The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 49 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon shines in ease of use and customer support , with exclusive features like Revenue Reporting.
Shiji Group shines when it comes to user interface and usability — especially for brand properties (4.3/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 49 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $900/mo |
| Verified Reviews | 7 | 42 |
After analyzing 49 verified reviews, Loopon users most value its , while Shiji Group users highlight user interface and usability, reporting and dashboard, aggregating feedback. Click any theme to see what reviewers say.
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User Interface and Usability
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Reporting and Dashboard
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Aggregating Feedback
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Integration with Third-Party Software
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Customer Support
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Response Time for Reviews
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Price vs. Value
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #13 1 reviews | #19 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 4 reviews | #9 16 reviews |
| Large (75-199 rooms) ▾ | #7 1 reviews | #6 10 reviews |
| X-Large (200+ rooms) ▾ | #8 0 reviews | #7 8 reviews |
By Property Type
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| Boutique ▾ | #8 3 reviews | #7 13 reviews |
| Luxury ▾ | #18 0 reviews | #7 18 reviews |
| Branded / Chain ▾ | #9 3 reviews | #7 12 reviews |
| Extended Stay | #17 0 reviews | #13 2 reviews |
By Region
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| North America | #10 1 reviews | #9 2 reviews |
| Europe ▾ | #8 5 reviews | #12 15 reviews |
| Asia Pacific ▾ | #11 0 reviews | #5 6 reviews |
| Middle East ▾ | #8 0 reviews | #3 9 reviews |
When choosing a reputation management platform, your hotel needs a solution that consolidates guest feedback, boosts online ratings, and simplifies reputation tracking. Loopon Reputation by Loopon and Shiji Reviewpro Reputation both aim to fulfill these needs but diverge significantly in features, user experience, and market presence. Your choice depends on whether you prioritize recent reviews and a straightforward interface or extensive integrations and broader feature sets.
Loopon offers a simpler, more recent, and highly rated platform, while Shiji Reviewpro boasts a larger user base and more integrations. Which one aligns better with your hotel’s operational needs?
Both products address online reputation management by aggregating reviews and providing insights, but they approach the task differently. Loopon is designed for hotels seeking an easy-to-use system with rapid onboarding, emphasizing guest communication, feedback collection, and reputation monitoring from a single dashboard. Shiji Reviewpro, however, aims at hotels looking for a comprehensive analytics tool that consolidates feedback from over 140 review sites, with features such as sentiment analysis and benchmarking.
The core difference lies in their focus: Loopon prioritizes simplicity and guest communication, while Shiji emphasizes data insights and operational improvements. Given the recent review activity, Shiji’s platform is more current in the market. Do you value ease of use over in-depth analytics?
If your hotel needs a straightforward reputation management tool with high user ratings and recent reviews, Loopon is the clear choice. It has a 4.5/5 overall rating based on just 7 reviews, with all reviews in the last six months, indicating ongoing customer satisfaction and active support.
Conversely, if your hotel requires an extensive, feature-rich platform with broad third-party integrations and a large user community, Shiji Reviewpro’s 40 reviews, though older, show a higher degree of functionality. Its focus on benchmarking, sentiment analysis, and integration with other systems makes it suitable for large or complex operations.
In summary, for ease and recent positive feedback, go with Loopon; for depth and integration, opt for Shiji.
Loopon’s user interface is rated at 4.57/5, with reviews highlighting its simplicity, quick configuration, and intuitive controls. Customers appreciate the straightforward onboarding process and minimal training needed to get up and running.
Shiji Reviewpro scores 4.15/5 in ease of use, with reviews praising its dashboards and data presentation but noting that some users find it less intuitive, especially when navigating its extensive features. Support for onboarding appears less recent and less robust compared to Loopon’s dedicated high rating.
Edge: Loopon.
Loopon offers 26 shared features and 2 unique ones—social media management and revenue reporting—focused on guest communication and reputation tracking. In contrast, Shiji Reviewpro provides 26 shared features plus 17 exclusive ones, including guest history, photo sharing, chatbot booking, SMS messaging, AI-generated replies, and open API access.
While Loopon emphasizes guest feedback collection across channels, Shiji’s platform excels in sophisticated analytics, automation, and integrations. If your hotel needs advanced AI tools, mobile apps, or social media features, Shiji has more options; for straightforward reputation management, Loopon suffices.
