LIKE MAGIC (Staff App) vs. mOperations: Which Is Right for You?

Updated June 17, 2026  ·  16 verified reviews analyzed

TLDR

We analyzed 16 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

LIKE MAGIC shines in ease of use and customer support , with exclusive features like Late checkouts and Automated Replies.

Sekom d.o.o. shines , with exclusive features like Deep cleaning and Preventative maintenance module.

See the full breakdown below ↓

How Does LIKE MAGIC (Staff App) Compare to mOperations?

Side-by-side ratings based on 16 verified hotelier reviews on HTR.

HTScore
0
0
Likelihood to Recommend
99%
0%
Ease of Use
5.0/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.9/5
0.0/5
Starting Price From $1,100/mo Contact sales
Verified Reviews 16 0

LIKE MAGIC vs Sekom d.o.o.: Rankings by Hotel Segment

How each product ranks among Staff Collaboration Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment LIKE MAGIC LIKE MAGIC Sekom d.o.o. Sekom d.o.o.
Small (10-24 rooms) #7 7 reviews
Mid-Size (25-74 rooms) #16 5 reviews
Large (75-199 rooms) #19 2 reviews

By Property Type

Segment LIKE MAGIC LIKE MAGIC Sekom d.o.o. Sekom d.o.o.
Boutique #17 5 reviews
Luxury #24 2 reviews
Branded / Chain #25 1 reviews
Extended Stay #8 8 reviews

By Region

Segment LIKE MAGIC LIKE MAGIC Sekom d.o.o. Sekom d.o.o.
North America #33 0 reviews
Europe #6 15 reviews

The Decision

Choosing between LIKE MAGIC’s Staff App and Sekom d.o.o.’s mOperations hinges on your hotel’s core needs—guest experience automation versus operational facility management. Both aim to streamline hotel workflows, but LIKE MAGIC excels in guest-facing automation, while mOperations targets internal process efficiency. Your choice depends on whether your priority is elevating guest interactions or optimizing operational infrastructure.

LIKE MAGIC boasts a recent surge in reviews, high user ratings, and strong hotel adoption, making it the more proven and reliable option for staff collaboration. Sekom d.o.o. offers a broader set of features but lacks recent reviews and verified customer feedback. Do you prioritize guest engagement or operational control?

Is LIKE MAGIC or Sekom d.o.o. Better for Hotels?

LIKE MAGIC and Sekom d.o.o. address different facets of hotel management. LIKE MAGIC focuses on automating the guest journey and staff collaboration, reducing manual tasks like check-ins and messaging. Sekom d.o.o. concentrates on managing physical assets, maintenance, and internal workflows, ensuring operational reliability.

While LIKE MAGIC integrates with your PMS, offers automation of routine guest services, and boasts a simple, mobile-first interface, Sekom d.o.o. provides modules for asset tracking, preventative maintenance, and internal inspections—more suited for facilities teams. Given the recent reviews and high ratings, LIKE MAGIC’s focus on guest experience is well validated, whereas Sekom d.o.o.’s lack of recent feedback raises questions about its current market standing.

LIKE MAGIC vs Sekom d.o.o.: Which Should Your Hotel Choose?

If your hotel needs to improve guest engagement, automate check-ins, and streamline staff communication, go with LIKE MAGIC. Its high ease-of-use rating (5/5), 16 reviews, and 99% likelihood to recommend reflect strong user satisfaction in guest-facing features.

If your team is seeking a comprehensive facility management system to handle maintenance, asset tracking, and operational compliance, Sekom d.o.o. may seem appealing. However, with no recent reviews or verified customer feedback, its value remains unconfirmed outside its feature set.

In summary, for guest-centric automation and staff collaboration, LIKE MAGIC is the clearly stronger choice. For internal asset and infrastructure management, Sekom d.o.o. may fit, but without recent validation, its effectiveness is uncertain.

Is LIKE MAGIC or Sekom d.o.o. Easier to Use?

LIKE MAGIC scores a perfect 5/5 in ease of use, supported by a 4.93/5 onboarding rating and 16 recent reviews—hotels praise its intuitive, mobile-first interface and quick staff adoption. Customers appreciate how quickly their teams can learn and deploy the platform, with many noting staff training completion in just 1.5 days.

