Mailchimp vs. ReGuest Hotel CRM:
Which Is Right for You?

The Decision

Choosing between Mailchimp by Mailchimp and ReGuest Hotel CRM by Reguest centers on your hotel’s needs for email marketing versus comprehensive guest relationship management. Mailchimp offers a widely used platform primarily for email campaigns with basic automation, while Reguest combines CRM functions with AI-driven guest communication tools. Both aim to boost guest engagement but diverge significantly in features, support, and industry focus.

If your goal is straightforward email marketing and automation, Mailchimp's ease of use may suffice. But if your hotel seeks a deeper, personalized guest experience with strategic segmentation, Reguest is designed for that purpose. Which aligns better with your hotel’s growth plans?

Is Mailchimp or ReGuest Better for Hotels?

Mailchimp is a familiar tool with a large user base and more reviews, especially recent ones, making its reliability clearer. It’s ideal if your hotel needs simple, cost-effective email marketing, particularly for small lists or less complex campaigns.

ReGuest, on the other hand, is a dedicated hotel CRM with 27 recent reviews and a high score for support and features. It provides advanced segmentation, automation, and guest profiling, making it better suited for hotels aiming for personalized communication and direct booking growth.

Do you need a basic email tool or a full guest CRM? The choice hinges on your hotel’s sophistication and growth ambitions.

Mailchimp vs ReGuest: Which Should Your Hotel Choose?

If your hotel needs a straightforward email marketing platform for small lists, Mailchimp’s user-friendly design and free plan for up to 2,000 contacts make it an attractive option. It’s best if your team prefers a simple interface with quick setup and basic campaign features.

Conversely, if your hotel requires a robust CRM with segmentation, automation, and AI-enabled guest communication, Reguest is the superior choice. Its 24 unique features, including guest profiles, targeted newsletters, and multi-channel messaging, cater specifically to hotels seeking personalized guest engagement and increased bookings.

For small, budget-conscious hotels, Mailchimp is sufficient. Larger or luxury hotels striving for personalization should lean toward Reguest.

Is Mailchimp or ReGuest Easier to Use?

Mailchimp scores 4.25/5 for ease of use, thanks to its intuitive drag-and-drop email builder and familiar interface. Its onboarding process is rated 4.5/5, making it accessible for teams new to email marketing.

ReGuest outperforms with a 4.81/5 ease of use rating, highlighting its user-friendly CRM tailored for hotels. Its onboarding is nearly perfect at 4.88/5, and users find the platform straightforward despite its advanced features.

Edge: ReGuest.

Which Has Better Features: Mailchimp or ReGuest?

Mailchimp offers basic email campaign tools, such as templates and automation, but lacks hotel-specific features. It doesn’t include guest profiles, segmentation, or multi-channel messaging, making it less suitable for detailed guest engagement.

ReGuest boasts 24 features unique to hotel CRM, including guest profiling, event-based automations, GDPR compliance, loyalty segmentation, and a guest feedback module. Its open API and centralized multi-hotel solution further enhance its capabilities.

Edge: ReGuest.

Which Has Better Customer Support: Mailchimp or ReGuest?

Mailchimp’s support ratings are low at 2.13/5, with reviews citing difficulty reaching helpful support and a non-intuitive backend for newcomers. Customers note that support is inconsistent and not hotel-focused.

ReGuest’s customer support impresses with a 4.93/5 rating, praised for helpfulness, responsiveness, and industry knowledge. Users report quick resolutions and proactive assistance, especially during onboarding.

Edge: ReGuest.

Which Has More Integrations: Mailchimp or ReGuest?

Mailchimp integrates with only 2 verified partners, including Stayntouch, with limited industry-specific options. Its integrations are more general, lacking hotel-centric tools.

ReGuest connects to 20 verified partners, including Mews, Simple Booking, and vioma GmbH, covering key hotel platforms and booking engines. Its open API allows further custom integrations, supporting complex hotel ecosystems.

Edge: ReGuest.

Which Do Hoteliers Rate Higher: Mailchimp or ReGuest?

Mailchimp receives an overall rating of 3.88/5, mainly from boutique and small hotels, with many reviews from independent operators. Its recent reviews are scarce, and the likelihood to recommend stands at 85%.

ReGuest scores 83.2/100 in HTB’s score, with 27 reviews in the last 6 months, and a 97% likelihood to recommend. Its user base is mainly luxury and boutique hotels, with high satisfaction across segments.

Edge: ReGuest.

How Much Do Mailchimp and ReGuest Cost?

Mailchimp does not publish specific pricing but offers a freemium plan for small lists, with costs rising quickly beyond 2,000 contacts. Additional features and automation are available on paid tiers.

ReGuest’s pricing details aren’t publicly listed either, but both products lack a free plan. Given the extensive features, expect premium pricing aligned with hotel CRM solutions, likely on a subscription basis.

What Type of Hotel Should Use Mailchimp?

• Hotels that primarily need simple email campaigns for newsletters, promotions, or small-scale outreach.
• Teams that prefer an easy-to-learn platform and have limited automation needs.
• Small hotels or properties with basic marketing budgets.
• Hotels with infrequent campaigns and minimal segmentation requirements.

Not ideal if your hotel wants detailed guest profiles, automation, or multi-channel communication. Larger, luxury, or fast-growing hotels should consider more specialized tools.

• Hotels that want a straightforward, budget-friendly email marketing tool.
• Teams that prioritize ease of use and quick setup.
• Hotels with small contact lists or minimal automation needs.
• Hotels focusing on basic monthly newsletters or promotional emails.

Not ideal if you need advanced segmentation, personalized guest journeys, or multi-channel engagement.

What Type of Hotel Should Use ReGuest?

• Hotels seeking a comprehensive CRM platform tailored for guest experience and relationship building.
• Teams that want AI-driven automation, segmentation, and personalized communication.
• Hotels aiming to increase direct bookings through targeted marketing.
• Hotels with complex operational systems needing an integrated CRM and marketing solution.

Not ideal if your hotel has minimal guest data needs or prefers a lightweight email marketing tool without extensive CRM features.

• Hotels that prioritize guest personalization and data-driven marketing.
• Teams focused on automating guest communication across multiple channels.
• Hotels aiming for strategic segmentation, loyalty programs, and guest profiling.
• Hotels looking to streamline operations with a centralized platform.

Not ideal if your hotel needs only basic email marketing or has limited staff capacity to manage a CRM.

The Bottom Line for Hotels: Mailchimp or ReGuest?

Mailchimp offers a simple, accessible email marketing platform suitable for small hotels or those just starting their marketing journey. Its lack of hotel-specific features and limited integrations make it less ideal for hotels looking to develop deep guest relationships.

ReGuest provides a dedicated hotel CRM with 24 distinctive features, emphasizing personalized communication, automation, and guest profiling. Its recent reviews and high satisfaction scores position it as the clear choice for hotels seeking to grow revenue through targeted, data-driven guest engagement.

Choose Mailchimp if your hotel needs basic email outreach with minimal automation or segmentation. It’s best for small operations on tight budgets.

Opt for ReGuest if your hotel is ready to develop a sophisticated, personalized guest experience with automation, segmentation, and multi-channel communication. Its advanced features and recent positive reviews make it the more reliable, scalable solution.

In summary, for most hotels aiming to elevate guest engagement and bookings, ReGuest’s focus and recent user satisfaction give it the edge.