The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 474 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Preno shines in ease of use and staff adoption — especially for airport and conference properties (4.9/5), with exclusive features like Guest CRM.
ThinkReservations shines in customer support and responsiveness — especially for extended-stay properties (5.0/5), with exclusive features like Guest Messaging and Guest Communication (SMS Messaging).
Side-by-side ratings based on 474 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $400/mo | From $1,100/mo |
| Verified Reviews | 92 | 382 |
After analyzing 474 verified reviews, Preno users most value its ease of use and staff adoption, integrations with accounting and other systems, cost savings and value for money, while ThinkReservations users highlight customer support and responsiveness, reservations and booking management, reporting and data visibility. Click any theme to see what reviewers say.
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Ease of use and staff adoption
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Customer support and responsiveness
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Integrations with accounting and other systems
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Reservations and booking management
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Cost savings and value for money
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Reporting and data visibility
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Reporting and finance controls
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Website and booking engine
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Customization and product flexibility
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Pricing and payment handling
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UI/grid view limitations
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Guest communication and messaging
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Payment handling and booking payment rules
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Mobile access and app limitations
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 50 reviews | #4 132 reviews |
| Mid-Size (25-74 rooms) ▾ | #24 6 reviews | #6 16 reviews |
| Large (75-199 rooms) | — | #2 3 reviews |
| X-Large (200+ rooms) | — | #1 1 reviews |
By Property Type
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| Boutique ▾ | #18 35 reviews | #4 100 reviews |
| Luxury ▾ | #16 22 reviews | #5 76 reviews |
| Branded / Chain ▾ | #17 13 reviews | #4 22 reviews |
| Extended Stay ▾ | #13 13 reviews | #10 9 reviews |
By Region
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| North America ▾ | #21 6 reviews | #1 351 reviews |
| Europe ▾ | #14 16 reviews | #37 3 reviews |
| Asia Pacific | #19 1 reviews | #24 0 reviews |
| Middle East | #13 2 reviews | #20 0 reviews |
Preno HMS and ThinkReservations All-in-1 HMS both target independent lodging properties but diverge sharply in scope and operational depth. Preno focuses primarily on smaller hotels, motels, and B&Bs needing a straightforward, cost-conscious system with native accounting integration. In contrast, ThinkReservations serves a broader range of independents, including small inns and boutique hotels, emphasizing revenue management, guest communication, and workflow automation.
Both products solve the complex challenge of consolidating reservations, payments, and daily hotel operations into a unified platform. They each enable front desk teams to manage bookings efficiently, reduce administrative overhead, and improve guest experience. The choice hinges on whether your property prioritizes simplicity and cost or comprehensive features that drive direct bookings and revenue management.
If you operate a small motel or boutique hotel under 30 rooms and value rapid staff onboarding with cost-effective software, Preno is the better fit, supported by its high satisfaction among motels (4.8/5 across 27 reviews) and boutique hotels (4.7/5 across 35 reviews). Preno’s native Xero accounting integration and straightforward interface reduce training time and administrative effort, which is critical for small teams.
Conversely, if your property is a bed and breakfast, small inn, or boutique hotel with a focus on increasing direct bookings and managing complex rates, ThinkReservations is preferable. It has a strong presence in bed and breakfasts (58% of user base) with a 4.9/5 rating from 324 reviews, and boutique hotels with 4.8/5 across 109 reviews. Its advanced revenue management, guest messaging, and online booking engine capabilities underpin this fit. However, ThinkReservations’ pricing and feature set may not suit very small or budget-constrained properties.
Data for large branded hotels or resorts is limited for both products, but ThinkReservations shows slightly broader application in resorts (4.7/5 across 88 reviews) versus Preno’s 4.8/5 from 22 reviews. Therefore, ThinkReservations may scale better for properties with more complex operations.
Both Preno and ThinkReservations earn identical Ease of Use ratings of 4.8/5, with onboarding scores of 4.6/5 and 4.8/5 respectively, falling within the margin of parity. Preno reviewers frequently praise how quickly frontline staff learn the system, describing it as simple to navigate and speeding up daily tasks. One user notes, "staff that have used other popular Property Management Systems have really enjoyed learning Preno," indicating smooth adoption.
ThinkReservations users also highlight user-friendly workflows and accessible support, with training videos and webinars cited as valuable. Some note clunky moments, especially with group bookings, but overall report a manageable learning curve.
Given the similarity in ratings and user feedback, neither product holds a clear advantage on ease of use or onboarding.
Edge: Even.
