The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 153 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon shines in ROI and onboarding .
Smart Host GmbH shines when it comes to customer support , with exclusive features like Guest Reviews Campaigns and Messaging Guest Surveys.
Side-by-side ratings based on 153 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 1 | 152 |
After analyzing 153 verified reviews, Loopon users most value its , while Smart Host GmbH users highlight customer support, ease of use, email campaign impact. Click any theme to see what reviewers say.
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Customer Support
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Ease of Use
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Email Campaign Impact
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Integration and Data Analytics
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Feature Requests and Development
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Correspondence Clarity
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Online Check-In
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #22 0 reviews | #4 61 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 1 reviews | #8 71 reviews |
| Large (75-199 rooms) | #13 0 reviews | #17 3 reviews |
| X-Large (200+ rooms) | #16 0 reviews | #22 1 reviews |
By Property Type
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| Boutique ▾ | #22 0 reviews | #8 49 reviews |
| Luxury ▾ | #25 0 reviews | #7 42 reviews |
| Branded / Chain ▾ | #21 0 reviews | #11 30 reviews |
| Extended Stay ▾ | #26 0 reviews | #9 9 reviews |
By Region
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| North America | #22 0 reviews | #26 0 reviews |
| Europe ▾ | #9 1 reviews | #3 142 reviews |
| Asia Pacific | #14 0 reviews | — |
| Middle East | #8 0 reviews | #9 0 reviews |
Choosing between Loopon In-Stay and Smart Host Messaging hinges on your hotel’s specific needs for guest communication. Loopon offers a unified platform that encompasses pre-stay, in-stay, and post-stay messaging, all optimized for simple, reliable interactions. Smart Host, on the other hand, functions as a robust communication management system, excelling in personalized marketing and detailed guest analytics. Which of these approaches aligns best with your operational goals?
Loopon specializes in holistic guest engagement without requiring app downloads, while Smart Host emphasizes targeted campaigns and seamless PMS integration. Your choice should reflect whether you prioritize an all-in-one communication flow or focused marketing and analytics.
Loopon In-Stay’s core strength is its comprehensive approach to guest communication, integrating real-time chat, feedback, and marketing into a single interface. It aims to create a seamless, ongoing guest journey, emphasizing ease of use and reliability, with a perfect review count of 1 and stellar recent feedback.
Smart Host Messaging, with over 147 reviews and a recent review count of 13, showcases a more mature product with a high user satisfaction score (81.9). It offers extensive features like behavioral marketing, automated workflows, and multi-property management—making it suited for hotels seeking a sophisticated, customized guest communication tool.
But which is the better fit for your hotel’s communication strategy? That depends on your focus—simplicity and reliability or advanced marketing capabilities.
If your hotel needs an easy-to-implement, all-in-one guest communication system that covers the entire guest journey without complex customization, go with Loopon. It appeals especially to limited-service and budget hotels seeking straightforward operations, with a 100% rating from its users.
If your hotel requires a highly customizable, data-driven platform capable of executing behavioral campaigns, upselling, and detailed guest profiling, Smart Host is the better option. Its broader feature set, extensive integrations, and 4.86 support rating make it ideal for resorts, boutique, and branded hotels aiming to boost direct bookings and guest loyalty.
For large, tech-savvy properties that want detailed analytics and automation, Smart Host’s capabilities surpass Loopon’s simplicity. Conversely, smaller hotels prioritizing ease of use should lean toward Loopon.
Loopon scores a perfect 5/5 for ease of use, thanks to its user-friendly interface and straightforward onboarding process. Its clean design and simple navigation make staff adoption quick and frustration-free, with recent reviews emphasizing its reliability and ease.
Smart Host, with a 4.72/5 rating, also offers an intuitive platform appreciated by users for its quick setup and efficient management. However, some users note it requires a slightly steeper learning curve due to its extensive features.
Edge: Loopon.
Loopon’s features are centered on guest feedback collection, in-stay chat, and unified messaging—totaling 0 unique features but excelling in delivering a seamless guest journey. It includes pre-stay emails, in-stay real-time communication, post-stay reputation management, and website chat, all in one platform.
Smart Host offers 25 features, including behavioral marketing campaigns, automated workflows, customer profiling, multi-property management, SMS and WhatsApp integrations, and an analytics dashboard. These capabilities enable detailed guest segmentation and targeted marketing.
Edge: Smart Host GmbH.