Sekom d.o.o. scores zero in ease of use, with no available ratings or recent reviews, indicating limited recent user feedback or validation. Without user experience data, it’s difficult to assess how easily your team could adopt Sekom d.o.o.’s platform.

Edge: LIKE MAGIC.

Which Has Better Features: LIKE MAGIC or Sekom d.o.o.?

LIKE MAGIC offers 8 shared features plus 4 unique functionalities such as late checkouts, automated replies, message templates, and an open API—focusing on guest communication and operational automation. Its feature set is tailored for streamlining guest journey tasks and staff interactions.

Sekom d.o.o. provides 11 features, including deep cleaning, preventative maintenance, asset tracking, and in-app translation—more suited for internal facility management. Despite the broader feature list, without recent reviews or verified user feedback, the practical value of these features is uncertain.

Edge: Sekom d.o.o., if internal operations are your priority; otherwise, LIKE MAGIC’s targeted guest features are more proven.

Which Has Better Customer Support: LIKE MAGIC or Sekom d.o.o.?

LIKE MAGIC consistently receives high praise for support, with a 4.88/5 customer support rating and a 9.94/10 NPS score. Reviewers cite responsive, helpful support that accelerates onboarding and problem resolution, including a case where staff training was completed in just 1.5 days.

Sekom d.o.o. offers no recent reviews or support ratings, making it impossible to gauge current user satisfaction. The lack of customer feedback suggests limited recent support validation.

Edge: LIKE MAGIC.

Which Has More Integrations: LIKE MAGIC or Sekom d.o.o.?

LIKE MAGIC connects with 10 verified partners, including major PMS and access systems like Suites, apaleo, Oracle Hospitality, and SALTO. Its open API further enhances integration flexibility, reducing tech stack complexity.

Sekom d.o.o. has no verified integrations listed, limiting its immediate connectivity options and potentially increasing implementation effort. Its lack of verified partners suggests a less mature integration ecosystem.

Edge: LIKE MAGIC.

Which Do Hoteliers Rate Higher: LIKE MAGIC or Sekom d.o.o.?

LIKE MAGIC’s recent reviews and high ratings (4.93/5 onboarding, 4.88/5 support, 99% recommendation) reflect strong user satisfaction, especially among boutique and city hotels. Its recent review count (16 reviews in the last 6 months) signals active user engagement and ongoing validation.

Sekom d.o.o. has no recent reviews or ratings, leaving its current user satisfaction and hotel segment fit unverified. Without recent feedback, its standing is less certain.

Edge: LIKE MAGIC.

How Much Do LIKE MAGIC and Sekom d.o.o. Cost?

LIKE MAGIC charges a base price of $1,100 per month with no freemium, free trial, or implementation fees. Pricing details for Sekom d.o.o. are unavailable, making direct cost comparisons impossible.

Given the transparent pricing and recent reviews, LIKE MAGIC offers a clear value proposition; Sekom d.o.o.’s pricing remains unclear.

What Type of Hotel Should Use LIKE MAGIC?

  • Hotels that want to automate guest check-in/out, messaging, and service requests.
  • Teams seeking to reduce staffing needs and improve operational efficiency.
  • Properties aiming for high guest satisfaction scores through digital engagement.
  • Hotels with a focus on boutique, city center, or extended-stay segments.
  • Hotels open to integrating with multiple systems and expanding feature use.

Not ideal if:

  • Your hotel relies heavily on internal infrastructure management rather than guest experience.
  • You prefer a system with extensive facilities management features out-of-the-box.
  • Your team prefers highly customizable, asset-focused workflows.

What Type of Hotel Should Use Sekom d.o.o.?

  • Hotels with a strong focus on internal asset management, maintenance, and operational workflows.
  • Teams seeking a dedicated facility management platform for asset tracking and preventative maintenance.
  • Properties that need detailed inspections, asset condition tracking, and compliance tools.
  • Larger hotels or resorts with complex infrastructure requiring detailed management.
  • Hotels where internal operations are the primary concern over guest-facing automation.

Not ideal if:

  • You prioritize guest experience automation over internal asset management.
  • Your hotel lacks the internal infrastructure to benefit from comprehensive maintenance modules.
  • You need recent reviews or validated customer support.

