The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 17 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines , with exclusive features like Work Prioritization and File Library Support (images, documents and videos).
Systems Associates Inc shines , with exclusive features like In app translation and Preventative maintenance module.
Side-by-side ratings based on 17 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $1,100/mo | Contact sales |
| Verified Reviews | 16 | 1 |
How each product ranks among Staff Collaboration Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #7 7 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #16 5 reviews | #29 0 reviews |
| Large (75-199 rooms) | #19 2 reviews | #27 0 reviews |
| X-Large (200+ rooms) | — | #17 0 reviews |
By Property Type
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| Boutique ▾ | #17 5 reviews | #30 0 reviews |
| Luxury | #24 2 reviews | #31 0 reviews |
| Branded / Chain | #25 1 reviews | #24 0 reviews |
| Extended Stay ▾ | #8 8 reviews | — |
By Region
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| North America | #33 0 reviews | #17 0 reviews |
| Europe ▾ | #6 15 reviews | — |
When choosing a staff collaboration tool for your hotel, the core question revolves around whether you prioritize an advanced guest experience platform or an operational task management system. LIKE MAGIC by LIKE MAGIC offers a comprehensive digital platform centered on guest engagement and automation, while SynergyMMS by Systems Associates Inc focuses on internal task tracking and department cooperation. Both aim to improve efficiency, but they address different aspects of hotel operations.
LIKE MAGIC is designed to automate the guest journey from pre-arrival to check-out, integrating multiple systems and offering a unified experience. SynergyMMS, meanwhile, emphasizes real-time issue resolution and task delegation between departments. Your decision hinges on whether your hotel needs a guest-facing platform or an internal operational assistant—both are valuable, but which aligns better with your current priorities?
LIKE MAGIC and SynergyMMS serve distinct hotel needs. LIKE MAGIC excels at streamlining guest interactions, automating check-ins, and managing guest preferences, reducing staffing needs and enhancing guest satisfaction. SynergyMMS is optimized for internal operations, enabling staff to track tasks, resolve issues promptly, and improve department collaboration.
While LIKE MAGIC boasts a 0/5 rating in overall score due to its newness, it has a high review count (16) with recent feedback, reflecting growing confidence. Conversely, SynergyMMS maintains a 5/5 rating based on a single, older review, indicating limited recent user feedback. Does your hotel need a guest-focused platform or an internal operational tool?
If your hotel seeks to elevate guest experiences through automation, like contactless check-in, digital messaging, and upselling, LIKE MAGIC is the clear choice. It’s especially suitable for hotels with a focus on digital guest engagement, such as boutique or city hotels aiming for high guest satisfaction.
If your hotel prioritizes internal efficiency, task delegation, and maintenance management, SynergyMMS is better suited. It’s ideal for hotels that operate multiple departments needing cohesive workflows, especially in mid-sized properties where operational clarity is critical. Larger hotels managing extensive maintenance and service requests should lean toward SynergyMMS.
Both LIKE MAGIC and SynergyMMS receive perfect 5/5 ratings for ease of use, indicating highly intuitive interfaces. LIKE MAGIC’s onboarding process is rated 4.93/5, reflecting its user-friendly design and quick staff adoption, supported by positive reviews emphasizing seamless integration into daily operations. SynergyMMS also scores 5/5 for onboarding, praised for its straightforward setup and customizable dashboard.
However, LIKE MAGIC’s recent reviews highlight its rapidly evolving interface, which may require some adjustment as new features are added. Overall, both tools are easy to adopt, but LIKE MAGIC’s recent reviews suggest a slightly more dynamic onboarding experience.
Edge: LIKE MAGIC
LIKE MAGIC offers 4 features exclusive to its platform, including work prioritization, a file library for images and documents, automated replies, and message templates—tools designed to enhance guest communication and operational automation. These features support a highly integrated guest journey and staff collaboration.
SynergyMMS presents 9 unique features, such as in-app translation, preventative maintenance, deep cleaning, inspections, print old records, open API, and service recovery tools. These are tailored for detailed task and maintenance management, especially useful for property upkeep and operational troubleshooting.
While both provide essential functionalities, LIKE MAGIC’s features are more focused on automating guest interactions, whereas SynergyMMS emphasizes operational workflows.
Edge: SynergyMMS
LIKE MAGIC’s customer support rating is 4.88/5 based on 16 reviews and recent feedback, indicating strong responsiveness and satisfaction. Reviewers praise their proactive, helpful support team that quickly addresses issues, with one noting, “Their support team is always there when we need help, making onboarding smooth.”
SynergyMMS, with a perfect 5/5 support rating based on a single, older review, suggests high customer satisfaction but limited recent data. The absence of recent reviews makes it harder to gauge ongoing support quality compared to LIKE MAGIC’s consistently positive recent feedback.
Edge: LIKE MAGIC
LIKE MAGIC, despite its newer market presence, has a high likelihood to recommend score of 9.94/10 from 16 reviews, with 99% indicating they would suggest it to others. The reviews highlight its ability to streamline operations and improve guest experiences, particularly for boutique and city hotels.
SynergyMMS, rated 5/5 by one user, lacks recent reviews but holds a strong reputation among those who use it, especially in North American markets. However, the limited review pool and absence of recent feedback mean it’s harder to determine current customer sentiment.
Edge: LIKE MAGIC
LIKE MAGIC’s pricing starts at $1,100 per month, with no free trial or tiered options detailed. Its pricing model suggests a straightforward, subscription-based approach suitable for hotels ready to invest in a comprehensive guest experience platform.
Pricing for SynergyMMS is not publicly available, indicating it may be customized based on hotel size or needs. This lack of transparent pricing can make budgeting more challenging, but it may include tailored packages for larger operations.
The core difference between LIKE MAGIC and SynergyMMS lies in their focus areas. LIKE MAGIC centers on enhancing the guest experience through automation and digital engagement, while SynergyMMS emphasizes internal operational workflows and maintenance management. Your choice should depend on whether your hotel needs to elevate guest satisfaction or improve departmental efficiency.
If your hotel aims to provide a seamless, digitally driven guest journey with high automation, LIKE MAGIC’s advantages include its recent high review count, rapid product evolution, and strong support. Its features cater especially to boutique, city, and extended stay hotels seeking to reduce staffing costs and improve service quality.
In contrast, if your hotel’s primary challenge is internal coordination—tracking tasks, managing maintenance, and streamlining department cooperation—SynergyMMS offers a robust, well-established solution. Its detailed operational features, broad partner integrations, and longstanding presence make it a reliable choice for larger hotels or those with complex maintenance needs.
Ultimately, if your hotel prioritizes guest interaction and digital guest services, LIKE MAGIC is the better choice. If your focus is internal task management and operational efficiency, SynergyMMS is the more suitable fit. Only you can decide which aligns best with your hotel’s strategic goals.
Staff Collaboration Tools pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,100/mo | — |
According to HTR's product database, LIKE MAGIC (Staff App) and SynergyMMS share 8 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Deep cleaning | ||
| File Library Support (images, documents and videos) | ||
| In app translation | ||
| Inspection | ||
| Message Templates | ||
| Open API | ||
| Preventative maintenance module | ||
| Print old records | ||
| Work Prioritization |
Showing top differences. 1 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC (Staff App) and SynergyMMS share many core Staff Collaboration Tools features, but each has unique capabilities. LIKE MAGIC (Staff App) offers 10 verified integration partners, while SynergyMMS offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Staff App) leads in ease of use at 5.0/5 vs 5.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Staff App): No. SynergyMMS: No. Neither product currently offers a free tier. Most Staff Collaboration Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 0 and Systems Associates Inc has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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