The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 125 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Frontline Performance Group shines in onboarding — especially for brand properties (0.0/5) , with exclusive features like Performance Reporting & Offer Analytics and Check-In & On-Property Upsell Support.
Plusgrade shines when it comes to increased revenue , with exclusive features like Segmentation and Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay).
Side-by-side ratings based on 125 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | From $400/mo |
| Verified Reviews | 95 | 30 |
After analyzing 125 verified reviews, Frontline Performance Group users most value its upsell tracking & reporting, ease of use & integration, performance metrics & goal setting, while Plusgrade users highlight increased revenue, customer experience, automated upselling. Click any theme to see what reviewers say.
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Upsell Tracking & Reporting
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Increased Revenue
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Ease of Use & Integration
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Customer Experience
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Performance Metrics & Goal Setting
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Automated Upselling
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Training & Development
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Additional Upselling Options
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Manual Data Tracking
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Manual Upgrades and Errors
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User Interface
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Integration with PMS and Other Systems
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #16 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 16 reviews | #12 16 reviews |
| Large (75-199 rooms) ▾ | #5 29 reviews | #10 9 reviews |
| X-Large (200+ rooms) ▾ | #5 19 reviews | #10 3 reviews |
By Property Type
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| Boutique ▾ | #9 19 reviews | #12 14 reviews |
| Luxury ▾ | #6 40 reviews | #14 15 reviews |
| Branded / Chain ▾ | #5 46 reviews | #14 7 reviews |
| Extended Stay | #13 1 reviews | #17 1 reviews |
By Region
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| North America ▾ | #4 25 reviews | #12 4 reviews |
| Europe ▾ | #18 5 reviews | #15 12 reviews |
| Asia Pacific ▾ | #5 12 reviews | — |
| Middle East ▾ | #3 14 reviews | #4 10 reviews |
Choosing between IN-Gauge by Frontline Performance Group and Plusgrade for your hotel’s upselling software hinges on your specific needs and priorities. Both platforms aim to boost revenue through guest upgrades and ancillary sales, but they approach this goal differently—IN-Gauge offers a comprehensive performance and team engagement system, while Plusgrade emphasizes automation and guest experience. Your decision should align with whether your focus is on operational control and team analytics or on maximizing automation and guest satisfaction.
IN-Gauge is known for its detailed analytics, team management features, and extensive supporting tools, but Plusgrade’s simpler, automated approach has won more recent reviews, making it the more reviewed and actively used system today. Does your hotel prioritize deep insights and team development, or is streamlining upsells with minimal manual effort more important?
Both IN-Gauge and Plusgrade target revenue growth through upselling, but they differ markedly in scope and depth. IN-Gauge offers a suite of features including analytics, offer controls, and ancillary merchandising—ideal for hotels that want to manage every detail of their upsell strategy and monitor staff performance. Conversely, Plusgrade provides a straightforward, automated platform focused on pre-arrival upgrades, suited for hotels seeking easy implementation and fast results.
IN-Gauge’s platform is more complex, with nine exclusive features and deeper integrations, which can be beneficial for large, multi-property operations seeking granular control. Plusgrade, with only two unique features but a broader integration network, is better suited for properties that prefer automation and minimal manual oversight. Do you prefer a platform with comprehensive management capabilities or one that emphasizes automation and simplicity?
If your hotel needs detailed analytics, performance reporting, and extensive controls over upsell offers, IN-Gauge is the better fit. Its 92 reviews—the highest of the two—highlight its robust support, customizable features, and strong impact on revenue, especially for luxury and branded hotels.
On the other hand, if your focus is on maximizing ancillary revenue with minimal management effort, Plusgrade’s 29 reviews underscore its ease of use, automation, and proven ability to quickly improve RevPAR. For properties with a tech-savvy staff wanting to minimize manual tasks, Plusgrade offers a compelling, straightforward solution. Is your priority on deep control and analytics or on automation and speed?
Both platforms boast high ease-of-use ratings—IN-Gauge at 4.76/5 and Plusgrade at 4.75/5—indicating strong user satisfaction. IN-Gauge’s onboarding process is rated 4.78/5, with reviews praising its intuitive interface and helpful support team, especially noting its onboarding and ongoing training sessions.
Plusgrade’s slightly lower onboarding score of 4.39/5 reflects some user requests for more flexible setup options. However, users generally find its automation straightforward, reducing the learning curve. Edge: IN-Gauge, for its slightly higher onboarding ratings and extensive support, making staff adoption smoother.
IN-Gauge has 9 exclusive features, including advanced analytics, offer suppression, and on-property upsell support, which are absent in Plusgrade. These tools allow granular control over upsell campaigns, staff performance monitoring, and ancillary merchandising, giving your team detailed oversight.
