The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 673 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Offer Experimentation & A/B Testing and Dynamic Upgrade Pricing.
SiteMinder shines when it comes to support quality — especially for brand properties (5.0/5) , with exclusive features like Guest History and Messaging Guest Surveys.
Side-by-side ratings based on 673 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | From $600/mo |
| Verified Reviews | 528 | 145 |
After analyzing 673 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while SiteMinder users highlight support quality, automation and ease of use, functionality and performance. Click any theme to see what reviewers say.
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Upselling Efficiency
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Support Quality
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User Interface and System Usability
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Automation and Ease of Use
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Customer Support Experience
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Functionality and Performance
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Personalization and Targeted Promotions
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Reporting System Challenges
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Support Quality
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Integration with PMS
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Integration Issues
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 42 reviews | #4 30 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | #4 81 reviews |
| Large (75-199 rooms) ▾ | #1 141 reviews | #6 14 reviews |
| X-Large (200+ rooms) ▾ | #2 57 reviews | #6 10 reviews |
By Property Type
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| Boutique ▾ | #2 216 reviews | #4 63 reviews |
| Luxury ▾ | #2 278 reviews | #4 45 reviews |
| Branded / Chain ▾ | #2 208 reviews | #6 38 reviews |
| Extended Stay ▾ | #3 33 reviews | #4 13 reviews |
By Region
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| North America ▾ | #7 29 reviews | #10 6 reviews |
| Europe ▾ | #1 315 reviews | #4 106 reviews |
| Asia Pacific ▾ | #2 81 reviews | #1 23 reviews |
| Middle East ▾ | #2 52 reviews | #7 1 reviews |
Choosing between Oaky by Plusgrade and SiteMinder Guest Engagement hinges on your hotel’s specific upselling strategy and operational needs. Both platforms aim to increase ancillary revenue through pre-arrival and in-stay offers, but they differ significantly in features, user experience, and market presence. Your decision should align with whether you prioritize more advanced automation, personalized guest engagement, or extensive integrations.
Oaky has more recent reviews—only 7 in the last six months compared to SiteMinder’s 4—and a higher overall rating. Do you want a platform with stronger current user confidence?
Both Oaky and SiteMinder serve as tools to boost hotel revenue through upselling. While Oaky emphasizes automation, segmentation, and dynamic pricing to tailor offers, SiteMinder’s strength lies in its extensive integrations and automation features focused on guest communication. Where Oaky’s recent reviews and higher ratings point to a more engaged user base, SiteMinder remains a more established player with a broader partner network.
Oaky’s emphasis on personalized, targeted upselling makes it a strategic choice for hotels aiming to maximize revenue from individual guest profiles. Conversely, SiteMinder’s strength in multi-channel communication and its larger global presence make it suitable for properties needing extensive system integrations and a more generalized approach.
Are you better suited to a platform that emphasizes automation and personalization or one that offers a wider range of integrations?
If your hotel needs advanced automation, personalized guest offers, and a platform praised for its ease of use, go with Oaky. It’s particularly well-suited for boutique, branded, and luxury hotels focused on targeted revenue uplift, with a review count of 443 and recent positive feedback.
If your hotel requires a broad integration ecosystem, extensive PMS compatibility, and a proven track record in large-scale operations, choose SiteMinder. Its 245 verified partners and a slightly higher overall rating of 4.88/5 (versus Oaky’s 4.84/5) make it a more suitable choice for larger properties or chains seeking a more flexible, system-wide upselling solution.
For hotels prioritizing recent, high-confidence data, Oaky’s stronger recent review activity makes it the clear leader.
Oaky’s user interface receives a 4.84/5 rating, with many reviewers highlighting its intuitive, straightforward platform that simplifies upselling management. Users mention that onboarding is quick, and staff adapt rapidly, which is further supported by positive comments about its simple setup and management.
SiteMinder’s platform scores slightly lower at 4.8/5 but is also praised for its ease of use and fast onboarding. Some users note that while both platforms are user-friendly, Oaky’s dedicated focus on upselling automation leads to a smoother experience, especially for smaller teams.
Edge: Oaky.
Oaky offers five features exclusive to its platform, including Offer Experimentation & A/B Testing, Dynamic Upgrade Pricing, Automated Fulfillment Task Routing, and a Multi-Property Dashboard. These features enable customized, flexible upselling campaigns that adapt to demand and guest profiles.
SiteMinder includes five unique features such as Automated Replies, Guest History, Analytics Dashboard, Messaging Guest Surveys, and Digital Acceptance & Payment Capture. These facilitate comprehensive communication and operational automation across multiple channels.
While both platforms share seven core features, Oaky’s unique offerings lean toward personalization and revenue optimization, giving it a slight edge in targeted upselling capabilities.
Edge: Oaky.
Oaky’s support scores a 4.87/5, with many reviews emphasizing prompt, knowledgeable assistance and dedicated customer success teams that help with onboarding and ongoing use. Users frequently mention that support feels accessible and dependable, often citing quick issue resolution.
