Canary Upsells is the complete upselling tool for hotels that immediately increases revenues.
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UpsellGuru
4.9 (39 REVIEWS)
HT Score
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
UpsellGuru
Ranked 6 (out of 65) in Upselling Software
The technology and the training behind every upgrade a hotel sells.
98% recommended by 38 hotels
Upsellguru Gmbh is popular in Germany with 14 hoteliers leaving an average rating of 99%.
Bell - AI powered product analyst
I analyzed all of Upsellguru Gmbh’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like UpsellGuru for its ability to streamline upselling processes, boost ancillary revenue, and integrate seamlessly with existing PMS systems. Positive reviews highlight the ease of setup, the intuitive interface, and the effectiveness of the bidding feature that increases guest engagement and upsell conversion rates. However, some reviews point to areas needing improvement, such as the lack of customization in email templates, limited two-way PMS integrations, and the necessity for enhanced reporting features.
What Types of Hotels Upsellguru Gmbh is Popular For
Size
12 | Small (10-49 room)
5 | Mid-Sized (50-99 room)
20 | Large (100-499 room)
2 | X-Large (500+ room)
Country
14 | Germany
7 | United Kingdom
3 | France
2 | Singapore
2 | United States
1 | Australia
1 | Malaysia
1 | Italy
1 | China
1 | Switzerland
1 | Romania
1 | New Zealand
1 | Austria
1 | Indonesia
Type
22 | Boutique Hotels
18 | Luxury Hotels
14 | Branded Hotels
14 | City Center Hotels
13 | Bed & Breakfast & Inns
9 | Resorts
8 | Airport/Conference Hotels
7 | Limited Service & Budget Hotels
6 | Extended Stay & Serviced Apartments
1 | Casinos
1 | Hostels
1 | Motels
Region
28 | Europe
5 | Asia Pacific
2 | North America
2 | Oceania
Category
39 | Upselling Software
Didn’t find what you were looking for?
What is Upsellguru Gmbh?
Founded in 2016 | Headquarters in Kreisfreie Stadt Frankfurt am Main (Germany) | 13 employees
UpsellGuru is an all-in-one hotel upselling platform that helps properties increase ancillary revenue across the guest journey, from pre-arrival to post-stay. It automates upsell offers, supports front desk teams with training tools, tracks performance with analytics, and manages commissions in one system. Built to integrate with existing PMS workflows, it streamlines upselling operations, improves guest engagement, and makes it easier for hotels to convert more upgrade and add-on opportunities.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Upsellguru Gmbh products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Upsellguru Gmbh Reviews Analyzed: 38
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Upsellguru Gmbh Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Upsellguru Gmbh
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Upsellguru Gmbh's Provided Description:
"UpsellGuru is an all-in-one upselling platform that drives ancillary revenue across the full guest journey. From pre-arrival to post-stay, we combine automation, front desk training, analytics, and commission management in one system."
FAQs
UpsellGuru Alternatives
Not sure if Upsellguru Gmbh is right for your hotel? Here are similar Upselling Software vendors that could be a good fit for your hotel:
Capabilities
Pre-Arrival Upselling
Pre-Arrival Upselling
Offering a mix of pricing capabilities including AI informed dynamic pricing, fixed pricing, and upgrade bidding, UpsellGuru helps sell unsold inventory and other ancillary revenue all locked in before the guest arrives.
On-Arrival Upselling
On-Arrival Upselling
We implement the technology, co-create the program, train your front desk to sell with confidence, and handle commission tracking and payouts so check-in upselling becomes a lasting program, not a one-time rollout.
In-Stay Upselling
In-Stay Upselling
Personalized upsells go out by SMS, WhatsApp, email, or a digital hotel directory timed to guest behavior, not a generic blast.
Post Stay Communication
Post Stay Communication
Did you like the artwork in your room? The robes? The bed? Post Stay sales done right can be a new revenue stream. The guest has experienced the product and knows what they're getting
Analytics to Optimize
Analytics to Optimize
Real-time dashboards break down revenue by offer, channel, and property so you know where to double down, not just what happened last month. Run analytics at group level or a subset of your portfolio.
Commission Management
Commission Management
Motivate and retain your front desk team while generating more profit for the hotel. Our commission module can fully automate the capture, league tables, reconciliation, and analytics.
Professional Training
Professional Training
On-site training gives reception the frameworks, confidence, and live dashboards to sell upgrades and extras at check-in without feeling like selling. Our AI coach LMS provides ongoing training and support to refine the teams skills long after the initial training.
Features
Offer Delivery
4/5 features
Offers & Merchandising
4/5 features
Operations & Fulfillment
4/5 features
Performance & Control
4/5 features
Available Add-ons & Modules
Pre-Arrival Upselling
Upselling Software
Guests can bid on room upgrades or you can propose a fixed price before they arrive. Personalize the stay with pre-booked extras targeted to the right guests at the right time. No manual burden, no back-and-forth, just revenue locked in before arrival.
In-House Upselling
Upselling Software
A perfectly timed offer via an appropriate channel can convert exceptionally well and deliver a great guest experience. For example, a short message on a Sunday morning departure offering a late check out and Sunday Brunch can be extremely attractive and effective. Get in touch with us to learn more.
On-Arrival Upselling
Upselling Software
We implement the technology, train your front desk to sell with confidence, and handle commission tracking and payouts so ancillary revenue at the front desk feels natural and becomes cultural.
Q2 '26 Upselling Software Survey Insights
Is Upsellguru Gmbh a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 12
Small
94%
(75)
Canary Technologies is the top alternative to Upsellguru Gmbh among small hotels on HotelTechReport. Hoteliers point to Canary’s pre-arrival messaging, contactless check-in, and secure credit card authorization for keeping arrivals organized and catching guest details before they reach the desk.
#1
of 16
Mid-sized
96%
(584)
Canary Technologies is the top alternative to Upsellguru Gmbh among mid-sized hotels on HotelTechReport. Hoteliers point to its digital check-in, credit card authorizations, and real-time messaging in one platform, especially when the front desk needs to move guests through arrival without extra paperwork.
#2
of 13
Large
97%
(138)
Canary Technologies is the top alternative to Upsellguru Gmbh among large hotels on HotelTechReport. Hoteliers point to its pre-registration, credit card authorizations, and guest messaging, with some noting faster check-in and the ability to send CCA forms by email and SMS.
Small
94%
(75)
#1
of 12
Canary Technologies is the top alternative to Upsellguru Gmbh among small hotels on HotelTechReport. Hoteliers point to Canary’s pre-arrival messaging, contactless check-in, and secure credit card authorization for keeping arrivals organized and catching guest details before they reach the desk.
Mid-sized
96%
(584)
#1
of 16
Canary Technologies is the top alternative to Upsellguru Gmbh among mid-sized hotels on HotelTechReport. Hoteliers point to its digital check-in, credit card authorizations, and real-time messaging in one platform, especially when the front desk needs to move guests through arrival without extra paperwork.
Large
97%
(138)
#2
of 13
Canary Technologies is the top alternative to Upsellguru Gmbh among large hotels on HotelTechReport. Hoteliers point to its pre-registration, credit card authorizations, and guest messaging, with some noting faster check-in and the ability to send CCA forms by email and SMS.
Rank
Hotel type
Popular alternatives
#1
of 17
Luxury Hotels
95%
(327)
Canary Technologies is the top alternative to Upsellguru Gmbh among luxury hotels on HotelTechReport. Hoteliers point to pre-arrival upsell offers, digital check-in, and secure credit card authorization forms that let guests send payment details before arrival.
#1
of 10
Extended Stay & Serviced Apartments
98%
(69)
Canary Technologies is the top alternative to Upsellguru Gmbh among extended-stay serviced apartments on HotelTechReport. Hoteliers point to its credit card authorization forms and guest messaging that lets staff verify payment details and handle arrival questions before check-in.
