Multi-Channel CRM by Bookboost vs. Mail Relay:
Which Is Right for You?

The Decision

Choosing between Bookboost's Multi-Channel CRM and Inxmail's Mail Relay hinges on your hotel’s specific communication needs and growth ambitions. Both products aim to enhance your email marketing and guest engagement, but they approach this goal very differently. Bookboost offers a comprehensive, hospitality-focused platform with extensive features and recent positive reviews, while Inxmail appears to be a less-reviewed, generic email tool without recent performance data. Which aligns better with your hotel’s strategy?

Is Bookboost or Inxmail Better for Hotels?

Bookboost and Inxmail serve the core purpose of managing hotel communications, but their scope and focus diverge sharply. Bookboost specializes in multi-channel guest communication, offering SMS, WhatsApp, and email, along with automation, segmentation, and guest insights, all tailored for the hospitality industry. In contrast, Inxmail is a traditional email marketing platform with no verified integrations or recent reviews, making its suitability for hotels less certain.

Bookboost's platform, rated 98.8 on the HT Score and 5/5 overall, is designed explicitly for hotels, with 118 reviews, 33 of which are recent. Its ease-of-use score of 4.66/5 and customer support rating of 4.76/5 reflect high satisfaction among hotel staff. Conversely, Inxmail has no recent reviews or ratings, and its market presence appears minimal, giving it a weaker standing in the hospitality sector.

Hence, if you want a hotel-specific, well-reviewed solution with proven results, Bookboost is the more reliable choice. Do you need a multi-channel guest communication platform, or are you simply looking for basic email outreach?

Bookboost vs Inxmail: Which Should Your Hotel Choose?

If your hotel needs a unified, multi-channel communication platform that can automate guest journeys, support segmentation, and integrate with your existing property management systems, go with Bookboost. Its features like guest profiles, event-based automations, and a centralized data warehouse are designed to increase loyalty and operational efficiency. Plus, its extensive regional presence across North America, Europe, Asia Pacific, and beyond makes it suitable for a global hotel.

If your team primarily requires a straightforward email marketing tool for bulk campaigns, and you don’t need specific hospitality integrations or automation, Inxmail could suffice. However, with no recent reviews or verified integrations, it’s less clear whether this product will meet your evolving needs. Given the current data, Bookboost’s hospitality focus and positive feedback make it the stronger recommendation.

In summary, for hotels seeking comprehensive, tailored guest communication, Bookboost is the clear winner. For basic email marketing needs without the need for extensive automation or segmentation, Inxmail might suffice, but its lack of recent data weakens its case.

Is Bookboost or Inxmail Easier to Use?

Bookboost’s platform scores impressively on usability, with a 4.66/5 ease-of-use rating based on recent reviews from 118 hotel clients. Users praise its intuitive interface and streamlined workflows, though some mention initial complexity due to its extensive features. Onboarding is rated 4.64/5, with staff quickly adopting the platform after some initial training, and customer support is highly rated at 4.76/5, which helps facilitate smooth implementation.

In contrast, there are no available usability scores or recent reviews for Inxmail, making it difficult to assess its user-friendliness. Without current data, it’s uncertain whether Inxmail’s interface is as straightforward or as well-supported for hotel staff.

Edge: Bookboost.

Which Has Better Features: Bookboost or Inxmail?

Bookboost offers 26 exclusive features tailored for hotel marketing, including email newsletters, campaign templates, a template editor, personalized messaging, event-based automations, guest profiles, segmentation, tagging, geographic and market segmentation, and a centralized multi-hotel solution. Its guest feedback module and A/B testing tools further enhance marketing precision.

Inxmail, on the other hand, provides standard email campaign features like customizable templates, automation, and analytics, but lacks any verified integrations or hotel-specific functionalities. With no unique features listed aside from basic email marketing, it falls short when compared to Bookboost’s specialized offerings.

Edge: Bookboost.

Which Has Better Customer Support: Bookboost or Inxmail?

