The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 391 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Profitroom shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Multi-lingual and Unlimited Channels (no additional cost).
update247 shines , with exclusive features like Centralized user & role management.
Side-by-side ratings based on 391 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 391 | 0 |
After analyzing 391 verified reviews, Profitroom users most value its support and service, complexity and usability, channel management features, while update247 users highlight . Click any theme to see what reviewers say.
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Support and Service
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #4 127 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #4 183 reviews | — |
| Large (75-199 rooms) ▾ | #3 43 reviews | — |
| X-Large (200+ rooms) ▾ | #4 12 reviews | — |
By Property Type
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| Boutique ▾ | #5 148 reviews | — |
| Luxury ▾ | #5 138 reviews | — |
| Branded / Chain ▾ | #5 81 reviews | — |
| Extended Stay ▾ | #4 46 reviews | — |
By Region
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| North America ▾ | #10 14 reviews | — |
| Europe ▾ | #2 348 reviews | — |
| Asia Pacific ▾ | #14 7 reviews | — |
| Middle East | #13 2 reviews | — |
Choosing between Profitroom Channel Manager and update247 Channel Manager hinges on your hotel’s needs for feature depth, regional presence, support, and integration. Profitroom offers a mature, well-reviewed solution with extensive global reach and a broad partner network, while update247 is a simpler, less established platform with limited reviews and regional presence.
Both products aim to streamline online distribution, prevent overbooking, and boost direct bookings. But which one truly fits your hotel’s unique profile? Let’s explore their differences.
Profitroom’s strengths lie in its comprehensive feature set, extensive integrations, and highly positive user feedback, especially with over 319 recent reviews and an average rating of 4.78/5. It boasts a high NPS score of 9.45/10, indicating strong customer loyalty and satisfaction. The platform’s regional presence spans 34 countries, which supports hotels operating across multiple markets.
In contrast, update247 has no recent reviews or detailed user feedback; it’s a less proven solution with only three verified partners and a minimal regional footprint. Its limited integration options and absence of user ratings make it difficult to assess its real-world effectiveness. Do you need a reliable, well-supported channel manager or a newer, less tested tool?
If your hotel requires an established, feature-rich platform with proven support and a global reach, Profitroom is the clear choice. It’s suitable for hotels that need multi-lingual support, unlimited channels at no extra cost, and sophisticated rate management tools, especially if your property operates in Europe, North America, or other regions covered by its extensive network.
On the other hand, if your hotel has minimal online distribution needs, operates in a niche or regional market, or is willing to experiment with a less proven platform, update247 could be considered. But given its lack of recent reviews and limited integrations, Profitroom remains the safer, more effective option for most hotels seeking to maximize online visibility and revenue.
Profitroom’s user interface scores a 4.73/5, with many reviews praising its intuitiveness and ease of managing rates, availability, and bookings through a single dashboard. The onboarding process is rated at 4.59/5, and customer support is highly rated at 4.55/5, with many users highlighting quick response times and helpful advice.
In comparison, update247 has no available review data or ratings, making it impossible to assess its ease of use. Its limited support and lack of documented user experiences suggest it may not match Profitroom’s user-friendliness. Edge: Profitroom.
Profitroom offers 15 core features, including unique tools like unlimited channels at no extra cost, multi-lingual support, yield rules, and weekly/monthly rate management—features absent from update247. It also supports bulk updates, advanced reporting, and marketing automation, providing a comprehensive solution for hotel distribution.
update247’s feature set appears minimal, with only three verified integrations and a single unique feature: centralized user & role management. It lacks the advanced rate management tools, multilingual support, and marketing features of Profitroom. Edge: Profitroom.
Profitroom’s support scores a strong 4.55/5, with many reviews praising its responsiveness, professionalism, and tailored advice. Hoteliers report quick issue resolution and helpful onboarding, making support a notable strength.
There are no available reviews or ratings for update247, leaving its support quality unverified. Given the importance of dependable support in channel management, Profitroom’s proven track record makes it the more reliable choice. Edge: Profitroom.
Profitroom boasts 66 verified partners, including major booking engines, PMS providers, and travel tech companies like Stripe, Mirai, and Sojern. It supports a wide array of integrations, allowing seamless connectivity with various hotel systems.
update247 has only 3 verified partners, with no notable industry integrations or extensive partner network. This limited connectivity could restrict your hotel’s operational flexibility. Edge: Profitroom.
Profitroom’s reviews highlight a consistently high score, with 94% likelihood to recommend and a review count of 319, most within the last six months. Hotels across various segments, including boutique, resorts, and city hotels, rate it highly, often citing its ease of use, support, and feature richness.
update247 has no available recent reviews, making it impossible to gauge user satisfaction. In terms of proven hotel approval, Profitroom clearly leads. Edge: Profitroom.
Profitroom’s pricing starts at $600 per month, with no freemium or trial options mentioned. It does not charge additional implementation or monthly per-room fees, offering a predictable, flat-rate structure.
There is no publicly available pricing information for update247, which suggests it may vary or lack transparency. For hotels seeking clear, upfront costs, Profitroom’s transparent pricing model offers peace of mind.
Not ideal if:
Not ideal if:
Profitroom and update247 serve different hotel profiles and needs. Profitroom’s extensive features, proven support, and global reach make it a strong choice for established hotels aiming to optimize distribution and revenue. Its high review volume and recent positive feedback reinforce its reliability.
update247 offers a simpler, less proven alternative, suitable only for very small hotels or properties with minimal online distribution needs. Its limited integrations and lack of recent reviews suggest it’s less suitable for hotels seeking growth and operational robustness.
If your hotel prioritizes reliability, a broad partner network, and proven results, Profitroom is the clear winner. For experimental or very small operations, update247 might suffice, but with caution.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | — |
According to HTR's product database, Profitroom Channel Manager and update247 Channel Manager share 11 features. Here are the key differences — features one has that the other lacks.
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| Centralized user & role management | ||
| Multi-lingual | ||
| Support for Weekly & Monthly Rates | ||
| Unlimited Channels (no additional cost) | ||
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We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our resort has enjoyed significant interest from the beginning. The volume of emails and calls exceeds our expectations. The booking engine is currently a relieving tool; when the..."
No published case study for this goal yet.
"We chose to cooperate with Profitroom because you are absolutely the best in Poland, and there is no other company that matches your technological prowess. Indeed, working with you..."
No published case study for this goal yet.
What hoteliers love
While many reviews speak positively of Profitroom's support, some users express dissatisfaction with the lack of a phone support option and slow respo... While many reviews speak positively of Profitroom's support, some users express dissatisfaction with the lack of a phone support option and slow response times.
The system's advanced features can be difficult to navigate, with some users highlighting complexity in the admin environment which complicates manage... The system's advanced features can be difficult to navigate, with some users highlighting complexity in the admin environment which complicates management.
The Channel Manager's capabilities in channel distribution provide ease of management and help prevent overbooking while maintaining accuracy across p... The Channel Manager's capabilities in channel distribution provide ease of management and help prevent overbooking while maintaining accuracy across platforms.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Profitroom Channel Manager and update247 Channel Manager share many core Channel Managers features, but each has unique capabilities. Profitroom Channel Manager offers 66 verified integration partners, while update247 Channel Manager offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Profitroom Channel Manager leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Profitroom Channel Manager: No. update247 Channel Manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Profitroom has an HT Score of 81 and update247 has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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