The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 180 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Priority Software shines in ease of use and onboarding , with exclusive features like Payment Requests.
WebRezPro shines in ROI — especially for brand properties (5.0/5) , with exclusive features like Revenue management module and Payment processing.
Side-by-side ratings based on 180 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 2 | 178 |
After analyzing 180 verified reviews, Priority Software users most value its , while WebRezPro users highlight customer support and training, user interface design, system updates and features. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Customer Support and Training
▾
|
|
|
+
User Interface Design
▾
|
|
|
+
System Updates and Features
▾
|
|
|
+
Integration with OTAs
▾
|
|
| Cons | |
|
−
User Interface Design
▾
|
|
|
−
Reservation Management
▾
|
|
|
−
Group and Event Functions
▾
|
|
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #8 92 reviews |
| Mid-Size (25-74 rooms) ▾ | #35 1 reviews | #9 49 reviews |
| Large (75-199 rooms) | — | #15 3 reviews |
| X-Large (200+ rooms) | — | #10 2 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #48 0 reviews | #7 68 reviews |
| Luxury ▾ | — | #11 24 reviews |
| Branded / Chain ▾ | #37 1 reviews | #13 16 reviews |
| Extended Stay ▾ | — | #14 10 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | — | #5 165 reviews |
| Europe | #35 1 reviews | #23 2 reviews |
| Asia Pacific | — | #19 1 reviews |
| Middle East | #14 0 reviews | #15 0 reviews |
Choosing between Optima HMS by Priority Software and WebRezPro HMS by WebRezPro hinges on your hotel's specific operational needs, budget, and growth trajectory. Both solutions aim to streamline hotel management, but they differ significantly in scope, feature sets, and target markets.
Priority Software offers a comprehensive, enterprise-level platform favored by larger hotels and chains, while WebRezPro is tailored for smaller and mid-sized properties seeking straightforward, cloud-based management. Which system aligns best with your hotel's size, complexity, and long-term goals?
Optima HMS and WebRezPro both address core hotel management challenges: reservations, guest engagement, and revenue optimization. Optima’s strength lies in its open architecture and extensive marketplace, making it suitable for hotels that require deep customization and integration.
WebRezPro emphasizes ease of use, integration with OTAs, and affordability, making it attractive for operators prioritizing quick deployment and daily operational simplicity. Do you prefer a robust, scalable platform or a more straightforward, user-friendly system?
If your hotel needs a flexible, cloud-based PMS with strong OTA integrations, WebRezPro is your best bet. Its review count (149) and recent positive feedback (7 reviews in the last 6 months) reinforce its relevance and ongoing improvements.
Conversely, Optima HMS appeals if your hotel requires an all-in-one enterprise solution, especially if your operation benefits from features like shift planning and GDPR compliance. However, with just 2 reviews and no recent feedback, its market presence and user validation are limited.
For small to mid-sized hotels seeking simplicity, WebRezPro’s proven track record and recent updates make it the clear choice. Larger, complex properties that need a deeply customizable platform might lean toward Optima HMS, but its limited recent reviews suggest less current applicability.
WebRezPro's user interface is frequently praised for being intuitive and straightforward, with a review rating of 4.6/5 and positive feedback about its ease of onboarding. Users note that staff become comfortable quickly, reducing training time.
Optima HMS, despite a perfect rating of 5/5, has only 2 reviews and lacks recent feedback, making it difficult to assess current usability. Its complex, enterprise-level features might require more extensive training, but the limited data restricts certainty.
Edge: WebRezPro.
Optima HMS boasts 53 features, including unique capabilities like payment requests, shift planning, and GDPR compliance, absent in WebRezPro. Its open architecture and AI-driven automation support complex revenue and operational management.
WebRezPro offers 48 shared features plus 28 exclusive ones, including a channel manager, integrated CRS, booking engine, ancillary revenue tracking, guest CRM, and mobile app—features highly valued by smaller and mid-sized hotels.
The choice depends on your need for advanced, enterprise-level features (Optima) versus comprehensive yet more accessible functionalities (WebRezPro). Edge: WebRezPro.
Both solutions excel in support, but WebRezPro’s recent review rating of 4.79/5 and consistent praise for its support team's responsiveness outshine Optima’s perfect but outdated review count (2 reviews). WebRezPro users frequently cite their “reliable,” “helpful,” and “quick” support.
Optima’s support is highly rated but based on limited, older feedback, which diminishes confidence. The absence of recent reviews makes it harder to gauge ongoing support quality.
