The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 51 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
alliants shines in ease of use and customer support — especially for brand properties (4.7/5) , with exclusive features like Mobile Friendly and Guest History.
Loopon AB shines .
Side-by-side ratings based on 51 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 51 | 0 |
After analyzing 51 verified reviews, alliants users most value its direct multi-channel guest engagement, support and training, operational efficiency and cost reduction, while Loopon AB users highlight . Click any theme to see what reviewers say.
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Loopon AB |
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Direct Multi-Channel Guest Engagement
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Support and Training
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Operational Efficiency and Cost Reduction
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User Identification and Security
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Automated Messaging and Templates
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Mobile App Functionality
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Multi-Language Support
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Loopon AB |
|---|---|---|
| Small (10-24 rooms) | #24 1 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #15 19 reviews | — |
| Large (75-199 rooms) ▾ | #7 21 reviews | — |
| X-Large (200+ rooms) ▾ | #9 6 reviews | — |
By Property Type
| Segment |
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Loopon AB |
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| Boutique ▾ | #16 14 reviews | — |
| Luxury ▾ | #9 45 reviews | — |
| Branded / Chain ▾ | #14 15 reviews | — |
| Extended Stay | #25 1 reviews | — |
By Region
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Loopon AB |
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| North America ▾ | #17 13 reviews | — |
| Europe ▾ | #10 16 reviews | — |
| Asia Pacific | #7 4 reviews | — |
| Middle East ▾ | #2 15 reviews | — |
Choosing between Alliants Guest Messaging and Loopon AB hinges on your hotel’s primary communication needs. While both aim to improve guest engagement, Alliants offers a comprehensive, multi-channel messaging platform with extensive features and recent reviews, making it the more proven choice. Loopon AB, focused on feedback analysis, lacks recent user data and integrations, limiting its immediate applicability for guest messaging. Are you seeking a full guest communication system or a feedback management tool?
Alliants Guest Messaging dominates in reviews, feature set, and global presence, with over 50 recent reviews and a 4.46/5 overall rating. Loopon AB’s reviews are nonexistent, making it difficult to gauge its current effectiveness or user satisfaction. For hotels prioritizing guest communication, Alliants is the clear leader based on current data. For feedback analysis, Loopon may be suitable, but its lack of recent reviews weakens its position.
Alliants is designed to unify guest conversations across multiple channels like WhatsApp, SMS, Facebook Messenger, and others, enabling real-time, multi-language communication in over 103 languages. Loopon, in contrast, centers on collecting and analyzing customer reviews, providing insights rather than direct guest engagement. Your hotel needs to decide if you want a messaging platform that directly connects you to guests or an analytics system to understand feedback.
Alliants’s platform is built for hotels of all sizes, especially those with international guests or high-volume communication needs, thanks to features like automated replies, real-time translation, and integrations with various messaging apps. Loopon’s core strength lies in feedback aggregation and AI-driven summaries, which are less suited for real-time guest interaction. Do you require an active communication platform or a feedback analysis tool?
If your hotel needs a flexible, multi-channel guest messaging system that improves response times and guest satisfaction, Alliants is the better fit. It’s especially ideal if you want a platform with proven ease of use, over 50 recent reviews, and features like automated workflows and guest profile management.
If your team primarily seeks to analyze guest reviews and extract actionable insights without real-time engagement, Loopon’s AI-driven review summaries could be useful. However, without recent reviews or a proven track record in hospitality, Loopon’s suitability for immediate guest communication is questionable.
In summary, for direct guest interactions, Alliants is the more reliable choice. For review analysis and long-term feedback strategies, Loopon might fit, but its current lack of recent validation diminishes its recommendation.
Alliants boasts a 4.52/5 ease-of-use rating, backed by a 4.6/5 onboarding score from over 50 recent reviews, reflecting smooth implementation and high staff adoption. Reviewers highlight its intuitive interface, quick setup, and supportive onboarding, with many citing a smooth transition even for less tech-savvy teams.
Loopon AB’s user experience data is unavailable, and lacking recent reviews makes it impossible to assess ease of use. Its focus on analytics suggests a potentially steeper learning curve without proven hospitality-specific UI feedback. Based on current data, Edge: Alliants.
Alliants features a rich suite of 44 exclusive functionalities, including WhatsApp integration, guest history, automated replies, message routing, live translations, digital check-in, and a multi-property dashboard. These features directly support guest engagement and operational efficiency.
Loopon offers no specified features, focusing solely on review collection and AI-generated summaries. Without comparable functionalities, Alliants’s extensive feature set makes it the superior choice for hotels seeking a comprehensive guest messaging platform.
