The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 39 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LodginGO shines .
Upsellguru Gmbh shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Digital Acceptance & Payment Capture and Guest Segmentation & Targeting.
Side-by-side ratings based on 39 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 39 |
After analyzing 39 verified reviews, LodginGO users most value its , while Upsellguru Gmbh users highlight revenue and upselling effectiveness, ease of setup and integration, guest engagement and satisfaction. Click any theme to see what reviewers say.
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Revenue and Upselling Effectiveness
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Ease of Setup and Integration
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Guest Engagement and Satisfaction
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System Flexibility and Customization
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Two-way PMS Integration
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Email Customization and Templates
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Reporting and Analytics
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #10 17 reviews |
| Large (75-199 rooms) ▾ | — | #13 8 reviews |
| X-Large (200+ rooms) | — | #14 2 reviews |
By Property Type
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| Boutique ▾ | — | #8 21 reviews |
| Luxury ▾ | — | #9 18 reviews |
| Branded / Chain ▾ | — | #12 13 reviews |
| Extended Stay ▾ | — | #9 6 reviews |
By Region
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| North America | — | #13 2 reviews |
| Europe ▾ | — | #7 28 reviews |
| Asia Pacific ▾ | — | #7 5 reviews |
Choosing between LodginGO by LodginGO and UpsellGuru by Upsellguru Gmbh hinges on what your hotel needs most. Both platforms aim to boost revenue through upselling and operational efficiencies, but they approach these goals differently. LodginGO positions itself as a simplified reservation and guest satisfaction tool, while UpsellGuru focuses intensely on upselling, full guest journey management, and revenue maximization.
LodginGO’s lack of recent reviews and zero ratings cast doubt on its current viability. Conversely, UpsellGuru’s robust recent review count (39 reviews in the last six months) and high scores across categories make it the more credible choice today. Does your hotel prioritize comprehensive upselling or guest management? Let’s explore.
LodginGO aims to streamline accommodation operations with AI-driven review summaries and recommendations, helping managers understand customer feedback quickly. UpsellGuru, on the other hand, provides a suite of upselling tools designed to increase ancillary revenue, with features like bidding on upgrades and targeted offers.
Both promise to improve hotel revenue, but LodginGO’s focus is broader, encompassing customer insights and satisfaction. UpsellGuru concentrates on direct revenue from upselling and ancillary sales, backed by 12 unique features. Given the review data, UpsellGuru’s recent performance and high ratings make it the more reliable option today. Are you seeking a platform that enhances guest insights or one that maximizes upsell potential?
If your hotel needs a dedicated upselling platform that integrates with leading PMS systems and maximizes ancillary revenue, UpsellGuru is the clear choice. Its 12 specialized features, including segmentation, offer experimentation, and multi-channel delivery, are tailored to optimize revenue streams from pre-arrival to post-stay.
LodginGO might appeal if your priority is simplifying operations and improving guest satisfaction through review analysis and AI recommendations. However, with no recent reviews or ratings and a lack of concrete features beyond basic AI summaries, LodginGO falls short for hotels focused on active revenue growth. When maximizing upsell opportunities is your goal, UpsellGuru is the better fit.
UpsellGuru boasts a 4.87/5 ease of use rating based on recent reviews, with hoteliers praising its user-friendly interface and quick setup. Many comment on how intuitive the system is, with setup often completed within days, and staff adoption is high.
LodginGO, however, has no recent reviews or ratings, making it impossible to assess its user experience today. Its lack of feedback suggests it may not be as active or well-supported as UpsellGuru. Edge: UpsellGuru.
UpsellGuru offers 12 features specifically designed to increase revenue, including segmentation, offer templates, dynamic pricing, multi-channel delivery, and automation tools. These features enable personalized, targeted upselling campaigns across multiple stages of the guest journey.
LodginGO provides no additional features beyond basic AI review summaries and recommendations. Its feature set appears minimal and insufficient for hotels seeking to actively upsell or personalize guest offers. Edge: UpsellGuru.
UpsellGuru’s support ratings are solid at 4.82/5, with reviews emphasizing prompt, professional, and helpful assistance. Customers frequently commend their responsiveness and ongoing support.
LodginGO has no recent reviews or ratings, which raises questions about its current support quality and availability. Without recent feedback, it’s safe to conclude UpsellGuru leads here as well. Edge: UpsellGuru.
UpsellGuru boasts 44 verified integrations, including major PMS and channel managers such as RoomRaccoon, HotelTime, SiteMinder, and RoomKey PMS. This extensive system compatibility simplifies setup and daily operations.
LodginGO has no listed partners or integrations, limiting its usefulness for hotels that rely on multiple systems. Its lack of integration options makes UpsellGuru the superior choice for seamless operation. Edge: UpsellGuru.
UpsellGuru’s recent reviews clearly outperform LodginGO’s, with an average rating of 4.95/5 compared to LodginGO’s 0/5. Hoteliers across segments like luxury, boutique, and city hotels praise UpsellGuru’s ease of use, support, and revenue impact.
LodginGO has no recent reviews or ratings, making it impossible to gauge current user satisfaction. Given the high and recent ratings for UpsellGuru, it is the better-rated product today. Edge: UpsellGuru.
LodginGO does not publicly disclose its pricing, and it offers no trial, making cost assessments difficult. UpsellGuru charges a $300 monthly fee, with no free tier or trial information available.
With transparent pricing and a clear fee structure, UpsellGuru provides better cost clarity and value for hotels seeking to improve revenue through upselling. Edge: UpsellGuru.
The core difference is that LodginGO offers a minimal approach centered on AI review summaries, while UpsellGuru is a full-suite upselling platform designed for revenue maximization. LodginGO’s lack of recent reviews, features, and integrations makes it less reliable today.
If your hotel’s focus is on active revenue enhancement, UpsellGuru provides the tools, integrations, and proven user satisfaction necessary to succeed. For operational insights and guest satisfaction improvements without aggressive upselling, LodginGO might have been suitable—yet current data indicates UpsellGuru is the superior choice.
In summary, choose UpsellGuru if you want a proven, feature-rich upselling platform with recent positive reviews and extensive integrations. Select LodginGO only if your hotel’s strategic priority is review analysis and basic AI-driven insights, and you are willing to accept the lack of recent validation.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, LodginGO and UpsellGuru share 0 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Offer Experimentation & A/B Testing | ||
| Room Upgrade Merchandising | ||
| Segmentation |
What hoteliers love
Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid o... Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid options for upgrades has been particularly effective in engaging guests and maximizing profits.
Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing... Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing hotel systems. Users found it quick to get started and appreciated the intuitive interface.
The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews... The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews note how this has positively impacted the guest experience and satisfaction.
Where hoteliers push back
While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduc... While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduce manual work and streamline operations further.
A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustm... A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustments and the ability to add interactive elements like GIFs.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LodginGO and UpsellGuru share many core Upselling Software features, but each has unique capabilities. LodginGO offers 0 verified integration partners, while UpsellGuru offers 44. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. UpsellGuru leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LodginGO: No. UpsellGuru: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LodginGO has an HT Score of 0 and Upsellguru Gmbh has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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