Aven Hospitality Booking Engine vs. Profitroom Booking Engine 360: Which Is Right for You?

Updated November 13, 2026  ·  718 verified reviews analyzed

TLDR

We analyzed 718 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Aven Hospitality shines in integration and connectivity — especially for extended-stay properties (4.5/5), with exclusive features like Form autofill.

Profitroom shines in Ease of Use and Customer Support — especially for bed & breakfast properties (4.8/5), with exclusive features like Gift Vouchers and Pooled inventory.

See the full breakdown below ↓

How Does Aven Hospitality Booking Engine Compare to Profitroom Booking Engine 360?

Side-by-side ratings based on 718 verified hotelier reviews on HTR.

HTScore
70
94
Likelihood to Recommend
83%
94%
Ease of Use
4.3/5
4.7/5
Customer Support
4.0/5
4.6/5
Value for Money
4.2/5
4.5/5
Starting Price From $600/mo From $600/mo
Verified Reviews 92 626

What Are the Pros and Cons of Aven Hospitality Booking Engine vs Profitroom Booking Engine 360?

After analyzing 718 verified reviews, Aven Hospitality users most value its integration and connectivity, booking engine, revenue optimization, while Profitroom users highlight support, onboarding, and account management, ease of use and staff efficiency, customization, branding, and website/widget flexibility. Click any theme to see what reviewers say.

Aven Hospitality Aven Hospitality Profitroom Profitroom
Pros
+ Integration and Connectivity ▾
+ Support, onboarding, and account management ▾
+ Booking Engine ▾
+ Ease of use and staff efficiency ▾
+ Revenue Optimization ▾
+ Customization, branding, and website/widget flexibility ▾
+ Account Management ▾
+ Guest booking experience and mobile usability ▾
Cons
− Customer Support ▾
− Back-office changes, booking edits, and workflow friction ▾
− Customization and Flexibility ▾
− Integrations with PMS/channel manager and system compatibility ▾
− System Performance and Stability ▾
− Reporting, analytics, and dashboard depth ▾

Aven Hospitality vs Profitroom: Rankings by Hotel Segment

How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Aven Hospitality Aven Hospitality Profitroom Profitroom
Small (10-24 rooms) ▾ #24 13 reviews #3 182 reviews
Mid-Size (25-74 rooms) ▾ #17 34 reviews #3 324 reviews
Large (75-199 rooms) ▾ #10 28 reviews #4 64 reviews
X-Large (200+ rooms) ▾ #8 10 reviews #4 19 reviews

By Property Type

Segment Aven Hospitality Aven Hospitality Profitroom Profitroom
Boutique ▾ #16 47 reviews #2 237 reviews
Luxury ▾ #12 55 reviews #3 227 reviews
Branded / Chain ▾ #15 34 reviews #3 140 reviews
Extended Stay ▾ #16 11 reviews #2 83 reviews

By Region

Segment Aven Hospitality Aven Hospitality Profitroom Profitroom
North America ▾ #5 50 reviews #10 26 reviews
Europe ▾ #27 13 reviews #1 499 reviews
Asia Pacific ▾ #12 16 reviews #13 14 reviews
Middle East ▾ #10 6 reviews #9 6 reviews

Is Aven Hospitality Booking Engine or Profitroom Booking Engine 360 Better for Hotels?

Aven Hospitality Booking Engine and Profitroom Booking Engine 360 both address the fundamental need of hotels to convert direct bookings, but they diverge sharply in user experience, feature set, and market presence. Profitroom excels in ease of use, customer support, and overall rating, supported by 626 reviews averaging 4.7/5, compared to Aven Hospitality’s 92 reviews at 4.2/5. Profitroom’s platform is a better fit for properties prioritizing a smooth guest journey and comprehensive marketing automation. Aven Hospitality suits hotels valuing robust integration capabilities and flexible rate management but may require more technical familiarity.