SiteMinder’s support rating is slightly lower at 4.84/5 but remains highly regarded. Users appreciate fast responses and a generally helpful support team, though some note occasional delays or support inconsistencies.
Given the recent review activity and higher support score, Oaky’s customer support stands out.
Edge: Oaky.
SiteMinder boasts 245 verified partners, making it the more extensive system for integrations. Shared partners include major hotel tech providers such as HotelTime, Sirvoy, and Bookassist, with many unique integrations for PMS, channel managers, and analytics.
Oaky has 54 verified integrations, including hotelkit, Lighthouse, and protel, with some focus on analytics, security, and specific PMS systems, supporting smoother integration for smaller or mid-sized hotels.
If extensive system connectivity is a priority, SiteMinder’s larger partner network gives it the edge.
Edge: SiteMinder.
Oaky’s reviews are more recent, with 7 in the last six months, and it maintains a 4.84/5 rating, slightly above SiteMinder’s 4.88/5 overall. Hoteliers across segments—especially boutique and branded hotels—express strong satisfaction with Oaky’s automation and personalization features.
SiteMinder's reviews, though fewer recent ones, consistently praise its reliability and broad integrations, particularly at large properties. Smaller properties that highly value recent support and ease of use tend to rate Oaky higher.
Given the recency and volume of reviews, Oaky’s user sentiment is currently more favorable.
Edge: Oaky.
Oaky’s pricing starts at $300 per month, with no freemium or trial options. It offers a flat-rate model, making it predictable and affordable for small to mid-sized hotels.
SiteMinder’s base price is $600 per month, also without a trial, and is positioned as a premium solution with extensive integrations and features, making it more suitable for larger properties with a bigger budget.
If cost efficiency is key, Oaky offers compelling value for smaller hotels. Larger or enterprise hotels might find SiteMinder’s wider capabilities justify the higher price.
Oaky’s features excel for properties aiming to optimize guest engagement through automation and segmentation.
SiteMinder’s strengths lie in connectivity and automation for high-volume, multi-property operations.
Oaky focuses on delivering personalized, automated upselling solutions with a user-friendly interface that appeals to boutique and mid-sized hotels. Its recent reviews and higher NPS scores indicate strong current user satisfaction, especially around automation and support.
SiteMinder provides a wider array of integrations and automation options suited for larger hotels or chains needing extensive system connectivity. Its larger partner network and proven reliability make it a solid choice for properties with complex tech stacks.
If your hotel values recent user confidence, ease of use, and targeted personalization, Oaky is the clear winner. But if system integration and scalability are your top priorities, SiteMinder remains the industry-standard choice.
This comprehensive comparison should help you make a confident decision aligned with your hotel’s size, needs, and strategic goals. Both platforms excel in different aspects; your choice should reflect which features are most critical for your guest experience and revenue growth.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $600/mo |
According to HTR's product database, Oaky by Plusgrade and SiteMinder Guest Engagement (Upselling) share 7 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
| Automated Fulfillment Task Routing | ||
| Automated Replies | ||
| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Guest History | ||
| Messaging Guest Surveys | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Type 2 SOC 2 Certified (Data Security) |
We analyzed 9 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
No published case study for this goal yet.
"All the hotels I work with use SiteMinder. It’s easy to use, intuitive, and works for both beginners and experienced users."
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
What hoteliers love
While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific i... While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific individual, underscoring the potential disparity in knowledge across support staff.
Reviewers find the software efficient and user-friendly, simplifying hotel management processes. It enables easy handling of upselling and integrates... Reviewers find the software efficient and user-friendly, simplifying hotel management processes. It enables easy handling of upselling and integrates seamlessly into existing systems, improving operational efficiency. The software's intuitive design is frequently praised for facilitating a straightforward upselling process.
Reviewers appreciate the software for its solid functionality and comprehensive features. They especially commend its capability to offer personalized... Reviewers appreciate the software for its solid functionality and comprehensive features. They especially commend its capability to offer personalized and automated upselling services, which are integral to boosting hotel revenue while maintaining a high standard of guest satisfaction.
Where hoteliers push back
While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific i... While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific individual, underscoring the potential disparity in knowledge across support staff.
Several users noted issues with system integration, particularly in automating bookings through the mapping system. These issues occasionally lead to... Several users noted issues with system integration, particularly in automating bookings through the mapping system. These issues occasionally lead to missing reservations, highlighting potential gaps in system reliability, particularly for high-volume hotels that rely on seamless integration for operational efficiency.
Ranks higher for
Unique capabilities
It depends on your requirements. Oaky by Plusgrade and SiteMinder Guest Engagement (Upselling) share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while SiteMinder Guest Engagement (Upselling) offers 245. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. SiteMinder Guest Engagement (Upselling): No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 95 and SiteMinder has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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