The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 218 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
eviivo shines in ROI — especially for Vacation Rentals & Villas properties (0.0/5) , with exclusive features like Centralized Messaging and Guest Messaging.
Priority Software shines in ease of use and customer support , with exclusive features like Point of Sale and Integrated ID & Passport Scanner.
Side-by-side ratings based on 218 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | Contact sales |
| Verified Reviews | 216 | 2 |
After analyzing 218 verified reviews, eviivo users most value its customer service, user friendly interface and ease of use, communication and integration, while Priority Software users highlight . Click any theme to see what reviewers say.
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Customer Service
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User Friendly Interface and Ease of Use
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Communication and Integration
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Training and Documentation
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Chat Support Limitations
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Booking Management
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Group Management and Automation
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #11 54 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #18 14 reviews | #35 1 reviews |
| Large (75-199 rooms) ▾ | #10 6 reviews | — |
| X-Large (200+ rooms) | #21 0 reviews | — |
By Property Type
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| Boutique ▾ | #10 44 reviews | #48 0 reviews |
| Luxury ▾ | #7 35 reviews | — |
| Branded / Chain ▾ | #10 19 reviews | #37 1 reviews |
| Extended Stay ▾ | #10 12 reviews | — |
By Region
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| North America ▾ | #10 30 reviews | — |
| Europe ▾ | #3 152 reviews | #35 1 reviews |
| Asia Pacific | #25 2 reviews | — |
| Middle East | #21 0 reviews | #14 0 reviews |
When choosing between eviivo Suite™ HMS by eviivo and Optima HMS by Priority Software, your team needs a hotel management system that simplifies operations while boosting revenue. Both products aim to streamline reservations, channels, and guest management, but they differ significantly in user experience, review recency, and regional presence.
eviivo has a clear advantage with more recent reviews and a stronger presence among independent and small-scale properties. The question is, which solution aligns better with your hotel’s size, location, and operational priorities?
eviivo Suite™ and Optima HMS are both designed to centralize hotel operations, but they serve different segments and regions. eviivo's platform is tailored for independent hotels, B&Bs, and vacation rentals, especially in the UK and Europe, whereas Priority Software's Optima is geared toward larger, global chains and resorts, with a broader international reach.
While eviivo emphasizes ease of use and seamless OTA integrations, Optima offers extensive global distribution capabilities and AI-powered tools. Do you prioritize quick onboarding and local integrations, or do you need a platform with extensive global channel connectivity?
Furthermore, eviivo’s reviews over the past six months are significantly more recent and plentiful, giving it a clearer picture of current user satisfaction. Priority’s reviews are sparse and outdated, making eviivo the more reliable choice based on recent customer experiences.
If your hotel is an independent property, B&B, or vacation rental primarily based in North America, Europe, or South America, eviivo is likely the better fit. Its 191 reviews, with a high overall rating of 1/5 (which appears to be a data error, but its HTS score is high), reflect a broad user base that values ease of use, integrations, and customer support.
Conversely, if your hotel is part of a global chain, resort, or requires advanced revenue management and extensive booking site integrations, Optima's focus on open architecture and marketplace integrations makes it more suitable. Its limited reviews and absence of recent feedback are drawbacks, but its long-standing presence with larger properties remains relevant.
In summary, choose eviivo if your focus is small to medium independent properties with a need for straightforward management, and Optima if your hotel is a larger, global operation seeking extensive distribution and automation.
eviivo scores a 4.48/5 for ease of use, with many users praising its intuitive interface and straightforward onboarding. Recent reviews highlight that staff find eviivo quick to adopt, citing their onboarding rating of 4.38/5 as evidence of a smooth transition.
In contrast, Optima boasts a perfect 5/5 rating for ease of use, but this score is based on limited reviews that are not recent, making it harder to gauge current user experience.
Given the more extensive and fresh feedback, your team will likely find eviivo’s platform easier to navigate and implement.
Edge: eviivo Suite™.
eviivo offers five features exclusive to its platform, including Pricing Intelligence, Centralized Messaging, Guest and Employee Messaging, and Ancillary Revenue Tracking—tools that enhance operational control and guest engagement.
Priority Software, on the other hand, offers four unique features like Point of Sale, Integrated ID & Passport Scanner, Rules-Based Room Assignments, and GDPR Compliance, targeting larger properties with complex needs.
Overall, eviivo’s feature set caters specifically to small and independent properties that need simple yet effective tools, whereas Optima’s features suit larger, multi-property operations that demand advanced automation.
Edge: eviivo Suite™.
eviivo's customer support scores 4.57/5 based on recent reviews, with users highlighting helpful and professional service, notably praising staff like Mr. Guetif. One reviewer states, “eviivo’s support is quick and always ready to assist,” emphasizing its responsiveness.
Priority Software also rates a perfect 5/5, with users appreciating the around-the-clock support and quick problem resolution. However, the limited number of recent reviews diminishes confidence in its current support quality.
Based on current data, eviivo’s support is more proven and accessible for small properties seeking reliable help.
Edge: eviivo Suite™.
eviivo integrates with 32 verified partners, including major OTAs and channel managers like Expedia, Booking.com, and TripAdvisor, with several unique integrations such as Experience Hotel and Hotelchamp.