Edge: WebRezPro.
WebRezPro's 90 verified partners, including major OTAs and accounting platforms like QuickBooks and Stripe, outperform Optima’s 40 verified partners. Shared integrations include SiteMinder, Revinate, and Oracle Hospitality, ensuring broad compatibility.
Optima’s integrations are fewer but include key partners like STR and TrustYou, mainly focused on global distribution and guest feedback. For hotels relying on extensive OTA and revenue tools, WebRezPro’s broader ecosystem provides more options.
Edge: WebRezPro.
WebRezPro’s 149 reviews, especially recent ones, consistently rate it around 4.7/5, with hotel segments like boutique hotels and resorts giving high marks. Its recent reviews highlight ease of use, good support, and effective integrations.
Optima HMS’s 2 reviews both rate it 5/5, but their age and lack of recent feedback limit confidence. The limited review count and no recent data suggest it’s less proven in current hotel environments.
Edge: WebRezPro.
Optima HMS does not publicly disclose its pricing, likely due to its enterprise focus and customized solutions. WebRezPro’s base price is $700 per month, with no additional implementation fees, making it more transparent and accessible for small to mid-sized hotels.
If budget and transparency are priorities, WebRezPro offers a clear, predictable pricing structure, while Optima’s costs are potentially higher and more variable for larger operations.
Not ideal if your hotel:
Not ideal if your hotel:
Optima HMS is a comprehensive, high-end solution suited to large, complex hotel groups and resorts that need extensive customization, automation, and global connectivity. Its enterprise features and open architecture can support growth, but the limited recent reviews and higher costs may hinder smaller operations.
WebRezPro, on the other hand, excels for small and mid-sized hotels seeking affordability, ease of deployment, and strong OTA integrations. Its recent reviews and high satisfaction ratings suggest it continues to meet the needs of its core market effectively.
If your hotel values a flexible, easy-to-use platform with proven recent support and features, WebRezPro is the safer choice. Optima HMS is excellent if your hotel requires a deeply customizable, enterprise-level system and you’re prepared for more complex implementation and higher costs.
In summary:
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | — | From $700/mo |
According to HTR's product database, Optima HMS and WebRezPro HMS share 48 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| GDPR Compliant | ||
| Integrated CRS | ||
| Payment Requests | ||
| Payment processing | ||
| Rate Shopping Module | ||
| Revenue management module | ||
| SOC2 Complaint | ||
| Shift Planning |
Showing top differences. 21 more features differ between these products.
We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Love [WebRezPro’s] customer support. No matter the issue, they always respond and resolve it."
No published case study for this goal yet.
"WebRezPro is modern and integrates well with other modern companies’ products, is extremely easy to use and to teach, and is sufficiently customizable. But their ‘absolutely can do..."
Unique capabilities
What hoteliers love
WebRezPro's customer service and training are praised for their reliability and effectiveness, making it easier for users to address issues swiftly an... WebRezPro's customer service and training are praised for their reliability and effectiveness, making it easier for users to address issues swiftly and operate the system. However, improved training post-setup is desired to fully utilize its features.
The web application interface is critiqued for being outdated and confusing, with non-intuitive navigation. The multiple methods to achieve the same t... The web application interface is critiqued for being outdated and confusing, with non-intuitive navigation. The multiple methods to achieve the same task add to the complexity, hindering efficient operations and staff training.
Consistent updates and feature additions are appreciated, although users express issues when major interface changes occur without ease of transition,... Consistent updates and feature additions are appreciated, although users express issues when major interface changes occur without ease of transition, impacting ongoing operations and learning curves.
Where hoteliers push back
The web application interface is critiqued for being outdated and confusing, with non-intuitive navigation. The multiple methods to achieve the same t... The web application interface is critiqued for being outdated and confusing, with non-intuitive navigation. The multiple methods to achieve the same task add to the complexity, hindering efficient operations and staff training.
While reservation management is generally functional, users point out the need for more efficient editing capabilities like drag-and-drop features to... While reservation management is generally functional, users point out the need for more efficient editing capabilities like drag-and-drop features to streamline operations, which would enhance revenue and customer experience.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Optima HMS and WebRezPro HMS share many core Hotel Management Software features, but each has unique capabilities. Optima HMS offers 40 verified integration partners, while WebRezPro HMS offers 89. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Optima HMS leads in ease of use at 5.0/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Optima HMS: No. WebRezPro HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Priority Software has an HT Score of 0 and WebRezPro has 81. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor