The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 134 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon shines in ROI and onboarding .
SiteMinder shines when it comes to rapid response to issues — especially for brand properties (4.7/5) , with exclusive features like Guest Reviews Campaigns and Messaging Guest Surveys.
Side-by-side ratings based on 134 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 1 | 133 |
After analyzing 134 verified reviews, Loopon users most value its , while SiteMinder users highlight rapid response to issues, tech helpline quality, comparison with competitors. Click any theme to see what reviewers say.
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Rapid response to issues
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #22 0 reviews | #6 30 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 1 reviews | #3 73 reviews |
| Large (75-199 rooms) ▾ | #13 0 reviews | #8 12 reviews |
| X-Large (200+ rooms) ▾ | #16 0 reviews | #6 5 reviews |
By Property Type
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| Boutique ▾ | #22 0 reviews | #5 66 reviews |
| Luxury ▾ | #25 0 reviews | #4 50 reviews |
| Branded / Chain ▾ | #21 0 reviews | #7 30 reviews |
| Extended Stay ▾ | #26 0 reviews | #5 15 reviews |
By Region
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| North America ▾ | #22 0 reviews | #16 12 reviews |
| Europe ▾ | #9 1 reviews | #5 76 reviews |
| Asia Pacific ▾ | #14 0 reviews | #1 23 reviews |
| Middle East | #8 0 reviews | #6 2 reviews |
Choosing between Loopon In-Stay and SiteMinder Guest Engagement hinges on your hotel’s specific needs for guest communication. Loopon offers a unified, easy-to-use platform focused on real-time feedback and in-stay messaging, while SiteMinder provides a feature-rich suite with extensive integrations and automation options. Both aim to enhance your guest interactions, but their approaches and strengths differ markedly.
Your decision should consider what features matter most—simplicity and reliability or breadth and flexibility. Are your priorities guest feedback and conversational ease, or automation and integration? Let’s compare the two in detail.
Loopon In-Stay is built for hotels that want a straightforward, all-in-one communication tool centered on real-time guest feedback and interaction. Its primary strength is simplicity, with a user-friendly interface rated 5/5 and a focus on guest engagement without requiring app downloads.
SiteMinder Guest Engagement, on the other hand, excels in hotels seeking a comprehensive communication platform with a broad array of features, including automated workflows, reviews, and upselling campaigns. It boasts 23 unique features and a sizable user base, with 114 reviews and a high recent rating of 4.88/5, compared to Loopon’s lone review.
Given the volume and recency of feedback, SiteMinder’s platform is more proven at scale. Are you looking for a proven, feature-packed system, or a simple, reliable solution?
Edge: SiteMinder Guest Engagement.
If your hotel needs a versatile, scalable guest messaging system with automation, extensive third-party integrations, and review management, SiteMinder is the clear choice. It supports a wide range of property types, especially mid-to-large hotels and resorts, and integrates with 245 partners.
Conversely, if your team prioritizes direct, real-time feedback and conversational communication without complexity, Loopon’s all-in-one approach is better. Its focus on ease of use (rated 5/5) and reliable support makes it ideal for small hotels or those new to digital guest engagement.
In essence, choose SiteMinder if automation, integrations, and marketing tools are your priority. Opt for Loopon if simplicity and personalized guest feedback are more critical.
Edge: SiteMinder Guest Engagement.
Loopon’s UI design is rated 5/5, emphasizing intuitive operation and quick onboarding. Reviewers praise how easy it is to learn, with many mentioning minimal training needs and straightforward setup, ideal for smaller teams.
SiteMinder’s platform, rated 4.74/5, offers a robust interface with more features, which might require a steeper learning curve. Its onboarding process is well-rated at 4.65/5 but involves more time to master due to its extensive functionality.
For hotels valuing simplicity and rapid adoption, Edge: Loopon In-Stay.
SiteMinder offers 23 features, including TripAdvisor reviews, automated replies, workflows, digital check-in, and upselling campaigns. These support a wide array of guest engagement and operational automation needs.
Loopon, with only its core features, focuses on live chat, feedback collection, and guest messaging without additional modules. Its strength is unified, simple guest communication rather than feature breadth.
If you need advanced automation, review campaigns, and integrations, SiteMinder leads. If your goal is direct, personalized conversations with guests, Loopon’s core features suffice.
Edge: SiteMinder Guest Engagement.
