The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Efimatica shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, Efimatica users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Efimatica |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
| Segment | Efimatica |
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| Boutique ▾ | — | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
| Segment | Efimatica |
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| North America | — | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between Efimatica’s Obehotel IBE and Roiback’s Booking Engine depends on your hotel’s specific needs. Both platforms aim to increase direct bookings and streamline reservation management, but they differ significantly in features, user experience, and market presence. Efimatica’s offering is nearly invisible in reviews and lacks recent feedback, while Roiback’s platform is well-rated, supported by 43 reviews, and receives recent positive feedback. Which platform aligns better with your hotel's goals?
Efimatica’s Obehotel IBE claims to facilitate direct bookings, reduce reliance on OTAs, and provide full control over the reservation process. However, it has zero reviews, making it impossible to verify its effectiveness or user satisfaction. Roiback, with over 43 reviews and recent feedback from five hotels, demonstrates a strong reputation with a 72 HTR score and a 90% likelihood to recommend. Its extensive feature set and widespread use suggest a more reliable solution. Do you want a platform with proven performance or an untested option?
If your hotel needs a feature-rich booking engine with proven market presence, go with Roiback. Its comprehensive features—such as multi-lingual support, booking abandonment recapture, and social media integration—are backed by numerous positive reviews. If your hotel is looking for a straightforward, possibly less expensive, reservation system and can tolerate limited public feedback, Efimatica might be an option—though no reviews currently support its effectiveness. For most hotels, Roiback’s proven track record makes it the safer choice.
Efimatica’s UI/UX ratings are unavailable, and there’s no recent data on onboarding or customer support, making usability assessments impossible. On the other hand, Roiback boasts a 4.49/5 ease of use rating, supported by a 4.72/5 customer support score, and recent reviews praise its intuitive interface and responsive support teams. Hotels report that Roiback’s interface is easy to navigate, and onboarding is straightforward. Edge: Roiback.
Efimatica offers no listed features, while Roiback provides 36 distinct functionalities, including mobile responsiveness, urgency messaging, multi-room bookings, Google Hotel Ads integration, and loyalty program support. These features are crucial for modern hotel marketing and sales strategies. The absence of features in Efimatica makes Roiback the clear leader. Edge: Roiback.
Efimatica’s support score is unreported, but Roiback’s 4.72/5 score reflects high satisfaction, with reviews highlighting its responsiveness and personalized consulting. Clients commend Roiback’s support team for ongoing advice, which has helped hotels increase revenue and optimize campaigns. Without data on Efimatica support, Roiback’s superior support rating makes it the better choice. Edge: Roiback.
Efimatica has only one verified integration, a stark contrast to Roiback’s 27 verified partnerships, including major channel managers and hotel tech suppliers like Duetto and Cendyn. Roiback’s extensive integrations facilitate easier management of distribution channels and operational workflows. Its broad partner network provides more flexibility and options for your hotel’s tech stack. Edge: Roiback.
Efimatica’s review count is zero, so no ratings are available, rendering evaluation impossible. Roiback, with 43 reviews and recent positive feedback, has a 72/100 HTR score, a 4.51/5 value for money rating, and a 9/5 NPS score, reflecting high satisfaction. Hotels across various segments praise Roiback’s features, support, and effectiveness. Given the data, Roiback’s higher and more recent ratings clearly favor it. Edge: Roiback.
Efimatica’s pricing details are unavailable, with no trial or subscription data provided. Roiback charges a $500 monthly base fee, with no free tier or implementation fee. Its transparent pricing model allows for straightforward budgeting, while Efimatica’s costs remain uncertain. If you value clear pricing, Roiback offers greater clarity.
Efimatica’s Obehotel IBE appears to be a silent presence in the market, with no reviews or recent activity to back its claims, making it an unreliable choice for most hoteliers. Roiback has a proven track record, backed by 43 recent reviews, a high user satisfaction score, and a feature-rich platform that supports global, multi-channel operations.
If your hotel needs a reliable, well-supported booking engine with strong analytics and integrations, Roiback is the clear choice. Its comprehensive feature set and proven performance make it the safer, more confident investment. Only consider Efimatica if your hotel has very basic needs and you are prepared to test an unreviewed platform — which, in most cases, isn’t advisable.
According to HTR's product database, Obehotel IBE and Roiback | Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Efimatica |
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Obehotel IBE and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Obehotel IBE offers 1 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Obehotel IBE: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Efimatica has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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