications to aggregate data for the user.
Each of these products deliver a high level of functionality in their market segment. Each of these software packages is robust in options, making them among the Hospitality Industry Best in Class Software options.
Question:
What differentiates this product or service from the competition?
Answer:
ProfitSword has been dedicated to meeting hoteliers where they are. Driving functionality and service in the direction that meets the changing needs of the customer rapidly. Putting customers first, Actabl has even joined forces with other competitors in order to provide today's hoteliers with the tools they need.
Showing all answers to: "What differentiates this product or service from the competition?"
ProfitSword has been dedicated to meeting hoteliers where they are. Driving functionality and service in the direction that meets the changing needs of the customer rapidly. Putting customers first, Actabl has even joined forces with other competitors in order to provide today's hoteliers with the tools they need.
Beyond the in-platform capabilities, ProfitSword's data structures enable unparalleled downstream integrations to fully automate complex operational and compliance activities, allowing hoteliers and hotel management companies to reduce costs and mitigate risk, while scaling their business.
There are more than a few, but there are 3 keys ones. First, ProfitSword has feeds from every possible different PMS systems. That along with the level of service that comes from the ProfitSword team to make sure that the feeds are working is huge. Second, the lengths that the ProfitSword team will go to make sure that the information is customized to fit each organization. This often means changes to existing reports and creation of new reports and feeds. Lastly, the way the system is built allows for timely information. Without ProfitSword is would take days or often weeks to compile information that ProfitSword refreshes throughout the day.
The budgeting and planning functionality along with the pacing tools offer true ability for hoteliers and managers to maximize revenue and clearly understand the results. The team at Actabl standing behind the product have been incredible to work with over the past 10+ years providing outstanding levels of support for both their customers and partners.
What differentiates these products from the competition is the robust options that each software package contains. In addition to the options is the level of support provided for each product. From implementation all the way through Post Go Live support the staff at Actabl treats you professionally.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
My advice to a hotelier considering this product or service would be to expect a high level of service and to be intentional about your end goals. These solutions can be powerful and Actabl has the right guidance to deliver results.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
My advice to a hotelier considering this product or service would be to expect a high level of service and to be intentional about your end goals. These solutions can be powerful and Actabl has the right guidance to deliver results.
When ready to enable Revenue and Operations teams work smarter and not harder, leave spreadsheets, manual data manipulation, and disconnected solutions behind. Like other leading Hotel Management Companies, leverage ProfitSword to gain actionable insights, and alleviate risk and manual points of failure by automating operations and compliance.
Take the time to review how your track your financial information in advance. How you structure your chart of accounts in your finance system, which cost centers you define and the level of detail that you budget and code transactions will be an important part of what feeds into ProfitSword. Having the right chart of accounts in place will maximize what ProfitSword can tell you about your business. Doing that right takes time to plan and execute, but will make an enormous difference.
Profitsword is a must have application for anyone looking to work with and/or manage a portfolio of hotels especially when there are a number of disparate systems in use. Having all of this data and information in a single application will truly put time back into your day.
Based on my experience with each of these software packages, I would recommend for you to review each product thoroughly. Make sure the functionality meets your needs and companies goals. Make sure on integrations to other systems you may be using as well.
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News
Actabl
4 months ago
Actabl and Craftable Partner to Bridge the Gap Between Hotel Operations and Financial Management with New Integration
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4 months ago
Actabl Earns Top Honors in Six Categories at HotelTechAwards, Including Best Concierge Software for Eighth Year
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1 year ago
Actabl Adds 14 Women to Key Leadership Roles in 2024, Driving Innovation in Hotel Tech
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1 year ago
Actabl Announces A Partnership With Avalara, Inc., A Leading Provider Of Cloud-Based Tax Compliance Automation For Businesses Of All Sizes
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Actabl Gears Up for a Resounding Presence at The Lodging Conference
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Better Together: Actabl Celebrates One Year of Innovation and Growth
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Hotel Effectiveness by Actabl Launches ShiftSwap Feature to Streamline Employee Schedule Management
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2 years ago
ALICE By Actabl Completes Two-Way Integration With Mews Property Management System
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2 years ago
Actabl Announces The Two-Way Integration Of ProfitSword And Hotel Effectiveness
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Driving Profit for Leading Hotels, Actabl Sees Record Growth Six-Months Post Launch
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ALICE by Actabl Completes Two-way Integration with Maestro Property Management System
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Sonesta International Hotels Partners With Actabl for All-in-One Hotel Operations Management and Enhanced Guest Services Platform
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Actabl Debuts as Industry’s First Integrated Hotel Operations, Business Intelligence and Labor Management Platform
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ProfitSword to Release Major Enhancements to Award-Winning Business Intelligence Technology Platform at HITEC Orlando 2022
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ALICE to Showcase Latest Advances in Hotel Staff Productivity and Guest Service With Unveiling of New Housekeeping Solution Features at HITEC Orlando
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Hotel Labor Cost Index and Housekeeping Analysis Report
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Hotel Effectiveness Releases the Industry's First Hotel Labor Cost Index and Housekeeping Analysis Report
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Castlerock Asset Management Achieves Enhanced Performance Forecasting Capabilities With ProfitSword Business Intelligence Technology
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OTH Hotels Resorts Partners With ProfitSword for Robust Business Intelligence and Performance Forecasting Capabilities
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Hotel Effectiveness® Launches Into 2022 Announcing New Customers and More Awards
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ALICE Kicks Off 2022 with Seven HotelTechAwards including #1 Best Housekeeping & #1 Best Concierge Technology Solution
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Identifying the Top Cybersecurity Risks to Your Business in 2022
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ProfitSword Announces New Solutions Bundle for the Hospitality Industry
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ALICE Launches New Front of House Solution to Help Hoteliers Address Staffing Shortages
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ProfitSword and Tripleseat Partner to Provide Hotels With Seamless Data Intelligence Over Catering and Group Sales
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Labor Perfection Toolkit: 4-Step Labor Success Plan
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Hotel EffectivenessⓇ Launches 2022 Labor Perfection Toolkit
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Support
Verified Support
Actabl has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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