#1
of 12
Limited Service & Budget Hotels
96%
(298)
Canary Technologies is the top alternative to Upsellguru Gmbh among Limited-Service-Budget hotels on HotelTechReport. Hoteliers point to Canary’s pre-arrival check-in, guest texting, and secure credit card and ID submission tools, which help staff verify guests before they arrive and cut front desk back-and-forth.
Luxury Hotels
95%
(327)
#1
of 17
Canary Technologies is the top alternative to Upsellguru Gmbh among luxury hotels on HotelTechReport. Hoteliers point to pre-arrival upsell offers, digital check-in, and secure credit card authorization forms that let guests send payment details before arrival.
Extended Stay & Serviced Apartments
98%
(69)
#1
of 10
Canary Technologies is the top alternative to Upsellguru Gmbh among extended-stay serviced apartments on HotelTechReport. Hoteliers point to its credit card authorization forms and guest messaging that lets staff verify payment details and handle arrival questions before check-in.
Limited Service & Budget Hotels
96%
(298)
#1
of 12
Canary Technologies is the top alternative to Upsellguru Gmbh among Limited-Service-Budget hotels on HotelTechReport. Hoteliers point to Canary’s pre-arrival check-in, guest texting, and secure credit card and ID submission tools, which help staff verify guests before they arrive and cut front desk back-and-forth.
Rank
Region
Popular alternatives
#2
of 17
Europe
94%
(132)
Duve is the top alternative to Upsellguru Gmbh among Europe on HotelTechReport. Hoteliers point to Duve’s auto-translated guest messages and condition-based flows, so staff can send the right message by arrival time, language, or length of stay.
#1
of 7
Asia Pacific
98%
(24)
SiteMinder is the top alternative to Upsellguru Gmbh among Asia Pacific on HotelTechReport. Hoteliers point to its real-time inventory updates across multiple OTAs, which cuts overbookings and keeps rate and availability changes in sync from one place.
Europe
94%
(132)
#2
of 17
Duve is the top alternative to Upsellguru Gmbh among Europe on HotelTechReport. Hoteliers point to Duve’s auto-translated guest messages and condition-based flows, so staff can send the right message by arrival time, language, or length of stay.
Asia Pacific
98%
(24)
#1
of 7
SiteMinder is the top alternative to Upsellguru Gmbh among Asia Pacific on HotelTechReport. Hoteliers point to its real-time inventory updates across multiple OTAs, which cuts overbookings and keeps rate and availability changes in sync from one place.
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Upsellguru Gmbh Reviews Summary
Ease of Use
4.9/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, UpsellGuru is the #6 most trending product in the Upselling Software category (out of 65) and the #191 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreUpsellguru Gmbh’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Upsellguru Gmbh Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Compare Upsellguru Gmbh to Top Alternatives
Upsell - increase revenue with a personal touch
Enhance your guests experience and drive revenue beyond the room
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Hotelier Rating
Looking for specific info?
10
Game changer for hotel Upselling
VP from 100 to 199 room Boutique in Semarang (Indonesia)
Verified
17 months ago
Very simple operating system, smooth and easy set up, training is exceptional. ROI is the highest experienced after using 3 other upselling software systems. There is no other system available that performs as well as Upsellguru.
Indonesia
Indonesia
VP
Large Hotel
10
Good experience with UpSellGuru
Communication & Marketing Assistant from 10 to 24 room Boutique in Challes-les-Eaux (France)
Verified
4 years ago
The team is very reactive and helpful. The product is great and allows us to offer several options for our guests.
France
France
Communication & Marketing Assistant
Small Hotel
10
Upsell Guru
Reservations employee from 100 to 199 room in Wagrain (Austria)
Verified
4 years ago
Everything is fine. Our guests like the experience that comes with using Upsell guru. It's an easy way to fulfill your holiday with additional bookings.
Austria
Austria
Reservations employee
Large Hotel
10
Very easy to use and totally automated
E-Commerce Manager from 75-99 room Boutique in Hamburg (Germany)
Verified
4 years ago
The implementation was really easy and it works perfectly with our PMS System. We had never any trouble with the system. I also really like the support we get from Upsellguru. They are very helpful and have always new ideas how to improve our sales.
