eviivo Suite™ HMS vs. Optima HMS: Which Is Right for You?

Updated May 15, 2026  ·  218 verified reviews analyzed

TLDR

We analyzed 218 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

eviivo shines in ROI — especially for Vacation Rentals & Villas properties (0.0/5) , with exclusive features like Centralized Messaging and Guest Messaging.

Priority Software shines in ease of use and customer support , with exclusive features like Point of Sale and Integrated ID & Passport Scanner.

See the full breakdown below ↓

How Does eviivo Suite™ HMS Compare to Optima HMS?

Side-by-side ratings based on 218 verified hotelier reviews on HTR.

HTScore
88
0
Likelihood to Recommend
95%
90%
Ease of Use
4.5/5
5.0/5
Customer Support
4.6/5
5.0/5
Value for Money
4.3/5
5.0/5
Starting Price From $700/mo Contact sales
Verified Reviews 216 2

What Are the Pros and Cons of eviivo Suite™ HMS vs Optima HMS?

After analyzing 218 verified reviews, eviivo users most value its customer service, user friendly interface and ease of use, communication and integration, while Priority Software users highlight . Click any theme to see what reviewers say.

eviivo eviivo Priority Software Priority Software
Pros
+ Customer Service
+ User Friendly Interface and Ease of Use
+ Communication and Integration
+ Training and Documentation
Cons
Chat Support Limitations
Booking Management
Group Management and Automation

eviivo vs Priority Software: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment eviivo eviivo Priority Software Priority Software
Small (10-24 rooms) #11 54 reviews
Mid-Size (25-74 rooms) #18 14 reviews #35 1 reviews
Large (75-199 rooms) #10 6 reviews
X-Large (200+ rooms) #21 0 reviews

By Property Type

Segment eviivo eviivo Priority Software Priority Software
Boutique #10 44 reviews #48 0 reviews
Luxury #7 35 reviews
Branded / Chain #10 19 reviews #37 1 reviews
Extended Stay #10 12 reviews

By Region

Segment eviivo eviivo Priority Software Priority Software
North America #10 30 reviews
Europe #3 152 reviews #35 1 reviews
Asia Pacific #25 2 reviews
Middle East #21 0 reviews #14 0 reviews

The Decision

When choosing between eviivo Suite™ HMS by eviivo and Optima HMS by Priority Software, your team needs a hotel management system that simplifies operations while boosting revenue. Both products aim to streamline reservations, channels, and guest management, but they differ significantly in user experience, review recency, and regional presence.

eviivo has a clear advantage with more recent reviews and a stronger presence among independent and small-scale properties. The question is, which solution aligns better with your hotel’s size, location, and operational priorities?

Is eviivo Suite™ or Optima HMS Better for Hotels?

eviivo Suite™ and Optima HMS are both designed to centralize hotel operations, but they serve different segments and regions. eviivo's platform is tailored for independent hotels, B&Bs, and vacation rentals, especially in the UK and Europe, whereas Priority Software's Optima is geared toward larger, global chains and resorts, with a broader international reach.

While eviivo emphasizes ease of use and seamless OTA integrations, Optima offers extensive global distribution capabilities and AI-powered tools. Do you prioritize quick onboarding and local integrations, or do you need a platform with extensive global channel connectivity?

Furthermore, eviivo’s reviews over the past six months are significantly more recent and plentiful, giving it a clearer picture of current user satisfaction. Priority’s reviews are sparse and outdated, making eviivo the more reliable choice based on recent customer experiences.

eviivo Suite™ vs Optima HMS: Which Should Your Hotel Choose?

If your hotel is an independent property, B&B, or vacation rental primarily based in North America, Europe, or South America, eviivo is likely the better fit. Its 191 reviews, with a high overall rating of 1/5 (which appears to be a data error, but its HTS score is high), reflect a broad user base that values ease of use, integrations, and customer support.

Conversely, if your hotel is part of a global chain, resort, or requires advanced revenue management and extensive booking site integrations, Optima's focus on open architecture and marketplace integrations makes it more suitable. Its limited reviews and absence of recent feedback are drawbacks, but its long-standing presence with larger properties remains relevant.

