loqate vs. Smart Host CRM:
Which Is Right for You?

The Decision

Choosing between loqate and Smart Host CRM hinges on your hotel's specific needs in guest communication and CRM capabilities. Both aim to improve engagement, but they diverge significantly in features, support, and market presence. Your team should assess whether a simplistic or a feature-rich solution better aligns with your current operations and growth plans.

loqate, despite its promising name, is largely unreviewed and appears inactive in the market, with no recent ratings or customer feedback. Conversely, Smart Host CRM boasts over 200 recent reviews, a high customer satisfaction score, and a clear track record, making it the more reliable choice for hoteliers aiming for measurable results.

Is loqate or Smart Host CRM Better for Hotels?

loqate presents itself as a hotel CRM, but with zero reviews or recent user feedback, it's difficult to gauge its effectiveness or user satisfaction. Smart Host CRM, on the other hand, is highly rated (99.78/100 HTR Score), with 217 reviews, 26 in the last six months, and an impressive 93% likelihood to recommend, indicating active user engagement and recent product improvements.

While loqate’s lack of recent data suggests it may be inactive or limited in scope, Smart Host CRM’s comprehensive feature set—like automation, segmentation, and feedback modules—serves hotels looking to deepen guest relationships. So, which product truly addresses your needs today?

Smart Host CRM vs loqate: Which Should Your Hotel Choose?

If your hotel values a proven, fully-featured CRM that supports personalized communication, automation, and detailed analytics, go with Smart Host CRM. It suits hotels of any size wanting to boost direct bookings through targeted campaigns and guest insights.

If your hotel is seeking a simple, perhaps experimental solution with no current reviews or active customer base, loqate might seem appealing—but its lack of recent feedback and market activity make it a risky choice. For most hoteliers, Smart Host CRM’s proven track record makes it the safer investment.

Is loqate or Smart Host CRM Easier to Use?

Smart Host CRM scores 4.7 out of 5 for ease of use, with reviews praising its intuitive, user-friendly interface and quick onboarding process—many users say it’s simple enough for staff with minimal training. Loqate offers no ratings or user feedback, leaving its usability unverified and potentially complex or outdated.

Edge: Smart Host CRM.

Which Has Better Features: loqate or Smart Host CRM?

Smart Host CRM offers 29 unique features, including a central data warehouse, guest profiles, segmentation, automation, A/B testing, and GDPR compliance, providing a robust toolkit for personalized marketing. loqate, with no documented features or recent updates, is unlikely to match this depth of functionality.

Smart Host’s advanced automation, dynamic surveys, and comprehensive guest profiling set it apart. The clear advantage goes to Smart Host CRM.

Which Has Better Customer Support: loqate or Smart Host CRM?

Smart Host CRM consistently receives high praise, with a 4.87/5 support rating and reviews highlighting its competent, responsive team. Users describe the support as “fast,” “friendly,” and “proactive,” which is critical for smooth implementation and ongoing success.

Since loqate has no reviews or support ratings, it’s impossible to assess its customer service. Based on current data, Edge: Smart Host CRM.

Which Has More Integrations: loqate or Smart Host CRM?

Smart Host CRM integrates with 25 verified partners, including major PMS and hotel management systems like Protel, Mews, and Oracle Hospitality. Loqate, with zero verified integrations, limits its operational compatibility and scalability.

The broader and more recent integrations of Smart Host CRM give it a significant edge, especially for hotels seeking seamless connectivity. Edge: Smart Host CRM.

Which Do Hoteliers Rate Higher: loqate or Smart Host CRM?

Smart Host CRM’s reviews are recent and plentiful, with a 93% recommendation rate and high scores across support, onboarding, and usability—suitable for small to large hotels across Europe and beyond. Loqate, with no reviews or recent activity, cannot be rated by hoteliers.

Given the active, positive feedback, Edge: Smart Host CRM.

How Much Do loqate and Smart Host CRM Cost?

loqate’s pricing details are unavailable, suggesting it may not have an active or transparent pricing model. Smart Host CRM charges a base price of $900, with no free tiers or discounts, reflecting a premium product aligned with its extensive features.

For hotels seeking transparency and a clear investment, Smart Host CRM’s pricing, though higher, matches its feature set and support quality.

What Type of Hotel Should Use loqate?

Hotels that:

• Are exploring basic CRM or email marketing solutions without immediate ROI needs.
• Have very small operations or a limited marketing team.
• Are testing new software solutions with no commitment.
• Do not rely heavily on automation or segmentation.
• Are comfortable with unverified vendor claims and no recent support.

Not ideal if:

• You need proven, active support and recent customer reviews.
• Your hotel aims to scale or personalize guest interactions significantly.
• You require integration with PMS or marketing automation tools.

What Type of Hotel Should Use Smart Host CRM?

Hotels that:

• Want a comprehensive, scalable CRM with automation, segmentation, and analytics.
• Aim to improve direct bookings through targeted campaigns.
• Value excellent customer support and ongoing product updates.
• Have multiple properties or a complex guest database.
• Seek GDPR, CCPA, and PCI-compliant solutions for data security.

Not ideal if:

• You prefer a free or very low-cost solution.
• Your hotel operates on a very simple, manual communication process.
• You require extensive customization beyond the platform’s flexibility.

Smart Host CRM vs loqate: The Bottom Line for Hotels

Smart Host CRM’s core strength lies in its active user base, extensive features, and proven support, making it a reliable choice for hotels serious about guest engagement. Loqate, with zero recent reviews or market presence, is unlikely to meet current hotel needs—particularly for those seeking measurable results.

If your hotel prioritizes a tested, feature-rich solution with recent positive feedback, Smart Host CRM is the clear winner. For those experimenting or with very limited needs, loqate might be considered, but the risks are high given the lack of active data.

In summary, for most hoteliers evaluating today’s options, Smart Host CRM offers the stability, functionality, and support necessary to drive meaningful guest relationships and revenue growth.