Mailchimp

Ranked 10 (out of 48) in Hotel CRM & Email Marketing

Hotel CRM & Email Marketing

Email Marketing, Marketing Automation, and E-commerce email marketing

Ratings Snapshot

Certificate of Excellence
Read 4 reviews
85%
Recommend
HTR Score icon
HT SCORE
73 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Mailchimp has fewer than 10 reviews in the past 6-months.

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Reviews Summary

Ranked #10 out of 48 in Hotel CRM & Email Marketing

Ease of Use
4.2/5
ROI
4.7/5
Implementation
4.5/5
Customer Support
4.2/5
Verified Customer Support

Mailchimp’s customer support processes haven’t yet been verified by Hotel Tech Report.

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Mailchimp Overview

Top Alternative: Revinate (Marketing)

Mailchimp Overview

More than 15 million people and businesses around the world use MailChimps marketing tools to reach customers and grow their business. Our features and integrations give you the power to create beautiful marketing emails, automated messages, and targeted ad campaigns. Learn more: http:mailchimp.comabout

About Mailchimp

Founded in 2001 | Headquarters in Atlanta, GA | 459 employees

Pros & Cons

Like 85% recommend

Banquet Server from Branded in San Jose (United States)

The interface is really intuitive with great pre-built designs which means no expensive coding and you get beautiful emails that work across all major browsers and devices.

Director from Other in Sydney (Australia)

They're so big that it's easy to integrate with other tools like social media

Digital Marketing Strategist from Boutique in Mazatlán (Mexico)

Easy to use for setting up email campaigns for hotel.

Digital Marketing Manager from Other

Mailchimp is not designed with the hotel business in mind... It is meant to be used for sending email campaigns only, it's really not a proper CRM tool for hotels. The free plan is quite limited in terms of automation, s...

Director from Other in Sydney (Australia)

The templates are generic and really don't suit our industry well since it's more geared towards e-commerce retail. Great tool but you'll still need to invest in a designer.

Digital Marketing Strategist from Boutique in Mazatlán (Mexico)

There's a lot of limitations with the free service...limited integrations specific to the industry make segmentation really hard

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Expert Q&A and Partner Recommendations

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GETTING STARTED

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Features

  • Centralized multi-hotel/multi-brand solution
  • Centralized data warehouse
  • Guest profiles
  • Personalized one-to-communication
  • WYSIWYG - HTML Editor
  • Template Editor
  • A/B Testing
  • Segmentation
  • Marketing Automation
  • Guest Feedback Module (comment cards/reviews)
  • Open API

Active Markets

MARKETS SERVED
  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
VERIFIED MARKETS
  • United States of America
  • Mexico
  • Australia

4 Verified Mailchimp Reviews

Likelihood to Recommend
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This vendor is 100% below the category average..

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Declining share of voice

This vendor has fewer recent reviews than average compared to other top Hotel CRM & Email Marketing providers. It is advised that you ask for recent references before proceeding.

January 18, 2021

Mailchimp Review: Good option for small hotels, but lacking more advanced features

Digital Marketing Manager from Other in Chicago (United States of America)

Recommend 10/10
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What do you like most?

If you have a small list or small budget, I absolutely consider Mailchimp the easiest and most cost-effective choice for hotel email marketing. I recommend it for hotels that are only looking to send out ...

What do you dislike or think could be improved?

Mailchimp is not designed with the hotel business in mind... It is meant to be used for sending email campaigns only, it's really not a proper CRM tool for hotels. The free plan is quite limited in terms ...

Customer Support
4.5
Ease of Use
4
Value for money
5
Implementation
4

April 20, 2017

Mailchimp Review: Mailchimp is pretty useful and generally gets the job done, although limited integrations specific to the indu...

Digital Marketing Strategist from Boutique in Mazatlán (Mexico)

Recommend 8/10
Full blue star
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What do you like most?

Easy to use for setting up email campaigns for hotel.

What do you dislike or think could be improved?

There's a lot of limitations with the free service...limited integrations specific to the industry make segmentation really hard

Customer Support
n/a
Ease of Use
4
Value for money
n/a
Implementation
5

April 19, 2017

Mailchimp Review: Simple procedure and easy to manage

Director from Other in Sydney (Australia)

Recommend 8/10
Full blue star
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What do you like most?

They're so big that it's easy to integrate with other tools like social media

What do you dislike or think could be improved?

The templates are generic and really don't suit our industry well since it's more geared towards e-commerce retail. Great tool but you'll still need to invest in a designer.

Customer Support
4
Ease of Use
4
Value for money
5
Implementation
5

April 11, 2017

Mailchimp Review: Great way to build newsletters and send offers but pay attention to the pricing model

Banquet Server from Branded in San Jose (United States of America)

Recommend 8/10
Full blue star
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What do you like most?

The interface is really intuitive with great pre-built designs which means no expensive coding and you get beautiful emails that work across all major browsers and devices.

What do you dislike or think could be improved?

Since the business model is based on number of contacts, you just have to weigh the pricing vs. other CRM software that is built for hotels (vs. for the masses and e-commerce).

Customer Support
n/a
Ease of Use
5
Value for money
4
Implementation
4

Pricing

Profile empty

Mailchimp hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing

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