Both platforms solve the core challenge of increasing direct bookings by offering integrated booking and distribution engines with real-time pricing updates. This centralizes inventory and rate control to reduce OTA dependency and boost revenue. However, Profitroom’s stronger ratings and broader adoption reflect a more refined product experience and support system.

Aven Hospitality Booking Engine vs Profitroom Booking Engine 360: Which Should Your Hotel Choose?

If you operate a small to mid-size hotel focused on maximizing direct revenue through an intuitive guest booking journey and marketing automation, Profitroom is the stronger choice. Its 4.7/5 overall rating across 626 reviews, including 27 recent ones at 4.4/5, supports this. Profitroom’s customers span luxury to budget hotels, with segments like boutique (240 reviews, 4.8/5) and resorts (266 reviews, 4.7/5) rating it highly. Its extensive features—like gift vouchers, booking abandonment recapture, and social media integrations—target properties investing in upselling and loyalty.

Conversely, if your property prioritizes deep integration with existing PMS and CRS systems, and you require flexible rate creation and OTA price comparisons, Aven Hospitality fits better. Its 4.2/5 rating over 92 reviews concentrated in branded and luxury hotels (4.2/5 and 4.3/5 respectively) indicates suitability for established chains or independent luxury properties comfortable with a steeper learning curve. However, Aven’s recent review volume is low, which limits confidence about current performance.

For hotel segments with fewer than 10 reviews, such as extended stay and serviced apartments, data is insufficient to recommend either strongly. Profitroom’s significantly larger review base and recent activity make it the safer bet for most properties seeking reliability and ongoing development.

Is Aven Hospitality Booking Engine or Profitroom Booking Engine 360 Easier to Use?

Profitroom Booking Engine 360 leads in ease of use with a 4.7/5 rating compared to Aven Hospitality’s 4.3/5. Onboarding ratings also favor Profitroom at 4.6/5 over 4.2/5 for Aven. Reviewers of Profitroom frequently highlight its intuitive design, practical workflows, and logical interface that speed up daily reservation tasks and reduce operational friction for front desk and revenue teams. Users note faster adaptability and less training time.

In contrast, Aven Hospitality users report a steeper learning curve due to the platform’s comprehensive functionality. While some praise its efficiency once mastered, others cite initial navigation challenges. Aven’s onboarding support receives mixed feedback, with some reviewers reporting delays and language barriers.

Edge: Profitroom.

Which Has Better Features: Aven Hospitality Booking Engine or Profitroom Booking Engine 360?

Profitroom offers nine features unique to its platform that materially affect hotel operations: gift vouchers, pooled inventory, booking abandonment recapture, social media integration/bookings, room substitutions, customizable exit intent modals, flexible dates, meal plans, and PayU payment integration. These capabilities enhance direct booking conversion by enabling targeted marketing, flexible guest options, and diversified payment methods. For example, booking abandonment recapture automates follow-ups with guests who do not complete reservations, increasing conversion rates—a direct revenue impact.

Aven Hospitality provides only one unique feature: form autofill, which simplifies guest data entry during booking. While useful, it does not offset Profitroom’s broader merchandising and marketing toolset.

Both share 34 standard booking engine features, including real-time inventory updates and CRM connectivity, but Profitroom’s additional nine unique features provide operational advantages in guest engagement and revenue growth.

Edge: Profitroom.

Which Has Better Customer Support: Aven Hospitality Booking Engine or Profitroom Booking Engine 360?

Profitroom outperforms with a customer support rating of 4.6/5 versus 4.0/5 for Aven Hospitality. Onboarding satisfaction is similarly stronger at 4.6/5 compared to 4.2/5. Profitroom reviewers consistently commend the support team’s responsiveness, professionalism, and proactive assistance throughout implementation and daily operation. Positive comments include “always willing to assist and implement changes” and “strong implementation support helped us go live smoothly.”

