Little Hotelier vs. Optima HMS:
Which Is Right for You?

The Decision

Choosing the right hotel management software is a critical decision for your small property or boutique hotel. Both Little Hotelier by Little Hotelier and Optima HMS by Priority Software aim to streamline operations, but their approaches and strengths differ significantly.

Little Hotelier is tailored explicitly for small to mid-sized properties, boasting a robust user base, recent reviews, and a focus on ease of use. In contrast, Priority Software caters to larger chains, resorts, and global boutique hotels, emphasizing extensive integrations and global connectivity.

Given the more recent reviews and higher review count, Little Hotelier’s reputation and user satisfaction make it the stronger choice for small properties. Are you ready to see which product suits your hotel best?

Is Little Hotelier or Priority Software Better for Hotels?

Both products address core hotel management needs like reservations, guest communication, and channel management, but they diverge in scope and target audience. Little Hotelier is designed specifically for small properties, offering an all-in-one platform with emphasis on simplicity, local support, and ease of onboarding.

Priority Software, on the other hand, is a broader enterprise solution with features tailored toward large hotels, chains, and resorts, emphasizing global distribution, extensive integrations, and automation capabilities. The key question is whether your hotel needs a straightforward operational system or a comprehensive global connectivity platform.

The more recent reviews favor Little Hotelier, which has maintained a high overall rating of 4.3/5 with 1,654 reviews, 114 of those in the last 6 months. Priority Software, despite a perfect 5/5 rating, has only two reviews, both from long-standing users, making its recent user feedback less reliable. Do your current needs align more with a small property solution or a large-scale enterprise system?

Little Hotelier vs Priority Software: Which Should Your Hotel Choose?

If your hotel is a small property, boutique, or vacation rental needing an intuitive, all-in-one system, Little Hotelier is the clear choice. Its ease of use, comprehensive reporting, and large user base make it ideal for properties that prioritize straightforward management and local support.

Conversely, if your hotel operates at a larger scale, with multiple properties, complex distribution channels, and a need for extensive integrations like POS, gift vouchers, and real-time reporting, Priority Software’s Optima offers a more flexible, scalable solution. Its focus on global connectivity and automation suits hotels seeking a more robust, enterprise-grade platform.

For small properties focused on guest satisfaction, operational simplicity, and rapid implementation, Little Hotelier is the better fit. Larger, multi-property hotels aiming for extensive distribution and automation should lean toward Priority Software.

Is Little Hotelier or Priority Software Easier to Use?

User experience is crucial for hoteliers managing daily operations. Little Hotelier scores 4.62/5 for ease of use, with many reviewers praising its intuitive interface, straightforward onboarding, and mobile app functionality. Users frequently mention how quickly their staff adapts and how the system simplifies daily tasks.

Priority Software claims a perfect 5/5 and is known for its open architecture and automation features, which can be complex for smaller teams. However, with fewer recent reviews, it's harder to gauge real-world usability at the moment. Based on current data, Edge: Little Hotelier.

Which Has Better Features: Little Hotelier or Priority Software?

Little Hotelier offers 29 shared features and three unique ones, including guest messaging, pricing intelligence, and a centralized messaging system. These features support core small-property needs like reservations, housekeeping, and OTA integration.

Priority Software provides 40 verified features, including POS, gift vouchers, group booking engine, task management, guest CRM, real-time reporting, and integrated payment terminals—features that support larger-scale operations and complex revenue management strategies.

If your hotel requires a straightforward, all-in-one approach, Little Hotelier's features suffice. For more advanced, multi-faceted operations, Priority Software’s broader feature set offers more options. Edge: Priority Software.

Which Has Better Customer Support: Little Hotelier or Priority Software?

Customer support ratings favor Little Hotelier, with a 4.55/5 score based on 1,654 reviews, and recent feedback highlighting knowledgeable and helpful support staff. Many users appreciate prompt assistance and the hospitality background of their support teams.

Priority Software also boasts a perfect 5/5 rating but has only two reviews, both from satisfied long-term users, offering limited recent feedback to assess support quality. Given the volume and recency of reviews, Edge: Little Hotelier.

Which Has More Integrations: Little Hotelier or Priority Software?

Little Hotelier’s partner network includes 71 verified integrations, covering major OTAs like Booking.com, Expedia, and channel management solutions such as SiteMinder and Revinate. It offers a substantial number of integrations tailored for small properties.

Priority Software features 40 verified partners, including well-known global booking platforms, POS systems, and analytics tools like STR and RoomChecking. It supports extensive connectivity suitable for larger hotel groups.

For properties needing broad OTA and channel management, Little Hotelier’s network is more extensive. If your hotel relies on specialized integrations like POS or group booking tools, Priority Software may be preferable. Edge: Little Hotelier.

Which Do Hoteliers Rate Higher: Little Hotelier or Priority Software?

Little Hotelier’s 4.3/5 rating is backed by over 1,600 recent reviews, with hoteliers across segments praising its ease of use, support, and ROI. Its large, active user base provides a more reliable gauge of real-world satisfaction.

Priority Software, with a perfect 5/5 based on just two reviews, reflects only a limited sample size and less recent feedback. Given the data, Hoteliers rate Little Hotelier higher overall. Edge: Little Hotelier.

How Much Do Little Hotelier and Priority Software Cost?

Little Hotelier costs $400 per month with no trial, freemium, or setup fees, offering transparent, predictable pricing suitable for small properties. Pricing for Priority Software is not publicly available, and custom quotes are typically provided, indicating a potentially higher cost structure suited for larger hotels.

If budget predictability matters, Little Hotelier’s flat fee is advantageous. For extensive customizations and larger-scale services, pricing for Priority Software may be more flexible but less transparent.

What Type of Hotel Should Use Little Hotelier?

• Hotels that are small, independent, or boutique seeking an all-in-one management system.
• Vacation rentals, inns, and guesthouses aiming for simplified operations.
• Properties with limited staff requiring user-friendly software.
• Hotels focused on increasing direct bookings through integrated booking engines.
• Teams that value dedicated local support and quick onboarding.

Not ideal if your hotel is a large resort or chain with complex distribution needs or extensive automation requirements.

What Type of Hotel Should Use Priority Software?

• Larger hotels, resorts, and chains requiring extensive integrations and automation.
• Properties that list on multiple global booking sites and need flexible pricing.
• Hotels needing advanced revenue management, group booking, POS, or CRM features.
• Teams aiming for a scalable, open-architecture platform with AI-driven tools.
• Hotels that operate across multiple regions and require comprehensive global connectivity.

Not ideal if your property is small, with straightforward operations, or if cost transparency is a priority.

The Bottom Line for Hotels

In summary, Little Hotelier stands out as the premier choice for small to mid-sized hotels seeking simplicity, strong support, and recent positive reviews. Its extensive integrations and user-friendly design have made it a trusted system for hundreds of properties worldwide.

Priority Software offers a broader feature set and scalability, making it suitable for larger, more complex hotel operations. Its focus on automation and global connectivity benefits resorts and chains but lacks recent, detailed user feedback at this time.

If your hotel prioritizes ease of use, quick implementation, and active support, Little Hotelier is the clear option. Optima HMS is better suited for larger properties or those with complex distribution needs.