The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Swyftin shines .
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 528 | 0 |
After analyzing 528 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Swyftin users highlight . Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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Swyftin |
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| Small (10-24 rooms) ▾ | #5 42 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | — |
| Large (75-199 rooms) ▾ | #1 141 reviews | — |
| X-Large (200+ rooms) ▾ | #2 57 reviews | — |
By Property Type
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Swyftin |
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| Boutique ▾ | #2 216 reviews | — |
| Luxury ▾ | #2 278 reviews | — |
| Branded / Chain ▾ | #2 208 reviews | — |
| Extended Stay ▾ | #3 33 reviews | — |
By Region
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Swyftin |
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| North America ▾ | #7 29 reviews | — |
| Europe ▾ | #1 315 reviews | — |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | — |
Choosing the right upselling software can significantly impact your hotel's revenue and guest experience. Both Oaky by Plusgrade and Swyftin aim to help you increase ancillary revenue, but they differ markedly in features, market presence, and proven track records. Oaky, with its extensive reviews and recent customer feedback, clearly stands out as the more mature and trusted platform. Do you want a proven, feature-rich solution with broad integrations and global reach, or are you considering a less-established alternative?
Oaky and Swyftin both serve the hotel industry by facilitating upselling efforts, yet their capabilities differ significantly. Oaky excels in automation, personalization, and multi-channel communication, supported by over 443 reviews and recent feedback from hotels in the last six months. Swyftin, on the other hand, offers no publicly available reviews or recent feedback, which makes assessing its efficacy difficult.
Oaky’s ratings reflect high customer satisfaction, with a 4.84/5 overall score and a 96% likelihood to recommend based on recent reviews. Swyftin’s lack of reviews and data makes it challenging to gauge its effectiveness. Are you comfortable choosing a platform with proven performance and extensive user feedback, or are you exploring options with limited market validation?
If your hotel needs a mature, feature-rich upselling platform with proven results, go with Oaky. It is ideal for hotels seeking automation, personalization, extensive integrations, and a strong global presence, especially if your property is part of a chain or aims to scale upselling efforts.
If your hotel is smaller, tech-savvy, and willing to test an unreviewed platform, Swyftin might be on your radar. However, given the lack of reviews or case studies, it’s advisable to prioritize Oaky, which demonstrates clear ROI and customer satisfaction. For hotels looking for reliability, Oaky is the safer, more effective choice.
Oaky’s user interface scores a 4.84/5, with high marks for onboarding (4.74/5). Its reviews emphasize an intuitive platform that is simple to manage, with quick setup and easy updates, making staff adoption straightforward. Customers praise Oaky's user-friendly design, which reduces the learning curve and accelerates time to value.
In contrast, Swyftin’s ease of use is unassessed due to the absence of review data or user feedback. Without comparable ratings or feedback, it’s difficult to determine how intuitive or accessible Swyftin’s platform is. Edge: Oaky.
Oaky offers 12 exclusive features, including guest segmentation, offer A/B testing, multi-channel delivery (email, SMS, WhatsApp), dynamic pricing, and guest journey orchestration. These features support sophisticated, targeted upselling strategies that drive higher revenue and guest satisfaction.
Swyftin provides no detailed feature list, making it impossible to compare directly. Its lack of unique or shared features, as per available data, indicates it may not match Oaky’s comprehensive capabilities. Therefore, Oaky’s feature set provides a clear edge for hotels seeking advanced, customizable upselling tools.
Oaky’s support team is rated 4.87/5, with many reviews highlighting prompt, knowledgeable assistance that facilitates smooth onboarding and ongoing success. Customers often comment on the approachable account managers and quick resolution of issues, which contributes to high satisfaction.
Swyftin has no publicly available reviews or ratings regarding support, leaving uncertainty about its customer service quality. Without evidence of support excellence, Oaky’s well-documented high rating makes it the more reliable choice. Edge: Oaky.
Oaky boasts 54 verified integration partners, including major PMS providers like ManCloud, RoomRaccoon, and Sirvoy, as well as channel managers like Hotelkit and HiJiffy. Its widespread integrations ensure it fits into most hotel tech stacks with minimal friction.
Swyftin reports only a single verified partner, offering limited insight into its integration capabilities. The extensive, verified partner network of Oaky provides a tangible advantage for hotels seeking a flexible, compatible upselling solution. Edge: Oaky.
Oaky’s recent reviews highlight its effectiveness across various hotel segments, with an average rating of 4.84/5 and a 96% recommendation rate. Independent hotels, boutique properties, and branded hotels consistently praise its ease of use, automation, and revenue uplift.
Swyftin lacks any available reviews or recent customer ratings, making it impossible to determine user satisfaction. Given Oaky’s extensive and recent positive feedback, hoteliers should favor its proven track record. Edge: Oaky.
Oaky is priced at a base fee of $300 per month, with no mention of additional implementation or setup charges. Its transparent pricing model makes budgeting straightforward for hotels of various sizes.
Swyftin’s pricing details are unavailable, which raises concerns about transparency and total cost. Without clear pricing, and considering Oaky’s established value and proven ROI, Oaky offers better financial clarity and confidence. Edge: Oaky.
Not ideal if:
Not ideal if:
Oaky is an established, highly-rated platform with a proven track record, extensive features, and broad market presence. Its reviews and recent customer feedback underscore its ability to deliver ROI and streamline upselling efforts effectively.
If your hotel values reliability, automation, and proven performance, Oaky is the clear choice. Swyftin’s limited data and absence of reviews make it a less secure option for hotels looking to maximize revenue and guest satisfaction.
For hotels seeking a dependable, feature-rich upselling solution with a strong support network and proven results, Oaky by Plusgrade remains the preferred platform.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Swyftin | |
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| Starting Price | From $300/mo | — |
According to HTR's product database, Oaky by Plusgrade and Swyftin share 0 features. Here are the key differences — features one has that the other lacks.
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Swyftin |
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and Swyftin share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Swyftin offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. Swyftin: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Swyftin has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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