The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 42 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
NewBrand Analytics shines .
Shiji Group shines in ease of use and customer support — especially for brand properties (4.3/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 42 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $900/mo |
| Verified Reviews | 0 | 42 |
After analyzing 42 verified reviews, NewBrand Analytics users most value its , while Shiji Group users highlight user interface and usability, reporting and dashboard, aggregating feedback. Click any theme to see what reviewers say.
NewBrand Analytics
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User Interface and Usability
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Reporting and Dashboard
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Aggregating Feedback
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Integration with Third-Party Software
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Customer Support
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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NewBrand Analytics
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| Small (10-24 rooms) | — | #19 1 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 16 reviews |
| Large (75-199 rooms) ▾ | — | #6 10 reviews |
| X-Large (200+ rooms) ▾ | — | #7 8 reviews |
By Property Type
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NewBrand Analytics
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| Boutique ▾ | — | #7 13 reviews |
| Luxury ▾ | — | #7 18 reviews |
| Branded / Chain ▾ | — | #7 12 reviews |
| Extended Stay | — | #13 2 reviews |
By Region
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NewBrand Analytics
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| North America | — | #9 2 reviews |
| Europe ▾ | — | #12 15 reviews |
| Asia Pacific ▾ | — | #5 6 reviews |
| Middle East ▾ | — | #3 9 reviews |
Choosing the right reputation management platform is critical for your hotel's success in today’s competitive online landscape. Product A, NewBrand Analytics, claims to go beyond traditional reputation tools, offering insights from a broad customer experience perspective. In contrast, Product B, Shiji Reviewpro Reputation, specializes in aggregating guest feedback from over 140 review sources with a focus on operational improvements. Both solve reputation challenges but diverge in scale, features, and market presence. Your decision hinges on whether you prioritize holistic insights or detailed review aggregation.
NewBrand Analytics aims to provide social business intelligence, catering to clients across various industries, including hospitality. It emphasizes analyzing customer feedback to inform strategic decisions at the local, regional, and global levels. Conversely, Shiji Reviewpro Reputation focuses solely on hospitality, aggregating guest reviews from over 140 platforms, providing real-time sentiment analysis and benchmarking. With zero recent reviews and a score of 0/5, NewBrand Analytics offers no recent user data, while Shiji Reviewpro boasts 40 reviews in the last six months with an 81% likelihood to recommend. Does your hotel need broad strategic insights or detailed reputation monitoring?
NewBrand Analytics’s lack of recent reviews means its effectiveness is unverified recently, whereas Shiji Reviewpro’s active review base confirms ongoing support and user engagement. If your hotel requires a proven, recent track record, Shiji Reviewpro’s higher ratings and recent feedback make it the more reliable choice. Are you seeking a platform with current, evidence-backed effectiveness, or are you exploring a potentially evolving solution?
Edge: Shiji Reviewpro Reputation
If your hotel needs detailed guest review aggregation, sentiment analysis, and benchmarking, go with Shiji Reviewpro. Its extensive integration options, multiple review sources, and proven customer satisfaction make it ideal for properties looking to optimize online reputation actively. Conversely, if your team aims for broad customer experience insights beyond guest feedback—such as operational or strategic decision-making—NewBrand Analytics might seem appealing, but its lack of recent reviews and absence of tangible features suggest it’s untested lately.
For hotels prioritizing reputation enhancement, increasing ratings, and competitive benchmarking, Shiji Reviewpro’s active user base and comprehensive features are evident advantages. If your hotel is seeking a proven, hospitality-specific reputation tool with recent validation, this product is the clear pick. Are you looking for a reputation solution with recent, consistent user validation or a broader customer experience platform?
Edge: Shiji Reviewpro Reputation
Shiji Reviewpro’s user interface garners a 4.15/5 ease of use rating, praised for its dashboard simplicity, real-time updates, and straightforward navigation. Many users highlight its intuitive design and quick onboarding, with an average onboarding score of 3.81/5. Meanwhile, NewBrand Analytics has a 0/5 rating for ease of use, with no recent reviews to suggest any positive or negative user experience. Given the absence of current feedback, its usability remains unverified.
Based on available data, Shiji Reviewpro’s high ease-of-use rating and recent positive reviews make it the clear leader in user experience. Your team will likely find its interface accessible, especially for onboarding and daily operations. Do you want a platform with proven usability and user satisfaction? If so, edge: Shiji Reviewpro Reputation.
Shiji Reviewpro offers 43 distinct features, including mobile friendliness, guest history, photo sharing, AI-powered responses, in-stay surveys, multi-property management, sentiment analysis, and competitor benchmarking. Its extensive feature set supports comprehensive reputation and guest experience management. Conversely, NewBrand Analytics reports no unique features, making it difficult to compare on capabilities. Its value proposition appears to lie in strategic insights rather than operational tools.
If your hotel values detailed review management, guest engagement, and operational tools, Shiji Reviewpro’s feature set clearly outshines the empty offering from NewBrand Analytics. Its wide array of functionalities and integrations provide tangible benefits for active reputation management. Is your focus on operational features or strategic insights? For now, the edge goes to Shiji Reviewpro due to its extensive feature count.