Bookboost’s support and onboarding ratings are outstanding—both at 4.76/5—reflecting strong, recent user satisfaction. Customers highlight knowledgeable support teams and smooth onboarding processes, describing them as “good integration” and “seamless communication” facilitators. Many reviews emphasize responsive help, which is critical when implementing complex automation and segmentation.

Inxmail provides no recent review data or verified customer support ratings. Its lack of visible customer feedback or case studies makes it difficult to assess whether it offers the same level of support or responsiveness.

Edge: Bookboost.

Which Has More Integrations: Bookboost or Inxmail?

Bookboost boasts 35 verified partner integrations, including popular hotel and property management systems like RoomRaccoon, hotelkit, and apaleo. These integrations enable hotels to centralize data and automate communications more efficiently, creating a more cohesive guest experience.

Inxmail has no verified integrations listed, which could limit its ability to connect with your existing hotel systems. This absence can hinder the automation and personalization potential that hotels increasingly rely on.

Edge: Bookboost.

Which Do Hoteliers Rate Higher: Bookboost or Inxmail?

With 118 reviews and a 5/5 overall rating, Bookboost enjoys high praise from hoteliers, especially in segments like independent, boutique, and branded hotels. Its recent reviews highlight improved guest engagement, automation, and support, reinforcing its reputation. The platform’s NPS score of 9.56/5 and 95% likelihood of recommendation underscore customer loyalty.

Inxmail, lacking reviews or ratings in this context, cannot be directly compared in terms of hotel satisfaction. Its unknown reputation suggests it is less trusted within the hotel industry.

Edge: Bookboost.

How Much Do Bookboost and Inxmail Cost?

Bookboost’s pricing starts at $600 per month, with no freemium, trial, or usage-based fees, indicating a straightforward subscription model. Inxmail’s pricing is not publicly detailed, which leaves hotels uncertain about its value proposition and total cost.

Given the transparent, predictable pricing and high hotel satisfaction, Bookboost offers clear value for money. The absence of pricing details for Inxmail makes its cost-effectiveness hard to evaluate.

What Type of Hotel Should Use Bookboost?

• Hotels that want a comprehensive, multi-channel guest communication platform.
• Teams aiming to automate guest journeys and improve operational efficiency.
• Hotels seeking segmentation, automation, and integration with PMS systems.
• Properties that prioritize guest loyalty and personalized marketing.
• Hotels with regional presence across North America, Europe, or Asia Pacific.

Not ideal if your hotel is small with minimal automation needs or just starting out without capacity for onboarding complex systems. Also, if you prefer a simple email tool without multi-channel support, Bookboost might be more than you need.

What Type of Hotel Should Use Inxmail?

• Hotels looking for a basic, standalone email marketing platform.
• Teams with limited budget and no need for extensive automation.
• Hotels that primarily communicate via email and don’t require integrations.
• Hotels in early growth phases experimenting with email campaigns.
• Hotels with existing, well-established marketing systems outside of CRM.

Not ideal if your hotel seeks deep guest insights, multi-channel communication, or automation. Without recent reviews or integrations, Inxmail is less suitable for hotels aiming for sophisticated guest engagement.

The Bottom Line for Hotels

Bookboost clearly dominates due to its extensive, hotel-specific features, recent positive reviews, and high user ratings. Its ability to unify guest communication channels, automate journeys, and provide valuable insights makes it a compelling choice for most hotels looking to elevate their marketing and guest relations.

Inxmail, lacking recent data and hotel-specific features, appears to be a generic email marketing solution with limited appeal for hospitality-focused businesses. Unless your hotel only needs basic email campaigns and no integrations, Inxmail is unlikely to meet your strategic needs.

If your hotel values a proven, feature-rich platform tailored to hospitality, go with Bookboost. Its recent reviews and comprehensive capabilities make it the safer, smarter investment for your team. If simplicity and basic email marketing suffice, and you’re willing to accept the limitations, then Inxmail might be enough—but its data gaps are a concern.