The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 144 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bookboost shines in ease of use and customer support , with exclusive features like Email Newsletters and Event Based Automations.
Okanda shines .
Side-by-side ratings based on 144 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 144 | 0 |
After analyzing 144 verified reviews, Bookboost users most value its intuitive and clear interface, streamlined guest communication, centralized communication management, while Okanda users highlight . Click any theme to see what reviewers say.
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Intuitive and Clear Interface
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Streamlined Guest Communication
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Centralized Communication Management
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Personalization Capabilities
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Unified User Interface
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Search Functionality
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Reporting and Analytics
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Okanda |
|---|---|---|
| Small (10-24 rooms) ▾ | #4 28 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #5 71 reviews | — |
| Large (75-199 rooms) ▾ | #5 14 reviews | — |
| X-Large (200+ rooms) ▾ | #1 24 reviews | — |
By Property Type
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Okanda |
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| Boutique ▾ | #5 78 reviews | — |
| Luxury ▾ | #5 62 reviews | — |
| Branded / Chain ▾ | #4 53 reviews | — |
| Extended Stay ▾ | #2 19 reviews | — |
By Region
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Okanda |
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| North America | #24 1 reviews | — |
| Europe ▾ | #4 124 reviews | — |
| Asia Pacific ▾ | #4 12 reviews | — |
Choosing the right hotel CRM & email marketing platform can transform how your team communicates with guests, boosts loyalty, and drives revenue. Bookboost by Bookboost, with its extensive features and recent positive reviews, leads the market, while Okanda’s Olakala Suite remains largely unreviewed and lacks recent user feedback. Your decision hinges on whether you prioritize proven performance with a substantial user base or explore an untested option.
If your hotel relies on multi-channel guest engagement, automation, and robust data insights, Bookboost offers a clear advantage. Conversely, if you’re interested in feedback management without demanding extensive features, Okanda might seem appealing, but its lack of recent reviews and integrations make it less compelling.
Both platforms aim to help hotels enhance guest communication and satisfaction, but they diverge significantly in execution and market presence. Bookboost provides a comprehensive multi-channel CRM designed specifically for hospitality, offering email, SMS, and WhatsApp integration, along with automation and segmentation tools. Its user reviews confirm high satisfaction, with a 98.8 score, a 5-star overall rating, and 118 reviews, 33 of which are recent. Guests praise its intuitive interface, automation, and support.
In contrast, Okanda’s Olakala Suite is positioned as a feedback management system but has no recent reviews or detailed user feedback. Without documented features or customer experiences, it’s difficult to gauge its efficacy or ease of use. Its lack of verified integrations or market presence further diminishes its appeal.
The core question remains: do you want a proven, feature-rich CRM that enhances guest engagement daily, or are you exploring an untested platform with no recent user data? The answer favors Bookboost for hotels seeking reliable, actively supported solutions.
If your hotel needs a proven, feature-dense CRM designed for hospitality, go with Bookboost. It supports multi-channel messaging, automation, segmentation, and offers integrations with industry partners, making it ideal for hotels prioritizing personalized guest journeys and operational efficiency. Its high ratings and recent reviews confirm its effectiveness in real-world applications.
If your primary requirement is feedback collection and analysis, and you’re comfortable with an unverified platform, Okanda’s Olakala Suite might seem suitable. However, with no recent reviews or documented features, it’s a risky choice for hotels aiming to improve guest satisfaction through data insights.
Given current data, hotels that want a reliable, well-supported guest communication platform should opt for Bookboost. If your focus is solely on feedback management without the need for multi-channel outreach, then Okanda could fit, but it’s not recommended based on available evidence.
Bookboost’s user interface is widely praised, with a 4.66/5 ease-of-use rating, and reviews highlight its intuitive design and straightforward onboarding process. Its onboarding scores (4.64/5) and high customer support ratings (4.76/5) reinforce that your team will adapt quickly, reducing training time and operational disruption.
Okanda, on the other hand, lacks any published user ratings or review data, making it impossible to assess its ease of use or onboarding experience. Without recent reviews or user feedback, it’s uncertain whether Okanda’s platform is simple enough for your team to adopt without difficulties.
Edge: Bookboost.
Bookboost offers a suite of 26 unique features tailored for hospitality, including email newsletters, campaign templates, personalization, guest profiles, segmentation, automation, and a guest feedback module. It also supports GDPR and CCPA compliance, API access, and A/B testing, making it highly versatile for marketing and guest management.
Okanda provides no documented features or integrations, relying solely on its feedback analysis capabilities. With zero verified features or recent user feedback, it’s clear that Bookboost’s added functionalities set it apart.
Edge: Bookboost.
Bookboost’s support ratings are impressive, with 4.76/5 and recent reviews praising its knowledgeable, responsive team and smooth onboarding process. Users report quick problem resolution and helpful guidance, which is vital during initial setup and ongoing operations.