Aven Hospitality receives mixed feedback; some users praise dedicated account management and bilingual support, while others report slow response times, language barriers, and fragmented support workflows that force repeated escalations. One review described “worst experience” due to communication and execution delays.

Edge: Profitroom.

Which Has More Integrations: Aven Hospitality Booking Engine or Profitroom Booking Engine 360?

Aven Hospitality offers 123 verified integrations, nearly double Profitroom’s 67. Both platforms share 30 common integrations including key partners like Cendyn, Sojern, and Stayntouch. Aven Hospitality’s unique integrations include Visual Matrix PMS, Curacity, and advanced digital marketing platforms, making it well suited for hotels requiring deep system interoperability, especially those with complex proprietary systems.

Profitroom’s unique integrations include Mirai, apaleo, TrustYou, and major OTA channels like Airbnb and Expedia, supporting broader distribution reach and direct-to-guest marketing. Hotels focused on maximizing OTA presence and leveraging broad channel partnerships may find Profitroom’s ecosystem more relevant.

Since Aven Hospitality has over 25% more verified partners, it holds a clear integration edge that benefits hotels with sophisticated tech stacks.

Edge: Aven Hospitality.

Which Do Hoteliers Rate Higher: Aven Hospitality Booking Engine or Profitroom Booking Engine 360?

Profitroom’s higher overall rating of 4.7/5 across 626 reviews outweighs Aven Hospitality’s 4.2/5 from 92 reviews. Profitroom’s rating remains solid at 4.4/5 in the last six months (27 reviews), indicating sustained quality. Aven Hospitality’s recent review count is too small (4) for trend analysis.

By segment, Profitroom dominates in boutique hotels (4.8/5, 240 reviews), resorts (4.7/5, 266 reviews), luxury hotels (4.7/5, 230 reviews), and city center hotels (4.7/5, 147 reviews). Aven Hospitality’s strongest segments include luxury hotels (4.3/5, 55 reviews) and branded hotels (4.2/5, 34 reviews) but with fewer reviews, diminishing reliability.

Profitroom’s broader user base and higher segment ratings make it the preferred choice for most property types, especially those prioritizing guest experience and direct revenue growth.

Edge: Profitroom.

How Much Do Aven Hospitality Booking Engine and Profitroom Booking Engine 360 Cost?

Both Aven Hospitality and Profitroom publish a base price of $600.00. Neither offers freemium, monthly flat, or per-room pricing models. Neither charges implementation fees or provides trials. This parity means pricing will not be a differentiator. Hotels must weigh features, support, and integration against this baseline cost.

What Type of Hotel Should Use Aven Hospitality Booking Engine?

  • Hotels that require extensive integration with a wide range of PMS, CRS, and digital marketing systems, leveraging its 123 verified partners.
  • Properties prioritizing flexible rate creation and OTA price comparison to optimize revenue strategies.
  • Luxury and branded hotels comfortable with a more complex system and longer onboarding, as reflected in segment ratings (luxury 4.3/5; branded 4.2/5).
  • Teams that value bilingual online support and dedicated account management for ongoing system updates.
  • Hotels seeking robust channel connectivity without needing extensive marketing automation features.

Not ideal if:

  • Your team needs a highly intuitive interface with rapid onboarding; reviewers note Aven’s steeper learning curve.
  • You want advanced marketing tools such as gift vouchers, booking abandonment recapture, or social media booking.
  • You prioritize responsive and fast customer support; reviews mention delays and communication challenges.

What Type of Hotel Should Use Profitroom Booking Engine 360?

  • Hotels across boutique, resort, city center, and luxury segments that demand a user-friendly booking engine with powerful upselling and loyalty features.
  • Properties aiming to increase direct bookings through flexible promotions, vouchers, and personalized offers.
  • Teams seeking robust customer support and onboarding, with reviewers citing proactive, knowledgeable assistance.
  • Hotels looking for an integrated direct booking ecosystem including website builder, channel manager, and CRM.
  • Properties that benefit from booking abandonment recapture and social media integrations to reduce drop-offs.