In summary, choose eviivo if your focus is small to medium independent properties with a need for straightforward management, and Optima if your hotel is a larger, global operation seeking extensive distribution and automation.

Is eviivo Suite™ or Optima HMS Easier to Use?

eviivo scores a 4.48/5 for ease of use, with many users praising its intuitive interface and straightforward onboarding. Recent reviews highlight that staff find eviivo quick to adopt, citing their onboarding rating of 4.38/5 as evidence of a smooth transition.

In contrast, Optima boasts a perfect 5/5 rating for ease of use, but this score is based on limited reviews that are not recent, making it harder to gauge current user experience.

Given the more extensive and fresh feedback, your team will likely find eviivo’s platform easier to navigate and implement.

Edge: eviivo Suite™.

Which Has Better Features: eviivo Suite™ or Optima HMS?

eviivo offers five features exclusive to its platform, including Pricing Intelligence, Centralized Messaging, Guest and Employee Messaging, and Ancillary Revenue Tracking—tools that enhance operational control and guest engagement.

Priority Software, on the other hand, offers four unique features like Point of Sale, Integrated ID & Passport Scanner, Rules-Based Room Assignments, and GDPR Compliance, targeting larger properties with complex needs.

Overall, eviivo’s feature set caters specifically to small and independent properties that need simple yet effective tools, whereas Optima’s features suit larger, multi-property operations that demand advanced automation.

Edge: eviivo Suite™.

Which Has Better Customer Support: eviivo Suite™ or Optima HMS?

eviivo's customer support scores 4.57/5 based on recent reviews, with users highlighting helpful and professional service, notably praising staff like Mr. Guetif. One reviewer states, “eviivo’s support is quick and always ready to assist,” emphasizing its responsiveness.

Priority Software also rates a perfect 5/5, with users appreciating the around-the-clock support and quick problem resolution. However, the limited number of recent reviews diminishes confidence in its current support quality.

Based on current data, eviivo’s support is more proven and accessible for small properties seeking reliable help.

Edge: eviivo Suite™.

Which Has More Integrations: eviivo or Priority Software?

eviivo integrates with 32 verified partners, including major OTAs and channel managers like Expedia, Booking.com, and TripAdvisor, with several unique integrations such as Experience Hotel and Hotelchamp.

Priority Software connects with 40 verified partners, including STR, TrustYou, and Vertical Booking, offering broader marketplace options. Shared partners include Canary Technologies, D-Edge, and Duve.

While Priority boasts more integrations overall, eviivo’s focus on popular OTAs and niche partners make it more practical for independent hotels targeting direct bookings.

Edge: Priority Software.

Which Do Hoteliers Rate Higher: eviivo or Priority Software?

eviivo has 191 reviews, with recent feedback consistently praising its ease of use and customer service. Its overall rating of 1/5 seems inconsistent but is likely a data error; its HTS score is high, and recent reviews are overwhelmingly positive, with a 95% likelihood to recommend.

Priority’s two reviews are outdated and less detailed, with a perfect 5/5 rating, but no recent feedback or extensive user base to support current satisfaction.

Given the volume and recency of reviews, eviivo’s hotelier ratings are more reliable indicators of performance.

Edge: eviivo Suite™.

How Much Do eviivo and Optima Cost?

eviivo’s pricing model begins at $700 per month, with no free tier or trial, making it a straightforward but potentially costly investment for small properties. There is no indication of discounts or tiered pricing.

Priority Software’s pricing is not publicly disclosed, but as a platform serving larger hotels and chains, it typically involves custom quotes and enterprise-level negotiations.

For small to medium properties, eviivo’s clear pricing provides transparency, whereas Optima’s costs are likely higher and tailored for extensive operations.

What Type of Hotel Should Use eviivo?

Hotels that benefit from eviivo include:

  • Independent B&Bs, inns, and vacation rentals seeking simple channel management.
  • Small hotels wanting an affordable, easy-to-implement platform.
  • Properties with limited IT resources that prioritize onboarding and customer support.
  • Hotels that mainly operate in regions where eviivo has a strong presence, like Europe and North America.

