The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 224 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
dailypoint™ shines in ease of use and customer support , with exclusive features like Guest profiles and Event Based Automations.
Okanda shines .
Side-by-side ratings based on 224 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 224 | 0 |
After analyzing 224 verified reviews, dailypoint™ users most value its support services, campaign automation, profile engine, while Okanda users highlight . Click any theme to see what reviewers say.
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Support Services
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Campaign Automation
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Profile Engine
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Email Marketing
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System Performance
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Okanda |
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| Small (10-24 rooms) ▾ | #5 25 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 149 reviews | — |
| Large (75-199 rooms) ▾ | #3 34 reviews | — |
| X-Large (200+ rooms) ▾ | #5 12 reviews | — |
By Property Type
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Okanda |
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| Boutique ▾ | #2 106 reviews | — |
| Luxury ▾ | #1 133 reviews | — |
| Branded / Chain ▾ | #1 71 reviews | — |
| Extended Stay ▾ | #4 13 reviews | — |
By Region
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Okanda |
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| North America | #20 1 reviews | — |
| Europe ▾ | #3 195 reviews | — |
| Asia Pacific ▾ | #5 7 reviews | — |
| Middle East ▾ | #2 15 reviews | — |
Choosing between dailypoint™ 360° – Central Data Management and Olakala Suite hinges on your hotel’s specific needs. Both aim to improve customer insight and engagement but approach these goals differently. dailypoint™ offers a comprehensive CRM and data platform tailored for hotels, while Olakala focuses on customer feedback analysis. Your decision depends on whether you prioritize data centralization and marketing automation or insights from guest feedback.
dailypoint™ is designed to create a unified guest profile, supporting targeted marketing, loyalty programs, and operational insights. Olakala provides AI-driven feedback summaries that help you understand guest sentiment and identify improvement areas. Do you need a full guest data solution or a tool focused on feedback analysis?
dailypoint™ excels in providing a central data hub that merges guest information from over 200 systems, including PMS, POS, booking engines, and more. It enables personalized outreach and automation through features like segmentation, campaign automation, and guest profiles, making it ideal for hotels seeking a data-driven marketing edge.
Olakala, on the other hand, specializes in collecting and analyzing customer feedback, offering AI-generated summaries of reviews and comments. Its focus is on understanding guest sentiments and pinpointing operational improvements, making it suitable if your hotel wants to enhance guest satisfaction via feedback insights.
dailypoint™ boasts a broader feature set, including a loyalty module, multi-channel campaign tools, and extensive integrations, while Olakala concentrates on analyzing guest comments to drive service improvements. Which approach aligns more with your current priorities—comprehensive data management or feedback-driven insights?
If your hotel needs a centralized system to unify guest data across multiple platforms, enable targeted marketing, and automate guest communication, go with dailypoint™. It’s especially suited for large or multi-property hotels aiming for data-driven personalization and operational efficiency.
If your goal is to better understand guest sentiments, improve service quality based on feedback, and quickly act on reviews, Olakala is the better fit. It’s ideal for hotels focusing on guest satisfaction metrics and continuous service improvement.
Hotels that want a full CRM, loyalty management, segmentation, and extensive integrations should choose dailypoint™. Conversely, properties that prioritize feedback analysis and sentiment tracking should opt for Olakala.
dailypoint™ scores a 4.15 out of 5 for ease of use, with a user-friendly interface and positive onboarding feedback, though some users find customization complex. Its long-established presence and extensive support resources ease staff adoption for larger teams.
Olakala, however, lacks detailed ease of use ratings and recent reviews, making it harder to assess its user experience. Given its narrower focus, it may be simpler for feedback tasks but less suitable for broad data management.
Edge: dailypoint™.
dailypoint™ offers 28 distinct features, including a centralized data warehouse, guest profiles, segmentation, automation, a loyalty module, and over 59 verified integrations. These features support comprehensive data management and personalized marketing efforts.
Olakala primarily provides AI-generated feedback summaries and sentiment analysis, with no detailed feature count or advanced automation. Its core strength is in review analysis rather than extensive operational tools.
Edge: dailypoint™.
dailypoint™ earns a 4.51 out of 5 for customer support, with recent reviews praising its responsiveness and willingness to develop new modules based on user feedback. Its onboarding process is rated 4.27/5, reflecting solid initial support.
Olakala has no publicly available reviews or ratings on customer support, making it difficult to evaluate its service quality. Its lack of recent review activity suggests less engagement or transparency.
Edge: dailypoint™.
dailypoint™ integrates with over 59 verified partners, including hotelkit, apaleo, Customer Alliance, and others, covering PMS, booking engines, review platforms, and more. Such integrations enable a seamless data ecosystem critical for larger hotel groups.
