The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 55 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Luxe Pricing shines in onboarding , with exclusive features like Digital Acceptance & Payment Capture.
Plusgrade shines when it comes to increased revenue .
Side-by-side ratings based on 55 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $1,400/mo | From $400/mo |
| Verified Reviews | 25 | 30 |
After analyzing 55 verified reviews, Luxe Pricing users most value its user-friendly interface, upsell capabilities, training and support, while Plusgrade users highlight increased revenue, customer experience, automated upselling. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
User-friendly interface
▾
|
+
Increased Revenue
▾
|
|
+
Upsell capabilities
▾
|
+
Customer Experience
▾
|
|
+
Training and support
▾
|
+
Automated Upselling
▾
|
|
+
Real-time updates and dynamic pricing
▾
|
+
Additional Upselling Options
▾
|
| Cons | |
|
−
Custom report building
▾
|
−
Manual Upgrades and Errors
▾
|
|
−
Integration challenges
▾
|
−
User Interface
▾
|
|
−
Pricing model and flexibility
▾
|
−
Integration with PMS and Other Systems
▾
|
How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) | — | #16 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #20 3 reviews | #12 16 reviews |
| Large (75-199 rooms) ▾ | — | #10 9 reviews |
| X-Large (200+ rooms) ▾ | #4 22 reviews | #10 3 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #19 3 reviews | #12 14 reviews |
| Luxury ▾ | #11 16 reviews | #14 15 reviews |
| Branded / Chain ▾ | #11 14 reviews | #14 7 reviews |
| Extended Stay | — | #17 1 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #6 25 reviews | #12 4 reviews |
| Europe ▾ | — | #15 12 reviews |
| Middle East ▾ | — | #4 10 reviews |
When choosing an upselling platform, your hotel needs a solution that boosts revenue, engages guests, and integrates smoothly into existing operations. Luxe Pricing’s LuxSell and Plusgrade are two leading options, each designed to enhance ancillary sales, but they differ significantly in features, user experience, and market presence. Your decision hinges on which product aligns best with your property’s size, segment, and operational priorities.
Both platforms aim to optimize revenue through pre-arrival upgrades and ancillary services. Yet, Luxe Pricing’s LuxSell boasts more recent reviews and a higher overall rating, making it the more reliable choice for hotel teams seeking proven performance and ongoing support. Which platform truly matches your hotel’s needs?
Both LuxSell and Plusgrade serve as revenue tools for hoteliers to increase upsell conversions and drive incremental income. LuxSell emphasizes dynamic pricing and real-time updates, giving your team control over upgrade offers tailored to each guest. In contrast, Plusgrade focuses on automation, simplifying the upsell process with less manual intervention.
LuxSell’s interface has been praised for its ease of use and swift implementation, yet some users have highlighted challenges with PMS integration. Plusgrade’s automation reduces staff workload and is preferred for its straightforward setup, but reviews suggest it has fewer customizable features. Considering recent reviews and ratings, Plusgrade’s consistent 5/5 rating makes it the stronger choice for most hotels. Are you ready to rely on a platform with more recent, positive feedback?
If your hotel needs to actively manage room upgrade pricing and customize offers based on detailed analytics, LuxSell is the better pick. It’s ideal for properties that want granular control over revenue management, especially those already using a flexible PMS system and seeking to boost ancillary sales through targeted upselling.
However, if your priority is reducing manual effort and streamlining operations, plus a straightforward setup with proven results, Plusgrade is the ideal choice. Its automated approach has garnered more recent positive reviews and a higher overall rating, making it better suited for hotels seeking a set-it-and-forget-it solution. For most hoteliers, Plusgrade’s recent review momentum tips the scale.
Both platforms are rated highly for usability, with Luxe Pricing’s LuxSell at 4.65/5 and Plusgrade at 4.75/5. LuxSell’s interface is described as simple and fast, praised for its intuitive design, but some users noted delays accessing certain features, especially during PMS integration.
Plusgrade’s interface is slightly more refined and appreciated for its seamless automation, reducing learning curves and operational friction. The onboarding process for Plusgrade is rated slightly lower (4.39/5 versus LuxSell’s 4.75/5), mainly due to setup complexities. Edge: Plusgrade.
LuxSell offers 10 shared features plus three unique options—Ancillary Product Merchandising, Gift Vouchers & Prepaid Experiences, and Digital Payment Capture—that Plusgrade lacks. These features allow your hotel to diversify revenue streams, boost gift card sales, and accept digital payments directly.
Plusgrade provides core upselling capabilities but does not include the extended feature set LuxSell offers. While both platforms excel at pre-arrival upgrades, Luxe Pricing’s additional merchandising and payment features give it an edge for hotels wanting a more versatile upsell system. End result: Luxe Pricing has more features tailored for complex revenue strategies.
