The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Traversing.ai shines .
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 528 | 0 |
After analyzing 528 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Traversing.ai users highlight . Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 42 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | — |
| Large (75-199 rooms) ▾ | #1 141 reviews | — |
| X-Large (200+ rooms) ▾ | #2 57 reviews | — |
By Property Type
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| Boutique ▾ | #2 216 reviews | — |
| Luxury ▾ | #2 278 reviews | — |
| Branded / Chain ▾ | #2 208 reviews | — |
| Extended Stay ▾ | #3 33 reviews | — |
By Region
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| North America ▾ | #7 29 reviews | — |
| Europe ▾ | #1 315 reviews | — |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | — |
Choosing between Oaky by Plusgrade and Traversing.ai’s Omni-Channel Upsell hinges on your hotel’s specific needs. Both aim to boost revenue through upselling, but they approach it differently—Oaky focuses on targeted, personalization-driven campaigns, while Traversing.ai leverages AI to orchestrate real-time, omnichannel offers across every guest touchpoint. The question is: which aligns best with your operational goals and guest experience strategy?
Oaky by Plusgrade provides a mature, well-reviewed platform with extensive integrations, while Traversing.ai is a newer entrant promising dynamic, automated upselling throughout the entire guest journey. Your decision should hinge on whether you value proven stability and detailed segmentation (Oaky) or cutting-edge AI-driven automation and omnichannel delivery (Traversing.ai). Which solution will deliver the most measurable uplift for your property?
Oaky’s strength lies in its established reputation, boasting a 4.84/5 overall rating based on over 440 recent reviews, with a score of 94.96 out of 100 on the HotelTechReport (HTR) scale. Its user interface is praised for being intuitive (4.84/5), with high marks for onboarding (4.74/5) and support (4.87/5). Many hotels highlight its proven ability to increase ancillary revenue, with case studies showing revenue uplifts from 3% to over 400%. However, some users note reporting and integration challenges, especially with older PMS systems.
Traversing.ai, by contrast, has no reviews or ratings yet, making its effectiveness less proven and its support less transparent. While it promises comprehensive, AI-powered omnichannel upselling and real-time personalization, it lacks the extensive track record and customer feedback that validate its claims. Its approach is more ambitious, aiming to orchestrate guest interactions across voice, chat, SMS, and email dynamically, but without reviews, it’s a leap of faith.
Given the extensive reviews, proven results, and support infrastructure, Oaky’s established presence makes it the safer, more reliable choice for most hotels. Traversing.ai might appeal if you’re looking to innovate with AI-driven, omnichannel campaigns, but without user feedback, risk remains.
Edge: Oaky by Plusgrade
If your hotel needs a mature, highly integrated upselling solution with a strong track record of increasing revenue through targeted campaigns, go with Oaky. It’s ideal for properties that prefer a proven platform with features like guest segmentation, offer experimentation, and multi-channel delivery, especially if you want to leverage existing PMS integrations and extensive support.
If your hotel is seeking to pioneer with AI-driven, real-time omnichannel upselling—delivering personalized offers across voice, chat, SMS, email, and web—Traversing.ai presents a compelling, future-focused option. It’s best suited for tech-savvy hotels or brands with the capacity to experiment and optimize a platform still lacking extensive review validation.
In essence, choose Oaky for reliability, proven results, and deep integrations; opt for Traversing.ai if you aim to push boundaries with AI, automation, and seamless omnichannel interactions, accepting the risk of less proven technology.
Edge: Oaky by Plusgrade
Oaky stands out for its user-friendly interface, rated 4.84/5, with reviews highlighting its simplicity and ease of management. Hotels report onboarding in about a week, with staff adopting it quickly thanks to clear workflows and minimal training requirements. Customer support also receives high praise, with a 4.87/5 rating and comments about prompt, knowledgeable assistance.
