NewBrand Analytics vs. TrustYou Customer Experience Platform (CXP):
Which Is Right for You?

The Decision

You’re evaluating reputation management platforms to bolster your hotel’s online visibility and guest satisfaction. Both NewBrand Analytics and TrustYou aim to help you collect, analyze, and act on guest feedback, but they approach this goal quite differently. While NewBrand focuses broadly on social listening and brand insights across industries, TrustYou specializes in consolidating reviews and surveys specifically for hospitality. Where do they diverge in value for your team?

The core difference lies in their primary focus: NewBrand Analytics emphasizes competitive insights and broad social data, whereas TrustYou centers on reputation management, review aggregation, and AI-driven guest feedback analysis. Given your hotel’s needs—whether it’s brand positioning or guest experience—this distinction guides your decision. Are you seeking deeper industry-specific reputation tools or a broader data perspective?

Is NewBrand Analytics or TrustYou Better for Hotels?

NewBrand Analytics and TrustYou are both designed to improve your hotel’s reputation, but their capabilities differ significantly. NewBrand Analytics offers social listening and competitive insights, serving clients across multiple sectors, including retail and government, with limited direct hotel-specific features. Conversely, TrustYou is built explicitly for hospitality, providing review aggregation from multiple platforms, survey tools, sentiment analysis, and guest response automation.

NewBrand’s strengths lie in brand-level analytics and cross-industry insights, but it lacks the hotel-specific features TrustYou offers, such as review response, surveys, and benchmarking. TrustYou’s extensive feature set, backed by over 425 reviews and recent positive feedback, makes it a more tailored solution for hoteliers. Do you want a platform that caters directly to your industry or a more general social listening tool?

TrustYou vs NewBrand Analytics: Which Should Your Hotel Choose?

If your hotel needs a comprehensive reputation management system with multi-platform review aggregation, sentiment analysis, and guest surveys, go with TrustYou. Its 4.35/5 rating from over 425 reviews, including recent feedback, indicates strong user satisfaction in hospitality contexts. If your team requires broad social listening, competitive insights, and industry-wide brand analytics, then NewBrand Analytics might appeal, but it currently lacks hotel-focused features.

Given the deeper hotel-specific functionality, better recent reviews, and higher overall satisfaction scores, TrustYou is the more suitable option for most hoteliers. Its extensive integrations, easy-to-navigate dashboard, and AI features specifically designed for guest feedback make it a clear leader.

Is NewBrand Analytics or TrustYou Easier to Use?

TrustYou’s user interface receives a 4.6/5 rating from users, and reviews consistently praise its intuitive dashboard and straightforward navigation, making onboarding and daily management easier. Users also highlight its quick, responsive support and clear survey tools, which facilitate staff adoption and efficient reputation monitoring.

In contrast, NewBrand Analytics has no publicly available usability ratings and lacks recent reviews, suggesting limited recent user feedback on ease of use. Its absence of hotel-specific features could imply a steeper learning curve for hospitality teams trying to interpret social insights.

Edge: TrustYou.

Which Has Better Features: NewBrand Analytics or TrustYou?

TrustYou offers 29 features, including review aggregation, sentiment analysis, responsive surveys, AI-generated replies, benchmarking, multi-property management, and integrations with platforms like TripAdvisor, Google, and Booking.com. It also provides alerts, notifications, and customizable survey logic, all tailored for the hospitality industry.

NewBrand Analytics has no proprietary features or integrations listed, focusing primarily on social listening and broad analytics rather than specific reputation management tools. Its limited features mean it’s unlikely to meet the advanced needs of hoteliers seeking comprehensive review and guest feedback management.

Edge: TrustYou.

Which Has Better Customer Support: NewBrand Analytics or TrustYou?

TrustYou’s support scores (4.45/5) are backed by over 425 recent reviews, many praising its responsive, helpful customer service and onboarding experience. Users report quick responses to queries and positive interactions with support teams, especially during implementation and training.

NewBrand Analytics, with no recent reviews or ratings available, offers no current clarity on its support quality. Without user feedback or recent engagement data, TrustYou’s established support reputation clearly surpasses NewBrand’s.

Edge: TrustYou.

Which Has More Integrations: NewBrand Analytics or TrustYou?

TrustYou integrates with 59 verified partners, including major PMS systems like Hotelkit, Profitroom, and apaleo, as well as review platforms like TripAdvisor, Google, and Booking.com. These integrations enable seamless review collection, survey deployment, and reputation analysis across multiple systems.

NewBrand Analytics lacks verified integrations or partner listings, limiting its ability to connect with other hotel systems or review channels. For hotels seeking a connected, multi-platform reputation management solution, TrustYou offers a significant advantage.

Edge: TrustYou.

Which Do Hoteliers Rate Higher: NewBrand Analytics or TrustYou?

As TrustYou has over 425 reviews, with recent feedback highlighting ease of use, comprehensive features, and support, its ratings are more current and reliable. The platform’s 4.35/5 overall score and a 9.08/10 NPS reflect strong satisfaction across various hotel segments, especially in luxury, boutique, and resort categories.

In contrast, NewBrand Analytics has no recent reviews or ratings, making it impossible to gauge current user sentiment. TrustYou’s more extensive and recent review base makes it the superior choice in terms of user satisfaction.

Edge: TrustYou.

How Much Do NewBrand Analytics and TrustYou Cost?

TrustYou charges a flat $100 per month, with no free tier or trial available. Pricing includes access to its full suite of review, survey, and benchmarking features, making it a predictable investment.

NewBrand Analytics has no publicly listed pricing or free trial information, which makes budgeting and comparison difficult. Given the transparent pricing of TrustYou, it’s the clearer option for your financial planning.

What Type of Hotel Should Use NewBrand Analytics?

Hotels that prioritize industry-wide social listening, broad social insights, and cross-industry brand analytics may find value in NewBrand Analytics. It’s suitable for teams looking for a high-level view of social sentiment and competitive insights beyond the hotel industry.

Not ideal if you need a dedicated reputation management platform with review responses, guest surveys, and multi-platform reputation monitoring, as NewBrand lacks these features. Hotels seeking comprehensive guest feedback tools should look elsewhere.

What Type of Hotel Should Use TrustYou?

TrustYou is ideal for hotels and resorts that want to actively manage their reputation, gather guest feedback, and respond quickly. It suits brands aiming for operational insights, review automation, and benchmarking against competitors.

Not ideal if your property is a small, budget-focused hotel with minimal online presence or reviews, as the platform’s features are designed for active reputation enhancement. Smaller properties with limited resources may find it less cost-effective.

TrustYou vs NewBrand Analytics: The Bottom Line for Hotels

TrustYou’s key advantage is its hotel-specific focus, extensive features, and recent, positive user reviews. Its platform simplifies reputation management through review aggregation, sentiment analysis, and AI responses, making it highly suitable for active hoteliers.

If your hotel needs a comprehensive reputation platform that integrates with your existing systems and provides actionable guest insights, TrustYou is the clear choice. Its proven track record, support, and extensive integrations make it a safer investment.

However, if your goal is broad social listening across industries without a focus on direct guest feedback, NewBrand Analytics might serve your broader data needs, but it lacks the hotel-centric tools necessary for reputation management.

In conclusion, for most hoteliers seeking a reliable, feature-rich reputation platform with recent positive reviews and strong support, TrustYou stands out as the superior option.