The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Upgreats shines , with exclusive features like Digital Acceptance & Payment Capture.
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 528 | 0 |
After analyzing 528 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Upgreats users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Upselling Efficiency
▾
|
|
|
+
User Interface and System Usability
▾
|
|
|
+
Customer Support Experience
▾
|
|
|
+
Personalization and Targeted Promotions
▾
|
|
| Cons | |
|
−
Reporting System Challenges
▾
|
|
|
−
Integration with PMS
▾
|
|
How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #5 42 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | — |
| Large (75-199 rooms) ▾ | #1 141 reviews | — |
| X-Large (200+ rooms) ▾ | #2 57 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #2 216 reviews | — |
| Luxury ▾ | #2 278 reviews | — |
| Branded / Chain ▾ | #2 208 reviews | — |
| Extended Stay ▾ | #3 33 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #7 29 reviews | — |
| Europe ▾ | #1 315 reviews | — |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | — |
Choosing the right upselling software for your hotel hinges on understanding your specific needs—whether it's seamless integration, a broad feature set, or proven scalability. Both Oaky by Plusgrade and Upgreats aim to enhance revenue through pre-arrival and on-property offers, but their approaches differ significantly. Oaky provides a mature, feature-rich platform with extensive hotel adoption, while Upgreats emphasizes personalized communication with a straightforward setup. Which solution aligns most with your hotel’s strategy and operational capacity?
Both products target increasing revenue through guest engagement, but they serve different hotel profiles. Oaky is designed for hotels seeking a comprehensive upselling platform with automation, segmentation, and multi-channel delivery, supported by over 440 reviews and recent positive feedback, making it a dependable choice. Upgreats, with zero reviews and a smaller scope, focuses on personalized pre-arrival emails without the extensive feature set Oaky offers. Do you need a mature platform with proven results, or a simple, customizable tool?
If your hotel needs a scalable, feature-rich upselling solution that can integrate with multiple PMSs and support complex campaigns, go with Oaky. Its advanced functionalities—like A/B testing, dynamic pricing, and multi-channel delivery—are ideal for larger or more ambitious properties. If your goal is a quick, easy-to-implement, personalized pre-arrival communication tool without complex automation, Upgreats may suit smaller hotels or those just starting with upselling. For hotels prioritizing proven scale and depth, Oaky is the definitive option.
Oaky’s user interface is highly rated at 4.84/5, praised for its intuitive design, quick onboarding, and minimal staff training needs. Its onboarding process averages 4.74/5, with many users reporting swift implementation and immediate results, though some note initial integration challenges. Upgreats claims a straightforward setup, but lacks detailed reviews to evaluate usability or onboarding experience. Edge: Oaky.
Oaky offers 11 unique features, including offer experimentation, room upgrade merchandising, multi-channel delivery, and segmentation, unmatched by Upgreats. Upgreats, with a single feature—full personalized pre-arrival email—lacks the depth and automation capabilities of Oaky’s platform. When considering feature variety and sophistication, Oaky’s extensive toolkit makes it the better choice for hotels seeking comprehensive upselling strategies. Edge: Oaky.
Oaky’s support ratings are nearly excellent at 4.87/5, with many reviews highlighting prompt, knowledgeable assistance. Customers describe Oaky’s support as "efficient" and “helpful,” especially during onboarding and integration phases. Upgreats, with no review data available, cannot be evaluated, but the absence of feedback suggests a less established support structure. Edge: Oaky.
Oaky boasts 54 verified integrations, including major PMS and hotel tech partners like Mews, Cloudbeds, and HotelTime, supporting widespread hotel adoption. Upgreats has only 4 verified partners, with limited details on integrations. For hotels that rely on multiple systems or plan to scale, Oaky’s extensive partner network offers a significant advantage. Edge: Oaky.
Oaky’s high ratings—4.84/5 overall and 4.87/5 for support—are backed by over 440 recent reviews, many praising its ease of use and revenue impact. Larger hotels and chains, including independent and branded properties, rate Oaky particularly highly for its features and support. Upgreats lacks review data, so its rating standing remains unverified. Based on available feedback, Oaky’s reputation is stronger. Edge: Oaky.
Oaky’s pricing starts at $300 monthly, with no free tier or trial info available, aligning with its enterprise focus. Upgreats’ pricing is not specified, but its emphasis on quick setup and no fixed costs suggests a flexible or custom model, suitable for smaller hotels. For hotels seeking transparent, predictable costs, Oaky’s clear pricing provides certainty; Upgreats may require direct inquiry for details.
Not ideal if:
Not ideal if:
Oaky is a robust, feature-rich upselling platform with proven success across the globe, supported by a large number of reviews and recent positive feedback. Its advanced capabilities make it well suited for hotels that want to maximize revenue through automation, detailed segmentation, and multi-channel delivery, especially if they are part of larger chains or have complex needs.
Upgreats offers a straightforward, personalized pre-arrival communication tool that can quickly boost revenue without the need for deep tech integration or extensive training. It’s best for small, boutique hotels or properties beginning their upselling journey with a focus on simple, effective guest communication.
Ultimately, if your hotel values a mature, scalable platform with extensive features and support, Oaky is the clear choice. If you prefer a quick-to-deploy, personalized communication tool with minimal setup, Upgreats can serve your needs but lacks the proven track record and depth of Oaky.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $300/mo | — |
According to HTR's product database, Oaky by Plusgrade and Upgreats share 1 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and Upgreats share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Upgreats offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. Upgreats: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Upgreats has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor