Orbitz vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

Choosing between Orbitz by Orbitz and Roiback | Booking Engine hinges on your hotel’s specific needs. Orbitz is a travel platform with a broad scope, mainly catering to individual travelers and travel management, while Roiback is a dedicated booking engine designed explicitly for hotels aiming to boost direct sales. Both promise streamlining reservations, but they diverge sharply in features, support, and regional presence. Do you want a comprehensive travel portal or a specialized hotel booking solution?

Orbitz offers a broad, multi-purpose travel platform, but it’s not tailored exclusively for hotels. Roiback, on the other hand, specializes in hotel direct booking and has a proven track record with hotel clients. The key question is whether your hotel needs a wider travel ecosystem or a focused, hotel-specific booking engine.

Is Orbitz or Roiback Better for Hotels?

Orbitz is primarily a travel booking portal serving individual consumers, aggregating flights, hotels, and car rentals. It’s not built as a hotel-specific booking engine and lacks dedicated features such as multi-lingual support, flexible booking options, or detailed analytics tailored to hotels.

Roiback is a hotel-centric platform with 36 unique features designed to increase direct bookings, including multi-lingual interfaces, abandoned booking recovery, and detailed conversion rate reports. Its recent reviews, with a 90% likelihood to recommend and a high NPS score of 9/5, reflect strong hotel industry trust.

The fundamental difference is that Orbitz does not explicitly target hotel direct sales, whereas Roiback is built for that purpose. Your choice should be driven by whether you want a broad travel portal or a dedicated hotel booking engine.

Edge: Roiback

Roiback vs Orbitz: Which Should Your Hotel Choose?

If your hotel seeks to increase direct sales, improve online conversion, and reduce reliance on OTAs, Roiback is the clear choice. Its robust feature set—such as special offers, multi-lingual support, and integrated analytics—caters specifically to hotel marketing and revenue growth.

Conversely, if your hotel operates within a broader travel agency or needs a platform to manage multiple travel product reservations in one place, Orbitz could be more suitable. However, with zero recent reviews and a 0/5 rating, Orbitz’s utility for hotel direct booking is questionable.

For most hotels focused on direct sales and guest experience, Roiback offers more actionable tools and recent positive feedback, making it the superior pick.

Edge: Roiback

Is Orbitz or Roiback Easier to Use?

Orbitz’s user rating is 0/5, but that reflects its overall platform rather than hotel-specific usability. Its lack of recent reviews suggests it’s not actively used or optimized for hotel clients. Roiback, on the other hand, boasts a high ease-of-use rating of 4.49/5, with recent reviews praising its intuitive interface and straightforward onboarding.

Hotel users appreciate Roiback’s user-friendly design, detailed analytics, and dedicated support, which streamline staff adoption and daily operations. Orbitz’s absence of recent feedback indicates it’s not a reliable or current solution for hotel teams.

Edge: Roiback

Which Has Better Features: Orbitz or Roiback?

Roiback offers 36 unique features, including mobile responsiveness, urgency messaging, booking abandonment recovery, multi-lingual support, and detailed conversion reports. It also integrates with Google Hotel Ads, TripAdvisor, and various payment gateways, enhancing the booking process for international guests.

Orbitz provides no documented hotel-specific features and lacks detailed customization options or integrations. Its platform’s limited scope makes it unsuitable for hotel direct booking improvements.

For hotels aiming to optimize conversions, personalize guest experiences, and access advanced analytics, Roiback’s feature set is significantly superior.

Edge: Roiback

Which Has Better Customer Support: Orbitz or Roiback?

Roiback’s support scores a high 4.72/5, with recent reviews emphasizing its responsiveness, personalized advice, and ongoing feature improvements. Users highlight the value of dedicated account managers and technical support that actively contributes to their revenue growth.

Orbitz’s support rating is 0/5, with no recent reviews or indications of ongoing hotel support. Given its lack of recent activity, it’s unlikely to provide the responsive support your hotel needs.

Roiback’s support infrastructure makes it a safer, more reliable partner for hotel teams seeking ongoing assistance.

Edge: Roiback

Which Has More Integrations: Orbitz or Roiback?

Roiback integrates with 27 verified partners, including major channel managers, PMS, and hotel tech providers like GuestCentric, Cendyn, and Triptease. These integrations facilitate smooth management across multiple systems, reducing manual work and errors.

Orbitz offers no verified integrations or partner connections for hotels, limiting its usefulness for direct booking optimization.

For hotels seeking a connected, multi-system operation, Roiback’s integrations provide clear advantages.

Edge: Roiback

Which Do Hoteliers Rate Higher: Orbitz or Roiback?

Roiback has 43 recent reviews in the last six months, with a 90% likelihood to recommend and a 4.72/5 customer support score. Hotels across segments like boutique, city center, and resorts rate it highly, citing increased bookings, better analytics, and strong support.

Orbitz has no recent reviews or ratings from hotel clients, making it impossible to gauge hotel satisfaction.

Given the recent positive feedback and high ratings, Roiback is the preferred choice among hotel users.

Edge: Roiback

How Much Do Orbitz and Roiback Cost?

Orbitz does not publicly disclose pricing; it appears to be a general travel platform—not a hotel-focused booking engine—so costs are not specified for hotel use.

Roiback charges a base price of $500 monthly, with no additional implementation or setup fees. Its pricing model is straightforward, reflecting its dedicated hotel solutions.

For hotels evaluating value, Roiback’s transparent pricing aligns with its comprehensive feature set and support.

What Type of Hotel Should Use Orbitz or Roiback?

Hotels that want a broad travel platform without a focus on direct bookings should consider Orbitz, mainly if they’re involved in multi-product travel services. However, it’s not tailored for hotel direct sales.

Teams that aim to optimize direct bookings, increase revenue, and enhance guest experience should choose Roiback. It suits hotels of all sizes looking for advanced features, extensive integrations, and dedicated support.

Not ideal if your hotel needs a simple, non-specialized booking portal or if you lack the technical resources to implement a complex system like Roiback.

Edge: Roiback

What Type of Hotel Should Use Roiback or Orbitz?

Hotels that are focused on increasing direct sales, reducing OTA commissions, and improving guest engagement should lean toward Roiback. Its tools facilitate targeted marketing, analytics, and multi-channel connectivity.

Hotels that operate primarily as travel agencies or need a multi-product booking portal may find Orbitz more aligned with their broader scope, but this is rare for hotels seeking direct booking growth.

Not ideal if your hotel is small and only needs a basic reservation system without advanced marketing or analytics features.

Edge: Roiback

Roiback vs Orbitz: The Bottom Line for Hotels

The core difference is that Roiback is a dedicated hotel booking engine that offers extensive features for increasing direct bookings and guest satisfaction. Orbitz functions as a general travel portal, not tailored for hotel-specific needs.

If your hotel’s priority is boosting direct revenue, leveraging detailed analytics, and integrating with existing systems, Roiback is the clear winner—more recent reviews, higher ratings, and a richer feature set back this choice.

Choose Roiback if you seek a specialized, reliable, and well-supported platform. Orbitz’s broad travel scope doesn’t meet the nuanced demands of hotel direct sales, making it a less suitable option for hotel-focused growth.

In summary, for most hotels serious about expanding their direct bookings and improving operational efficiency, Roiback’s dedicated features and recent positive reviews make it the optimal choice. Orbitz, while a notable travel platform, lacks the hotel-specific tools, recent feedback, and integrations necessary for modern hotel marketing and revenue growth.