Not ideal if:

  • Your hotel requires deep PMS or channel manager integrations beyond Profitroom’s 67 verified partners.
  • You need granular back-office workflows or advanced reporting beyond Profitroom’s current capabilities.
  • You rely heavily on specialized OTA or niche channel connections not yet supported by Profitroom.

Aven Hospitality Booking Engine vs Profitroom Booking Engine 360: The Bottom Line for Hotels

The core difference is that Profitroom Booking Engine 360 prioritizes ease of use, comprehensive marketing features, and exceptional customer support to drive direct booking growth across diverse hotel segments. Aven Hospitality Booking Engine focuses on deep integrations, flexible rate management, and stable distribution connectivity, appealing to established branded and luxury hotels with complex operational needs.

Choose Aven Hospitality if your property requires the broadest integration ecosystem (123 verified partners) and values advanced rate configuration and OTA price comparison tools. Hotels with dedicated technical teams and existing complex revenue management workflows will benefit most.

Choose Profitroom if you want a modern, easy-to-use platform with advanced guest engagement features such as gift vouchers, booking abandonment recapture, and social media bookings, supported by outstanding customer service. Its high ratings across multiple hotel segments and proven case studies demonstrating significant direct revenue growth make it ideal for properties emphasizing guest experience and conversion.

Profitroom’s larger review volume and consistent high ratings provide greater confidence in product maturity and ongoing development. Aven Hospitality’s integration edge suits hotels with more complex legacy environments willing to trade some ease of use for customization and system connectivity.

How Much Do Aven Hospitality Booking Engine and Profitroom Booking Engine 360 Cost?

Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Aven Hospitality Aven Hospitality Profitroom Profitroom
Starting Price From $600/mo From $600/mo

Feature Comparison: Aven Hospitality Booking Engine vs Profitroom Booking Engine 360

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Aven Hospitality Aven Hospitality Profitroom Profitroom
▾ Merchandising & Packages
56%
100%
Room substitutions
Multi-room bookings
Flat, floating and discounted rates
Pooled inventory
Special offers & discounts
Customizable add-ons
Meal plans
Website Integration
Social Media Integration/Bookings
▾ Upselling & Cross Selling
56%
100%
Multi-room bookings
Room substitutions
Gift Vouchers
Booking abandonment recapture
Customizable add-ons
Special offers & discounts
Meal plans
Alternative accommodation recommendations (when no availability)
Loyalty program integration
▾ Conversion
77%
95%
Mobile optimized/responsive
Special offers & discounts
Urgency messaging
Booking abandonment recapture
Multi-room bookings
Room substitutions
A/B testing & optimization
Price comparison widget
Multi-lingual
Conversion rate reports
Facebook conversion tracking
Customizable exit intent modals
Form autofill
Flexible dates
Rate plan comparisons
Google Hotel Ads Bookings
Tripadvisor Bookings
▾ Payments
86%
100%
Multi-currency
Apple Pay
Google Pay
Paypal
PCI Compliance
PayU
Stripe
▾ Transactional Emails
75%
100%
Booking abandonment recapture
Post-stay emails
Pre-stay emails
Confirmation emails
▾ Group Bookings
100%
100%
Wedding & corporate booking modules
Availability block
▾ Reporting & Analytics
100%
100%
Automated reporting
Conversion rate reports
Referral Reporting
Google Analytics tracking
▾ Tax & Compliance
100%
100%
PCI Compliance
ADA Compliant
Tariffs
Multi-currency
GDPR compliant

Real-World Results: Aven Hospitality vs Profitroom by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Aven Hospitality Aven Hospitality

No published case study for this goal yet.