Edge: Alliants.
Alliants’s support scores a 4.53/5, with reviewers praising its responsive team, excellent training, and ongoing support. Comments include “the response rate from Alliants is second to none” and “great support from the team whenever required,” reflecting high satisfaction.
Loopon AB provides no recent reviews or support ratings. Its lack of publicly available feedback makes it impossible to evaluate support quality or responsiveness. Based on current data, Edge: Alliants.
Alliants offers 13 verified integrations, including property management systems like Oracle Hospitality, Cendyn, and Amadeus, as well as keyless access providers like FLEXIPASS. These integrations enable smoother workflows and better guest experiences.
Loopon AB has no listed integrations, limiting its ability to connect with existing hotel systems. For hotels requiring a connected, multi-channel platform, Alliants’s integrations provide a clear advantage.
Edge: Alliants.
With over 50 recent reviews, Alliants holds a strong 4.46/5 overall rating, with a 4.52/5 ease of use and 4.53/5 customer support. Hoteliers across segments—from boutique to branded hotels—consistently praise its responsiveness and feature set.
Loopon AB, lacking recent reviews and user feedback, cannot be rated by users. Without current hotel ratings, Alliants’s proven track record makes it the preferred choice in terms of user satisfaction.
Edge: Alliants.
Alliants’s pricing starts at $200 per month, with no freemium or trial options, offering a transparent flat fee. Loopon AB does not publicly disclose its pricing, making direct comparison difficult.
Given the detailed pricing and no mention of additional fees for Alliants, it provides a straightforward investment for hotels seeking a proven messaging platform. Loopon’s cost structure remains unknown, which could be a barrier to decision-making.
Not ideal if your hotel relies heavily on traditional communication channels only, or if you lack the IT resources for integrations and setup.
Not ideal if your goal is real-time guest communication or if you rely heavily on direct messaging platforms for guest engagement.
Alliants Guest Messaging is a comprehensive platform purpose-built for the hospitality industry, with proven results and extensive recent reviews. Its broad feature set, integrations, and high satisfaction ratings make it ideal for hotels seeking to improve direct guest communication and operational efficiency.
Loopon AB, while useful for aggregating and analyzing feedback, currently lacks recent validation within the hotel sector, limiting its suitability for immediate guest messaging needs. Its AI-driven review summaries may serve as a supplementary tool but do not replace a dedicated messaging platform.
If your hotel needs a reliable, feature-rich guest messaging system backed by recent positive reviews, Alliants is the clear choice. For feedback analysis and strategic improvements without real-time communication needs, Loopon might be considered, but with caution given the absence of current user data.
According to HTR's product database, Alliants Guest Messaging and Loopon share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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Loopon AB |
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| Analytics dashboard | ||
| Guest History | ||
| Mobile Friendly | ||
| SMS text messaging | ||
| Secured Data Protection | ||
| Whatsapp Integration |
Showing top differences. 32 more features differ between these products.
What hoteliers love
Users overwhelmingly praise Alliants for facilitating direct communication with guests through various channels, such as WhatsApp and SMS. This featur... Users overwhelmingly praise Alliants for facilitating direct communication with guests through various channels, such as WhatsApp and SMS. This feature helps in quick resolution of guest queries and improves overall guest satisfaction.
Users generally find support from the Alliants team to be excellent, with responsive and helpful training sessions. There are occasional mentions of t... Users generally find support from the Alliants team to be excellent, with responsive and helpful training sessions. There are occasional mentions of the need for continuous updates and new feature training.
The platform helps reduce operational costs by automating repetitive tasks and provides an efficient channel for guest communications. Some users have... The platform helps reduce operational costs by automating repetitive tasks and provides an efficient channel for guest communications. Some users have seen a reduction in payroll costs due to this efficiency.
Where hoteliers push back
Alliants' automated messaging system and the ability to use predefined templates significantly increase operational efficiency. However, limitations o... Alliants' automated messaging system and the ability to use predefined templates significantly increase operational efficiency. However, limitations on template use, such as the inability to send follow-up messages without templates, have been noted.
While the mobile app allows staff to stay connected with guests on-the-go, significant issues such as frequent logouts, notification problems, and ove... While the mobile app allows staff to stay connected with guests on-the-go, significant issues such as frequent logouts, notification problems, and overall instability have been highlighted by users.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Alliants Guest Messaging and Loopon share many core Guest Messaging Software features, but each has unique capabilities. Alliants Guest Messaging offers 13 verified integration partners, while Loopon offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Alliants Guest Messaging leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Alliants Guest Messaging: No. Loopon: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. alliants has an HT Score of 23 and Loopon AB has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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