Optima PMS vs. SkyTouch Technology:
Which Is Right for You?

The Decision

Choosing between Optima PMS by Priority Software and SkyTouch Technology for your hotel depends on your specific operational needs and strategic goals. Both systems aim to streamline property management, but they approach this with different strengths—Priority Software focusing on extensive feature sets and global connectivity, while SkyTouch emphasizes user-friendly interfaces and ease of use. Your choice hinges on which factors matter most: comprehensive functionality or simplicity and speed.

Both products address core hotel management challenges such as reservation handling, guest engagement, and revenue optimization. Yet, they diverge significantly in market presence, review recency, and feature depth. Which system aligns best with your property's size, segment, and regional focus?

Is Optima PMS or SkyTouch Technology Better for Hotels?

Optima PMS by Priority Software offers a broad set of features tailored for complex, multi-faceted properties, especially resorts, large resorts, and boutique hotels with diverse amenities. It supports multi-currency operations, guest CRM, integrated ID scanners, and online check-in/check-out—features that elevate operational control but may require more onboarding effort.

SkyTouch Technology, meanwhile, is designed for ease of use, especially in properties that prioritize quick onboarding and minimal training. It excels in simple reservation flows, detailed reports, and guest profile management, making it ideal for limited service, boutique, or budget hotels, and properties with high staff turnover.

The key question: Do you need advanced, layered features or streamlined, quick-to-adopt solutions? Optima’s extensive capabilities serve complex operations, while SkyTouch’s simplicity benefits properties with high guest volume but limited operational complexity.

SkyTouch Technology vs Optima PMS: Which Should Your Hotel Choose?

If your hotel operates in North America and needs rapid implementation with a focus on user-friendliness and detailed reporting, SkyTouch is the clear choice. It is especially suited for properties that require straightforward rate management, easy reservations, and remote access, with an average review rating of 3.5/5 backed by over 119 reviews.

Conversely, Optima PMS is better if your hotel or resort demands a multi-feature platform with extensive integrations, multi-currency handling, and third-party marketplace support. Its review count is only one, but its feature depth (28 exclusive features) and focus on global connectivity make it appealing for resorts and larger properties seeking comprehensive control.

In summary, choose SkyTouch for quick, simple operations in North America, and Optima for complex, multi-faceted properties needing extensive integrations and global reach.

Is Optima PMS or SkyTouch Technology Easier to Use?

SkyTouch Technology’s UI boasts a 4.64/5 ease-of-use rating, with many reviews emphasizing its intuitive, easy-to-navigate interface. Clients note that new staff can learn it in less than a day, and the system’s remote capabilities support multi-property management smoothly.

Optima PMS has a strong 4/5 rating for ease of use, but it’s primarily appreciated within complex operations that value extensive functionality. Its onboarding is rated highly at 5/5, but the learning curve can be steeper due to its broader feature set.

Edge: SkyTouch Technology.

Which Has Better Features: Optima PMS or SkyTouch Technology?

Optima PMS offers 28 features exclusive to its platform, including a spa & wellness module, mobile app, multi-currency support, guest CRM, digital registration, online check-in/out, and automated space optimization. These enable hotels to handle complex guest services and operations with automation and real-time updates.

SkyTouch offers only 2 features exclusive to its platform—guest profiles and guest CRM—focusing on core reservation and guest management functions. Its features are designed for simplicity rather than advanced add-ons.

Edge: Optima PMS.

Which Has Better Customer Support: Optima PMS or SkyTouch Technology?

SkyTouch boasts a 4.5/5 customer support rating, with many reviews praising its quick, professional assistance and ongoing updates. Users appreciate the knowledgeable team and the system’s responsiveness, though some mention long-standing bugs and inconsistent issue resolution.

Priority Software’s support scores a 4/5, with reviews indicating a reliable support experience. However, given the limited review volume (only 1 review in last 6 months), the current support assessment is less robust.

Edge: SkyTouch Technology.

Which Has More Integrations: Optima PMS or SkyTouch Technology?

Priority Software integrates with 40 verified partners, including major players like SiteMinder, Revinate, and STR, plus specialized integrations such as TrustYou and RoomChecking. This extensive network supports global property management and marketing.

SkyTouch connects with 33 verified partners, including popular solutions like SiteMinder, STR, and GuestCentric. It offers a slightly narrower but still ample set of integrations for typical hotel operations.

Edge: Priority Software.

Which Do Hoteliers Rate Higher: Optima PMS or SkyTouch Technology?

SkyTouch has a higher overall rating (3.5/5) based on 119 reviews, with recent feedback emphasizing its ease of use and reliable reporting. Hotels across segments, especially independent and boutique hotels, rate it favorably, citing simplicity and remote access benefits.

Priority Software, with only 1 review, scores a perfect 0/5, but this is likely not representative given the limited feedback. Its niche appeal is more for complex, multi-property resorts rather than general hoteliers.

Thus, SkyTouch is the more highly-rated product among hoteliers, especially recent reviews.

How Much Do Optima PMS and SkyTouch Technology Cost?

SkyTouch’s pricing is straightforward at $600 per month, with no free trial or tiered options mentioned. Priority Software does not publicly disclose pricing, indicating it may be customized or enterprise-level.

If budget transparency is crucial, SkyTouch’s fixed monthly fee provides predictability, whereas Optima’s costs likely depend on property size and customization.

What Type of Hotel Should Use Optima PMS?

• Hotels that operate multiple property types or complex resorts with diverse amenities.
• Resorts requiring multi-currency, guest CRM, and digital registration.
• Properties needing extensive integrations with global booking sites.
• Hotels aiming for automation, real-time updates, and GDPR compliance.
• Properties with a focus on large group events and multi-department management.

Not ideal if your hotel is small, budget-focused, or seeks quick onboarding without needing advanced features.

What Type of Hotel Should Use SkyTouch Technology?

• Limited service, boutique, or budget hotels prioritizing quick setup and ease of use.
• Properties with high staff turnover needing simple, intuitive systems.
• Hotels that value remote management and detailed, customizable reports.
• Properties in North America seeking cost-effective, scalable solutions.

Not ideal if your hotel requires extensive automation, multi-currency support, or advanced integrations.

SkyTouch Technology vs Optima PMS: The Bottom Line for Hotels

The core difference is scope versus simplicity. Optima PMS provides a comprehensive platform with extensive features tailored for large, complex properties, while SkyTouch prioritizes ease of use, rapid onboarding, and straightforward management.

Choose Optima PMS if your property demands layered functionality, global connectivity, and automation capabilities. Opt for SkyTouch if you want a quick-to-implement, user-friendly system suited for smaller or mid-sized hotels focused on daily operations.

If your hotel values detailed automation and extensive integrations, Optima is the better fit. For properties that need simple reservation management and remote access, SkyTouch is the smarter choice.

In conclusion, your decision should align with your operational complexity, regional needs, and staff capacity. Both systems have merits, but the more recent, higher-rated SkyTouch provides a more proven solution for most hoteliers today.