Edge: Shiji Reviewpro Reputation
Shiji Reviewpro has a customer support rating of 3.69/5, with reviews highlighting responsive help and proactive support. Users appreciate its quick assistance, although some note delays and occasional support inconsistencies. With no recent reviews for NewBrand Analytics, support quality remains unverified, raising questions about its responsiveness and ongoing assistance.
Given the recent user feedback, Shiji Reviewpro’s support appears dependable, a crucial factor in reputation management. Your team will benefit from a platform with a proven support track record. Do you prioritize reliable, recent support feedback? If yes, the edge: Shiji Reviewpro Reputation.
Shiji Reviewpro boasts a 3.83/5 overall rating based on 40 reviews, with a recent review count of zero but strong support in older feedback. It maintains an 81% likelihood to recommend, especially among boutique hotels, resorts, and brand hotels, with segments rating it around 3.55/5 to 4.33/5. Meanwhile, NewBrand Analytics has no recent reviews or ratings, leaving its standing unverified.
Considering recent reviews and high recommendation scores, Shiji Reviewpro is rated favorably by hoteliers, especially in the mid-market and resort segments. If your hotel values peer reviews and current user satisfaction, this indicates strong ongoing relevance. For recent positive hotel feedback, the edge: Shiji Reviewpro.
Shiji Reviewpro’s pricing starts at $900 per month, with no free tier or trial available. Costs for NewBrand Analytics are not publicly disclosed, but its lack of pricing information suggests it may lack a clear, scalable model.
If budget transparency and predictable costs matter, Shiji Reviewpro’s pricing is explicit, making it easier to evaluate ROI. The absence of pricing details from NewBrand Analytics makes it difficult to assess its value proposition. Do you prefer a well-defined pricing structure? Then the edge: Shiji Reviewpro.
Hotels that need broad strategic insights across multiple industries, including hospitality, retail, and government, may find NewBrand Analytics appealing. Teams that prioritize understanding overall customer experience beyond online reviews—such as those focusing on brand positioning—could benefit.
Not ideal if you seek detailed reputation management or active review aggregation, as NewBrand Analytics offers no recent user validation or specific reputation features. It’s better suited for organizations aiming for high-level, cross-industry customer insights rather than day-to-day reputation control. If operational reputation management is your priority, look elsewhere.
Edge: Shiji Reviewpro Reputation
Hotels that want a comprehensive reputation management system with extensive integrations, real-time review monitoring, and benchmarking should choose Shiji Reviewpro. It’s ideal for resorts, boutique hotels, and branded properties aiming to increase guest satisfaction and online ratings.
Teams that value detailed guest feedback analytics, operational tools, and multi-property management will find this platform particularly useful. Not suitable if your hotel is very small, or if your team prefers a simple, low-cost solution with minimal features.
Edge: Shiji Reviewpro Reputation
The core difference lies in scope: Shiji Reviewpro is a dedicated reputation platform with a proven track record, extensive features, and recent active user reviews. NewBrand Analytics, while offering strategic insights, lacks recent validation, making it a risky choice for immediate reputation needs.
If your hotel needs a proven, feature-rich reputation management tool with recent user feedback, go with Shiji Reviewpro. Its extensive integrations, positive hotel ratings, and active support make it the safer, more effective choice.
Choose NewBrand Analytics only if your hotel is seeking high-level customer insights beyond reviews and is willing to accept unverified recent support and features. For reputation management that influences your bottom line today, Shiji Reviewpro stands out.
In conclusion, for most hotels evaluating reputation management solutions today, Shiji Reviewpro Reputation provides the reliability, features, and recent user validation needed to manage and enhance your online reputation effectively.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
NewBrand Analytics
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| Starting Price | — | From $900/mo |
According to HTR's product database, NewBrand Analytics and Shiji Reviewpro Reputation share 0 features. Here are the key differences — features one has that the other lacks.
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NewBrand Analytics
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| Facebook Messenger Integration | ||
| Guest History | ||
| Mobile Friendly | ||
| Photo Sharing | ||
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| Secured Data Protection |
Showing top differences. 31 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
NewBrand Analytics
No published case study for this goal yet.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
NewBrand Analytics
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
What hoteliers love
The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires min... The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires minimal configuration, making it accessible for various team members.
Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable... Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable insights and facilitate the tracking of key performance indicators (KPIs), which aids in better decision-making.
Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain... Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain an up-to-date understanding of their online reputation and facilitates effective operations management. The tool's integration and synchronization capabilities enhance its utility.
Where hoteliers push back
ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted... ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted rudeness and lack of timely support as significant issues.
Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay criti... Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay critical review management actions.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. NewBrand Analytics and Shiji Reviewpro Reputation share many core Reputation Management features, but each has unique capabilities. NewBrand Analytics offers 0 verified integration partners, while Shiji Reviewpro Reputation offers 64. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Shiji Reviewpro Reputation leads in ease of use at 4.2/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
NewBrand Analytics: No. Shiji Reviewpro Reputation: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. NewBrand Analytics has an HT Score of 0 and Shiji Group has 32. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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