[Product A] vs [Product B]: The Bottom Line for Hotels

LIKE MAGIC is a staff collaboration and guest experience tool, proven by recent reviews, high ratings, and a strong support system. Its focus on automating the guest journey directly impacts guest satisfaction and operational efficiency.

Sekom d.o.o. offers extensive facility management features, but without recent validation or customer feedback, its real-world effectiveness is unconfirmed. It’s more suitable for internal asset tracking than guest-facing automation.

If your hotel prioritizes guest engagement, staff communication, and quick deployment, LIKE MAGIC is the clear choice. For internal asset and maintenance management—especially if you need detailed workflows—you might consider Sekom d.o.o., but proceed cautiously given the lack of recent user feedback.

Final recommendation: For hotels seeking proven, recent, and highly-rated staff collaboration and guest automation, LIKE MAGIC is the safer, more reliable investment. If internal infrastructure management is your main focus, Sekom d.o.o. could be considered, but verify its current customer validation before proceeding.

How Much Do LIKE MAGIC (Staff App) and mOperations Cost?

Staff Collaboration Tools pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

LIKE MAGIC LIKE MAGIC Sekom d.o.o. Sekom d.o.o.
Starting Price From $1,100/mo

Which Features Does LIKE MAGIC (Staff App) Have That mOperations Doesn't (and Vice Versa)?

According to HTR's product database, LIKE MAGIC (Staff App) and mOperations share 8 features. Here are the key differences — features one has that the other lacks.

Feature LIKE MAGIC LIKE MAGIC Sekom d.o.o. Sekom d.o.o.
Asset Tracking
Automated Replies
Deep cleaning
Inspection
Late checkouts
Lost & found module
Message Templates
Open API
Preventative maintenance module
Team goal setting (e.g. rewards sign-ups, satisfaction)

Showing top differences. 3 more features differ between these products.

Real-World Results: LIKE MAGIC vs Sekom d.o.o. by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
LIKE MAGIC The Zipper Hotel & Apartments Small
+ 80% fewer staff while maintaining operational efficiency
+ 4.6/5 rating on Google, 8.8+ on Booking.com
+ Easy to understand and use - employees have fun to work with. Fully trained staff in just 1.5 days.

"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."

Sekom d.o.o. Sekom d.o.o.

No published case study for this goal yet.

Improve Guest Experience
LIKE MAGIC Stay Kooook Small
+ Lean operations: Reduced staffing needs to 2.5 FTE for an 85-room property
+ Guest Journey adoption: Enabled 95% of guests to manage their entire stay digitally.
+ Decreased staff training time to under four hours for new employees.

"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."

Cedric Maderer
Cedric Maderer
Product Manager
Sekom d.o.o. Sekom d.o.o.

No published case study for this goal yet.

LIKE MAGIC vs Sekom d.o.o.: The Bottom Line

LIKE MAGIC
LIKE MAGIC
5.0/5 from 16 reviews

Unique capabilities

Late checkouts Automated Replies Message Templates Open API
5.0/5 ease of use 4.9/5 support 10 integrations
Visit Profile
Sekom d.o.o.
Sekom d.o.o.
0.0/5 from 0 reviews

Unique capabilities

Deep cleaning Preventative maintenance module Lost & found module Inspection Asset Tracking
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Ease of Use LIKE MAGIC 5.0 vs 0.0 (+5)
Customer Support LIKE MAGIC 4.9 vs 0.0 (+4.9)
Value for Money LIKE MAGIC 4.9 vs 0.0 (+4.9)
Onboarding LIKE MAGIC 4.9 vs 0.0 (+4.9)

Frequently Asked Questions About LIKE MAGIC (Staff App) vs mOperations

Can LIKE MAGIC (Staff App) replace mOperations?

It depends on your requirements. LIKE MAGIC (Staff App) and mOperations share many core Staff Collaboration Tools features, but each has unique capabilities. LIKE MAGIC (Staff App) offers 10 verified integration partners, while mOperations offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Staff App) leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do LIKE MAGIC (Staff App) or mOperations offer a free plan?

LIKE MAGIC (Staff App): No. mOperations: No. Neither product currently offers a free tier. Most Staff Collaboration Tools vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank LIKE MAGIC (Staff App) and mOperations?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 0 and Sekom d.o.o. has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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