OpenHotel PMS vs. Optima PMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) is crucial for your hotel's efficiency, guest experience, and revenue. OpenHotel PMS and Optima PMS both aim to streamline operations but target different hotel segments and operational needs. OpenHotel, with its more recent reviews and higher user engagement, is generally the more dependable option for small to mid-sized properties seeking an intuitive, all-in-one platform. Do you want a system with a proven track record and more user feedback? Or are you exploring a solution with a broader feature set tailored for larger, complex operations?

Quick Verdict

OpenHotel PMS boasts a significantly higher review count (57 vs. 1) and recent positive feedback, making it the more credible choice for most hoteliers. Its 4.81/5 overall rating and strong customer support ratings reinforce this. Meanwhile, Optima PMS has a larger suite of features (31 unique features), but with minimal user feedback, it’s less proven in real-world hotel environments. For most hotels, OpenHotel offers a more reliable and user-focused experience.

Is OpenHotel or Optima Better for Hotels?

Both platforms aim to simplify hotel management but diverge in their core strengths. OpenHotel excels as a user-friendly system tailored for small to medium properties, emphasizing ease of use, channel management, and customer support. Conversely, Optima offers a broader array of features suited to larger resorts and complex operations, with an emphasis on automation and integration.

OpenHotel’s extensive reviews and high satisfaction scores suggest it handles daily hotel operations efficiently, especially for properties that prioritize guest experience and ease of management. Optima’s strengths lie in handling complex multi-activity sites and offering deep integration capabilities, but it’s less tested in the hotel industry’s day-to-day environment.

Are you looking for a system that’s easy for staff to adopt quickly, or one that offers advanced automation for multi-faceted operations? The answer determines the better fit.

OpenHotel vs Optima: Which Should Your Hotel Choose?

If your hotel needs an intuitive, well-rated PMS with excellent support and proven reliability—particularly for boutique, motels, or limited-service properties—OpenHotel is your best option. Its high review count and recent feedback indicate a mature system that’s trusted by many small to medium hotels looking for simplicity and value.

If, instead, your property is a large resort or complex operation with diverse offerings, multiple channels, and a need for extensive integrations, Optima’s 31 features and global connectivity make it appealing. However, with only a single review, its adoption and reliability in the hotel industry are less confirmed.

For hotels prioritizing ease of use, customer support, and proven outcomes, go with OpenHotel. For those seeking advanced features and broad integrations to support complex operations, Optima might be worth exploring further—though its less established market presence is a consideration.

Is OpenHotel or Optima Easier to Use?

OpenHotel scores a 4.71/5 for ease of use, with reviews praising its intuitive design, straightforward navigation, and quick onboarding. Users describe it as “very user-friendly,” especially for small teams that need to train quickly without extensive technical expertise.

Optima, rated at 4/5, offers a similarly rated user experience but with a focus on automation and comprehensive management. Its open architecture and support for global integrations imply a steeper learning curve, especially for smaller teams unfamiliar with advanced PMS features.

Given the current review landscape, OpenHotel’s higher overall ratings and more frequent positive comments suggest it’s the clearer choice for ease of use.

Edge: OpenHotel.

Which Has Better Features: OpenHotel or Optima?

OpenHotel provides core functionalities like channel management, booking engine, and PMS, along with a unique native email marketing feature. It also offers integrations with key partners such as SiteMinder and Expedia.

Optima, however, boasts 31 features exclusive to it, including a Spa & Wellness Module, Guest CRM, Online Check-in, Mobile App, and real-time reporting. These features cater to larger, more complex properties needing extensive automation, on-premise options, and guest engagement tools.

While OpenHotel excels in core hotel management functions, Optima’s broader feature set makes it more suitable for multi-activity resorts and complex chains.

Edge: Priority Software (Optima).

Which Has Better Customer Support: OpenHotel or Optima?

OpenHotel’s support ratings are outstanding at 4.82/5, with numerous reviews praising its personalized, responsive service. Guests frequently mention the helpfulness of support staff, especially during onboarding and emergencies, with comments like “Peter and Valerie are always supportive and patient.”

Optima’s support is rated at 4/5, but with only a single review, it’s difficult to assess consistency. The available feedback indicates a positive experience, but lacks the volume of feedback to confirm reliability at scale.

Given the extensive feedback and high ratings, OpenHotel clearly leads in customer support.

Edge: OpenHotel.

Which Do Hoteliers Rate Higher: OpenHotel or Optima?

OpenHotel’s ratings are consistently high across segments, with an overall 4.81/5 rating from 57 reviews, including recent feedback. Hoteliers from small, boutique, and motel segments rate it highly, praising its usability and customer service.

Optima’s single review scores are not enough to establish a pattern, but it’s notable that it is primarily used in resorts, which may influence its ratings. Without multiple reviews, it’s impossible to determine a clear preference among hoteliers.

For now, OpenHotel’s broader and more recent positive feedback makes it the preferred choice based on user ratings.

Edge: OpenHotel.

How Much Do OpenHotel and Optima Cost?

Both products do not publicly disclose detailed pricing models, which is common for enterprise-grade PMS solutions. OpenHotel offers a flat monthly fee without implementation costs or per-booking charges, emphasizing transparent, predictable pricing.

Optima’s pricing is also not publicly available, but its extensive feature set and global integrations suggest a potentially higher and more customized cost structure. Budget-conscious hoteliers should consider that OpenHotel might offer more straightforward pricing.

What Type of Hotel Should Use OpenHotel?

• Hotels that prioritize ease of use and quick onboarding, such as boutique hotels, motels, and small resorts.
• Teams seeking a reliable PMS with proven customer support and high user satisfaction.
• Properties focusing on channel management and direct OTA connections.
• Hotels that value straightforward financial processing and minimal technical complexity.

Not ideal if your hotel requires highly advanced automation, complex multi-activity management, or extensive integrations outside core hotel functions.

What Type of Hotel Should Use Optima?

• Resorts with diverse offerings, large group events, and complex operations.
• Hotels that need extensive third-party integrations and automation features.
• Properties aiming for global presence with listings on over 20 booking sites.
• Hotels that can allocate resources for a potentially steeper learning curve to leverage advanced features.

Not ideal if your hotel is small, boutique, or primarily focused on guest-facing simplicity without the need for complex automation or numerous integrations.

The Bottom Line for Hotels

OpenHotel offers a mature, well-reviewed platform known for its ease of use, excellent customer support, and strong value. It suits small to mid-sized properties looking for reliable, straightforward management and channel connectivity.

Optima presents a broad feature set tailored for resorts and large operations, especially those needing extensive integrations and automation. However, with limited user feedback, its real-world reliability remains less proven.

If your hotel values proven performance, high user ratings, and ease of use, OpenHotel is the clear choice. If your property requires a feature-rich, integrated system capable of managing complex operations at scale, then exploring Optima further makes sense—though be prepared for a potentially longer onboarding and investment in staff training.