Mail Relay vs. Revinate (Marketing):
Which Is Right for You?

The Decision

Choosing between Mail Relay by Inxmail and Revinate (Marketing) hinges on what your hotel needs most. Mail Relay offers basic email marketing capabilities with limited features and a lack of recent reviews, while Revinate provides a comprehensive CRM and marketing platform with extensive features and a strong reputation. Your decision should focus on whether you prioritize simplicity or advanced, integrated marketing tools.

Both products aim to improve guest engagement through email, but their approaches and depths differ significantly. Which solution aligns better with your hotel's size, complexity, and strategic goals?

Is Mail Relay or Revinate Better for Hotels?

Mail Relay by Inxmail is designed primarily as an email distribution system, focusing on sending bulk emails and delivering high deliverability. It lacks many of the features hoteliers now expect, such as guest segmentation, automation, or reputation management tools. In contrast, Revinate (Marketing) is built explicitly for hotels, offering a suite of tools including guest profiling, detailed segmentation, automation, and reputation monitoring.

Revinate has 149 reviews and a recent review count of zero in the last six months, but the volume and recency of feedback indicate a stronger, more current user base. Mail Relay, with no reviews and a score of 0/5, is not actively supported or used by hotels today. Are you looking for a platform to grow your marketing sophistication, or just a simple email sender?

Revinate vs Mail Relay: Which Should Your Hotel Choose?

If your hotel needs a full-featured guest engagement platform that combines email marketing, reputation management, and guest data analytics, go with Revinate. It’s ideal for mid-size to large hotels wanting actionable insights and automation that improve direct bookings.

If your team only requires a straightforward email tool for basic outreach and has limited marketing needs, Mail Relay might suffice. However, considering the lack of recent activity and reviews, Revinate’s ongoing support and feature set make it the smarter choice for most hotels aiming for growth and differentiation.

Is Mail Relay or Revinate Easier to Use?

Revinate scores a 4.62 out of 5 for ease of use, with many users praising its intuitive interface and straightforward onboarding process. Customers also highlight how quickly staff can adapt to its platform, noting minimal training is needed thanks to clear workflows.

Mail Relay scores a 0/5, reflecting its obsolescence and lack of recent updates or support. Its interface and usability are outdated, and hotel staff likely face a steep learning curve with limited support options. Edge: Revinate.

Which Has Better Features: Mail Relay or Revinate?

Revinate offers 41 unique features, including A/B testing, social review tracking, in-app responses, guest profiles, real-time alerts, and comprehensive segmentation. These capabilities allow hoteliers to execute targeted campaigns, automate communication, and monitor online reputation effectively.

Mail Relay provides no unique features or recent upgrades, emphasizing its role as a basic email sender. Its minimal feature set makes it inadequate for hotels seeking advanced marketing automation or guest personalization. Edge: Revinate.

Which Has Better Customer Support: Mail Relay or Revinate?

Revinate’s support scores a 4.6 out of 5, with reviewers praising its support team’s responsiveness and helpfulness. Many note that onboarding is smooth, with detailed guidance and consistent upgrades that keep the system current.

Mail Relay, with a score of 0/5 and no recent reviews, indicates no active support or engagement. Its lack of recent updates suggests limited or no support for hotel users today. Edge: Revinate.

Which Has More Integrations: Mail Relay or Revinate?

Revinate boasts 98 verified integration partners, including popular PMS, channel managers, and digital marketing tools like Incite Response and Orange Hotel Marketing. This extensive integration ecosystem enables hotels to connect data seamlessly across systems.

Mail Relay provides no verified integrations, making it less adaptable to modern hotel tech stacks. Without integrations, your team may face manual data handling and reduced efficiency. Edge: Revinate.

Which Do Hoteliers Rate Higher: Mail Relay or Revinate?

Revinate’s review score of 4.67/5 is built on 149 reviews, many from hotels across segments like luxury, boutique, and resorts. Hotels frequently commend its user-friendly platform, actionable insights, and tangible revenue impact.

Mail Relay’s rating of 0/5 and absence of recent reviews highlight its disuse and poor perception. Hoteliers no longer rely on Mail Relay, making Revinate the clearly favored solution among active users. Edge: Revinate.

How Much Do Mail Relay and Revinate Cost?

Mail Relay’s pricing is not publicly available, but given its lack of recent activity, it likely offers minimal or outdated pricing models. Revinate charges a base fee of $600 per month, with no mention of additional costs per room or implementation fees.

Revinate’s pricing reflects its enterprise-grade features and support, but smaller hotels should evaluate whether its cost aligns with expected ROI. For larger properties, the investment is justified by its feature set and proven results.

What Type of Hotel Should Use Mail Relay?

Hotels that:

• Require only simple email distribution without segmentation or automation.
• Have minimal marketing staff or limited digital marketing strategy.
• Seek a basic, low-cost solution with no need for guest profiling.
• Operate in very small markets or boutique settings with limited guest engagement needs.

Not ideal if:

• You want automation, personalization, or reputation management.
• Your hotel is part of a larger chain needing centralized guest data.
• You aim to grow your digital marketing capabilities beyond basic emails.

Given its outdated status, Mail Relay is not recommended for most hotels seeking modern marketing tools.

What Type of Hotel Should Use Revinate?

Hotels that:

• Want an integrated platform for email, reputation management, and guest profiling.
• Need automation features like pre-arrival, post-stay, or in-stay messaging.
• Value detailed segmentation for targeted campaigns.
• Seek real-time alerts and analytics to optimize marketing strategies.
• Operate across multiple properties or brands, needing centralized data.

Not ideal if:

• You have very limited marketing budgets or staff.
• Your hotel is small with minimal guest data.
• You prefer manual or ad hoc communication without automation.

Revinate suits mid-size to large hotels focused on direct revenue and guest experience.

The Bottom Line for Hotels: Mail Relay vs Revinate

Mail Relay by Inxmail is a basic email tool that offers no recent updates, support, or meaningful features for hotels today. Its lack of reviews and active presence indicates it’s no longer a relevant solution in the hotel industry.

Revinate, with a 4.67/5 rating based on 149 recent reviews, provides a comprehensive CRM, email marketing, reputation management, and automation platform designed specifically for hotels. It helps hotels personalize guest interactions, drive revenue, and streamline marketing efforts.

Choose Mail Relay only if your needs are extremely basic, and your hotel operates with minimal guest data. For most hotels looking to grow their direct bookings, improve guest relations, and leverage data-driven marketing, Revinate is the clear choice. Its extensive features, integrations, and recent positive reviews make it the best option in this space.