Loopon’s reviews consistently mention support as 'always easy to get support' and 'very reliable,' with a perfect 5/5 rating. The small team in Sweden appears highly responsive, with users highlighting its helpfulness.
SiteMinder also earns high marks at 4.73/5, with praise for rapid and effective support. Many users appreciate its proactive service and quick problem resolution, especially with connectivity issues.
Both providers excel, but with only one review, Loopon’s support reputation is less proven at scale. Based on recent data, Edge: Loopon In-Stay.
SiteMinder supports 245 verified integrations, including popular PMS and booking systems, with 9 shared partners with Loopon. Its extensive network allows seamless automation and data sharing across platforms.
Loopon integrates with 11 verified partners, including some hotel management systems, but its smaller ecosystem limits extensive automation options.
If integrations are vital for your hotel’s operations, SiteMinder’s vast partner list provides more flexibility. For basic or straightforward integrations, Loopon is sufficient.
Edge: SiteMinder Guest Engagement.
SiteMinder’s overall rating stands at 4.88/5 from 114 reviews, predominantly recent, with many users from boutique, city center, and resort hotels. Reviewers praise its ease of use, support, and automation.
Loopon’s sole review gives it a perfect score, but with only one review, its reputation is less established. Hoteliers seeking proven satisfaction should favor SiteMinder’s higher rating and broader user base.
Property types like resorts, boutique hotels, and branded properties tend to rate SiteMinder higher, reflecting its extensive features and integrations. Smaller hotels or those new to digital guest engagement might appreciate Loopon’s simplicity, but lack of data limits confidence.
Edge: SiteMinder Guest Engagement.
Loopon does not publicly disclose pricing or offer a trial, suggesting a customized quote based on hotel size and needs. Its lack of transparent pricing can be a barrier for smaller hotels.
SiteMinder charges a $500 monthly base fee, with no mention of additional costs. Its pricing model is straightforward, but potentially costlier for small properties.
Your hotel should consider whether a predictable monthly fee or a custom quote aligns better with your budget and expectations.
Not ideal if your hotel:
Not ideal if your hotel:
Loopon In-Stay offers a straightforward, highly rated platform for small hotels that prioritize guest feedback and conversational communication. Its ease of use and support make it a solid choice for properties seeking simplicity, though it lacks the extensive features and integrations of SiteMinder.
SiteMinder Guest Engagement provides a broad set of tools, integrations, and automation options favored by larger, more complex hotels. Its high user ratings and active market presence make it the safer choice for hotels needing a versatile, scalable system.
If your hotel values proven performance, extensive features, and integrations, go with SiteMinder. If you prefer ease, reliability, and a unified communication approach, Loopon is the better fit.
Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, Loopon In-Stay and SiteMinder Guest Engagement (Messaging) share 0 features. Here are the key differences — features one has that the other lacks.
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| Automated Opt-In/Consent Collection | ||
| Automated Replies | ||
| Guest Reviews Campaigns | ||
| Messaging Guest Surveys | ||
| Secured Data Protection | ||
| TripAdvisor Review Partner |
Showing top differences. 11 more features differ between these products.
We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"It’s easy to use and once you’re set up, it’s a one-stop shop, Nigel said."
What hoteliers love
Users highly appreciate the software's capability to address problems swiftly, particularly connectivity issues. This quick turnaround is crucial for... Users highly appreciate the software's capability to address problems swiftly, particularly connectivity issues. This quick turnaround is crucial for hotels to maintain operational continuity and improve guest satisfaction.
The tech helpline is praised for its friendliness and patience. Reviewers find the support exceptional compared to competitors, which contributes to a... The tech helpline is praised for its friendliness and patience. Reviewers find the support exceptional compared to competitors, which contributes to a better customer experience by ensuring problems are resolved in a compassionate manner.
The software's performance, especially on tech support aspects, is perceived as vastly superior to that of booking.com, indicating a competitive edge... The software's performance, especially on tech support aspects, is perceived as vastly superior to that of booking.com, indicating a competitive edge in service quality.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon In-Stay and SiteMinder Guest Engagement (Messaging) share many core Guest Messaging Software features, but each has unique capabilities. Loopon In-Stay offers 11 verified integration partners, while SiteMinder Guest Engagement (Messaging) offers 245. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Loopon In-Stay leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon In-Stay: No. SiteMinder Guest Engagement (Messaging): No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon has an HT Score of 0 and SiteMinder has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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