Okanda has no available reviews or support ratings, leaving a significant information gap. Without recent customer feedback, it’s impossible to determine its support quality or responsiveness, making Bookboost the safer choice.
Edge: Bookboost.
Bookboost integrates with 35 verified partners, including RoomRaccoon, hotelkit, Sirvoy, and The Hotels Network, facilitating seamless data exchange and richer guest insights. These integrations support a more personalized and efficient guest experience, vital for modern hotel operations.
Okanda offers no documented integrations or verified partner connections, limiting its ability to connect with other systems. The absence of integrations restricts its utility for hotels seeking an interconnected tech stack.
Edge: Bookboost.
Bookboost’s reviews are plentiful and recent, with 118 total reviews and 33 in the last six months. It maintains a 5/5 overall rating and a 9.56/10 NPS score, with 95% of users recommending it, confirming broad satisfaction across hotel segments—luxury, boutique, city center, and hostels alike.
Okanda has no reviews or recent feedback, preventing any assessment of user satisfaction. Without concrete ratings, it’s clear that Bookboost is the more trusted, proven option currently.
Edge: Bookboost.
Bookboost’s pricing starts at $600 per month, with no free tier, freemium options, or hidden fees. The platform’s cost reflects its extensive feature set, integrations, and support, making it an investment in guest communication and marketing.
Okanda does not publish pricing information or trial details, which raises concerns about transparency and value. Without clear pricing, it’s difficult to compare or justify its adoption over a well-priced, proven platform like Bookboost.
Not ideal if your hotel does not prioritize multi-channel outreach or automation, or if you require a simple, feedback-focused tool.
Not ideal if you want a comprehensive CRM with automation, multi-channel messaging, or proven support.
Bookboost by Bookboost excels as a multi-channel CRM, offering a broad set of features, integrations, and proven performance. Its recent reviews and high satisfaction scores confirm it’s a reliable solution for hotels seeking to improve guest engagement and operational efficiency. Its extensive feature set and active support make it the clear choice for most hotels.
Okanda’s Olakala Suite, without recent reviews or documented features, remains untested and unproven. If your hotel’s goal is to enhance guest communication with a trusted platform, Bookboost’s track record makes it the smarter investment. For feedback management alone, consider its limitations and the lack of recent user data before exploring alternatives.
In conclusion, for hotels ready to invest in a proven, feature-rich CRM, Bookboost offers the confidence and support needed to succeed. If you’re considering Okanda, proceed cautiously and seek further validation, as current evidence favors Bookboost overwhelmingly.
According to HTR's product database, Multi-Channel CRM by Bookboost and Olakala Suite share 0 features. Here are the key differences — features one has that the other lacks.
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Okanda |
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| Campaign Templates | ||
| Email Newsletters | ||
| Event Based Automations | ||
| Guest profiles | ||
| Personalized one-to-communication | ||
| Template Editor |
Showing top differences. 14 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Bookboost saves us a lot of time. It’s easy to use, easy to schedule and you can make email templates. So you can automate different workflows that in other ways you would spend mo..."
No published case study for this goal yet.
"As hoteliers, we need to save that guest's attention for something that counts and matters to them. We are happy with the higher conversion compared to what we had, and we still wa..."
No published case study for this goal yet.
What hoteliers love
The interface of the Bookboost system is highlighted for its simplicity and user-friendliness, making it easy for hotel staff to navigate without gett... The interface of the Bookboost system is highlighted for its simplicity and user-friendliness, making it easy for hotel staff to navigate without getting lost in complicated menus, thereby enhancing the user experience.
Bookboost excels in consolidating various communication channels into one platform, enabling quick responses and easy management of messages and email... Bookboost excels in consolidating various communication channels into one platform, enabling quick responses and easy management of messages and emails. This feature greatly aids in increasing operational efficiency and improving guest satisfaction.
With all guest communication housed in one space, Bookboost allows for seamless transitions among different tasks, increasing the effectiveness of hot... With all guest communication housed in one space, Bookboost allows for seamless transitions among different tasks, increasing the effectiveness of hotel operations and personalized guest experiences.
Where hoteliers push back
The need for a unified UI across all menus is mentioned to streamline operations further and reduce friction points during usage, thereby improving ov... The need for a unified UI across all menus is mentioned to streamline operations further and reduce friction points during usage, thereby improving overall efficiency.
The search feature of Bookboost comes under criticism for not offering logical or comprehensive results, as users find it frustrating when trying to l... The search feature of Bookboost comes under criticism for not offering logical or comprehensive results, as users find it frustrating when trying to locate specific data. Improvements in this area are necessary for better data retrieval.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Multi-Channel CRM by Bookboost and Olakala Suite share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Multi-Channel CRM by Bookboost offers 35 verified integration partners, while Olakala Suite offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Multi-Channel CRM by Bookboost leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Multi-Channel CRM by Bookboost: No. Olakala Suite: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookboost has an HT Score of 99 and Okanda has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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