The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 63 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
myHotel shines in ease of use and customer support .
Shiji Group shines when it comes to customer support and training — especially for brand properties (4.3/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 63 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $1,200/mo | From $100/mo |
| Verified Reviews | 1 | 62 |
After analyzing 63 verified reviews, myHotel users most value its , while Shiji Group users highlight customer support and training, guest surveys and questionnaires, centralized review and feedback management. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Customer support and training
▾
|
|
|
+
Guest surveys and questionnaires
▾
|
|
|
+
Centralized review and feedback management
▾
|
|
|
+
Response management and review replies
▾
|
|
| Cons | |
|
−
Reporting and analytics dashboards
▾
|
|
|
−
Usability and navigation
▾
|
|
|
−
Integration with review sources and OTAs
▾
|
|
How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) | — | #19 1 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 16 reviews |
| Large (75-199 rooms) ▾ | — | #6 10 reviews |
| X-Large (200+ rooms) ▾ | — | #7 8 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #7 13 reviews |
| Luxury ▾ | — | #7 18 reviews |
| Branded / Chain ▾ | — | #7 12 reviews |
| Extended Stay | — | #13 2 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | — | #9 2 reviews |
| Europe ▾ | — | #12 15 reviews |
| Asia Pacific ▾ | — | #5 6 reviews |
| Middle East ▾ | — | #3 9 reviews |
Choosing between myHotel by myHotel and Shiji Reviewpro Reputation hinges on your hotel’s specific needs in reputation management. Both aim to enhance guest feedback handling, but they differ significantly in features, user experience, and market presence. Your decision should be based on whether you prioritize ease of use, comprehensive analytics, or regional support.
myHotel offers a streamlined, AI-powered platform with a focus on automation and guest engagement, mainly in Latin America and North America. Shiji Reviewpro Reputation boasts a broader global footprint, more integrations, and a larger review dataset, making it more suited for hotels with complex reputation needs. Which tool aligns better with your operational goals?
Both products centralize reputation management but approach it differently. myHotel emphasizes automation, guest communication, and AI-driven smart replies, simplifying survey and review collection for small hotels and hostels. Shiji Reviewpro Reputation aggregates feedback from over 140 review sites, offering detailed analytics and benchmarking, ideal for larger or multi-property hotels.
While myHotel focuses on ease and automation, Shiji Reviewpro provides extensive data, real-time sentiment analysis, and third-party integrations. Do you need a simple, AI-enabled tool, or a detailed reputation dashboard with competitive insights?
If your hotel needs a user-friendly, AI-powered reputation platform that automates guest feedback collection, go with myHotel. It’s especially suitable for small to mid-sized hotels, hostels, or properties in Latin America seeking quick deployment and straightforward workflows.
If your hotel requires a comprehensive reputation management system with extensive review aggregation, benchmarking, and integrations, choose Shiji Reviewpro. It’s better for larger properties, hotel groups, or those operating across multiple regions, especially if you value detailed analytics and third-party connectivity.
The decision depends on whether you prioritize automation and simplicity or detailed insights and extensive integration. Which feature set aligns with your operational scale?
myHotel scores a perfect 5/5 for ease of use, with a highly intuitive interface and a smooth onboarding process, making staff adoption straightforward. Reviewpro’s 4.15/5 rating reflects a slightly steeper learning curve but offers a well-organized dashboard appreciated for its clarity and insights.
Reviewpro’s user interface is praised for its comprehensiveness and ease of navigation, but some users report delays in support response times. In contrast, myHotel’s simple setup and AI-driven automation make it more accessible for teams with limited technical resources.
Edge: myHotel.
Shiji Reviewpro offers 18 unique features not available in myHotel, including Guest History, Photo Sharing, Secured Data Protection, Facebook Messenger and WhatsApp integrations, Chatbot Booking, and an analytics dashboard. These features support larger, multi-channel reputation strategies and detailed guest insights.
myHotel, with zero exclusive features, concentrates on core reputation functions like survey automation, AI Smart Replies, and integration with PMS and WhatsApp. Its simplicity serves properties seeking quick, automated reputation management without complex feature needs.
Edge: Shiji Reviewpro Reputation.
myHotel receives top marks (5/5) for customer support, with reviews highlighting fast, helpful responses and excellent onboarding. Clients appreciate their proactive approach, particularly in Latin America, where regional support is a key factor.
Shiji Reviewpro’s support scores 3.69/5, with some reviews mentioning slow response times and the need for more proactive communication. While the global support team is large, some users feel support can be inconsistent, especially during busy periods.
Edge: myHotel.
