Optima HMS

4.5 (2 REVIEWS)

HT Score

0 out of 100

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Optima HMS

Name: Optima HMS
Rating: 4.5 (2 reviews)

4.5 (2 REVIEWS)

Unranked in Hotel Management Software

Hotel Management Software, GDS/IDS connectivity, Channel Management, and Hotel Mobile Applications

90% recommended by 2 hotels

Priority Software has 0 reviews from United States so we’re unable to verify that they operate in your local market.

What is Priority Software?

Founded in 1986 | Headquarters in Haifa | 550 employees

This description was generated by AI which analyzed the following sources to summarize a description of Priority Software products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.

Priority Software Reviews Analyzed: 0

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Verified expert recommendations

We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.

Priority Software Expert Recommendations Analyzed: 0

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Description provided by Priority Software

While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.

Priority Software's Provided Description:

"Priority Hospitality PMS (Optima) is an all-in-one solution that centralizes all aspects of hotel management, including guest engagement, room reservations, revenue management operations, global connections, and service add-ons. Powered by cloud technology, open architecture, AI, automation, and a focus on a rich marketplace, Priority Optima empowers hoteliers from global chains, resorts, and boutique hotels for over 30 years across four continents to enhance their global presence, grow business and increase RevPAR. With Priority Optima, Hotels can list rooms on more than 20 Global sites including Booking.com, Agoda, trivago, TripAdvisor, Kayak, Expedia, and more providing flexible pricing rates and additional service for a superb guest experience"

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Optima HMS Alternatives

Not sure if Priority Software is right for your hotel? Here are similar Hotel Management Software vendors that could be a good fit for your hotel:

Priority Software doesn’t have any benefits or use cases available

Features

Accounting & Finance

4/5 features

Multi-currency
Gift Vouchers
Direct billing
RevPaR & ADR Reports
Transactional Emails (booking, folios, etc)
Automated night audit
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.

Marketing & Ecommerce

4/5 features

Native Email Marketing

Send highly targeted marketing emails to previous guests. Native to the system, ability to segment the database and create tailored email. Features include: campaigns, segmentation, drag-n-drop builder, transactional emails
Group Booking Engine
Website Development
Booking Engine
Channel Manager
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest Communication (SMS Messaging)

The ability to communicate with your guests via text messaging | improves quality of guest experience and communication.
Native Email Marketing

Send highly targeted marketing emails to previous guests. Native to the system, ability to segment the database and create tailored email. Features include: campaigns, segmentation, drag-n-drop builder, transactional emails
Guest profiles
Guest CRM

Administration & Configuration

4/5 features

Multi-lingual
Multi-currency
Centralized user & role management

Customer Management

4/5 features

Native Email Marketing

Send highly targeted marketing emails to previous guests. Native to the system, ability to segment the database and create tailored email. Features include: campaigns, segmentation, drag-n-drop builder, transactional emails
Guest Feedback Management
Gift Vouchers
Transactional Emails (booking, folios, etc)
Guest profiles
Centralized Messaging

Receive messages from guests and colleagues all in one place within the PMS.

Front Office

4/5 features

Guest Feedback Management
Housekeeping module
Property Management System
Automated night audit
Mobile Device Notes & Tasks (Voice-to-Text)

Via a button in the notes field in the guest profile or reservation the staff can speak voice-to-text messages for guest or reservation notes. The GM/staff is in the breakfast room or somewhere around on the estate, he engages with guests and learns different things about them. The person won't rush back to a desktop to enter this information into the PMS, however they are usually carrying their mobile phones. With voice, they can launch the PMS on their mobile, speak into it and add a comment that is relevant for the reservation or the guest profile based on their recent engagement with the guest.
Mobile App
Calendar view
Task Management

Attach automated and custom-made tasks to reservations to easily track jobs and keep guests happy.
Automated reminders

Failed settlements and payment request tasks are automatically created so you don’t miss guest payments.
Guest profiles
Tablet/Kiosk Check-in

Guests can skip the reception queue check in via a tablet, on their own or with the help of one of your team.
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.
Centralized Messaging

Receive messages from guests and colleagues all in one place within the PMS.
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.

Groups Management

4/5 features

Group functionality
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.

