Noovy vs. ThinkReservations All-in-1 HMS: Which Is Right for You?

Updated May 15, 2026  ·  377 verified reviews analyzed

TLDR

We analyzed 377 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Noovy shines when it comes to ease of use , with exclusive features like Native Email Marketing and Payment Requests.

ThinkReservations shines when it comes to technical support limitations — especially for brand properties (0.0/5) , with exclusive features like Ancillary revenue tracking.

See the full breakdown below ↓

How Does Noovy Compare to ThinkReservations All-in-1 HMS?

Side-by-side ratings based on 377 verified hotelier reviews on HTR.

HTScore
64
87
Likelihood to Recommend
99%
97%
Ease of Use
4.7/5
4.8/5
Customer Support
4.8/5
4.8/5
Value for Money
4.8/5
4.7/5
Starting Price From $600/mo From $1,100/mo
Verified Reviews 27 350

What Are the Pros and Cons of Noovy vs ThinkReservations All-in-1 HMS?

After analyzing 377 verified reviews, Noovy users most value its ease of use, channel connectivity, all-in-one functionality, while ThinkReservations users highlight technical support limitations, user-friendly interface, guest communication. Click any theme to see what reviewers say.

Noovy Noovy ThinkReservations ThinkReservations
Pros
+ Ease of Use
+ Technical Support Limitations
+ Channel Connectivity
+ User-Friendly Interface
+ All-in-One Functionality
+ Guest Communication
+ Customer Support
+ Customization Options
Cons
Translation Issues
Calendar Functionality

Noovy vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Noovy Noovy ThinkReservations ThinkReservations
Small (10-24 rooms) #27 13 reviews #4 129 reviews
Mid-Size (25-74 rooms) #19 11 reviews #5 15 reviews
Large (75-199 rooms) #2 3 reviews
X-Large (200+ rooms) #15 1 reviews #1 1 reviews

By Property Type

Segment Noovy Noovy ThinkReservations ThinkReservations
Boutique #21 17 reviews #4 92 reviews
Luxury #34 2 reviews #5 72 reviews
Branded / Chain #33 2 reviews #4 22 reviews
Extended Stay #28 1 reviews #9 8 reviews

By Region

Segment Noovy Noovy ThinkReservations ThinkReservations
North America #1 332 reviews
Europe #12 25 reviews #36 2 reviews
Asia Pacific #24 0 reviews
Middle East #11 2 reviews #20 0 reviews

The Decision

Choosing the right hotel management software impacts your operational efficiency, guest satisfaction, and ultimately, your bottom line. Noovy by Noovy and ThinkReservations All-in-1 HMS both aim to streamline your processes, but they approach this goal differently. Noovy offers a more comprehensive, feature-rich platform with a significantly smaller user base, whereas ThinkReservations boasts a large, active community and more recent reviews. Which one aligns better with your hotel's needs?

Is Noovy or ThinkReservations Better for Hotels?

Both Noovy and ThinkReservations are designed to simplify hotel operations, integrating multiple functions into one platform. Noovy claims to deliver an all-in-one system combining PMS, channel management, booking engine, and revenue tools with a focus on automation and open connectivity. ThinkReservations, however, emphasizes ease of use, robust OTA integration, and a focus on improving guest experience. Do you need a more complete, feature-driven platform or a user-friendly system with proven scalability?

Noovy's smaller review count (21 reviews) and zero recent reviews make its data less current, whereas ThinkReservations has over 312 reviews, with eight in the last six months, indicating active development and user engagement. Is your hotel looking for a system with a proven track record and recent customer feedback?

Noovy vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel prioritizes a comprehensive management system with advanced features like native email marketing, rate shopping, guest CRM, and automated space optimization, Noovy is the better fit. Its price—just €£$5 per room per month—also makes it attractive for hotels seeking a cost-effective, all-in-one solution.

Conversely, if your team values a highly rated, intuitive platform with strong OTA and revenue management capabilities, ThinkReservations is preferable. Its large, active user base and recent reviews showcase a mature product with ongoing improvements, especially for small to medium properties like B&Bs, inns, and boutique hotels.

For hotels needing a broad feature set, Noovy’s 11 exclusive features can be a game-changer, while ThinkReservations’ 4 unique functionalities, including gift vouchers and website development, may suffice for smaller operations.

Is Noovy or ThinkReservations Easier to Use?