Shiji Reviewpro outperforms with 64 verified partners, including major PMS, booking engines, and review aggregators like Cloudbeds, SiteMinder, and Oracle Hospitality. Its open API facilitates extensive customization and third-party connectivity.
myHotel integrates with 10 partners, including Cloudbeds and Little Hotelier, but has a narrower ecosystem. If your hotel relies on multiple software integrations, Reviewpro offers a more flexible, interconnected platform.
Edge: Shiji Reviewpro Reputation.
myHotel’s reviews are scarce, but the available feedback is highly positive, emphasizing automation, AI features, and ease of use. Its clients, mostly in Latin America and North America, rate it a 10/5 for likelihood to recommend.
Shiji Reviewpro has 40 reviews, with an average rating of 3.83/5, and a more diverse hotel segment representation. Hotels in resorts and independent properties tend to rate it higher (around 4.29/5), appreciating its extensive analytics.
Edge: myHotel.
myHotel charges a flat rate of $1,200 annually, with no freemium, trial, or additional implementation fees. Its pricing is straightforward but might be higher relative to feature set for small hotels.
Shiji Reviewpro offers a base price of $900, also without trial or implementation fees. Its broader features and integrations could justify the cost for larger hotels, but smaller hotels might find it comparatively expensive.
Both options require direct negotiation for tailored packages; no tiered pricing details are publicly available.
Not ideal if you need extensive third-party integrations or benchmarking data.
Not ideal if your hotel is small-scale, with limited review sources or low budget constraints.
The core difference is scope: myHotel offers an AI-enhanced, automated reputation platform tailored for small to mid-sized hotels, especially in Latin America. Shiji Reviewpro Reputation provides a more extensive, feature-rich system designed for larger properties and hotel groups across regions.
If your hotel values simplicity, quick deployment, and AI-driven automation, myHotel is the better fit, especially given its high user ratings and ease of use. For hotels requiring detailed benchmarking, multiple integrations, and a global review footprint, Shiji Reviewpro Reputation is the more suitable choice.
Choose myHotel if you want a straightforward, highly rated platform with strong regional support. Opt for Shiji Reviewpro if your reputation management demands extensive data, integrations, and benchmarking at scale.
In conclusion, your decision should reflect whether you prioritize ease and automation or detailed analytics and integration capabilities. Both products are capable, but the right fit depends on your hotel’s size, regional presence, and reputation strategy.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $1,200/mo | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature |
|
|
|---|---|---|
|
▾
Surveys & Feedback
|
|
|
| SMS text messaging | ||
| Sentiment Analysis | ||
| Guest satisfaction surveys | ||
| Responsive surveys | ||
| Review encouragement | ||
| Email reminders | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| In-stay surveys | ||
|
▾
Review Generation
|
|
|
| Tripadvisor Review Partner | ||
| SMS text messaging | ||
| Workflow Management | ||
| Respond to reviews | ||
| Review encouragement | ||
|
▾
Follow-up & Resolution
|
|
|
| AI Generated Reply Automation | ||
| Workflow Management | ||
| Respond to reviews | ||
| Alerts & Notifications | ||
| Ticketing system | ||
| In-stay surveys | ||
| Case Management | ||
|
▾
Reporting, Analytics & Insights
|
|
|
| Sentiment Analysis | ||
| Revenue Reporting | ||
| Competitive Intelligence | ||
| Corporate Reporting | ||
| Reporting Dashboard | ||
| Competitive Benchmarking | ||
| Department level reporting | ||
|
▾
Channels
|
|
|
| Social Media | ||
| Tripadvisor | ||
| Booking.com | ||
|
▾
Admin & Settings
|
|
|
| Multi-property Management | ||
| Mobile Accessibility | ||
|
▾
Other
|
|
|
| Guest History | ||
| Secured Data Protection | ||
| SMS text messaging | ||
| Open API |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
What hoteliers love
Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the pl... Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the platform is criticized, reviewers often distinguish those issues from the quality of support, while also asking for better training resources and more localized documentation.
Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention... Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention that survey editing, layout customization, and template flexibility can feel rigid or limited.
Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping team... Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping teams spot trends and issues faster. This consolidation is seen as a practical way to improve reputation management and guest experience across the hotel or resort.
Where hoteliers push back
Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to un... Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to understand at a glance. At the same time, some users want more functional PDF reports, clearer score explanations, and more customizable metrics for hotel-specific KPIs.
Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of fea... Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of features can make some functions hard to find and that the interface and questionnaire editing could be more user-friendly.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. myHotel and Shiji Reviewpro Reputation share many core Reputation Management features, but each has unique capabilities. myHotel offers 10 verified integration partners, while Shiji Reviewpro Reputation offers 72. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. myHotel leads in ease of use at 5.0/5 vs 4.2/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
myHotel: No. Shiji Reviewpro Reputation: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. myHotel has an HT Score of 0 and Shiji Group has 79. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property