Traversing.ai, lacking specific reviews, does not provide comparable usability data. Its platform’s complexity and learning curve remain unverified, and without user feedback, assessing ease of adoption is difficult. The absence of reviews suggests it’s more suited for hotels with dedicated tech teams willing to navigate a newer, untested platform.
Edge: Oaky by Plusgrade
Oaky offers 12 distinct features not found in Traversing.ai, including guest segmentation, offer experimentation, multi-channel delivery, dynamic pricing, offer templates, and comprehensive offer orchestration from booking to post-stay. Its features are tailored to enable highly personalized, automated upselling campaigns, supported by data security with Type 2 SOC 2 certification.
Traversing.ai currently offers no listed features, focusing instead on its AI-powered automation and omnichannel orchestration. While promising, its feature set remains unverified in the absence of detailed documentation or user reviews. For now, Oaky’s feature depth and proven capabilities provide a clear advantage.
Edge: Oaky by Plusgrade
Oaky’s customer support is consistently rated 4.87/5, with many reviewers praising the responsiveness and knowledge of its team. Hotels mention that support is prompt and helpful, particularly during onboarding and troubleshooting, contributing to a smooth user experience.
Traversing.ai does not currently have customer support reviews or ratings, making it difficult to assess. As a newer company without documented support experiences, its service quality remains uncertain. For reliable support, especially during critical implementation phases, Oaky’s track record is superior.
Edge: Oaky by Plusgrade
Oaky boasts 54 verified integrations, including major PMSs like RoomRaccoon, hotelkit, Sirvoy, HiJiffy, and apaleo, along with channel managers and other hotel tech solutions. This extensive network allows seamless data flow and simplifies setup for most properties, enabling quick revenue generation.
Traversing.ai currently reports zero verified integrations, limiting its compatibility out of the box. Without established partner connections, hotels may face challenges integrating it into their existing tech stack, potentially delaying deployment and limiting immediate utility.
Edge: Oaky by Plusgrade
Oaky’s recent reviews consistently rate it at 4.84/5, with a 96% likelihood to recommend based on 443 reviews from various hotel segments. Independent hotels, boutique hotels, and branded properties all rate it highly, citing ease of use, support, and proven revenue uplift.
Traversing.ai has no reviews, making it impossible to gauge hotel satisfaction or performance. Early-stage solutions without user feedback carry higher uncertainty, especially for properties seeking proven, reliable tools.
Edge: Oaky by Plusgrade
Oaky’s pricing starts at $300 per month with no freemium or free trial options. It’s a straightforward, subscription-based model suitable for hotels seeking a predictable investment with clear value.
Traversing.ai’s pricing details are unavailable, and it does not offer a free trial. As a newer entrant, it may be in early pricing stages or customized, but lack of transparency makes it difficult to compare value directly.
Edge: Oaky by Plusgrade
Not ideal if:
Oaky is best for properties that value proven results and ease of use.
Bullets:
Not ideal if:
Not ideal if:
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Oaky by Plusgrade is the more established, well-reviewed platform with a broad feature set, extensive integrations, and high user satisfaction, making it the ideal choice for hotels seeking dependable upselling tools. Its proven track record, ease of use, and comprehensive support give it a clear edge in delivering consistent revenue uplifts and elevating guest experiences.
Traversing.ai offers a compelling, AI-powered approach promising real-time, omnichannel upselling. However, with no reviews or proven case studies, it remains a riskier choice best suited for innovative, tech-forward hotels willing to explore untested solutions.
If you prioritize reliability, proven results, and seamless integration, go with Oaky. If your hotel aims to pioneer new AI-driven guest engagement and is prepared to accept some uncertainty, Traversing.ai could be worth the exploration. Overall, Oaky’s extensive validation makes it the stronger option for most properties today.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | — |
According to HTR's product database, Oaky by Plusgrade and Omni-Channel Upsell share 0 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and Omni-Channel Upsell share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Omni-Channel Upsell offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. Omni-Channel Upsell: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Traversing.ai has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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