Both platforms score highly on ease of use, but ThinkReservations has a slight edge with a rating of 4.8/5 from over 300 reviews, indicating consistent positive user feedback. Users praise its intuitive interface, quick onboarding, and the simplicity of managing reservations and reports.

Noovy also receives strong ratings (4.62/5) but benefits from a smaller sample size, which limits the breadth of feedback. Several reviews highlight the user-friendliness and fast setup, but some mention design aesthetics and translation issues.

Edge: ThinkReservations.

Which Has Better Features: Noovy or ThinkReservations?

Noovy outshines in total features, with 39 shared functionalities plus 11 exclusive features like native email marketing, online checkout, and integrated ID scanners. These capabilities support more automation, sales channels, and guest management options.

ThinkReservations offers only 4 exclusive features, including gift vouchers and website development, but it covers core needs with proven OTA integration, revenue management, and guest communication tools. Its feature set is streamlined but less extensive.

Edge: Noovy.

Which Has Better Customer Support: Noovy or ThinkReservations?

Noovy's customer support scores 4.71/5 based on reviews praising its speed, friendliness, and helpfulness, with some users calling support "very good." However, the limited review volume and lack of recent feedback make it harder to gauge ongoing support quality.

ThinkReservations maintains a slightly higher support rating at 4.79/5, with reviews emphasizing prompt responses, knowledgeable staff, and easy access to assistance. Many users describe the support team as helpful and accessible, especially during onboarding.

Edge: ThinkReservations.

Which Has More Integrations: Noovy or ThinkReservations?

Noovy offers 40 verified partners, including major OTAs like Bookboost, RevControl, and SiteMinder, along with direct integrations such as Stripe and INTELITY. Its extensive partner network supports diverse operational needs and automation.

ThinkReservations, with 16 verified partners, includes key integrations like Expedia, Airbnb, and Tripadvisor but has fewer overall options. Shared partners like Stripe and INTELITY ensure reliable connectivity, but Noovy’s broader partner list provides more flexibility.

Edge: Noovy.

Which Do Hoteliers Rate Higher: Noovy or ThinkReservations?

ThinkReservations holds a higher overall rating of 4.88/5 from over 300 reviews, with recent feedback in the last six months reinforcing its popularity. Hoteliers in small to medium properties, especially B&Bs and boutique hotels, often praise its ease of use, support, and revenue features.

Noovy, with a 5/5 rating but only 21 reviews, has enthusiastic praise, especially for connectivity and support. However, the lack of recent reviews limits confidence in its current performance.

Edge: ThinkReservations.

How Much Do Noovy and ThinkReservations Cost?

Noovy charges a flat €£$5 per room per month, with no setup fees or trial options, making it attractive for hotels seeking predictable costs. Its all-in-one nature suggests a good value for properties wanting full management features without additional modules.

ThinkReservations costs $1,100 upfront, with no mention of ongoing monthly fees or additional charges. This higher initial investment may be justified by its extensive feature set and large user base. Pricing details for larger properties or add-ons are not specified, so costs could vary.

What Type of Hotel Should Use Noovy?

  • Hotels that need a comprehensive, all-in-one management system with automation features.
  • Teams seeking a cost-effective solution that combines PMS, channel management, booking engine, and revenue tools.
  • Hotels that value open connectivity and integrations with OTAs and payment providers.
  • Modern hotels aiming for automation, guest CRM, and online checkout capabilities.
  • Hotels that operate across multiple regions, including Europe or Asia Pacific, benefiting from Noovy’s broader geographic presence.

Not ideal if:

  • Your property relies heavily on group bookings or complex event management.
  • You prefer a platform with extensive website creation or ancillary revenue features.
  • Your hotel is very small or just starting out and needs only basic booking tools.

What Type of Hotel Should Use ThinkReservations?

  • Small to medium-sized properties like B&Bs, inns, boutique hotels, and resorts.
  • Hotels focused on guest experience, upselling, and revenue optimization.
  • Teams that prioritize ease of use, quick onboarding, and reliable OTA integration.
  • Properties looking to automate routine tasks, reduce labor costs, and improve guest communication.
  • Hotels operating mainly in North America, especially in regions where ThinkReservations has a strong market presence.

Not ideal if:

  • Your property is a large hotel with complex operational needs.
  • You require advanced features like native email marketing, guest CRM, or online checkout.
  • Your team prefers a flexible, open platform with extensive customization options outside core functions.