Plusgrade offers 2 unique features—Segmentation and Offer Orchestration—that focus on targeted upsell campaigns across different stages of the guest journey. While more streamlined, it lacks the depth of analytics and control found in IN-Gauge. For comprehensive management, IN-Gauge’s larger feature set provides an edge.
IN-Gauge’s customer support scores 4.9/5, with reviews emphasizing personalized, prompt assistance from dedicated consultants like Lauren and Alfredo. Customers frequently praise the ongoing support, training, and tailored guidance that help maximize platform value.
Plusgrade’s support rating is 4.79/5, also highly regarded, but some users note room for more responsive or proactive engagement. Given the recent reviews and higher support score, edge: IN-Gauge, especially for hotels valuing dedicated support and training.
Plusgrade boasts 16 verified integrations, including popular PMS and booking systems like Mews, SiteMinder, and RMS, providing greater flexibility for diverse hotel tech stacks. IN-Gauge has only 3 verified partners, including Oracle Hospitality, Shiji, and Stayntouch.
If seamless integration with a wide range of systems is critical, Plusgrade’s broad partner network offers a clear advantage. Edge: Plusgrade, for its extensive integrations that facilitate easier setup and ongoing operations.
IN-Gauge’s 92 reviews, more recent and detailed, reveal a 97% likelihood to recommend and an average rating of 80.1/100. Hotels across segments, especially luxury and branded, praise its impact on revenue and team engagement.
Plusgrade’s 29 reviews show a slightly lower overall score, with a 93% likelihood to recommend and a 72/100 rating. Its users appreciate automation but have noted less frequent updates and some integration challenges.
Edge: IN-Gauge, for broader, more recent positive feedback and higher ratings, especially among luxury and branded hotels.
Both products are priced at a base of $400, with no freemium options, monthly flat fees, or implementation charges. Exact costs beyond the base are not specified, but the identical pricing model simplifies comparison.
Since costs are equal, your decision should be based on value and features rather than price.
In essence, IN-Gauge offers a detailed, control-heavy platform designed for large or complex hotel operations seeking in-depth analytics and staff performance management. Its higher review count and recent positive feedback make it the more trusted option today.
If your hotel needs extensive control, detailed reporting, and staff engagement tools, IN-Gauge is the better choice. It’s especially suited for luxury brands and multi-property groups aiming to optimize every aspect of their upselling.
Conversely, if you value ease of use, automation, and rapid deployment, Plusgrade delivers a streamlined experience with broad integrations and proven revenue impact. It’s ideal for properties that want to quickly enhance guest satisfaction and revenue with minimal manual effort.
For most hotels looking for a robust, well-supported upselling system with recent positive reviews, IN-Gauge stands out as the recommended choice. It offers a comprehensive approach that aligns with the needs of larger, more complex operations.
Note: This comparison is based on current review data and feature sets. Hotel teams should evaluate demos and support options to confirm the best fit for their specific requirements.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $400/mo |
According to HTR's product database, IN-Gauge (by Frontline Performance Group) and Plusgrade share 8 features. Here are the key differences — features one has that the other lacks.
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| Ancillary Product Merchandising | ||
| Gift Vouchers & Prepaid Experiences | ||
| Inventory & Eligibility Controls | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Offer Performance Analytics | ||
| Offer Suppression & Approval Controls | ||
| Performance Reporting & Offer Analytics | ||
| Segmentation |
We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"What I like about FPG's solution are the many facilities, including the mobile app, the detailed figures and the professional communication from the FPG team. The on-site training..."
"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."
"FPG enabled a standardized upselling process, improved guest satisfaction, increased operational efficiency, user-friendly tool for Ambassadors, strong training and motivation."
"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."
What hoteliers love
The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users... The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users point out the need for enhanced customization options in reporting.
Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies pr... Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies processes like team goal tracking and upselling, providing direct access through a well-structured platform.
Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a... Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a key factor in driving sales improvements and accountability.
Where hoteliers push back
Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual trac... Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual tracking of upsell metrics intermittently.
Ranks higher for
Unique capabilities
What hoteliers love
Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.
The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.
UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.
Where hoteliers push back
Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.
Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. IN-Gauge (by Frontline Performance Group) and Plusgrade share many core Upselling Software features, but each has unique capabilities. IN-Gauge (by Frontline Performance Group) offers 3 verified integration partners, while Plusgrade offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. IN-Gauge (by Frontline Performance Group) leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
IN-Gauge (by Frontline Performance Group): No. Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Frontline Performance Group has an HT Score of 80 and Plusgrade has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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