The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 377 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Noovy shines when it comes to ease of use , with exclusive features like Native Email Marketing and Payment Requests.
ThinkReservations shines when it comes to technical support limitations — especially for brand properties (0.0/5) , with exclusive features like Ancillary revenue tracking.
Side-by-side ratings based on 377 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $600/mo | From $1,100/mo |
| Verified Reviews | 27 | 350 |
After analyzing 377 verified reviews, Noovy users most value its ease of use, channel connectivity, all-in-one functionality, while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.
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Ease of Use
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Technical Support Limitations
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Channel Connectivity
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User-Friendly Interface
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All-in-One Functionality
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Guest Communication
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Customer Support
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Customization Options
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Translation Issues
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Calendar Functionality
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #27 13 reviews | #4 129 reviews |
| Mid-Size (25-74 rooms) ▾ | #19 11 reviews | #5 15 reviews |
| Large (75-199 rooms) | — | #2 3 reviews |
| X-Large (200+ rooms) | #15 1 reviews | #1 1 reviews |
By Property Type
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| Boutique ▾ | #21 17 reviews | #4 92 reviews |
| Luxury ▾ | #34 2 reviews | #5 72 reviews |
| Branded / Chain ▾ | #33 2 reviews | #4 22 reviews |
| Extended Stay ▾ | #28 1 reviews | #9 8 reviews |
By Region
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| North America ▾ | — | #1 332 reviews |
| Europe ▾ | #12 25 reviews | #36 2 reviews |
| Asia Pacific | — | #24 0 reviews |
| Middle East | #11 2 reviews | #20 0 reviews |
Choosing the right hotel management software impacts your operational efficiency, guest satisfaction, and ultimately, your bottom line. Noovy by Noovy and ThinkReservations All-in-1 HMS both aim to streamline your processes, but they approach this goal differently. Noovy offers a more comprehensive, feature-rich platform with a significantly smaller user base, whereas ThinkReservations boasts a large, active community and more recent reviews. Which one aligns better with your hotel's needs?
Both Noovy and ThinkReservations are designed to simplify hotel operations, integrating multiple functions into one platform. Noovy claims to deliver an all-in-one system combining PMS, channel management, booking engine, and revenue tools with a focus on automation and open connectivity. ThinkReservations, however, emphasizes ease of use, robust OTA integration, and a focus on improving guest experience. Do you need a more complete, feature-driven platform or a user-friendly system with proven scalability?
Noovy's smaller review count (21 reviews) and zero recent reviews make its data less current, whereas ThinkReservations has over 312 reviews, with eight in the last six months, indicating active development and user engagement. Is your hotel looking for a system with a proven track record and recent customer feedback?
If your hotel prioritizes a comprehensive management system with advanced features like native email marketing, rate shopping, guest CRM, and automated space optimization, Noovy is the better fit. Its price—just €£$5 per room per month—also makes it attractive for hotels seeking a cost-effective, all-in-one solution.
Conversely, if your team values a highly rated, intuitive platform with strong OTA and revenue management capabilities, ThinkReservations is preferable. Its large, active user base and recent reviews showcase a mature product with ongoing improvements, especially for small to medium properties like B&Bs, inns, and boutique hotels.
For hotels needing a broad feature set, Noovy’s 11 exclusive features can be a game-changer, while ThinkReservations’ 4 unique functionalities, including gift vouchers and website development, may suffice for smaller operations.
Both platforms score highly on ease of use, but ThinkReservations has a slight edge with a rating of 4.8/5 from over 300 reviews, indicating consistent positive user feedback. Users praise its intuitive interface, quick onboarding, and the simplicity of managing reservations and reports.
Noovy also receives strong ratings (4.62/5) but benefits from a smaller sample size, which limits the breadth of feedback. Several reviews highlight the user-friendliness and fast setup, but some mention design aesthetics and translation issues.
Edge: ThinkReservations.
Noovy outshines in total features, with 39 shared functionalities plus 11 exclusive features like native email marketing, online checkout, and integrated ID scanners. These capabilities support more automation, sales channels, and guest management options.
ThinkReservations offers only 4 exclusive features, including gift vouchers and website development, but it covers core needs with proven OTA integration, revenue management, and guest communication tools. Its feature set is streamlined but less extensive.
Edge: Noovy.