The Bottom Line for Hotels

Noovy and ThinkReservations serve different hotel profiles well. Noovy provides a feature-rich, all-in-one management platform at a lower price point, ideal for hotels seeking automation, extensive integrations, and regional flexibility. ThinkReservations, meanwhile, offers a highly-rated, easy-to-use system focused on small to medium properties with a strong emphasis on guest experience and revenue growth.

If your hotel needs a complete management suite with broad integration and recent positive reviews, ThinkReservations is the clearer choice. Its large user base and ongoing updates make it a more dependable option for 2024.

Choose Noovy if affordability, extensive features, and regional reach are your top priorities; its open architecture and rich functionality suit modern hoteliers aiming for a full management solution without breaking the bank.

For most hoteliers in search of proven, well-supported, and widely adopted software, ThinkReservations stands out as the stronger option today.

How Much Do Noovy and ThinkReservations All-in-1 HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Noovy Noovy ThinkReservations ThinkReservations
Starting Price From $600/mo From $1,100/mo

Which Features Does Noovy Have That ThinkReservations All-in-1 HMS Doesn't (and Vice Versa)?

According to HTR's product database, Noovy and ThinkReservations All-in-1 HMS share 39 features. Here are the key differences — features one has that the other lacks.

Feature Noovy Noovy ThinkReservations ThinkReservations
Ancillary revenue tracking
Automated Space Optimization
Gift Vouchers
Guest CRM
Native Email Marketing
Online Checkout
Payment Requests
Rate Shopping Module
Shift Planning
Website Development

Showing top differences. 3 more features differ between these products.

Real-World Results: Noovy vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Noovy Noovy

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Noovy Noovy

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Noovy Noovy

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Noovy vs ThinkReservations: The Bottom Line

Noovy
Noovy
5.0/5 from 27 reviews

What hoteliers love

Ease of Use 90% positive

The software's user-friendly interface and ease of training for new employees are frequently mentioned, making it suitable even for those with little... The software's user-friendly interface and ease of training for new employees are frequently mentioned, making it suitable even for those with little technical background.

Channel Connectivity 90% positive

HotelConnect's direct connectivity with OTAs like Booking.com and Expedia is seen as a major advantage, simplifying distribution and eliminating chann... HotelConnect's direct connectivity with OTAs like Booking.com and Expedia is seen as a major advantage, simplifying distribution and eliminating channel manager costs.

All-in-One Functionality 88% positive

Users appreciate that HotelConnect combines PMS, Channel Manager, Booking Engine, Revenue Management, and Guest Communication into one platform, reduc... Users appreciate that HotelConnect combines PMS, Channel Manager, Booking Engine, Revenue Management, and Guest Communication into one platform, reducing the need for multiple systems and lowering costs.

Where hoteliers push back

Revenue Management 43% negative

Features related to revenue management, including detailed reporting tools and rate calendars, are appreciated for helping optimize hotel revenue.

Translation Issues 100% negative

There are some mentions of translation issues, particularly in languages other than English, causing minor inconveniences.

Ranks higher for

DE #8 vs #11
ES #11 vs #15
FR #9 vs #14
NL #2 vs #9

Unique capabilities

Native Email Marketing Rate Shopping Module Payment Requests Guest CRM Automated Space Optimization
4.6/5 ease of use 4.7/5 support 40 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 350 reviews

What hoteliers love

Technical Support Limitations 100% positive

A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.

User-Friendly Interface 100% positive

The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.

Guest Communication 77% positive

The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.

Where hoteliers push back

Calendar Functionality 40% negative

The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.

Ranks higher for

Mid-Size (25-74 rooms) #5 vs #19
Small (10-24 rooms) #4 vs #27
X-Large (200+ rooms) #1 vs #15
X-Small (< 10 rooms) #2 vs #33

Unique capabilities

Gift Vouchers Website Development Shift Planning Ancillary revenue tracking
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Frequently Asked Questions About Noovy vs ThinkReservations All-in-1 HMS

Can Noovy replace ThinkReservations All-in-1 HMS?

It depends on your requirements. Noovy and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. Noovy offers 40 verified integration partners, while ThinkReservations All-in-1 HMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Noovy or ThinkReservations All-in-1 HMS offer a free plan?

Noovy: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Noovy and ThinkReservations All-in-1 HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Noovy has an HT Score of 64 and ThinkReservations has 87. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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