The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Octorate shines , with exclusive features like Performance Reporting and Revenue management module.
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Integrated Payment Terminal & Card Reader and Tablet/Kiosk Check-in.
Side-by-side ratings based on 395 verified hotelier reviews on HTR.
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| Starting Price | From $1,100/mo | From $500/mo |
| Verified Reviews | 0 | 395 |
After analyzing 395 verified reviews, Octorate users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Customer Support
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Operational Efficiency
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Data and Reporting
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Integration with OTAs
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #78 0 reviews | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | #72 0 reviews | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | #41 0 reviews | #5 1 reviews |
By Property Type
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| Boutique ▾ | — | #7 100 reviews |
| Luxury ▾ | #66 0 reviews | #7 70 reviews |
| Branded / Chain ▾ | #71 0 reviews | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
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| North America ▾ | #44 0 reviews | #1 386 reviews |
| Europe | #51 0 reviews | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) can be a critical factor in your hotel's success. Both Octorate and ThinkReservations aim to streamline operations, improve guest experiences, and boost profitability, but they approach these goals differently. Your decision hinges on your property type, operational needs, and budget. Do you prioritize a system with extensive integrations and advanced features, or are you looking for a more straightforward, cost-effective solution?
Octorate is a comprehensive cloud PMS with over 35 shared features, including advanced rate management, multi-property handling, analytics dashboards, and integrations with 160+ OTAs. ThinkReservations, however, offers a streamlined experience with 35 shared features, focusing on ease of use, OTA connectivity, and integrated payment solutions.
Octorate’s platform is more suited for properties seeking a scalable, feature-rich system capable of managing complex multi-property portfolios and dynamic pricing strategies. ThinkReservations is well-suited for small to medium hotels and B&Bs that need an intuitive platform to manage reservations, guest communication, and OTA connections without the complexity.
The key question becomes: does your hotel require advanced revenue management, multi-property oversight, and extensive integrations, or is simplicity and cost-efficiency more critical?
If your hotel needs a robust, feature-heavy PMS capable of managing multiple properties and complex operations, go with Octorate. Its advanced analytics, rate intelligence, API access, and multi-property tools make it ideal for larger hotels, resorts, or property managers with diverse portfolios.
If your focus is on straightforward reservation management, excellent OTA connectivity, and a user-friendly interface, ThinkReservations is the better choice. Its high review ratings—4.88/5 from 356 recent reviews—highlight its popularity among small hotels, inns, and B&Bs that value ease of use and strong customer support.
For hoteliers prioritizing advanced automation, detailed reporting, and multi-channel management, Octorate’s more extensive features provide greater depth. Conversely, if simplicity, quick onboarding, and cost savings are your top priorities, ThinkReservations offers a compelling, proven solution.
ThinkReservations scores highly on ease of use with a 4.82/5 rating from over 350 reviews, praised for its intuitive interface, seamless onboarding, and straightforward reservation workflows. Many users describe it as “like adding another employee” due to its automation and reliability, and they highlight its excellent customer support.
Octorate, by contrast, scores a 0/5 in usability metrics, which indicates a lack of recent positive feedback or current reviews, making its user-friendliness questionable. Its interface appears to be less accessible for non-technical users, and onboarding seems less streamlined based on the absence of recent reviews.
Edge: ThinkReservations.
Octorate offers 34 features exclusive to its platform, including an open API, analytics dashboard, metasearch connectivity, vacation rental rate intelligence, multi-property management, and rate comparison tools. Its advanced modules support revenue management, multi-lingual support, and PMS connectivity, making it suitable for diverse property types.
ThinkReservations, with only four unique features—shift planning, integrated payment terminal, GDPR compliance, and tablet/kiosk check-in—focuses on core reservation and operational needs. While its core features are robust, Octorate’s broader feature set gives it a significant edge for hotels needing advanced capabilities.
Edge: Octorate.
ThinkReservations consistently receives praise for its support, with a rating of 4.82/5 from over 350 recent reviews. Many users describe its support team as “accessible,” “helpful,” and “responsive,” with comments like “support is fantastic,” and “they always find solutions quickly.”
Octorate’s reviews are nonexistent or outdated, with a 0/5 rating based on no recent reviews. This absence suggests weak or unverified support, making it risky if your hotel needs reliable, prompt assistance.
Edge: ThinkReservations.
Octorate boasts 28 verified partners, including key OTAs like Tripadvisor, Airbnb, and Expedia, plus niche integrations such as RateBoard, Lybra Tech, and GuestRevu. Its open API and extensive partner network enable greater flexibility for custom integrations and multi-channel management.
ThinkReservations has 16 verified partners, including major OTAs like Booking.com, Expedia, and Airbnb, but fewer exclusive integrations and limited API connectivity. While sufficient for many small hotels, it may lack the depth required by larger, multi-channel properties.
Edge: Octorate.
ThinkReservations dominates in recent reviews, with a 4.88/5 rating based on 356 reviews, reflecting high satisfaction among small hotel, B&B, and inn operators. Its user base consistently praises its ease of use, support, and ROI, with comments like “it’s the best booking platform I’ve used.”
Octorate, lacking recent reviews, cannot be reliably rated. The absence of feedback indicates lower user engagement or satisfaction, or that it isn't actively used by recent customers.
Edge: ThinkReservations.
Octorate’s pricing starts at $1,100 per month, reflecting its comprehensive feature set and multi-property management capabilities. It offers a trial period but no free tier or freemium option, making it a more significant investment.
ThinkReservations charges a lower base price of $500 per month, with no free trial, but its simpler feature set and focus on small to medium properties make it more affordable for budget-conscious hoteliers seeking efficiency without complexity.
Not ideal if you prefer a simple, budget-friendly system or operate a small inn with straightforward needs.
Not ideal if you require advanced multi-property features, custom integrations, or complex revenue management tools.
Octorate offers a feature-rich, scalable platform suited for larger, multi-property operations with complex distribution and revenue needs. Its extensive integrations and advanced tools make it ideal for hotels seeking detailed analytics and operational control.
ThinkReservations is a straightforward, highly rated PMS designed for small to midsize properties that want ease of use, excellent OTA integration, and reliable support. Its lower price point and simplicity make it the best choice for budget-conscious hoteliers prioritizing efficiency.
If your hotel is a small inn or B&B looking for quick, effective reservation management, ThinkReservations wins. For larger properties or those needing advanced revenue features and multi-property oversight, Octorate is the better fit.
Final recommendation: For most hoteliers evaluating recent reviews and overall satisfaction, ThinkReservations’s 4.88/5 rating and 97% likelihood to recommend make it the clearer choice. Its ease of use, support, and proven track record make it the safer, more reliable pick for today’s hotel operators.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,100/mo | From $500/mo |
According to HTR's product database, Octorate (Property Management System) and ThinkReservations PMS share 35 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
| Custom dashboards | ||
| GDPR Compliant | ||
| Integrated Payment Terminal & Card Reader | ||
| Metasearch connectivity | ||
| Multi-property Management | ||
| Open API | ||
| Shift Planning | ||
| Tablet/Kiosk Check-in | ||
| Vacation Rental Rate Intelligence |
Showing top differences. 26 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
Ranks higher for
Unique capabilities
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Octorate (Property Management System) and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Octorate (Property Management System) offers 28 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Octorate (Property Management System): No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Octorate has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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