Optima HMS vs. ThinkReservations All-in-1 HMS:
Which Is Right for You?

The Decision

Choosing between Optima HMS by Priority Software and ThinkReservations All-in-1 HMS hinges on your hotel’s specific needs. Both products aim to streamline operations, improve guest engagement, and boost revenue, but they diverge in features, market focus, and user experience. Your team must identify whether you prioritize extensive global connectivity and broad feature sets or simplicity, ease of use, and strong local integrations.

While Priority Software boasts a higher overall rating and a 5/5 ease of use score, it has only 2 recent reviews, making its current performance less clear. Conversely, ThinkReservations, with over 300 reviews and recent feedback, provides a more reliable snapshot of user satisfaction. Does your hotel need a broader feature set and international presence, or is simplicity and proven recent support more critical?

Is Optima HMS or ThinkReservations Better for Hotels?

Optima HMS is a comprehensive, all-in-one solution that centralizes guest engagement, reservations, revenue management, and global connectivity, making it suitable for larger or multi-property hotels aiming for an integrated approach. ThinkReservations, however, focuses on simplifying operations for independent hotels, B&Bs, and small groups, with an emphasis on ease of use and quick deployment.

Priority Software has a stellar 5/5 overall rating and a 5/5 ease of use score, yet it has only 2 reviews, both from the same source, with recent feedback absent. ThinkReservations, on the other hand, has 312 reviews, with recent activity in the last 6 months, and an overall rating of 4.88/5, with a 4.8/5 ease of use score. Given the recent reviews, ThinkReservations’ user feedback is more current and trustworthy. Does your hotel need an extensive, feature-rich platform from a vendor with a global reach, or a user-friendly system with recent proven support?

ThinkReservations vs Optima HMS: Which Should Your Hotel Choose?

If your hotel runs a small or boutique property, or if you prioritize ease of use, quick onboarding, and strong guest communication tools, Go with ThinkReservations. It’s especially suitable if your team values integrated online booking, OTA management, and revenue tools that have already proven successful with hundreds of similar properties.

If your hotel is part of a larger chain, resort, or requires advanced features like automated space optimization, native CRM, or extensive third-party integrations, Optima HMS is the better pick. It offers a wider feature set and global connectivity, making it ideal for properties seeking to extend their reach and automate complex operations.

In summary, for simplicity, recent reviews, and a focus on small to mid-sized properties, ThinkReservations is superior. For larger, multi-property, or international hotels needing an all-in-one solution, Optima HMS remains compelling.

Is Optima HMS or ThinkReservations Easier to Use?

Priority Software scores a perfect 5/5 in ease of use, supported by glowing reviews praising its straightforward setup, intuitive interface, and excellent support. However, with only 2 reviews, this rating might not reflect broader user experiences, especially recently.

ThinkReservations maintains a 4.8/5 rating based on 312 reviews, with recent positive feedback emphasizing its user-friendly design, quick onboarding, and minimal learning curve. Many users note how easy it is for staff, even those with limited tech experience, to adapt quickly. Edge: ThinkReservations.

Which Has Better Features: Optima HMS or ThinkReservations?

Priority Software offers 39 shared features plus 14 unique, including payment requests, automated space optimization, guest app, online checkout, CRM, and native email marketing. ThinkReservations shares 39 features but adds only 4 unique, such as guest messaging, centralized messaging, pricing intelligence, and ancillary revenue tracking.

While Priority Software provides more comprehensive functionalities, ThinkReservations excels in guest communication and revenue tracking, particularly suited for smaller properties seeking straightforward operations. Edge: Priority Software.

Which Has Better Customer Support: Optima HMS or ThinkReservations?

Priority Software’s support is rated 5/5, with reviews highlighting responsive, professional assistance and 24/7 availability, though limited recent feedback makes current performance uncertain. ThinkReservations also scores highly at 4.79/5, with numerous recent reviews praising accessible, helpful support and seamless onboarding.

Many customers appreciate ThinkReservations' prompt responses, dedicated onboarding, and ongoing support, especially during platform integration and training. Given the volume of recent reviews, ThinkReservations’ support appears more consistent today. Edge: ThinkReservations.

Which Has More Integrations: Optima HMS or ThinkReservations?

Priority Software boasts 40 verified integrations, including major partners like TrustYou, Cendyn, and Expedia, enabling broad connectivity for global channels and services. ThinkReservations has 16 verified integrations, including Expedia, Airbnb, and TripAdvisor, with several shared partners.

While Priority Software’s larger number of integrations supports complex multi-system hotel operations, ThinkReservations offers reliable, well-known OTA integrations suited for independent properties. Edge: Priority Software.

Which Do Hoteliers Rate Higher: Optima HMS or ThinkReservations?

ThinkReservations has a significantly larger review base with 312 reviews and a 4.88/5 overall rating, with recent feedback in the last six months confirming high satisfaction. Its users are mainly small to medium properties, including B&Bs and boutique hotels, who praise its ease of use and revenue features.

Priority Software, despite a perfect 5/5 rating, has only 2 reviews, both from the same source, with no recent feedback, making its current performance less reliable. For recent, broad-based reviews, ThinkReservations clearly leads. Edge: ThinkReservations.

How Much Do Optima HMS and ThinkReservations Cost?

Priority Software does not publicly list pricing, but as an enterprise solution, it likely involves custom quotes and potential implementation fees. ThinkReservations is priced at $1,100 per month, with no mention of setup or additional costs.

Given the lack of transparent pricing for Priority Software, budget-conscious hotels may prefer ThinkReservations' straightforward monthly fee, especially for small to mid-sized properties. For larger hotels, custom quotes from Priority Software can be expected.

What Type of Hotel Should Use Optima HMS?

• Hotels that operate across multiple countries and need global connectivity and multi-property management.
• Chains or resorts seeking extensive automation, revenue management, and integration options.
• Hotels with complex operational needs, including advanced guest engagement and channel management.
• Properties that value open architecture and customizable marketplace features.
• Not ideal if your hotel is small, independent, or prioritizes a simple, easy-to-learn system.

Priority Software suits larger, international, or multi-property hotels aiming for broad automation and integration. It’s ideal if your team needs an all-in-one platform with enterprise-level capabilities.

What Type of Hotel Should Use ThinkReservations?

• Small to medium-sized independent hotels, B&Bs, inns, and boutique properties.
• Hotels seeking a straightforward, easy-to-learn system that reduces administrative workload.
• Properties that prioritize guest communication, upselling, and revenue tracking.
• Hotels with a focus on online booking, OTA management, and revenue optimization.
• Not ideal if your hotel requires complex multi-property management, extensive integrations, or enterprise automation.

ThinkReservations is best suited for small to mid-sized independent hotels that want a simple, effective system to enhance guest experience and operational efficiency.

ThinkReservations vs Optima HMS: The Bottom Line for Hotels

The core difference lies in their market focus: Optima HMS is a multi-feature, global management platform aimed at larger or chain hotels, while ThinkReservations prioritizes ease of use, simplicity, and support for independent properties.

Choose Optima if your hotel needs a broad, scalable system with extensive integrations, automation, and international reach. It’s particularly advantageous for properties with complex operational requirements and a larger organizational structure.

Select ThinkReservations if your hotel values quick setup, user-friendly design, and recent positive reviews from small to midsize independent hotels. Its strong guest communication features and revenue tools make it ideal for properties aiming for growth without complexity.

In conclusion, for recent, high-rated reviews, user-centric design, and proven support, ThinkReservations emerges as the clear choice for most independent, small, or boutique hotels. For larger, multi-property, or international operations seeking extensive features and integrations, Optima HMS remains a strong contender.