The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Suitestory shines .
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 528 | 0 |
After analyzing 528 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Suitestory users highlight . Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 42 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | — |
| Large (75-199 rooms) ▾ | #1 141 reviews | — |
| X-Large (200+ rooms) ▾ | #2 57 reviews | — |
By Property Type
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| Boutique ▾ | #2 216 reviews | — |
| Luxury ▾ | #2 278 reviews | — |
| Branded / Chain ▾ | #2 208 reviews | — |
| Extended Stay ▾ | #3 33 reviews | — |
By Region
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| North America ▾ | #7 29 reviews | — |
| Europe ▾ | #1 315 reviews | — |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | — |
Choosing between Oaky by Plusgrade and Suitestory hinges on what your hotel needs most—dynamic upselling throughout the guest journey or a specialized luxury suite booking platform. While both aim to enhance your revenue, their core functionalities and market presence differ markedly. Oaky focuses on targeted, automated upselling, whereas Suitestory emphasizes exclusive suite discovery and booking. Which aligns better with your hotel’s strategic goals?
Oaky has a significant edge with a broader feature set, more recent reviews, and a larger global footprint. Suitestory targets a niche segment—luxury suite bookings—and lacks recent user feedback, making it less reliable for general upselling needs. Are you prioritizing a proven upselling partner or exploring niche luxury bookings?
Oaky is designed to generate incremental revenue by offering personalized, timely upgrades and ancillary services at every stage of the guest journey. It boasts extensive automation, segmentation, and multi-channel delivery, making it suitable for a variety of hotel types. Conversely, Suitestory specializes in high-end suite bookings, leveraging machine learning to connect affluent travelers with luxury properties.
Oaky’s strengths lie in its ability to boost ancillary revenue and streamline operations across multiple properties. Suitestory’s focus is on elevating the luxury booking experience, attracting high-net-worth individuals seeking exclusive suites. If your hotel aims to maximize revenue from upgrades and services, Oaky’s comprehensive features make it the stronger choice. For luxury boutique or suite-focused properties, Suitestory’s niche appeal might be more relevant. Does your hotel need a broad upselling solution or a luxury suite marketplace?
If your hotel needs reliable, automated upselling to increase revenue across various guest touchpoints, go with Oaky. Its proven track record, extensive feature suite—including guest segmentation, dynamic pricing, and multi-channel delivery—and global presence make it ideal for mid-sized to large hotels seeking tangible ROI.
If your hotel primarily targets high-net-worth guests seeking exclusive suites and personalized booking experiences, Suitestory is better. Its focus on luxury bookings and access to unpublished deals cater to a niche market, but it lacks recent reviews and broader market adoption. For most hoteliers looking to drive incremental revenue through upselling, Oaky offers a more comprehensive, tested solution.
Oaky’s user interface is rated 4.84 out of 5, with a straightforward onboarding process that reviews describe as "super easy" and "intuitive." Hotels report quick setup and minimal training time, making staff adoption smooth. Customer reviews highlight Oaky’s clean design, ease of navigation, and effective support during onboarding.
Suitestory, with zero recent reviews or user ratings, provides little information about ease of use. Its platform appears tailored for a specialized luxury segment, likely with a less complex interface tailored to high-end bookings. Based on available data, Oaky’s UI/UX gives it a clear edge for hotels seeking ease and speed of implementation.
Edge: Oaky.
Oaky offers 12 unique features not available in Suitestory, including guest segmentation, A/B offer testing, room upgrade merchandising, multi-channel delivery (email, SMS, WhatsApp, chat), dynamic pricing, offer templates, offer orchestration, automated fulfillment routing, and multi-property dashboards. These features enable a highly personalized, automated, and scalable upselling program.
Suitestory’s platform focuses on luxury suite discovery, negotiations, and unpublished discounts, but lacks the extensive upselling features that drive revenue across the entire guest journey. For hotels aiming to maximize ancillary sales and operational efficiency, Oaky’s feature set is far more comprehensive.
Edge: Oaky.
Oaky’s customer support is rated 4.87 out of 5, with reviews praising responsiveness, knowledgeable staff, and effective onboarding. Many users mention that support helps with integrations and optimization, ensuring smooth operation and quick issue resolution.
Suitestory, with no recent reviews or ratings, provides no clear evidence of support quality. Given the importance of reliable support for upselling success, Oaky’s proven support reputation makes it the safer choice for most hotels.
Edge: Oaky.
Oaky integrates with 54 verified partners, including major PMSs like ManCloud, RoomRaccoon, and Hotelkit, as well as channel managers and other hotel tech solutions. These integrations facilitate real-time data exchange and campaign automation, making Oaky adaptable to diverse hotel tech stacks.
Suitestory, with no listed verified integrations, appears limited to its core platform, possibly requiring manual processes for external data. For hotels relying on multiple integrations, Oaky’s extensive partner network provides a distinct advantage.
Edge: Oaky.
Oaky’s overall rating of 4.84 out of 5, based on 443 reviews with recent activity (7 reviews in the last 6 months), indicates high satisfaction. Hotels across segments—luxury, branded, boutique, and city center—report revenue uplifts, improved guest engagement, and easy adoption.
Suitestory has no recent reviews or publicly available ratings, making it impossible to assess hotel satisfaction. Given the current feedback landscape, Oaky’s ratings clearly favor it as the more trusted solution.
Edge: Oaky.
Oaky charges a base price of $300 per month, with no freemium or tiered plans listed. Its pricing model is straightforward, with no implementation fees or hidden costs, making ROI calculations clear.
Suitestory’s pricing is not publicly disclosed, and no trial or demo info is available. Its niche focus suggests a custom or premium pricing approach, likely targeting luxury hotels with specific needs. For transparency and predictable costs, Oaky’s model is more accessible.
Not ideal if:
Who Should Use Oaky: Hotels of all sizes aiming to boost incremental revenue with a flexible, full-feature upselling platform.
Not ideal if:
Who Should Use Suitestory: Luxury hotels and boutique properties focusing on high-end suite bookings and personalized customer experiences.
The core difference: Oaky is a comprehensive, automation-driven upselling platform built to increase revenue across all guest touchpoints, while Suitestory is a niche luxury suite booking platform emphasizing exclusivity and personalized discovery.
Choose Oaky if your goal is to maximize ancillary revenue, streamline operations, and leverage data-driven personalization. Its extensive features, integrations, recent reviews, and proven track record make it the clear choice for most hotels.
Select Suitestory if your hotel is a luxury property targeting high-net-worth guests with a focus on exclusive suite bookings. Its niche appeal and limited data make it less suitable for general upselling but ideal for specialized luxury markets.
In summary: For broad, proven upselling success, go with Oaky. For high-end suite bookings and exclusivity, consider Suitestory, but be aware of the limited recent feedback and market reach.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | — |
According to HTR's product database, Oaky by Plusgrade and Suitestory share 0 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and Suitestory share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Suitestory offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. Suitestory: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Suitestory has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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