The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 583 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
myHotel shines in Ease of Use and Customer Support, with exclusive features like Ticketing system.
TrustYou shines in reporting and customization — especially for motel properties (5.0/5), with exclusive features like Reporting Dashboard and SMS text messaging.
Side-by-side ratings based on 583 verified hotelier reviews on HTR.
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| Starting Price | From $1,200/mo | From $100/mo |
| Verified Reviews | 1 | 582 |
After analyzing 583 verified reviews, myHotel users most value its , while TrustYou users highlight reporting and customization, centralized review aggregation, direct review response integration. Click any theme to see what reviewers say.
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Reporting and customization
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Centralized review aggregation
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Direct review response integration
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Departmental insights and action plans
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Response speed and real-time updates
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Sentiment analysis accuracy
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AI response quality
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #3 43 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 227 reviews |
| Large (75-199 rooms) ▾ | — | #1 104 reviews |
| X-Large (200+ rooms) ▾ | — | #1 77 reviews |
By Property Type
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| Boutique ▾ | — | #3 163 reviews |
| Luxury ▾ | — | #2 155 reviews |
| Branded / Chain ▾ | — | #2 179 reviews |
| Extended Stay ▾ | — | #3 35 reviews |
By Region
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| North America ▾ | — | #2 57 reviews |
| Europe ▾ | — | #2 204 reviews |
| Asia Pacific ▾ | — | #1 109 reviews |
| Middle East ▾ | — | #1 36 reviews |
Choosing the right reputation management platform for your hotel depends on your specific needs, budget, and the scale of your operation. Both myHotel by myHotel and TrustYou Customer Experience Platform (CXP) aim to streamline guest feedback and online reputation, but they do so with different approaches and levels of maturity. Your decision hinges on whether you prioritize ease of use, comprehensive features, or cost and regional presence.
While myHotel offers an all-in-one guest experience platform with AI-driven automation, TrustYou provides a robust, data-driven reputation platform with extensive integrations. Which solution aligns best with your hotel's size, segment, and strategic priorities?
Both platforms focus on reputation management, but they differ significantly in scope and maturity. myHotel, with a single review and feedback management system, primarily targets small to mid-sized hotels and hostels, especially in Latin America. Its core strength is automation, AI responses, and PMS integration, making it appealing for properties seeking a simplified, unified approach.
TrustYou, on the other hand, boasts a large global presence with a comprehensive dashboard aggregating reviews from over 77 countries and 59 verified partners. It caters to a broad spectrum of property types—from independent hotels to resorts and large chains—offering advanced features like benchmarking, case management, and SMS messaging. Do you need a platform with global reach and extensive integrations or a streamlined, AI-powered solution for smaller properties?
If your hotel operates at a larger scale or in multiple regions, TrustYou’s extensive integration network (59 verified partners) and advanced benchmarking tools make it a more suitable choice. Its features like case management and multi-property oversight are designed for complex portfolios, backed by a significant volume of recent reviews (114 in the last six months). The platform’s higher overall rating (4.35/5 vs 0/5 for myHotel) and broader global presence make it a clear leader for international or multi-property operators.
Conversely, if your hotel is smaller, focuses on Latin America, or wants a straightforward reputation management solution with AI-driven guest communication, myHotel is the better fit. It is more cost-effective at $1,200 annually, offers easy PMS integration, and has a five-star ease of use rating. For properties prioritizing automation and local market focus, myHotel’s simplicity and AI features make it attractive.
myHotel’s intuitive interface and 5/5 ease-of-use rating reflect its straightforward setup and operation, designed for hotels that want minimal training and quick deployment. Its onboarding process is rated 5/5, indicating that staff can adopt it rapidly, especially with automation tools that reduce manual work.
TrustYou’s platform scores slightly lower at 4.6/5 but remains highly rated for user-friendliness. Users appreciate its dashboard and navigation, though some mention that outdated design and sluggish performance during peak hours can hinder efficiency. The platform’s advanced features might require more training for staff, especially for larger teams managing multiple properties.
Edge: myHotel.
myHotel’s key feature is its integrated ticketing system, unique among the two, allowing direct incident management based on guest feedback. It also centralizes surveys, reputation, and case management into one platform, with AI-powered Smart Replies to automate guest communication.
TrustYou offers five additional exclusive features: reporting dashboards, multi-property management, case management, SMS messaging, and benchmarking tools. Its SentimentAI and ResponseAI help analyze reviews and craft responses more effectively. While TrustYou’s feature set is broader, myHotel’s ticketing and AI responses are tailored for operational efficiency.
Edge: TrustYou.
myHotel’s support scores an impressive 5/5, with users citing a highly responsive team that simplifies onboarding and ongoing assistance. Reviewers appreciate the efficient setup and ongoing support, which helps hotels maximize platform benefits quickly.
TrustYou’s support scores 4.45/5, with users describing it as responsive but noting some delays in review synchronization and reporting. While its support is generally reliable, some users wish for faster AI improvements and more customizable reports. Overall, myHotel’s support appears slightly more responsive and easier to access.
Edge: myHotel.
TrustYou boasts 59 verified integrations, including major PMS, CRM, and channel partners like Cloudbeds, SiteMinder, and Oracle Hospitality. Its extensive partner network facilitates data sharing and operational workflows across different systems.
myHotel offers 10 verified integrations, including Cloudbeds, Mews, and Erbon Software, which are vital for smaller, regional hotels. While fewer in number, these integrations are well-suited to Latin American markets and streamline core reputation functions. For hotels with complex or global tech stacks, TrustYou’s broader integration network offers more flexibility.