Germany
Germany
E-Commerce Manager
Mid-Sized Hotel
10
Easy to use upgrade software for extra revenue we would not have seen otherwise with PMS integration
Director from 25-49 room Branded Hotel in Salisbury (United Kingdom)
Verified
4 years ago
· Setup was very simple and guided by Devina · It takes upselling jobs at the desk out of reception's hands · Extra revenue · Good support
United Kingdom
United Kingdom
Director
Small Hotel
10
Upsell
Haus MAMA from 25-49 room Boutique in Dortmund (Germany)
Verified
4 years ago
That it was made easy for customers to book an additional product without any problems. It is very helpful for the reception staff.
Germany
Germany
Haus MAMA
Small Hotel
9
UpsellGuru
Residence Manager from 100 to 199 room Airport/Conference Hotel in Munich (Germany)
Verified
4 years ago
it is easy to use, connectivity is working fine, statistic give, fast and nothing to add on here. Thanks for the tool
Germany
Germany
Residence Manager
Large Hotel
9
Simple yet effective
VP of Revenue Management from 500+ room Bed & Breakfast & Inn in Louisville (United States)
Verified
4 years ago
The integration and setup is extremely intuitive. Our brand was able to set up and activate 30 hotels relatively quickly. The conditions you set and the PMS information that drives who and when you market to is very easy to implement. We have increased our upsell revenue substantially since implementing early in 2021 and additional capabili...
United States
United States
VP of Revenue Management
X-Large Hotel
10
Great Experience
Reservation Manager from 25-49 room Boutique in Lourmarin (France)
Verified
4 years ago
Each time we had a problem they solved it very quickly. Very professional, special thank you to Devina. They always offer more fonctionalities.
France
France
Reservation Manager
Small Hotel
9
Gamifying the upgrade experience
Group Revenue Manager from 100 to 199 room Boutique in Manchester (United Kingdom)
Verified
4 years ago
The option to bid on their room upgrades has helped to engage our guests and increase the exposure of our upgraded room types. We have the option of static upgrade parameters or dynamic supplements (2 way connection), which has allowed us to apply the most suitable option in each of our properties. We have complete control over the upgrades...
United Kingdom
United Kingdom
Group Revenue Manager
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
UpsellGuru manages upselling during pre-arrival, on-arrival, and in-stay, creating multiple revenue opportunities. I also like the dynamic bidding functionality because instead of fixed upgrade prices, hotels can use dynamic pricing algorithms and bidding functionality to maximize upgrade revenue based on demand and availability
Showing all answers to: "What does this product or service do well?"
UpsellGuru manages upselling during pre-arrival, on-arrival, and in-stay, creating multiple revenue opportunities. I also like the dynamic bidding functionality because instead of fixed upgrade prices, hotels can use dynamic pricing algorithms and bidding functionality to maximize upgrade revenue based on demand and availability
UpsellGuru helps hotels maximize not just revenue but profitability, by offering guests personalised upgrade options at the right time. Their bidding model allows guests to bid for multiple room types, ensuring the hotel profit by offering the bid at the most optimal moment. The platform is easy to use, for hoteliers and guests, leading to higher conversion rates. With its autopilot feature, hoteliers can do more with less time, letting the system optimize and accept the most profitable upsell offers.
Working with UpsellGuru as a partner has been a fantastic experience. Their innovative approach to upselling and seamless integrations reflect their deep understanding of the hotel industry. Whenever we speak with our customers, they express how happy they are with the tool and consistently share positive feedback about its impact on their operations and revenue. The team at UpsellGuru is professional, responsive, and a pleasure to collaborate with.
UpsellGuru has evolved to become an extensive suite of guest-facing technology from pre-check-in to in-stay communication and upselling, enabling most of their customers to design a customer journey from booking to checkout, with a single vendor.