Noovy's customer support scores 4.71/5 based on reviews praising its speed, friendliness, and helpfulness, with some users calling support "very good." However, the limited review volume and lack of recent feedback make it harder to gauge ongoing support quality.
ThinkReservations maintains a slightly higher support rating at 4.79/5, with reviews emphasizing prompt responses, knowledgeable staff, and easy access to assistance. Many users describe the support team as helpful and accessible, especially during onboarding.
Edge: ThinkReservations.
Noovy offers 40 verified partners, including major OTAs like Bookboost, RevControl, and SiteMinder, along with direct integrations such as Stripe and INTELITY. Its extensive partner network supports diverse operational needs and automation.
ThinkReservations, with 16 verified partners, includes key integrations like Expedia, Airbnb, and Tripadvisor but has fewer overall options. Shared partners like Stripe and INTELITY ensure reliable connectivity, but Noovy’s broader partner list provides more flexibility.
Edge: Noovy.
ThinkReservations holds a higher overall rating of 4.88/5 from over 300 reviews, with recent feedback in the last six months reinforcing its popularity. Hoteliers in small to medium properties, especially B&Bs and boutique hotels, often praise its ease of use, support, and revenue features.
Noovy, with a 5/5 rating but only 21 reviews, has enthusiastic praise, especially for connectivity and support. However, the lack of recent reviews limits confidence in its current performance.
Edge: ThinkReservations.
Noovy charges a flat €£$5 per room per month, with no setup fees or trial options, making it attractive for hotels seeking predictable costs. Its all-in-one nature suggests a good value for properties wanting full management features without additional modules.
ThinkReservations costs $1,100 upfront, with no mention of ongoing monthly fees or additional charges. This higher initial investment may be justified by its extensive feature set and large user base. Pricing details for larger properties or add-ons are not specified, so costs could vary.
Not ideal if:
Not ideal if:
Noovy and ThinkReservations serve different hotel profiles well. Noovy provides a feature-rich, all-in-one management platform at a lower price point, ideal for hotels seeking automation, extensive integrations, and regional flexibility. ThinkReservations, meanwhile, offers a highly-rated, easy-to-use system focused on small to medium properties with a strong emphasis on guest experience and revenue growth.
If your hotel needs a complete management suite with broad integration and recent positive reviews, ThinkReservations is the clearer choice. Its large user base and ongoing updates make it a more dependable option for 2024.
Choose Noovy if affordability, extensive features, and regional reach are your top priorities; its open architecture and rich functionality suit modern hoteliers aiming for a full management solution without breaking the bank.
For most hoteliers in search of proven, well-supported, and widely adopted software, ThinkReservations stands out as the stronger option today.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $1,100/mo |
According to HTR's product database, Noovy and ThinkReservations All-in-1 HMS share 39 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Automated Space Optimization | ||
| Gift Vouchers | ||
| Guest CRM | ||
| Native Email Marketing | ||
| Online Checkout | ||
| Payment Requests | ||
| Rate Shopping Module | ||
| Shift Planning | ||
| Website Development |
Showing top differences. 3 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
The software's user-friendly interface and ease of training for new employees are frequently mentioned, making it suitable even for those with little... The software's user-friendly interface and ease of training for new employees are frequently mentioned, making it suitable even for those with little technical background.
HotelConnect's direct connectivity with OTAs like Booking.com and Expedia is seen as a major advantage, simplifying distribution and eliminating chann... HotelConnect's direct connectivity with OTAs like Booking.com and Expedia is seen as a major advantage, simplifying distribution and eliminating channel manager costs.
Users appreciate that HotelConnect combines PMS, Channel Manager, Booking Engine, Revenue Management, and Guest Communication into one platform, reduc... Users appreciate that HotelConnect combines PMS, Channel Manager, Booking Engine, Revenue Management, and Guest Communication into one platform, reducing the need for multiple systems and lowering costs.
Where hoteliers push back
Features related to revenue management, including detailed reporting tools and rate calendars, are appreciated for helping optimize hotel revenue.
There are some mentions of translation issues, particularly in languages other than English, causing minor inconveniences.
Ranks higher for
Unique capabilities
What hoteliers love
A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.
The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.
The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.
Where hoteliers push back
The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.
Ranks higher for
Unique capabilities
It depends on your requirements. Noovy and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. Noovy offers 40 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Noovy: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Noovy has an HT Score of 64 and ThinkReservations has 87. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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