ThinkReservations offers 18 hotel-specific features that Preno lacks, compared to Preno’s 4 unique features. Notably, ThinkReservations provides built-in guest messaging via SMS and email, centralized messaging for streamlined communication, and integrated payment terminals with card readers. These tools improve guest engagement and expedite front desk workflows by minimizing manual outreach and payment reconciliation.
ThinkReservations also supports multi-currency and multi-lingual operations, tablet/kiosk and online check-in, shift planning, automated reminders, gift vouchers, and detailed revenue management modules including custom rates and ancillary revenue tracking. These capabilities empower hotels to optimize revenue, automate routine tasks, and customize guest experiences.
Preno’s exclusive features include native email marketing and automated space optimization, alongside a guest CRM. While these support marketing and operational efficiency, they offer less operational breadth compared to ThinkReservations’ extensive workflow and revenue tools.
Edge: ThinkReservations All-in-1 HMS.
Both products score equally at 4.8/5 for customer support, with onboarding ratings also close (4.6/5 Preno, 4.8/5 ThinkReservations), resulting in an even edge.
Preno’s users commend the responsive, knowledgeable support team, highlighting quick problem resolution and ongoing improvements driven by user feedback. One reviewer says, "support is second to none with staff that care," though some note limited weekend coverage can be a drawback.
ThinkReservations’ reviewers similarly praise their support’s accessibility and patience, with many appreciating the helpful training materials and willingness to implement feature requests. A minority mention desired improvements in response time and weekend support hours, but overall support sentiment is positive.
Edge: Even.
Both Preno and ThinkReservations have 17 verified integrations, with only one shared partner: TrustYou. Preno integrates with Xero, Lightspeed, Bookboost, RevControl, GuestTraction, Zingle, STAAH, SiteMinder, Revinate, and HelloShift, which support accounting, channel management, revenue control, and guest engagement workflows. These integrations particularly benefit properties already using Xero or Lightspeed for accounting and point-of-sale.
ThinkReservations connects with Sojern, Whistle, Triptease, Canary Technologies, INTELITY, Tripadvisor, Airbnb, Expedia, and CartStack. This suite supports broad OTA connectivity, guest experience enhancements, and marketing automation, useful for hotels aiming to increase direct and third-party bookings.
Due to the parity in integration count but distinct partner ecosystems, neither product holds a clear advantage for integration breadth. Properties must weigh which integrations align better with their existing systems.
Edge: Even.
Both products hold an overall rating of 4.8/5 on Hotel Tech Report, but ThinkReservations’ 381 reviews versus Preno’s 92 give it a statistically stronger validation. ThinkReservations also maintains a perfect 5/5 rating in the last six months across 37 reviews, compared to Preno’s 4.6/5 from 11 recent reviews, indicating current user satisfaction favors ThinkReservations.
Segment ratings reflect this pattern. ThinkReservations scores 4.9/5 for bed and breakfasts (324 reviews) and 4.8/5 for boutique hotels (109 reviews), while Preno rates 4.8/5 and 4.7/5 respectively but with fewer reviews. ThinkReservations also shows strong ratings for resorts and city center hotels, with 4.7/5 and 4.9/5 respectively, from larger review samples.
Preno performs well among motels (4.8/5 across 27 reviews), a segment where ThinkReservations holds only 4.9/5 from 19 reviews. Both products have excellent ratings for extended stay properties with small sample sizes.
These data suggest ThinkReservations enjoys higher and more consistent hotelier satisfaction, especially in bed and breakfast and boutique hotel segments.
Edge: Even.
Preno charges a base price of $400 with no implementation fees or monthly flat/per room pricing disclosed. It offers a 30-day trial. This pricing model suggests affordability for smaller properties aiming to reduce total software spend.
ThinkReservations starts at $1,100 base price with no implementation fees or trial period. Monthly pricing is not published. The higher base fee reflects its more comprehensive feature set and target market but may be prohibitive for smaller operations.
Without transparent monthly or per-room pricing for either, a direct cost comparison is limited. However, Preno’s lower base price and trial availability favor budget-conscious buyers.
Not ideal if:
Not ideal if:
Preno HMS and ThinkReservations All-in-1 HMS both serve independent lodging operations but differ fundamentally in complexity and scope. Preno excels at delivering a cost-effective, user-friendly system for small hotels and motels focused on core front desk, housekeeping, and accounting workflows. ThinkReservations offers a richer feature set with advanced revenue management, guest communications, and operational automation designed to drive direct bookings and operational efficiency in bed and breakfasts and boutique hotels.