UpsellGuru provides upselling-oriented systems for hotels and focuses on helping hotels to boost their revenue. Its product range includes an Upselling System, a Check-in System, an In-House System, as well as a Communication System, but also an Upselling System for Car Rentals. All these systems have a dynamic, automated and customized component.
Question:
What differentiates this product or service from the competition?
Answer:
Its main differentiator is that it supports the entire guest journey—before arrival, at check-in, and during the stay—while combining automation, dynamic pricing, and front desk enablement into a single platform
Showing all answers to: "What differentiates this product or service from the competition?"
Its main differentiator is that it supports the entire guest journey—before arrival, at check-in, and during the stay—while combining automation, dynamic pricing, and front desk enablement into a single platform
Their focus on upselling with a guest-friendly approach ensures offers feel relevant to the guest. A standout element is the on-arrival training for front office teams - staff learn how to upsell, handle objections with confidence and highlight the key features of their property. This empowers an upselling culture for the Hotel. For Bookboost, the integration is highly valuable: guest data from our CDP can power more personalized upsell campaigns.
UpsellGuru stands out from other upselling systems with its unique bidding model, giving guests more control over their upgrades while maximizing hotel revenue. This innovative approach not only boosts ancillary income but also enhances guest satisfaction by personalizing their experience. Combined with seamless integration and an exceptionally supportive team, UpsellGuru truly differentiates itself as a leader in the industry.
What has always differentiated the UpsellGuru platform is the uniqueness of its upselling technology, not just allowing accommodation businesses to upsell products and services at fixed prices but also enabling them to gamify with an intelligent bidding system, ultimately leading to higher conversions.
UpsellGuru's system acts all the way through the entire guest journey. It's a great choice for hotels or car rentals that are looking forward to offering customized upgrades in an engaging way. The interface is user-friendly and fully integrated with various systems such as PMS, CRM and many others.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
The holistic approach used is what distinguishes it from many upselling tools that primarily automate pre-arrival upgrade emails. A big plus is End-to-end upselling ecosystem instead of focusing primarily on pre-arrival upgrades.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
The holistic approach used is what distinguishes it from many upselling tools that primarily automate pre-arrival upgrade emails. A big plus is End-to-end upselling ecosystem instead of focusing primarily on pre-arrival upgrades.
If you’re looking to boost ancillary revenue, profitability, and improve the guest journey, UpsellGuru is a great partner to have. When combined with Bookboost’s CDP and CRM, hotels can create highly targeted, automated upsell campaigns that drive revenue, strengthen guest relationships, while leveraging autopilot to make upselling efficient and scalable.
My advice to hoteliers considering UpsellGuru is to fully embrace its potential by tailoring the offerings to their specific guest profiles. Take the time to understand which upgrades or add-ons resonate most with your audience, as this will maximize both guest satisfaction and revenue. The system is incredibly flexible and intuitive, so investing effort in setting it up thoughtfully will yield excellent results
The core focus is still upselling so make sure to audit your potential for upselling products and services. Also make sure to talk about your strategy will the founder Karl who has a strong expertise in this domain.
UpsellGuru is an excellent upselling software with different features that can increase the revenue not just of your hotel rooms, but also of ancillary services. Give it a try, you may be surprised with the results.
Recommended by
Sergio Forcellino
Manager, Distribution and Revenue Strategy
@
Dayblink GPO
Miguel Santos
Partnerships Manager
@
Bookboost
Marco Kleiner
VP Global Sales
@
Atomize
Thibault Gence
Director of Growth
@
Apaleo
Joao Freitas
Director of Growth & Partnerships
@
Host Hotel Systems
Sergio Forcellino
Manager, Distribution and Revenue Strategy
@
Dayblink GPO
Miguel Santos
Partnerships Manager
@
Bookboost
Marco Kleiner
VP Global Sales
@
Atomize
Thibault Gence
Director of Growth
@
Apaleo
Joao Freitas
Director of Growth & Partnerships
@
Host Hotel Systems
Steffen Dittrich
Customer Success Manager
@
Seekom
Zen Valli
VP- Asia Pacific
@
Guestline
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Support
Unverified
Upsellguru Gmbh has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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