The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Upgrade Pack shines .
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 528 | 0 |
After analyzing 528 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Upgrade Pack users highlight . Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Upgrade Pack |
|---|---|---|
| Small (10-24 rooms) ▾ | #5 42 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | — |
| Large (75-199 rooms) ▾ | #1 141 reviews | — |
| X-Large (200+ rooms) ▾ | #2 57 reviews | — |
By Property Type
| Segment |
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Upgrade Pack |
|---|---|---|
| Boutique ▾ | #2 216 reviews | — |
| Luxury ▾ | #2 278 reviews | — |
| Branded / Chain ▾ | #2 208 reviews | — |
| Extended Stay ▾ | #3 33 reviews | — |
By Region
| Segment |
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Upgrade Pack |
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| North America ▾ | #7 29 reviews | — |
| Europe ▾ | #1 315 reviews | — |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | — |
Choosing between Oaky by Plusgrade and Upgrade Pack hinges on your hotel’s specific needs and operational goals. While both aim to enhance guest experiences through upgrades, they serve vastly different functions—Oaky specializes in on-property upselling, and Upgrade Pack is geared toward loyalty-based upgrade offerings outside the hotel’s direct control.
Oaky’s platform is built around dynamic, personalized offers delivered throughout the guest journey, directly impacting your revenue streams. Upgrade Pack, meanwhile, emphasizes rewarding loyalty and employee performance through exclusive upgrade access. Which approach aligns better with your hotel’s strategic priorities?
Oaky by Plusgrade offers a comprehensive upselling platform that integrates with your PMS, allowing targeted, real-time upgrades and ancillary sales. Its features include automation, segmentation, dynamic pricing, and multi-channel communications—making it ideal for hotels aiming to increase RevPAR directly at the property.
Upgrade Pack, by contrast, is a loyalty and employee rewards platform that provides access to premium upgrades via a mobile app, mainly focusing on customer retention and staff incentives. It doesn’t directly influence on-site revenue but enhances guest loyalty programs or staff motivation.
Oaky’s recent reviews highlight its ease of use, with a 4.84/5 rating and 443 reviews, 7 of which are in the past six months, indicating active recent feedback. Upgrade Pack’s review count is zero, with no recent feedback, making it harder to gauge its current effectiveness or hotel satisfaction.
So, if your hotel needs to boost revenue through targeted, automated upselling during the guest journey, Oaky is the clearly superior choice. Are you looking for a tool that directly impacts your bottom line at the property level?
If your hotel requires a flexible, feature-rich upselling system to increase ancillary revenue and average guest spend, go with Oaky. Its proven ability to personalize offers, automate campaigns, and provide detailed analytics make it suitable for hotels of all sizes, especially those with multiple properties or a focus on RevPAR growth.
If your goal is to reward loyal guests or incentivize staff with exclusive upgrade access, Upgrade Pack might seem appealing. However, note that it lacks the extensive integrations, automation, and recent reviews backing its effectiveness, making it a less proven solution for direct revenue generation.
For hotels aiming to maximize immediate on-property revenue, Oaky’s track record and feature set make it the stronger, more data-backed choice. Are you prepared to invest in a platform that can directly influence your revenue streams?
Oaky is rated 4.84/5 for ease of use based on over 440 reviews, with users praising its intuitive interface and quick onboarding. Many reviewers mention that staff can adopt the system rapidly, with minimal training required, and its user-friendly dashboard is frequently highlighted.
Upgrade Pack’s user experience data is unavailable, and its review count is zero, leaving its ease of use unverified in the current market. Given the lack of recent feedback, it’s uncertain whether it offers a comparable onboarding process or intuitive interface.
Edge: Oaky.
Oaky boasts 12 unique features, including guest segmentation, offer experimentation, room upgrade merchandising, multi-channel delivery, dynamic pricing, offer templates, and comprehensive offer orchestration—covering the full guest journey from booking to post-stay.
Upgrade Pack provides a mobile app for exclusive upgrade access but lacks detailed feature documentation or unique capabilities comparable to Oaky’s suite. Its feature set appears limited to loyalty-based upgrades, without the advanced automation or segmentation tools.
Edge: Oaky.
Oaky’s support ratings are outstanding, with a 4.87/5 score and consistent positive reviews praising their responsiveness and knowledge. Users mention that onboarding is smooth and that the support team actively helps optimize upselling campaigns.
Upgrade Pack’s support data is not available, with no reviews or feedback to assess their responsiveness or quality of service. Without recent reviews, it’s difficult to determine whether their customer support matches the high standards set by Oaky.
Edge: Oaky.
Oaky integrates with 54 verified PMS and hotel tech partners, including major systems like ManCloud, RoomRaccoon, and Hotelkit. This extensive integration network ensures compatibility with your existing tech stack, facilitating real-time data exchange and automation.
Upgrade Pack has no verified integrations listed, which could limit its ability to seamlessly connect with your PMS or other hotel management tools. This lack of integrations could hinder automation and operational efficiency.
Edge: Oaky.
Oaky’s user reviews consistently rate it 4.84/5 overall, with recent feedback in the last six months reaffirming its ease of use, support, and revenue impact. Hotels of various sizes and segments, including luxury and branded hotels, report impressive revenue uplifts and high satisfaction.
Upgrade Pack has no available reviews, leaving hotelier ratings and satisfaction levels unknown. Without recent feedback, it’s impossible to accurately assess its perceived value or effectiveness.
Edge: Oaky.
Oaky’s pricing starts at $300 per month with no trial or implementation fees, making it accessible for a wide range of hotels. Its cost structure is transparent, and its ROI is recognized as high by users.
Upgrade Pack’s pricing details are not publicly available, which complicates direct cost comparison. It appears to operate more as a loyalty platform, possibly with custom pricing or enterprise arrangements.
Given the transparency and proven ROI, Oaky offers clearer value for investment.
Hotels that will benefit most from Oaky’s features:
Not ideal if:
Hotels or companies that prioritize:
Not ideal if:
Oaky is a well-established, review-backed upselling platform with a broad feature set, extensive integrations, and high hotelier satisfaction. Its ability to increase revenue through personalized, automated offers makes it ideal for hotels focused on direct RevPAR growth.
Upgrade Pack offers a niche solution centered around loyalty-based upgrades and staff incentives, primarily suited for businesses emphasizing reward programs over direct on-property revenue. Its lack of recent reviews and integration options makes it less compelling for hotels seeking immediate revenue impact.
If your goal is to maximize guest spend and streamline upselling operations, Oaky is the clear choice. For loyalty-focused or staff motivation initiatives without a direct revenue component, Upgrade Pack could serve a purpose, but with less proven market performance.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Upgrade Pack | |
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| Starting Price | From $300/mo | — |
According to HTR's product database, Oaky by Plusgrade and Upgrade Pack share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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Upgrade Pack |
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and Upgrade Pack share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Upgrade Pack offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. Upgrade Pack: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Upgrade Pack has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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