Not ideal if:

  • Your property is part of a large chain or resort needing extensive automation.
  • You require advanced revenue or rate management features.
  • Your hotel operates primarily outside eviivo’s regional focus.

What Type of Hotel Should Use Optima?

Hotels that should consider Optima include:

  • Large resorts, chains, or multi-property groups needing centralized management.
  • Hotels looking for extensive global distribution including GDS and IDS markets.
  • Properties that prioritize automation and AI-driven insights.
  • Hotels in regions where Priority has a strong local presence, especially in Europe and the Middle East.

Not ideal if:

  • You operate a small independent property.
  • You prefer a platform with a straightforward, low-cost onboarding process.
  • Your primary need is easy-to-use channel management without complex automation.

eviivo Suite™ vs Optima HMS: The Bottom Line for Hotels

The core difference is that eviivo focuses on small to medium independent properties, emphasizing ease of use, local integrations, and customer support. Optima targets larger, global hotel groups with a suite of automation and distribution tools, but with less recent user feedback.

Choose eviivo if your hotel is an independent property seeking straightforward management and proactive support. Its recent reviews and strong regional presence make it more trustworthy for small-scale operators.

Optima is better suited if your hotel is part of a larger chain or resort, needing extensive distribution channels, automation, and a customizable platform, despite limited recent customer feedback.

In conclusion, for most small to mid-sized independent hotels, eviivo offers a more reliable, well-reviewed solution. Larger, multi-property operators should carefully evaluate Optima’s broader distribution and automation features, but consider the lack of recent reviews before making a decision.

How Much Do eviivo Suite™ HMS and Optima HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

eviivo eviivo Priority Software Priority Software
Starting Price From $700/mo

Which Features Does eviivo Suite™ HMS Have That Optima HMS Doesn't (and Vice Versa)?

According to HTR's product database, eviivo Suite™ HMS and Optima HMS share 49 features. Here are the key differences — features one has that the other lacks.

Feature eviivo eviivo Priority Software Priority Software
Ancillary revenue tracking
Centralized Messaging
Employee Messaging
GDPR Compliant
Guest Messaging
Integrated ID & Passport Scanner
Point of Sale
Pricing Intelligence
Rules Based Room Assignments

Real-World Results: eviivo vs Priority Software by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
eviivo Brambles of Inveraray Mid-Size
+ eviivo allows the hotel side of the business to run itself. We don't need to worry about it at all. Most of the time we are fully booked, which is a big thanks to eviivo Suite. eviivo makes us a really successful business." (Victoria Thomson - Owner)
+ All the automation makes me cut back on my labour costs. I've not got someone sitting doing menial admin tasks; eviivo does it all for me." (Victoria Thomson - Owner)
+ We're now at 18 rooms...we're really excited about our next project...to take us up to 22 rooms, and we still have plans beyond that as well for the year after, just to keep growing. And it's eviivo that's allowed us to do that." (Victoria Thomson - Owner)

"Because of the automation from the eviivo Suite, it saves me a huge amount of time. This time I can use on growing the business; working on the business instead of in the business...."

Priority Software Priority Software

No published case study for this goal yet.

Increase Operational Efficiency
eviivo Hotel Garni Seestern Small
+ Durch den bei eviivo integrierten Channel Manager ist das Hotel Seestern auf allen wichtigen Reiseportalen buchbar ohne die Gefahr einer Überbuchung.
+ Die eviivo Buchungsmaschine auf seiner eigenen Website bringt ihm viele Direktbuchungen, für die er keine Provisionen zahlen muss.
+ Durch die Automatisierung spart Mathias mit seinem Team jeden Tag einige Stunden an Arbeit. So spart er Mitarbeiterkosten und hat selber mehr Zeit für die wichtigen Dinge im Leben.

"Auf eviivo könnte ich heut gar nicht mehr drauf verzichten. Das Hotel ohne dieses Programm zu führen, scheint mir fast unmöglich, weil die Zeit, die ich jetzt erspart habe, die ich..."

Mathias Lehmann
Mathias Lehmann
Hotelbesitzer
Priority Software Priority Software

No published case study for this goal yet.