Choose Preno HMS if you need quick staff adoption, native Xero integration, and a lean platform that lowers software costs while covering essential hotel management tasks. Its strong support and evolving feature set suit smaller properties wanting simplicity.
Choose ThinkReservations if your property demands comprehensive guest messaging, multi-currency support, integrated payment processing, and robust revenue management modules. Its extensive features and integrations empower hotels to increase direct bookings and streamline complex workflows, albeit at a higher price point.
Data-backed hotelier ratings and recent reviews favor ThinkReservations for larger or more revenue-focused properties, while Preno remains a solid choice for smaller, budget-conscious hotels prioritizing ease of use and accounting integration.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $1,100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
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Marketing & Ecommerce
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| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
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Administration & Configuration
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| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
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Customer Management
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| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
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Front Office
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| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
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Housekeeping
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| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
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Reservations Management
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| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| Point of Sale |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Users consistently say Preno is simple to learn and easy for frontline staff to navigate, which helps new teams adopt it quickly. Reviewers link that... Users consistently say Preno is simple to learn and easy for frontline staff to navigate, which helps new teams adopt it quickly. Reviewers link that simplicity to faster daily operations and less training burden.
Support quality is a recurring theme, with several users praising Preno for prompt, helpful, and highly responsive service. One concern is that weeken... Support quality is a recurring theme, with several users praising Preno for prompt, helpful, and highly responsive service. One concern is that weekend and bank-holiday coverage is still limited, which can leave hotels stuck outside weekday hours.
Preno’s integration with Xero, Lightspeed, invoicing tools, and other key systems is a major reason users adopt it. Reviews say these connections help... Preno’s integration with Xero, Lightspeed, invoicing tools, and other key systems is a major reason users adopt it. Reviews say these connections help keep workflows connected and costs low, but some users want more flexible data mapping and smoother transfer of booking details into invoices.
Where hoteliers push back
Reviewers like that Preno is reliable, but some want more ability to tailor screens, fields, colors, buttons, and invoice data. The theme is that core... Reviewers like that Preno is reliable, but some want more ability to tailor screens, fields, colors, buttons, and invoice data. The theme is that core workflows work well, but power users want more control to match their property’s processes.
The grid-style interface is a frequent criticism, with users saying it can hurt productivity or feel less intuitive than alternatives. While some user... The grid-style interface is a frequent criticism, with users saying it can hurt productivity or feel less intuitive than alternatives. While some users find it helpful for simplicity, others view it as a major area needing improvement.
Ranks higher for
Unique capabilities
What hoteliers love
Support is one of the most consistently praised themes, with reviewers describing the ThinkReservations team as responsive, knowledgeable, patient, an... Support is one of the most consistently praised themes, with reviewers describing the ThinkReservations team as responsive, knowledgeable, patient, and willing to implement suggestions. A few comments mention desired support-hour coverage in evenings and weekends, but sentiment is overwhelmingly positive.
Reviewers frequently mention the core reservation workflow as a major strength, including online and phone bookings, real-time availability, room mana... Reviewers frequently mention the core reservation workflow as a major strength, including online and phone bookings, real-time availability, room management, rate handling, and calendar accuracy. Some also note rough spots with group, block, or waitlist handling.
Users appreciate the reporting tools for occupancy, pacing, tax, accounting, and forecasting, especially because the data is real time and easy to exp... Users appreciate the reporting tools for occupancy, pacing, tax, accounting, and forecasting, especially because the data is real time and easy to export. Some want more visual dashboards, but the underlying reporting is seen as practical and useful for daily management.
Where hoteliers push back
Some reviewers discuss payment-related needs such as card readers, ACH options, deposits, and fraud/chargeback protections. While the platform is prai... Some reviewers discuss payment-related needs such as card readers, ACH options, deposits, and fraud/chargeback protections. While the platform is praised for handling payments securely, users still want more flexibility and fewer manual steps in payment collection and reconciliation.
Many users value the built-in messaging tools for email, texting, and guest communications before and during the stay. They like scheduled templates a... Many users value the built-in messaging tools for email, texting, and guest communications before and during the stay. They like scheduled templates and faster guest touchpoints, though a few note delays in replies or want richer messaging features like images and more automation.
Ranks higher for
Unique capabilities
It depends on your requirements. Preno HMS and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. Preno HMS offers 17 verified integration partners, while ThinkReservations All-in-1 HMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Preno HMS leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Preno HMS: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Preno has an HT Score of 81 and ThinkReservations has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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