The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Opera shines .
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 395 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 395 |
After analyzing 395 verified reviews, Opera users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Customer Support
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Operational Efficiency
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Data and Reporting
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Integration with OTAs
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Pricing and Fees
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Security Features
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Opera |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
| Segment | Opera |
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| Boutique ▾ | — | #7 100 reviews |
| Luxury ▾ | — | #7 70 reviews |
| Branded / Chain ▾ | — | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
| Segment | Opera |
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| North America ▾ | — | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing a property management system (PMS) is critical for your hotel’s operational efficiency and guest satisfaction. Opera by Opera and ThinkReservations PMS are two options designed to streamline your workflows, but they serve very different hotel types and business sizes. Opera, known for its extensive global presence, is often used by large hotel chains; ThinkReservations, boasting a high user rating and recent reviews, is favored by small to medium properties. How do they compare in features, support, and overall value?
Opera claims to serve hotels of all sizes with a comprehensive suite, while ThinkReservations emphasizes simplicity, integration, and modern features tailored for smaller properties. But which one actually fits your hotel’s needs? Let’s analyze their strengths and weaknesses.
Opera is a longstanding, large-scale PMS with a broad feature set designed for complex, multi-property management, often preferred by large hotel groups or resorts. Its user reviews, however, are nonexistent, giving it a significant transparency gap, and its interface is reported as difficult to navigate. Conversely, ThinkReservations boasts over 350 recent reviews, with a near-perfect 4.88/5 rating, indicating high customer satisfaction and frequent positive feedback about ease of use, support, and features.
While Opera’s capabilities may seem extensive on paper, the lack of recent reviews makes assessing its current performance difficult. ThinkReservations, with more recent feedback, shows consistent praise for operational improvements and revenue growth. Do you want a proven, well-reviewed system, or are you comfortable with less recent data on a legacy platform?
If your hotel is a small boutique, bed & breakfast, or vacation rental seeking an intuitive, easy-to-deploy PMS with strong integrations and automation, ThinkReservations is the better choice. Its user-friendly interface, detailed onboarding, and dedicated customer support make it ideal for properties that want to optimize operations without complexity.
On the other hand, if your hotel chain requires a centralized system managing multiple properties, complex workflows, and extensive back-end analytics, Opera might seem appealing. Yet, its lack of recent reviews and unclear pricing make it less reliable now. For your small or mid-sized property, ThinkReservations offers a clear advantage in current user satisfaction and value.
ThinkReservations scores an impressive 4.82/5 for ease of use, backed by recent reviews praising its straightforward interface, quick onboarding, and accessible support staff. Many users highlight that staff can learn and adopt the system rapidly, often describing the platform as “like adding another employee” due to its automation and clarity.
Opera, with a rating of 0 out of 5, offers no recent user feedback on usability. An older or more complex system might be inherently difficult for staff to learn, especially without recent support interactions. Based on current data, Edge: ThinkReservations.
ThinkReservations offers 39 features, including a channel manager, booking engine, guest communication tools, automated night audits, group management, and multi-currency support. Many features directly focus on revenue growth, operational automation, and guest engagement, making it a comprehensive yet accessible platform.
Opera, with no listed features or recent reviews, appears to lack transparency on its current capabilities. Its broad enterprise focus may include features not relevant to smaller properties, or may be outdated. In terms of current feature richness, Edge: ThinkReservations.
ThinkReservations’ recent reviews consistently praise its 24/7 support, quick response times, and knowledgeable staff. One reviewer states, “The Think team was very accessible and easy to work with,” emphasizing support as a key strength.
The lack of recent reviews for Opera means there is no current data on support quality. Historically, legacy systems like Opera often have mixed support reputations, especially for smaller hotels or independent properties. Based on available recent feedback, Edge: ThinkReservations.
ThinkReservations integrates with 16 verified partners, including major OTAs like Airbnb, Expedia, and Tripadvisor. It also offers integrations with channel managers, payment processors, and guest communication tools, enabling streamlined operations.
Opera, on the other hand, has no verified integrations listed, which could limit its ability to connect with modern third-party platforms. For properties relying on OTA connectivity and revenue management tools, ThinkReservations offers a clear benefit. Edge: ThinkReservations.
With 356 recent reviews, ThinkReservations maintains a 4.88/5 rating, with overwhelmingly positive comments from small property owners and innkeepers. Hotels across segments—especially bed & breakfasts and boutique hotels—rate it highly for ease of use, support, and revenue impact.
Opera, lacking recent reviews, provides no current data on hotel satisfaction. Historically, larger systems often face criticism for complexity rather than user satisfaction. Given the current feedback, Edge: ThinkReservations.
Opera’s pricing is not publicly available, but it is known as a high-end, enterprise-level solution often customized per client, with implementation fees and ongoing costs. ThinkReservations charges a straightforward $500 monthly base fee, with no additional implementation or setup charges.
For small to medium hotels, ThinkReservations offers clear, predictable pricing, while Opera’s costs are likely prohibitive unless managing large or multiple properties with complex needs. Cost transparency and value make ThinkReservations more accessible.
Not ideal if your hotel is small, independent, or looking for quick deployment without extensive customization.
Not ideal if your hotel is part of a large chain requiring multi-property oversight or highly customized enterprise solutions.
Opera by Opera is a robust, enterprise-level PMS designed for large hotel groups and resorts, but its current lack of recent reviews and unclear pricing diminish its reliability for smaller properties. ThinkReservations offers a highly-rated, feature-rich platform tailored for small to medium hotels, with recent reviews confirming its effectiveness in increasing operational efficiency and revenue.
If your hotel needs a straightforward, well-supported system with proven customer satisfaction, ThinkReservations is the clear choice. Its recent reviews and extensive features make it a safer, more modern investment. Choose Opera only if your property demands large-scale management and you are prepared for a complex deployment.
In summary, for the majority of small to mid-sized hotels seeking simplicity, integration, and support, ThinkReservations provides the most compelling value today. Opera, though potentially suitable for large chains, currently lacks the recent user feedback needed to justify its higher cost and complexity.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Opera |
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| Starting Price | — | From $500/mo |
According to HTR's product database, Opera and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Opera |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| EPoS | ||
| Payment processing |
Showing top differences. 27 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Opera and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Opera offers 0 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Opera: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Opera has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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