Guest Experience

4/5 features

Guest Feedback Management
Gift Vouchers
Integrated ID & Passport Scanner

Effortlessly scans multiple passports and ID’s Contactless technology for improved hygiene Eliminates transcribing errors Improved safety: The identity document never leaves the guest’s hands Eliminates the need for copies and storage
Digital Registration

Guest can sign digital registration forms on a mobile device. The signature is automatically stored to the database. Faster check in, location independent, contactless.
Guest App

Put your guests in control of their experience from the moment they book, with a range of guest services from messaging, hotel services, request management, upsells and more.
Online Check-in

You check in online for a flight, why not for a hotel? Digitize your registration process to enable guests to check-in before they arrive to streamline the guest experience, eliminate the need to ask guests for payment upon arrival and reduce wait times and queues at the front desk.
Online Checkout

Lets guests check out from the comfort of their room or on the go via an email link to make checkout more convenient for guests and to help free up rooms faster to optimize your housekeeping operation and get rooms ready faster for arrivals.
Guest Messaging

Make it easy for your guests to contact you during any part of their stay with real-time messaging. Eliminate annoying phone hold times, respond to requests faster and provide outstanding service.
Transactional Emails (booking, folios, etc)
Tablet/Kiosk Check-in

Guests can skip the reception queue check in via a tablet, on their own or with the help of one of your team.

Housekeeping

4/5 features

Housekeeping module
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.
Housekeeping Mobile App

Enable housekeeping team members to view assignments, track points coverage/daily progress, update room statuses and more all from their mobile device.
Real-Time Status Updates

Update reservations or create tasks within the app for immediate internal visibility.
Automated Assignments

Ability to leverage guest arrival and departure details help to prioritize which rooms to clean first.
Real Time Reporting

Ability to track live room status and check in reservations for available rooms. Know which rooms need priority cleaning in order to upsell early arrival.
Shift Planning

Ability to see a workload overview for every housekeeper to create an organized, optimized and efficient shift plan for each team member.
Employee Messaging

Message individual team members or groups to communicate and send updates without having to slow down your team or reach for a radio.
Online Checkout

Lets guests check out from the comfort of their room or on the go via an email link to make checkout more convenient for guests and to help free up rooms faster to optimize your housekeeping operation and get rooms ready faster for arrivals.

Payments

4/5 features

Multi-currency
Gift Vouchers
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.
Direct billing
Automated reminders

Failed settlements and payment request tasks are automatically created so you don’t miss guest payments.
Integrated Payment Terminal & Card Reader

A fully automated card reader integrated with your PMS and Payment Processing System to help with Automation and Seamless Payment Processing

Reservations Management

4/5 features

Rate Shopping Module
Property Management System
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart

Drag and drop reservations on an easy to use calendar view.
Rate Management

Your rates, your rules. Create and customize product rates and rules to suit your property, including special deals, dependencies, and restrictions.
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.
Automated Assignments

Ability to leverage guest arrival and departure details help to prioritize which rooms to clean first.
Rules Based Room Assignments

Set rules to optimize your room assignments to fit your property's unique needs. For example, - Assign spaces by floor from top down or bottom up to fill all your floors progressively - Spread out equally, so you have similar amount of reservations on each floor - Assign reservations based on how well they match the customer’s preferred space features.
Transactional Emails (booking, folios, etc)

Revenue Management

4/5 features

Rate Shopping Module
Revenue Management Module
Pricing Intelligence
Channel Manager
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Base Pricing

Easily set up the base price of a rate to ensure minimum space income.

Taxes & Compliance

4/5 features

PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration

Tax reporting and documentation customized for your regional requirements.

Support & Training

4/5 features

Online 24/7 support

Food & Beverage

4/5 features

Point of Sale

Q1 '26 Hotel Management Software Survey Insights

Last updated: Q1 2026

Is Priority Software a good fit for your hotel?

Rank

Hotel size

Popular alternatives

#1 of 34

Small

93% (805)

Little Hotelier

X Small hotels say that Little Hotelier's Hotel Management Software improves booking management efficiency through integrated channel management and a user-friendly interface. Verified HotelTechReport reviews highlight its ability to reduce overbookings and provide fast customer support, both crucial for small operations.

#1 of 23

Mid-sized

88% (240)

Cloudbeds

Medium hotels say that Cloudbeds's Hotel Management Software is consistently rated for its intuitive interface, efficient OTA integration, and robust guest management tools, based on verified HotelTechReport reviews. Medium hoteliers appreciate the seamless booking operations and channel management that streamline daily tasks.

#1 of 11

Large

88% (53)

Cloudbeds

Large hotels say that Cloudbeds’ Hotel Management Software ranks highly in verified HotelTechReport reviews due to its user-friendly interface, comprehensive reservation management, and effective integration with various OTAs. Such features enhance operational efficiency and streamline staff training in Large settings.