Improve Guest Experience
eviivo Be Still Getaways Large
+ Reduced manual efforts in booking management.
+ Enhanced guest satisfaction with timely and personalized communications.
+ Increased operational efficiency with centralized management tools.

"Managing The Historic Berkeley Place is a unique challenge given its historic significance and diverse suite offerings. With eviivo, every aspect, from booking to guest communicati..."

Jamie Inlow
Jamie Inlow
Founder and Operator of Be Still Getaway...
Priority Software Priority Software

No published case study for this goal yet.

eviivo vs Priority Software: The Bottom Line

eviivo
eviivo
4.8/5 from 216 reviews

What hoteliers love

Customer Service 94% positive

Users frequently commend Eviivo for its exceptional customer service, with advisors like Jilani, Gu7etif, and Sam noted for their professionalism and... Users frequently commend Eviivo for its exceptional customer service, with advisors like Jilani, Gu7etif, and Sam noted for their professionalism and responsiveness during support interactions. The support team's availability significantly aids users in troubleshooting and optimizing system use.

User Friendly Interface and Ease of Use 100% positive

Eviivo's interface is consistently hailed as simple and intuitive, making it easy for newcomers to manage bookings, calendars, and hotel operations ef... Eviivo's interface is consistently hailed as simple and intuitive, making it easy for newcomers to manage bookings, calendars, and hotel operations effortlessly. This contributes to enhanced productivity by reducing the learning curve for users.

Communication and Integration 80% positive

Integration with communication tools like SMS and WhatsApp is a notable feature many users appreciate for streamlining customer interactions. This add... Integration with communication tools like SMS and WhatsApp is a notable feature many users appreciate for streamlining customer interactions. This adds to the customization and personalization of the guest experience.

Where hoteliers push back

Chat Support Limitations 57% negative

While Eviivo's chat support is generally praised, some users report limitations such as limited availability and variable advisor quality. Improving t... While Eviivo's chat support is generally praised, some users report limitations such as limited availability and variable advisor quality. Improving these aspects could enhance the overall customer service experience.

Booking Management 60% negative

Eviivo's efficient reservation and booking management features are praised, helping hotels manage room availability and bookings seamlessly across dif... Eviivo's efficient reservation and booking management features are praised, helping hotels manage room availability and bookings seamlessly across different channels. This enhances revenue optimization by ensuring effective occupancy management.

Ranks higher for

Mid-Size (25-74 rooms) #18 vs #35
Bed & Breakfast & Inns #7 vs #37
Boutique #10 vs #48
Branded / Chain #10 vs #37

Unique capabilities

Pricing Intelligence Centralized Messaging Guest Messaging Employee Messaging Ancillary revenue tracking
4.5/5 ease of use 4.6/5 support 32 integrations
Visit Website
Priority Software
Priority Software
4.5/5 from 2 reviews

Ranks higher for

Middle East #14 vs #21

Unique capabilities

Point of Sale Integrated ID & Passport Scanner Rules Based Room Assignments GDPR Compliant
5.0/5 ease of use 5.0/5 support 40 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Priority Software 5.0 vs 1.0 (+4)
Ease of Use Priority Software 5.0 vs 4.5 (+0.5)
Customer Support Priority Software 5.0 vs 4.6 (+0.4)
Value for Money eviivo 4.3 vs 2.5 (+1.8)
Onboarding Priority Software 5.0 vs 4.4 (+0.6)

Frequently Asked Questions About eviivo Suite™ HMS vs Optima HMS

Can eviivo Suite™ HMS replace Optima HMS?

It depends on your requirements. eviivo Suite™ HMS and Optima HMS share many core Hotel Management Software features, but each has unique capabilities. eviivo Suite™ HMS offers 32 verified integration partners, while Optima HMS offers 40. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Optima HMS leads in ease of use at 5.0/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do eviivo Suite™ HMS or Optima HMS offer a free plan?

eviivo Suite™ HMS: No. Optima HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank eviivo Suite™ HMS and Optima HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. eviivo has an HT Score of 88 and Priority Software has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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