Loopon’s support is rated a perfect 5/5, with reviews highlighting their responsiveness and reliability. Guests describe support as always easy to access and very helpful, making onboarding and troubleshooting smooth.
Smart Host, with a 4.86/5 rating, also receives high praise for its customer service. Reviews mention prompt, professional assistance, and a supportive team that responds quickly to technical issues.
Edge: Loopon.
Loopon integrates with 11 verified partners, including notable systems like BEONx, Sirvoy, and AeroGuest, offering decent connectivity for a smaller platform. However, Smart Host’s 25 integrations include key PMS and channel management partners such as protel, Winhotel, and SuitePad, providing broader connectivity.
Shared integrations include apaleo, Mews, and Oracle Hospitality, but Smart Host’s larger partner network makes it more adaptable to diverse hotel tech stacks.
Edge: Smart Host GmbH.
Loopon, with its single review, naturally has limited ratings but receives a perfect score for simplicity and reliability. Its recent reviews echo satisfaction in ease of use and support, but the small sample size makes this less conclusive.
Smart Host’s 81.9 rating stems from 147 reviews, mostly from hotels of various segments, with recent feedback praising its functionality, support, and impact on marketing efforts. Its high overall satisfaction reflects maturity and broad adoption.
Edge: Smart Host GmbH.
Both products do not publicly list their pricing, indicating they likely customize quotes based on hotel size and needs. Expect to contact vendors directly for a tailored quote, considering the extensive features of Smart Host may come at a higher investment.
Not ideal if your hotel needs extensive marketing campaigns or advanced guest profiling.
Not ideal if your focus is on basic guest messaging or if you prefer a simple, minimal feature set.
Loopon In-Stay offers a straightforward, reliable solution to manage guest communication across all stages of the guest journey, with a focus on ease of use and support. Its single review and recent positive feedback reinforce its status as a simple yet effective tool for small to mid-sized hotels.
Smart Host Messaging, with its extensive features, integrations, and high user ratings, suits larger or more tech-focused hotels aiming to execute sophisticated marketing strategies. Its ability to gather detailed analytics and automate workflows makes it the preferred choice for hotels wanting to optimize guest engagement and revenue.
For hotels seeking a streamlined, dependable communication solution, Loopon is the better pick. If you require comprehensive marketing capabilities and extensive integrations—especially for larger properties—Smart Host is the superior option.
Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Loopon In-Stay and Smart Host Messaging share 0 features. Here are the key differences — features one has that the other lacks.
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| Behavioral Marketing Campaigns | ||
| Booking Recovery Campaigns | ||
| Guest Reviews Campaigns | ||
| Retention Campaigns | ||
| Upselling Campaigns | ||
| User Profile Customizations |
Showing top differences. 13 more features differ between these products.
Ranks higher for
What hoteliers love
Customer support is frequently praised for its responsiveness and professionalism, with users valuing prompt assistance and personalized attention, en... Customer support is frequently praised for its responsiveness and professionalism, with users valuing prompt assistance and personalized attention, enhancing the overall experience with Smarthost.
Reviewers consistently highlight Smarthost's user-friendly interface, praising its straightforward setup and intuitive functionality, which allow hote... Reviewers consistently highlight Smarthost's user-friendly interface, praising its straightforward setup and intuitive functionality, which allow hotels to manage guest communications efficiently without extensive training.
Many reviews reveal that users have experienced a significant increase in email click-through rates and reservations, attributing this success to the... Many reviews reveal that users have experienced a significant increase in email click-through rates and reservations, attributing this success to the personalized and targeted guest communication facilitated by Smarthost.
Where hoteliers push back
Users acknowledge Smarthost's openness to user suggestions and its ongoing development, looking forward to enhanced future capabilities based on user... Users acknowledge Smarthost's openness to user suggestions and its ongoing development, looking forward to enhanced future capabilities based on user feedback.
Some users express a desire for a more organized correspondence section; longer interactions occasionally lead to navigation difficulties, suggesting... Some users express a desire for a more organized correspondence section; longer interactions occasionally lead to navigation difficulties, suggesting a more intuitive chronological order would improve clarity.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon In-Stay and Smart Host Messaging share many core Guest Messaging Software features, but each has unique capabilities. Loopon In-Stay offers 11 verified integration partners, while Smart Host Messaging offers 25. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Loopon In-Stay leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon In-Stay: No. Smart Host Messaging: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon has an HT Score of 0 and Smart Host GmbH has 82. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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