Small

93% (805)

#1 of 34

Little Hotelier

Mid-sized

88% (240)

#1 of 23

Cloudbeds

Large

88% (53)

#1 of 11

Cloudbeds

Rank

Hotel type

Popular alternatives

#1 of 29

Boutique Hotels

90% (557)

Cloudbeds

Boutique hotels say that Cloudbeds's Hotel Management Software ranks highly because verified HotelTechReport reviews highlight its intuitive user interface, effective channel management, and efficient customer support. These features support operational streamlining, essential for Boutique properties' unique management needs.

#1 of 28

Bed & Breakfast & Inns

98% (300)

ThinkReservations

Bed-N-Breakfast hotels say that ThinkReservations's Hotel Management Software excels in user-friendliness and customer support, according to verified HotelTechReport reviews. Important strengths for Bed-N-Breakfasts include its seamless OTA integrations, leading to minimized double bookings, and flexibility for customizing guest communications.

#1 of 26

Limited Service & Budget Hotels

90% (382)

Cloudbeds

Limited-Service-Budget hotels say that Cloudbeds' Hotel Management Software ranks highly in verified HotelTechReport reviews for its user-friendly interface, seamless integration with OTAs, and efficient management of bookings and reservations. These features help streamline operations and reduce overhead costs in Limited-Service-Budget establishments.

Boutique Hotels

90% (557)

#1 of 29

Cloudbeds

Bed & Breakfast & Inns

98% (300)

#1 of 28

ThinkReservations

Limited Service & Budget Hotels

90% (382)

#1 of 26

Cloudbeds

Rank

Region

Popular alternatives

#1 of 21

North America

97% (335)

ThinkReservations

Na hotels say that ThinkReservations' Hotel Management Software excels due to its user-friendly interface, reliable customer support, and seamless OTA integrations, according to verified HotelTechReport reviews. These strengths are particularly relevant to the operational needs of Na hotels.

#1 of 19

Europe

96% (448)

RoomRaccoon

Europe hotels say that RoomRaccoon’s Hotel Management Software consistently provides a user-friendly interface, integrates seamlessly with booking platforms, and offers efficient support, according to verified HotelTechReport reviews. These aspects help streamline operations, crucial for hotels across Europe.

#1 of 10

Asia Pacific

96% (657)

Little Hotelier

Ap hotels say that Little Hotelier's Hotel Management Software, according to verified HotelTechReport reviews, stands out for its user-friendly interface, seamless OTA integration, and efficient booking management. Key strengths for Ap hotels are ease of use, reducing manual errors, and streamlining operations.

North America

97% (335)

#1 of 21

ThinkReservations

Europe

96% (448)

#1 of 19

RoomRaccoon

Asia Pacific

96% (657)

#1 of 10

Little Hotelier

Rank

Country

Popular alternatives

#1 of 20

United States

97% (327)

ThinkReservations

Us hotels say that ThinkReservations' Hotel Management Software is praised in verified HotelTechReport reviews for strong customer service, intuitive ease of use, and effective automated management. These features are crucial for hotels in the Us, enhancing operational efficiency and guest satisfaction.

#3 of 9

United Kingdom

88% (68)

Little Hotelier

Gb hotels say that Little Hotelier's Hotel Management Software ranks highly in verified HotelTechReport reviews due to its user-friendly interface, effective channel management, and robust customer support. These strengths facilitate direct bookings, smooth multi-channel operations, and efficient issue resolution for Gb properties.

#1 of 8

Germany

98% (95)

RoomRaccoon

De hotels say that RoomRaccoon’s Hotel Management Software excels due to its intuitive user interface, robust channel management, and comprehensive support, as highlighted in verified HotelTechReport reviews. These strengths enhance operational efficiency, simplifying processes for De establishments.

United States

97% (327)

#1 of 20

ThinkReservations

United Kingdom

88% (68)

#3 of 9

Little Hotelier

Germany

98% (95)

#1 of 8

RoomRaccoon

Full 2026 Hotel Management Software Survey Findings

Priority Software - Q1 '26 Hotel Management Software Survey Insights

By hotel size

Priority Software is not yet ranked for Small in Hotel Management Software Popular alternatives: Little Hotelier, ThinkReservations, Cloudbeds and 31 others

Priority Software is not yet ranked for Mid-sized in Hotel Management Software Popular alternatives: Cloudbeds, Visual Matrix PMS, Little Hotelier and 20 others

Priority Software is not yet ranked for Large in Hotel Management Software Popular alternatives: Cloudbeds, Little Hotelier, RoomRaccoon and 8 others

By hotel type

Priority Software is not yet ranked for Boutique Hotels in Hotel Management Software Popular alternatives: Cloudbeds, Little Hotelier, RoomRaccoon and 26 others