Olakala currently has no verified integrations listed, limiting its connectivity options. It functions primarily as a feedback analysis tool without broad system connectivity.
Edge: dailypoint™.
dailypoint™ has a total of 149 reviews, with an overall rating of 4.53/5, and a recent review count of 12 in the last six months, indicating active user engagement. Hotels across segments, especially luxury and resort properties, rate it highly for data management and marketing.
Olakana lacks publicly available reviews or ratings, making it impossible to gauge hotel satisfaction levels. Its limited visibility suggests a niche or smaller user base.
Edge: dailypoint™.
dailypoint™ is priced at a $600 monthly flat fee, with no implementation or trial fees, making costs clear and predictable. Pricing for Olakala is not publicly disclosed, which may complicate budget planning.
Given its transparent pricing, dailypoint™ presents a clearer value proposition. The absence of public pricing for Olakala suggests it may require direct inquiry for quotes.
Not ideal if your hotel has minimal data integration needs or prefers simple feedback systems.
Not ideal if your hotel needs a comprehensive CRM or extensive automation features.
dailypoint™ stands out as a comprehensive, well-integrated CRM and guest data platform trusted by over 1,500 hotel clients worldwide. Its ability to centralize data from over 200 systems, support targeted marketing, and automate communication makes it a crucial tool for larger or multi-property hotels.
Olakana offers a focused approach, excelling in guest sentiment analysis through AI-driven review summaries. However, with no public reviews, limited integrations, and a lack of broader feature sets, it’s better suited for hotels that prioritize reputation management over data-driven marketing.
If your hotel needs a broad, reliable CRM with extensive integrations, go with dailypoint™. If your priority is understanding and acting on guest feedback in a straightforward way, Olakana could be a fit—though it’s less proven at scale.
In conclusion, dailypoint™’s robust feature set, active user base, and recent reviews make it the stronger choice for most hotels seeking a full-spectrum guest data and engagement solution.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Okanda | |
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| Starting Price | From $600/mo | — |
According to HTR's product database, dailypoint™ 360° – Central Data Management and Olakala Suite share 0 features. Here are the key differences — features one has that the other lacks.
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Okanda |
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| Centralized data warehouse | ||
| Centralized multi-hotel/multi-brand solution | ||
| Guest profiles | ||
| Personalized one-to-communication | ||
| Template Editor | ||
| WYSIWYG - HTML Editor |
Showing top differences. 16 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"So, as you think about investing in Digital Hospitality, don‘t forget to think about what it might cost not to!"
No published case study for this goal yet.
"We work with dailypoint because the integration between the Booking Manager module and our PMS works really well."
No published case study for this goal yet.
"The decisive factor for selecting dailypoint was their wide experience in customer loyalty programs, their high standards in GDPR as well as their ability to connect partner system..."
No published case study for this goal yet.
What hoteliers love
While customer support is generally well-received for its responsiveness and effectiveness, some users mention the high cost of support services compa... While customer support is generally well-received for its responsiveness and effectiveness, some users mention the high cost of support services compared to other providers as a downside.
There's positive feedback on Dailypoint's automation features, particularly in setting up targeted group-specific and automated campaigns, streamlinin... There's positive feedback on Dailypoint's automation features, particularly in setting up targeted group-specific and automated campaigns, streamlining marketing efforts, and improving workflow efficiency.
Users value the Profile Engine for its ability to generate relevant guest interests from multiple sources, leading to enriched guest profiles. This fe... Users value the Profile Engine for its ability to generate relevant guest interests from multiple sources, leading to enriched guest profiles. This feature aids in precise guest segmentation and engagement, offering a strategic advantage in personalized marketing initiatives.
Where hoteliers push back
While offering extensive features, customization is noted as complex, with some users finding it challenging to tailor specific reports to their needs... While offering extensive features, customization is noted as complex, with some users finding it challenging to tailor specific reports to their needs. This indicates an area for potential improvement to enhance user experience.
There are mentions of system slowness during navigation, suggesting that improving speed could enhance overall user satisfaction and efficiency.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. dailypoint™ 360° – Central Data Management and Olakala Suite share many core Hotel CRM & Email Marketing features, but each has unique capabilities. dailypoint™ 360° – Central Data Management offers 59 verified integration partners, while Olakala Suite offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. dailypoint™ 360° – Central Data Management leads in ease of use at 4.3/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
dailypoint™ 360° – Central Data Management: No. Olakala Suite: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. dailypoint™ has an HT Score of 100 and Okanda has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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