Priority Software connects with 40 verified partners, including STR, TrustYou, and Vertical Booking, offering broader marketplace options. Shared partners include Canary Technologies, D-Edge, and Duve.
While Priority boasts more integrations overall, eviivo’s focus on popular OTAs and niche partners make it more practical for independent hotels targeting direct bookings.
Edge: Priority Software.
eviivo has 191 reviews, with recent feedback consistently praising its ease of use and customer service. Its overall rating of 1/5 seems inconsistent but is likely a data error; its HTS score is high, and recent reviews are overwhelmingly positive, with a 95% likelihood to recommend.
Priority’s two reviews are outdated and less detailed, with a perfect 5/5 rating, but no recent feedback or extensive user base to support current satisfaction.
Given the volume and recency of reviews, eviivo’s hotelier ratings are more reliable indicators of performance.
Edge: eviivo Suite™.
eviivo’s pricing model begins at $700 per month, with no free tier or trial, making it a straightforward but potentially costly investment for small properties. There is no indication of discounts or tiered pricing.
Priority Software’s pricing is not publicly disclosed, but as a platform serving larger hotels and chains, it typically involves custom quotes and enterprise-level negotiations.
For small to medium properties, eviivo’s clear pricing provides transparency, whereas Optima’s costs are likely higher and tailored for extensive operations.
Hotels that benefit from eviivo include:
Not ideal if:
Hotels that should consider Optima include:
Not ideal if:
The core difference is that eviivo focuses on small to medium independent properties, emphasizing ease of use, local integrations, and customer support. Optima targets larger, global hotel groups with a suite of automation and distribution tools, but with less recent user feedback.
Choose eviivo if your hotel is an independent property seeking straightforward management and proactive support. Its recent reviews and strong regional presence make it more trustworthy for small-scale operators.
Optima is better suited if your hotel is part of a larger chain or resort, needing extensive distribution channels, automation, and a customizable platform, despite limited recent customer feedback.
In conclusion, for most small to mid-sized independent hotels, eviivo offers a more reliable, well-reviewed solution. Larger, multi-property operators should carefully evaluate Optima’s broader distribution and automation features, but consider the lack of recent reviews before making a decision.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | — |
According to HTR's product database, eviivo Suite™ HMS and Optima HMS share 49 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Centralized Messaging | ||
| Employee Messaging | ||
| GDPR Compliant | ||
| Guest Messaging | ||
| Integrated ID & Passport Scanner | ||
| Point of Sale | ||
| Pricing Intelligence | ||
| Rules Based Room Assignments |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Because of the automation from the eviivo Suite, it saves me a huge amount of time. This time I can use on growing the business; working on the business instead of in the business...."
No published case study for this goal yet.
"Auf eviivo könnte ich heut gar nicht mehr drauf verzichten. Das Hotel ohne dieses Programm zu führen, scheint mir fast unmöglich, weil die Zeit, die ich jetzt erspart habe, die ich..."
No published case study for this goal yet.
"Managing The Historic Berkeley Place is a unique challenge given its historic significance and diverse suite offerings. With eviivo, every aspect, from booking to guest communicati..."
No published case study for this goal yet.
What hoteliers love
Users frequently commend Eviivo for its exceptional customer service, with advisors like Jilani, Gu7etif, and Sam noted for their professionalism and... Users frequently commend Eviivo for its exceptional customer service, with advisors like Jilani, Gu7etif, and Sam noted for their professionalism and responsiveness during support interactions. The support team's availability significantly aids users in troubleshooting and optimizing system use.
Eviivo's interface is consistently hailed as simple and intuitive, making it easy for newcomers to manage bookings, calendars, and hotel operations ef... Eviivo's interface is consistently hailed as simple and intuitive, making it easy for newcomers to manage bookings, calendars, and hotel operations effortlessly. This contributes to enhanced productivity by reducing the learning curve for users.
Integration with communication tools like SMS and WhatsApp is a notable feature many users appreciate for streamlining customer interactions. This add... Integration with communication tools like SMS and WhatsApp is a notable feature many users appreciate for streamlining customer interactions. This adds to the customization and personalization of the guest experience.
Where hoteliers push back
While Eviivo's chat support is generally praised, some users report limitations such as limited availability and variable advisor quality. Improving t... While Eviivo's chat support is generally praised, some users report limitations such as limited availability and variable advisor quality. Improving these aspects could enhance the overall customer service experience.
Eviivo's efficient reservation and booking management features are praised, helping hotels manage room availability and bookings seamlessly across dif... Eviivo's efficient reservation and booking management features are praised, helping hotels manage room availability and bookings seamlessly across different channels. This enhances revenue optimization by ensuring effective occupancy management.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. eviivo Suite™ HMS and Optima HMS share many core Hotel Management Software features, but each has unique capabilities. eviivo Suite™ HMS offers 32 verified integration partners, while Optima HMS offers 40. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Optima HMS leads in ease of use at 5.0/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
eviivo Suite™ HMS: No. Optima HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. eviivo has an HT Score of 88 and Priority Software has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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