Priority Software is not yet ranked for Bed & Breakfast & Inns in Hotel Management Software Popular alternatives: ThinkReservations, Little Hotelier, Cloudbeds and 25 others

Priority Software is not yet ranked for Limited Service & Budget Hotels in Hotel Management Software Popular alternatives: Cloudbeds, Little Hotelier, Visual Matrix PMS and 23 others

By region

Priority Software is not yet ranked for North America in Hotel Management Software Popular alternatives: ThinkReservations, Cloudbeds, Little Hotelier and 18 others

Priority Software is not yet ranked for Europe in Hotel Management Software Popular alternatives: RoomRaccoon, Little Hotelier, eviivo and 16 others

Priority Software is not yet ranked for Asia Pacific in Hotel Management Software Popular alternatives: Little Hotelier, Yanolja Cloud Solution, Cloudbeds and 7 others

By country

Priority Software is not yet ranked for United States in Hotel Management Software Popular alternatives: ThinkReservations, Cloudbeds, Visual Matrix PMS and 17 others

Priority Software is not yet ranked for United Kingdom in Hotel Management Software Popular alternatives: Little Hotelier, eviivo, Cloudbeds and 6 others

Priority Software is not yet ranked for Germany in Hotel Management Software Popular alternatives: RoomRaccoon, eviivo, Little Hotelier and 5 others

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Priority Software Reviews Summary

4.5

Very Good

2 reviews

Ease of Use

5.0/5

Customer Support

5.0/5

ROI

5.0/5

Implementation

5.0/5

Property Management Systems Ranked #72 out of 342

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Hotel Management Software

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Priority Software Integrations

Company	Functionality
SiteMinder 93% recommended by 2751 hotels	Channel Managers
Canary Technologies 96% recommended by 2571 hotels	Contactless Check-in +2 more
Actabl 92% recommended by 1786 hotels	Hotel Maintenance Software
This integration hasn’t been verified by Priority Software yet. RoomPriceGenie 96% recommended by 679 hotels	Revenue Management Systems
Oracle Hospitality 92% recommended by 615 hotels	Hotel POS Systems
Duve 94% recommended by 599 hotels	Upselling Software +3 more
IDeaS 92% recommended by 594 hotels	Revenue Management Systems
This integration hasn’t been verified by Priority Software yet. RateGain 94% recommended by 577 hotels	Hotel Chatbots
TrustYou 92% recommended by 428 hotels	Guest Survey Software +2 more
Cendyn 90% recommended by 350 hotels	Hotel Reservations Software

Browse all integrations (35)

Support

Unverified

Priority Software has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates

2026

Learn more about the GCSC Certification

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HT Score

0/100

Recommended

90%

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Optima HMS

What is Priority Software?

Multi-currency

Gift Vouchers

Direct billing

RevPaR & ADR Reports

Transactional Emails (booking, folios, etc)

Automated night audit

Payment Requests

Native Email Marketing

Group Booking Engine

Website Development

Booking Engine

Channel Manager

Gift Vouchers

Transactional Emails (booking, folios, etc)

Guest Communication (SMS Messaging)

Native Email Marketing

Guest profiles

Guest CRM

Multi-lingual

Multi-currency

Centralized user & role management

Native Email Marketing

Guest Feedback Management

Gift Vouchers

Transactional Emails (booking, folios, etc)

Guest profiles

Centralized Messaging

Guest Feedback Management

Housekeeping module

Property Management System

Automated night audit

Mobile Device Notes & Tasks (Voice-to-Text)

Mobile App

Calendar view

Task Management

Automated reminders

Guest profiles

Tablet/Kiosk Check-in

Payment Requests

Centralized Messaging

Automated Space Optimization

Group functionality

Automated Space Optimization

Guest Feedback Management

Gift Vouchers

Integrated ID & Passport Scanner

Digital Registration

Guest App

Online Check-in

Online Checkout

Guest Messaging

Transactional Emails (booking, folios, etc)

Tablet/Kiosk Check-in

Housekeeping module

Automated Space Optimization

Housekeeping Mobile App

Real-Time Status Updates

Automated Assignments

Real Time Reporting

Shift Planning

Employee Messaging

Online Checkout

Multi-currency

Gift Vouchers

Payment Requests

Direct billing

Automated reminders

Integrated Payment Terminal & Card Reader

Rate Shopping Module

Property Management System

RevPaR & ADR Reports

Gift Vouchers

Channel Manager

Integrated CRS

Drag-n-Drop Tapechart

Rate Management

Automated Space Optimization