Profitroom Three Mile Beach Hotel Small
+ Our availability calendar and cart abandonment tool provided Three Mile Beach and their potential guests with more flexibility when booking. If a date or room was unavailable when booking, the system automatically offers alternative dates or rooms meaning their guests will never encounter the frustrating
+ �no availability
+ � message. Allowing them to seamlessly continue their booking process directly, while the abandonment cart tool helps to capture those reservations that may have been forgotten about while guests gather the information they need to book with them.

"We love how keen Profitroom are to adopt feedback. We needed an ‘out of the box’ solution so ultimately chose Profitroom as they’re always evolving the system to our changing indus..."

Nick Ivor
Nick Ivor
General Manager
Improve Guest Experience
Aven Hospitality Aven Hospitality

No published case study for this goal yet.

Profitroom Hotels Saltic Small
+ Substantial Direct Booking Share: Through a combination of strategic initiatives and guest incentives, Saltic Hotels realized a remarkable 64% direct booking share. This outcome was a direct reflection of the successful implementation of measures to encourage guests to book directly through the hotel's own channels, ultimately reducing reliance on third-party platforms.
+ Operational Streamlining: By integrating Profitroom's system into their operations, Saltic Hotels streamlined their booking process, reservation management, and communication systems. This operational optimization not only reduced complexities but also facilitated real-time communication between integrated software solutions, enhancing overall efficiency.
+ Sustained Growth and Differentiation: The collaboration with Profitroom positioned Saltic Hotels as a forward-thinking industry player, capable of adapting to changing market dynamics. By embracing e-commerce-inspired content and unique guest experiences, Saltic Hotels set themselves apart, driving long-term growth and success.

"We chose to cooperate with Profitroom because you are absolutely the best in Poland, and there is no other company that matches your technological prowess. Indeed, working with you..."

Anna Blachowska
Anna Blachowska
PR&Marketing Director

Aven Hospitality vs Profitroom: The Bottom Line

Aven Hospitality
Aven Hospitality
4.2/5 from 92 reviews

What hoteliers love

Integration and Connectivity 78% positive

Users frequently commend Sabre/Synxis for its seamless integration capabilities with other systems like PMS and RMS, and robust connectivity with mult... Users frequently commend Sabre/Synxis for its seamless integration capabilities with other systems like PMS and RMS, and robust connectivity with multiple OTA channels. This integration ensures accurate data flow, reducing manual work and preventing overbooking while enhancing distribution reach.

Booking Engine 75% positive

The booking engine offered by Sabre/Synxis is praised for its efficiency, ease of use, and ability to handle complex configurations. It's optimized fo... The booking engine offered by Sabre/Synxis is praised for its efficiency, ease of use, and ability to handle complex configurations. It's optimized for mobile and allows hoteliers to make real-time updates. However, some reviews mention room for improvement in customization options and quicker implementation of user-requested enhancements.

Revenue Optimization 80% positive

Sabre/Synxis provides tools for creating new rates and promotions which help in maximizing bookings across channels. The flexibility in creating prici... Sabre/Synxis provides tools for creating new rates and promotions which help in maximizing bookings across channels. The flexibility in creating pricing strategies and real-time updates on rates significantly contributes to revenue growth.

Where hoteliers push back

Customer Support 54% negative

Customer support is a common critical point. While some users appreciate the support staff's dedication and responsiveness, many reviews report delays... Customer support is a common critical point. While some users appreciate the support staff's dedication and responsiveness, many reviews report delays in issue resolution and a perceived lack of expertise among support agents, which can significantly impact operations.

Customization and Flexibility 48% negative

Users appreciate the customization flexibility that Sabre/Synxis offers, from configuration of rate plans to booking engine design. However, they also... Users appreciate the customization flexibility that Sabre/Synxis offers, from configuration of rate plans to booking engine design. However, they also highlight that certain areas, such as report customization and adding new features, need improvement to meet specific hotel requirements.