Edge: TrustYou.
TrustYou’s recent reviews (114 in the last six months) reflect a high overall rating of 4.35/5, with independent hotels and resorts giving particularly strong feedback. Users highlight its ease of review aggregation, sentiment analysis, and benchmarking as major benefits, despite some concerns about AI accuracy.
myHotel’s sole review is extremely positive, praising its automation, integration, and AI-driven responses. However, with only one review, it lacks the breadth of recent feedback to strongly support its rating. TrustYou’s larger review base makes it the more reliable indicator of user satisfaction.
Edge: TrustYou.
myHotel charges a flat $1,200 annually, with no free tier or trial, positioning it as a premium, all-in-one solution for small to mid-sized hotels. Its pricing reflects its integrated platform and automation features.
TrustYou offers a lower starting price of $100 monthly, with no trial or free tier mentioned, making it significantly more affordable—especially for larger portfolios. Its extensive features and integrations justify the cost for hotels needing data-driven insights and multi-property management.
The core difference between these solutions lies in scale and feature depth. myHotel offers a simple, AI-driven reputation management platform tailored for smaller hotels in Latin America, emphasizing automation and ease of use at a competitive price point. TrustYou provides a comprehensive, globally connected platform with extensive integrations, benchmarking, and multi-property management, suited for larger or multi-region brands.
If your hotel operates within a smaller market and prioritizes automation and simplicity, myHotel’s all-in-one approach and support make it the clear choice. Its AI tools help streamline guest communication and reputation tasks without overcomplicating your operations.
However, if you manage a large portfolio or require detailed insights, benchmarking, and wide-ranging integrations, TrustYou’s scale and feature set deliver more value. Its extensive review aggregation, analytics, and multi-property oversight support sophisticated reputation strategies.
In conclusion, for smaller hotels or those focused on Latin America, myHotel offers a cost-effective, easy-to-deploy solution. For larger, global portfolios seeking advanced insights and integrations, TrustYou remains the superior choice, despite its higher price.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,200/mo | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Surveys & Feedback
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| SMS text messaging | ||
| Sentiment Analysis | ||
| Guest satisfaction surveys | ||
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| Review encouragement | ||
| Email reminders | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| In-stay surveys | ||
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Review Generation
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| Tripadvisor Review Partner | ||
| SMS text messaging | ||
| Workflow Management | ||
| Respond to reviews | ||
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Follow-up & Resolution
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| AI Generated Reply Automation | ||
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| Ticketing system | ||
| In-stay surveys | ||
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Reporting, Analytics & Insights
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| Reporting Dashboard | ||
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Channels
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Admin & Settings
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| Multi-property Management | ||
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We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Reviews displayed directly on the website are extremely valuable, as they naturally create keyword coverage that would otherwise require significant SEO effort — or might not even..."
No published case study for this goal yet.
"We've used several years of TrustYou feedback to inform a property-level HVAC capital decision, ensuring investment is directed at the guest-experience gaps the data clearly suppor..."
No published case study for this goal yet.
"We are improving in our satisfaction scores of the different departments in the surveys. We check both negative comments of OTAs and internal surveys to detect problems and reply t..."
Unique capabilities
What hoteliers love
Many users want richer, more flexible reporting with saved templates, easier filters, better drill-downs, and custom dashboards by role or property. T... Many users want richer, more flexible reporting with saved templates, easier filters, better drill-downs, and custom dashboards by role or property. They value the analytics for trend analysis and management reporting, but often say the current report builder and export options slow them down or force repetitive manual work.
Users repeatedly praise TrustYou for bringing guest feedback from multiple channels into one place, reducing the time spent checking separate OTAs and... Users repeatedly praise TrustYou for bringing guest feedback from multiple channels into one place, reducing the time spent checking separate OTAs and helping teams monitor reputation more efficiently. This centralized view is often tied to quicker issue detection, easier reporting, and better daily visibility across multiple properties.
A frequent request is the ability to reply to reviews directly from TrustYou across more OTAs and platforms, rather than logging into each site separa... A frequent request is the ability to reply to reviews directly from TrustYou across more OTAs and platforms, rather than logging into each site separately. Users see this as a major efficiency gain that would reduce response time, improve response-rate tracking, and keep review management in one workflow.
Where hoteliers push back
Users consistently care about how quickly reviews, NPS scores, and response-rate data appear in the platform. Delays of hours or days are seen as harm... Users consistently care about how quickly reviews, NPS scores, and response-rate data appear in the platform. Delays of hours or days are seen as harmful to daily reporting and team visibility, especially when hotels need immediate operational action or same-day performance updates.
A major theme is that sentiment analytics help hotels identify strengths, weaknesses, and recurring issues, but users frequently note misclassificatio... A major theme is that sentiment analytics help hotels identify strengths, weaknesses, and recurring issues, but users frequently note misclassification problems. Reviews mention negatives being flagged from context-less keywords, multilingual errors, and cases where positive comments are read as negative, which can distort operational decisions and reputation scores.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. myHotel and TrustYou Customer Experience Platform (CXP) share many core Reputation Management features, but each has unique capabilities. myHotel offers 10 verified integration partners, while TrustYou Customer Experience Platform (CXP) offers 60. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. myHotel leads in ease of use at 5.0/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
myHotel: No. TrustYou Customer Experience Platform (CXP): No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. myHotel has an HT Score of 0 and TrustYou has 98. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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