Edge: Shiji Reviewpro.
Loopon’s support is highly rated at 4.57/5, with reviews mentioning fast, friendly service and effective configuration assistance. Users appreciate their quick response times and ongoing support, often citing positive experiences.
Shiji Reviewpro’s support scores 3.69/5, with reviews indicating variable experiences—some praise their responsiveness, but others highlight delays and a lack of proactive support. Customer service appears less consistent and more limited than Loopon’s.
Edge: Loopon.
Shiji Reviewpro boasts 64 verified partners, including major players like SiteMinder, Revinate, and IDeaS, enabling broad system connectivity. Loopon has 11 integrations, with notable partners such as Mews, Oracle Hospitality, and Sirvoy, but fewer overall.
For hotels relying on extensive third-party system connections, Shiji provides more flexibility. If your operations are simpler or already integrated with Loopon’s partners, Loopon’s smaller network might suffice.
Edge: Shiji Reviewpro.
Loopon’s recent reviews (all within the last six months) give it a 4.5/5 overall rating, with 94% of users recommending it. Hotels of various types, especially those in resort and city-center segments, praise its ease of use and support.
Shiji Reviewpro has a lower overall rating at 3.83/5, with older reviews reflecting some frustration over speed and support. Its larger hotel client base includes luxury hotels and independent properties, but the satisfaction level appears lower than Loopon’s current ratings.
Edge: Loopon.
Loopon charges a flat rate of $100 per month with no trial or additional fees, making it straightforward and budget-friendly for hotels of all sizes. Shiji Reviewpro’s base price starts at $900 per month, with no trial available, targeting larger operations with more complex needs.
If budget is a concern, Loopon offers a clear, lower-cost option. For enterprise-level hotels needing extensive analytics and integrations, Shiji’s higher price may be justified.
Hotels that will benefit from an easy-to-operate reputation management system with quick onboarding and active recent support should choose Loopon.
Not ideal if:
Hotels that need a comprehensive guest feedback and reputation analytics platform should consider Shiji. Its broad feature set suits larger operations or those with complex management requirements.
Not ideal if:
At its core, Loopon offers a focused, easy-to-use reputation management platform with high recent ratings, making it ideal for hotels seeking simplicity and quick results. Shiji Reviewpro provides a broader, more integrated suite of features tailored for larger, more complex operations, with extensive third-party connections.
Choose Loopon if your hotel values ease of use, rapid onboarding, and active ongoing support, especially with a modest budget. Opt for Shiji if your hotel requires in-depth analytics, automation, and integration capabilities to manage a large or diverse property portfolio.
In conclusion, for most hotels prioritizing recent reviews, high satisfaction scores, and straightforward reputation management, Loopon is the recommended choice. Larger properties or those needing extensive data insights should lean toward Shiji Reviewpro, accepting its higher cost for more comprehensive features.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $900/mo |
According to HTR's product database, Loopon Reputation and Shiji Reviewpro Reputation share 26 features. Here are the key differences — features one has that the other lacks.
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| Facebook Messenger Integration | ||
| Guest History | ||
| Mobile Friendly | ||
| Photo Sharing | ||
| Revenue Reporting | ||
| SMS text messaging | ||
| Secured Data Protection | ||
| Social Media |
Showing top differences. 7 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
Ranks higher for
Unique capabilities
What hoteliers love
The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires min... The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires minimal configuration, making it accessible for various team members.
Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable... Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable insights and facilitate the tracking of key performance indicators (KPIs), which aids in better decision-making.
Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain... Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain an up-to-date understanding of their online reputation and facilitates effective operations management. The tool's integration and synchronization capabilities enhance its utility.
Where hoteliers push back
ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted... ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted rudeness and lack of timely support as significant issues.
Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay criti... Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay critical review management actions.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon Reputation and Shiji Reviewpro Reputation share many core Reputation Management features, but each has unique capabilities. Loopon Reputation offers 11 verified integration partners, while Shiji Reviewpro Reputation offers 64. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Loopon Reputation leads in ease of use at 4.6/5 vs 4.2/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon Reputation: No. Shiji Reviewpro Reputation: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon has an HT Score of 0 and Shiji Group has 32. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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