Ranks higher for

US #5 vs #13
VN #8 vs #10
North America #5 vs #10

Unique capabilities

Form autofill
4.3/5 ease of use 4.0/5 support 123 integrations
Visit Profile
Profitroom
Profitroom
4.7/5 from 626 reviews

What hoteliers love

Support, onboarding, and account management 84% positive

A very large share of reviewers praise Profitroom’s support team, onboarding specialists, and customer success managers for being responsive, knowledg... A very large share of reviewers praise Profitroom’s support team, onboarding specialists, and customer success managers for being responsive, knowledgeable, and proactive. Several note that strong implementation support helped them go live smoothly and resolve issues quickly, though some mention ticket delays or the lack of phone support.

Ease of use and staff efficiency 95% positive

Users frequently describe the platform as easy to use, intuitive, logical, and practical for hotel teams. Reviewers say it speeds up day-to-day reserv... Users frequently describe the platform as easy to use, intuitive, logical, and practical for hotel teams. Reviewers say it speeds up day-to-day reservation work, makes rate changes and booking management simpler, and reduces operational friction for busy staff.

Customization, branding, and website/widget flexibility 75% positive

Users value the ability to tailor the booking engine to their brand with custom design, layouts, colors, offers, and property-specific presentation. A... Users value the ability to tailor the booking engine to their brand with custom design, layouts, colors, offers, and property-specific presentation. At the same time, some want more granular appearance controls, more templates, better widget portability, and easier content/image management.

Where hoteliers push back

Back-office changes, booking edits, and workflow friction 57% negative

Several reviews mention friction in reservation editing, backend content management, booking corrections, and handling errors without extra manual wor... Several reviews mention friction in reservation editing, backend content management, booking corrections, and handling errors without extra manual work. Users want more intuitive reservation edits, clearer booking notifications, better guest-data corrections, and smoother back-office workflows for busy teams.

Integrations with PMS/channel manager and system compatibility 52% negative

A common theme is the need for stronger integration with PMS, channel managers, and other hotel systems. Reviewers appreciate working connections in m... A common theme is the need for stronger integration with PMS, channel managers, and other hotel systems. Reviewers appreciate working connections in many cases, but also report compatibility problems, limited channel coverage, delays caused by third-party systems, and requests for a fuller all-in-one stack.

Ranks higher for

Large (75-199 rooms) #4 vs #10
Mid-Size (25-74 rooms) #3 vs #17
Small (10-24 rooms) #3 vs #24
X-Large (200+ rooms) #4 vs #8

Unique capabilities

Gift Vouchers Pooled inventory Booking abandonment recapture Social Media Integration/Bookings Room substitutions
4.7/5 ease of use 4.6/5 support 67 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Profitroom 4.7 vs 4.2 (+0.5)
Ease of Use Profitroom 4.7 vs 4.3 (+0.4)
Customer Support Profitroom 4.6 vs 4.0 (+0.6)
Value for Money Profitroom 4.5 vs 4.2 (+0.3)
Onboarding Profitroom 4.6 vs 4.2 (+0.4)

Frequently Asked Questions About Aven Hospitality Booking Engine vs Profitroom Booking Engine 360

Can Aven Hospitality Booking Engine replace Profitroom Booking Engine 360?

It depends on your requirements. Aven Hospitality Booking Engine and Profitroom Booking Engine 360 share many core Booking Engine features, but each has unique capabilities. Aven Hospitality Booking Engine offers 123 verified integration partners, while Profitroom Booking Engine 360 offers 67. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Profitroom Booking Engine 360 leads in ease of use at 4.7/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Aven Hospitality Booking Engine or Profitroom Booking Engine 360 offer a free plan?

Aven Hospitality Booking Engine: No. Profitroom Booking Engine 360: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Aven Hospitality Booking Engine and Profitroom Booking Engine 360?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aven Hospitality has an HT Score of 70 and Profitroom has 94. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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