The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Reserva shines .
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 528 | 0 |
After analyzing 528 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Reserva users highlight . Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 42 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | — |
| Large (75-199 rooms) ▾ | #1 141 reviews | — |
| X-Large (200+ rooms) ▾ | #2 57 reviews | — |
By Property Type
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| Boutique ▾ | #2 216 reviews | — |
| Luxury ▾ | #2 278 reviews | — |
| Branded / Chain ▾ | #2 208 reviews | — |
| Extended Stay ▾ | #3 33 reviews | — |
By Region
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| North America ▾ | #7 29 reviews | — |
| Europe ▾ | #1 315 reviews | — |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | — |
Both Oaky by Plusgrade and Reserva Gift Cards aim to boost revenue streams for hotels, but they serve distinctly different purposes. Oaky focuses on increasing revenue through targeted upselling across the guest journey, while Reserva simplifies gift card sales and reservations. Your team needs to decide whether to prioritize incremental revenue from upselling or to expand gift card sales as a direct booking channel. Which aligns better with your current revenue strategies?
Oaky's extensive features, proven track record, and large user base make it the more established choice, especially considering its recent reviews and higher overall ratings. Reserva, being newer with no reviews, offers a straightforward gift card solution but lacks the depth of functionality seen in Oaky. Which solution will deliver immediate impact for your hotel?
Oaky and Reserva address different hotel revenue challenges. Oaky helps hotels maximize revenue through targeted, automated upselling and ancillary sales, using personalization, dynamic pricing, and multi-channel delivery. Reserva, on the other hand, simplifies the gift card process, allowing guests to purchase and redeem cards directly, creating an additional revenue stream without complex integrations.
Oaky boasts a 94.96 HTR Score, over 440 reviews, and a 96% likelihood to recommend, reflecting high confidence from hoteliers across varied segments. Reserva, by contrast, has no reviews or ratings yet, which means its performance and reception remain unverified in the market. Do you prefer a proven, feature-rich platform with a large hotel user base, or a new, straightforward gift card tool?
If your hotel needs to increase revenue through personalized, automated upselling across multiple touchpoints, go with Oaky. Its advanced segmentation, offer experimentation, and multi-channel outreach are ideal if you want to maximize ancillary sales, especially at the front desk, pre-arrival, and in-stay phases.
If your goal is to create a simple, flexible way to sell gift cards for reservations—especially if you want to attract new guests or provide a convenient gifting option—Reserva is the better pick. It’s suited for hotels looking for an easy-to-implement, no-fuss solution with a focus on gift card sales.
Larger hotels or chains seeking a scalable, feature-heavy upselling platform should prioritize Oaky. Smaller hotels or boutique properties interested in a basic gift card solution might find Reserva sufficient, but its lack of reviews and features makes it less compelling as a primary revenue driver.
Oaky's user ratings reflect a 4.84/5 ease of use, with reviews praising its intuitive interface and quick onboarding. Users highlight that management is straightforward, and the platform requires minimal staff training, with many noting rapid implementation and positive staff adoption.
Reserva’s platform, with no available user feedback, is described as user-friendly in its marketing but lacks independent review validation. Given the absence of reviews, it’s difficult to assess its real-world usability or onboarding experience.
Edge: Oaky.
Oaky offers 12 unique features not found in Reserva, including guest segmentation and targeting, offer experimentation, room upgrade merchandising, multi-channel delivery, dynamic pricing, and offer orchestration. Its multi-property dashboard and ancillary product merchandising enable comprehensive upselling strategies, making it a versatile tool for larger or multi-property hotels.
Reserva’s only feature appears to be gift card creation and sales, with no additional functionalities or integrations highlighted. Its core offering is straightforward, lacking the advanced features needed for broad revenue growth.
Edge: Oaky.
Oaky’s support ratings are notably high, with a 4.87/5 in customer support and onboarding, and reviews frequently mention prompt, knowledgeable assistance. Hoteliers appreciate the dedicated support team, which helps navigate complex integrations and maximize platform value.
Reserva has no available reviews or support ratings, making it impossible to evaluate its customer service quality. As a newer, smaller company, its support experience remains unverified.
Edge: Oaky.
Oaky boasts 54 verified integration partners, including major PMS, channel managers, and hotel tech solutions like ManCloud, RoomRaccoon, and hotelkit. This extensive ecosystem allows for seamless data flow and operational efficiency, especially for hotels with complex tech stacks.
Reserva has no verified integrations listed, suggesting it may be limited to its own platform or require manual processes. This restricts its scalability for hotels relying on multiple tech solutions.
Edge: Oaky.
Oaky’s hotel users consistently rate it highly, with an overall rating of 4.84/5, and recent reviews in the last six months continue to praise its ROI and ease of use. Hotels of various sizes, from independent boutique hotels to large chains, report significant revenue uplifts and operational benefits.
Reserva lacks reviews, so there is no data to assess hotel satisfaction or performance. Its unfamiliarity leaves hoteliers uncertain about its real-world benefits.
Edge: Oaky.
Oaky’s pricing starts at $300 per month, with no mention of additional implementation fees or freemium options. It provides transparent, subscription-based pricing, making budgeting straightforward.
Reserva’s pricing details are not publicly available, which complicates cost comparison. As a newer product, it may offer flexible or introductory rates, but the lack of transparency limits assessment.
Not ideal if you have a very small operation or limited tech resources, as initial setup can be complex.
Not ideal if your goal is to significantly increase ancillary revenue, automate guest upselling, or scale across multiple properties.
Oaky is a robust upselling platform with proven results, comprehensive features, and a large, satisfied user base. It excels at boosting revenue through targeted, automated offers that enhance guest experiences and operational efficiency.
Reserva provides an easy-to-use gift card solution, ideal for hotels wanting a straightforward revenue channel without complex integration needs. Its market presence and reviews are limited, making it less suitable as a primary upselling tool.
For hotels serious about revenue growth, Oaky’s extensive capabilities and recent positive reviews clearly position it as the better choice. If your focus is on gift cards to drive new bookings, Reserva can complement your strategy but falls short as a standalone upselling platform.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | — |
According to HTR's product database, Oaky by Plusgrade and Reserva Gift Cards share 0 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and Reserva Gift Cards share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Reserva Gift Cards offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. Reserva Gift Cards: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Reserva has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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