The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 16 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Late checkouts and Automated Replies.
Sekom d.o.o. shines , with exclusive features like Deep cleaning and Preventative maintenance module.
Side-by-side ratings based on 16 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $1,100/mo | Contact sales |
| Verified Reviews | 16 | 0 |
How each product ranks among Staff Collaboration Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #7 7 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #16 5 reviews | — |
| Large (75-199 rooms) | #19 2 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #17 5 reviews | — |
| Luxury | #24 2 reviews | — |
| Branded / Chain | #25 1 reviews | — |
| Extended Stay ▾ | #8 8 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America | #33 0 reviews | — |
| Europe ▾ | #6 15 reviews | — |
Choosing between LIKE MAGIC’s Staff App and Sekom d.o.o.’s mOperations hinges on your hotel’s core needs—guest experience automation versus operational facility management. Both aim to streamline hotel workflows, but LIKE MAGIC excels in guest-facing automation, while mOperations targets internal process efficiency. Your choice depends on whether your priority is elevating guest interactions or optimizing operational infrastructure.
LIKE MAGIC boasts a recent surge in reviews, high user ratings, and strong hotel adoption, making it the more proven and reliable option for staff collaboration. Sekom d.o.o. offers a broader set of features but lacks recent reviews and verified customer feedback. Do you prioritize guest engagement or operational control?
LIKE MAGIC and Sekom d.o.o. address different facets of hotel management. LIKE MAGIC focuses on automating the guest journey and staff collaboration, reducing manual tasks like check-ins and messaging. Sekom d.o.o. concentrates on managing physical assets, maintenance, and internal workflows, ensuring operational reliability.
While LIKE MAGIC integrates with your PMS, offers automation of routine guest services, and boasts a simple, mobile-first interface, Sekom d.o.o. provides modules for asset tracking, preventative maintenance, and internal inspections—more suited for facilities teams. Given the recent reviews and high ratings, LIKE MAGIC’s focus on guest experience is well validated, whereas Sekom d.o.o.’s lack of recent feedback raises questions about its current market standing.
If your hotel needs to improve guest engagement, automate check-ins, and streamline staff communication, go with LIKE MAGIC. Its high ease-of-use rating (5/5), 16 reviews, and 99% likelihood to recommend reflect strong user satisfaction in guest-facing features.
If your team is seeking a comprehensive facility management system to handle maintenance, asset tracking, and operational compliance, Sekom d.o.o. may seem appealing. However, with no recent reviews or verified customer feedback, its value remains unconfirmed outside its feature set.
In summary, for guest-centric automation and staff collaboration, LIKE MAGIC is the clearly stronger choice. For internal asset and infrastructure management, Sekom d.o.o. may fit, but without recent validation, its effectiveness is uncertain.
LIKE MAGIC scores a perfect 5/5 in ease of use, supported by a 4.93/5 onboarding rating and 16 recent reviews—hotels praise its intuitive, mobile-first interface and quick staff adoption. Customers appreciate how quickly their teams can learn and deploy the platform, with many noting staff training completion in just 1.5 days.
Sekom d.o.o. scores zero in ease of use, with no available ratings or recent reviews, indicating limited recent user feedback or validation. Without user experience data, it’s difficult to assess how easily your team could adopt Sekom d.o.o.’s platform.
Edge: LIKE MAGIC.
LIKE MAGIC offers 8 shared features plus 4 unique functionalities such as late checkouts, automated replies, message templates, and an open API—focusing on guest communication and operational automation. Its feature set is tailored for streamlining guest journey tasks and staff interactions.
Sekom d.o.o. provides 11 features, including deep cleaning, preventative maintenance, asset tracking, and in-app translation—more suited for internal facility management. Despite the broader feature list, without recent reviews or verified user feedback, the practical value of these features is uncertain.
Edge: Sekom d.o.o., if internal operations are your priority; otherwise, LIKE MAGIC’s targeted guest features are more proven.
LIKE MAGIC consistently receives high praise for support, with a 4.88/5 customer support rating and a 9.94/10 NPS score. Reviewers cite responsive, helpful support that accelerates onboarding and problem resolution, including a case where staff training was completed in just 1.5 days.
Sekom d.o.o. offers no recent reviews or support ratings, making it impossible to gauge current user satisfaction. The lack of customer feedback suggests limited recent support validation.
Edge: LIKE MAGIC.
LIKE MAGIC connects with 10 verified partners, including major PMS and access systems like Suites, apaleo, Oracle Hospitality, and SALTO. Its open API further enhances integration flexibility, reducing tech stack complexity.
Sekom d.o.o. has no verified integrations listed, limiting its immediate connectivity options and potentially increasing implementation effort. Its lack of verified partners suggests a less mature integration ecosystem.
Edge: LIKE MAGIC.
LIKE MAGIC’s recent reviews and high ratings (4.93/5 onboarding, 4.88/5 support, 99% recommendation) reflect strong user satisfaction, especially among boutique and city hotels. Its recent review count (16 reviews in the last 6 months) signals active user engagement and ongoing validation.
Sekom d.o.o. has no recent reviews or ratings, leaving its current user satisfaction and hotel segment fit unverified. Without recent feedback, its standing is less certain.
Edge: LIKE MAGIC.
LIKE MAGIC charges a base price of $1,100 per month with no freemium, free trial, or implementation fees. Pricing details for Sekom d.o.o. are unavailable, making direct cost comparisons impossible.
Given the transparent pricing and recent reviews, LIKE MAGIC offers a clear value proposition; Sekom d.o.o.’s pricing remains unclear.
Not ideal if:
Not ideal if:
LIKE MAGIC is a staff collaboration and guest experience tool, proven by recent reviews, high ratings, and a strong support system. Its focus on automating the guest journey directly impacts guest satisfaction and operational efficiency.
Sekom d.o.o. offers extensive facility management features, but without recent validation or customer feedback, its real-world effectiveness is unconfirmed. It’s more suitable for internal asset tracking than guest-facing automation.
If your hotel prioritizes guest engagement, staff communication, and quick deployment, LIKE MAGIC is the clear choice. For internal asset and maintenance management—especially if you need detailed workflows—you might consider Sekom d.o.o., but proceed cautiously given the lack of recent user feedback.
Final recommendation: For hotels seeking proven, recent, and highly-rated staff collaboration and guest automation, LIKE MAGIC is the safer, more reliable investment. If internal infrastructure management is your main focus, Sekom d.o.o. could be considered, but verify its current customer validation before proceeding.
Staff Collaboration Tools pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $1,100/mo | — |
According to HTR's product database, LIKE MAGIC (Staff App) and mOperations share 8 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Asset Tracking | ||
| Automated Replies | ||
| Deep cleaning | ||
| Inspection | ||
| Late checkouts | ||
| Lost & found module | ||
| Message Templates | ||
| Open API | ||
| Preventative maintenance module | ||
| Team goal setting (e.g. rewards sign-ups, satisfaction) |
Showing top differences. 3 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC (Staff App) and mOperations share many core Staff Collaboration Tools features, but each has unique capabilities. LIKE MAGIC (Staff App) offers 10 verified integration partners, while mOperations offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Staff App) leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Staff App): No. mOperations: No. Neither product currently offers a free tier. Most Staff Collaboration Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 0 and Sekom d.o.o. has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property