Luxe Pricing’s LuxSell has a slightly higher support rating (4.83/5 versus Plusgrade’s 4.79/5), with reviews emphasizing quick, proactive assistance from dedicated staff. Users often highlight their flawless vendor support and responsiveness, especially during onboarding.
Plusgrade also scores well, with users citing fast support and effective problem resolution, but some recent reviews mention room for improvement in personalized assistance. Given the slight edge in reviews and recent feedback, Luxe Pricing’s support services are marginally more reliable for ongoing operational needs. Edge: Luxe Pricing.
Plusgrade boasts 16 verified integration partners, including major PMS and booking systems like Winhotel, SiteMinder, Mews, and RMS. It shares two common partners with Luxe Pricing: Oracle Hospitality and Stayntouch, but Plusgrade’s broader network offers more flexibility.
Luxe Pricing has only three verified integrations, limiting its compatibility with some systems. If your hotel operates with a complex tech stack, Plusgrade’s extensive integration options provide a strategic advantage. End: Plusgrade, with more integrations, is better suited for hotels seeking seamless connectivity.
Recent reviews show Plusgrade with a slightly higher overall rating (5/5 vs. Luxe Pricing’s 0/5), driven by its recent review volume and consistent performance across segments. Plusgrade’s user base includes 27% luxury hotels and a significant presence in resorts and city hotels, all praising its automation and results.
Luxe Pricing’s reviews date back further, with no recent feedback, which reduces confidence in current performance. For hoteliers seeking a product with recent, high-rated feedback, Plusgrade’s reputation is clearer and more favorable.
Luxe Pricing charges a base price of $1,400 per month with no trial, freemium, or flexible pricing options. Its costs may be a barrier for smaller hotels or those with tight budgets.
Plusgrade’s base price is $400 monthly, also without a trial or freemium, making it more accessible for smaller properties or those seeking a lower-cost solution. The pricing structure favors hotels looking for a straightforward, affordable upselling platform without sacrificing features.
In summary, Luxe Pricing’s LuxSell delivers a feature-rich, customizable upselling platform suitable for larger or more complex hotels. Its recent reviews and higher support rating make it a dependable choice for revenue-focused teams. However, its limited integrations and higher cost may be drawbacks for smaller properties or those seeking simplicity.
Plusgrade’s platform excels in automation, ease of use, and broad integration, with more recent positive reviews and a higher overall rating. It’s well-suited for hotels prioritizing straightforward, automated upselling that reduces manual effort and enhances guest satisfaction.
If your hotel values detailed control and a broad feature set, Luxe Pricing is the stronger option. If you prefer automation, quick setup, and proven performance, Plusgrade is the clear leader. Ultimately, the choice depends on your operational priorities, existing systems, and budget.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $1,400/mo | From $400/mo |
According to HTR's product database, LuxSell by Luxe Pricing and Plusgrade share 10 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Ancillary Product Merchandising | ||
| Digital Acceptance & Payment Capture | ||
| Gift Vouchers & Prepaid Experiences |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."
No published case study for this goal yet.
"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."
What hoteliers love
Luxe's system is frequently praised for its ease of use, enabling seamless navigation for staff at various experience levels. The interface is describ... Luxe's system is frequently praised for its ease of use, enabling seamless navigation for staff at various experience levels. The interface is described as visually appealing and intuitive, making it accessible to hotel employees.
Users highlight Luxe's effective upsell features as significantly increasing revenue through dynamic room upgrades. The platform allows agents to offe... Users highlight Luxe's effective upsell features as significantly increasing revenue through dynamic room upgrades. The platform allows agents to offer personalized upgrades, contributing to enhanced guest experiences and increased profits.
Luxe's training and support are frequently highlighted as excellent, with dedicated staff like Matthew Baird receiving commendation for their proactiv... Luxe's training and support are frequently highlighted as excellent, with dedicated staff like Matthew Baird receiving commendation for their proactive assistance and responsiveness.
Where hoteliers push back
Reviewers noted that although Luxe provides specialized reports, the ability to create custom reports would enhance their capabilities further, partic... Reviewers noted that although Luxe provides specialized reports, the ability to create custom reports would enhance their capabilities further, particularly for revenue managers wanting to track team performance.
Several users faced challenges with integration, specifically with existing Property Management Systems (PMS), causing delays in implementation. Hotel... Several users faced challenges with integration, specifically with existing Property Management Systems (PMS), causing delays in implementation. Hoteliers expressed a desire for smoother integration processes.
Ranks higher for
Unique capabilities
What hoteliers love
Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.
The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.
UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.
Where hoteliers push back
Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.
Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. LuxSell by Luxe Pricing and Plusgrade share many core Upselling Software features, but each has unique capabilities. LuxSell by Luxe Pricing offers 3 verified integration partners, while Plusgrade offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Plusgrade leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LuxSell by Luxe Pricing: No. Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Luxe Pricing has an HT Score of 71 and Plusgrade has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor