The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 131 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Quore shines — especially for brand properties (3.0/5) .
Thynk shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Contact Management/CRM and Pace, Sales Activity, and GRC Reporting.
Side-by-side ratings based on 131 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 12 | 119 |
After analyzing 131 verified reviews, Quore users most value its , while Thynk users highlight integration and scalability, comprehensive crm capabilities, layout and design. Click any theme to see what reviewers say.
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Integration and Scalability
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Comprehensive CRM Capabilities
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Layout and Design
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Centralized Sales Management
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How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 0 reviews | #6 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #7 8 reviews | #4 52 reviews |
| Large (75-199 rooms) ▾ | #6 3 reviews | #1 46 reviews |
| X-Large (200+ rooms) ▾ | #8 1 reviews | #3 13 reviews |
By Property Type
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| Boutique ▾ | #6 4 reviews | #5 31 reviews |
| Luxury ▾ | #7 4 reviews | #2 61 reviews |
| Branded / Chain ▾ | #5 10 reviews | #4 42 reviews |
| Extended Stay ▾ | #5 4 reviews | #2 19 reviews |
By Region
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| North America ▾ | #4 12 reviews | #5 15 reviews |
| Europe ▾ | #8 0 reviews | #3 65 reviews |
| Asia Pacific ▾ | #4 0 reviews | #1 6 reviews |
| Middle East ▾ | — | #1 23 reviews |
Choosing the right hotel sales software can significantly impact your team's efficiency, revenue, and guest satisfaction. Both Quore (Sales) and Thynk Groups & Events aim to streamline sales processes, but they serve different needs and come with distinct strengths. Your decision depends on whether you prioritize comprehensive sales tracking or advanced automation and CRM capabilities.
While Quore offers a familiar, user-friendly interface with straightforward sales tracking, Thynk provides a more extensive feature set rooted in Salesforce, with AI-driven automation. Which platform aligns better with your hotel’s current and future sales goals?
Both platforms aim to improve sales operations, but they diverge in scope and depth. Quore (Sales) is designed to integrate the sales process into an existing hotel operational platform, emphasizing communication, lead tracking, and contract management. It excels in operational transparency but has limited specialized features beyond basic sales functions.
Thynk, on the other hand, offers a comprehensive suite built on Salesforce, with 20 unique features including CRM, workflow automation, and detailed reporting. It automates much of the sales lifecycle using AI, providing a broader, more customizable experience. Do you need a straightforward sales app or a full-fledged sales automation platform?
If your hotel needs a straightforward sales management tool that improves communication and basic lead tracking, Quore (Sales) is suitable, especially if your team already uses Quore for operations. It’s ideal for properties looking for a simple, easy-to-adopt solution with decent onboarding ratings and a focus on operational visibility.
If your hotel requires a highly customizable sales system with advanced CRM, contract management, and automation capabilities—particularly if managing multiple properties or complex group sales—Thynk is the better pick. Its Salesforce foundation allows significant flexibility, and recent reviews highlight its ability to handle large-scale, multi-property sales efficiently.
Quore’s UI scores 3.5/5, and onboarding is rated 4.06/5, indicating a generally friendly user experience that most staff can adopt quickly. Users appreciate its straightforward approach but mention some limitations in app visibility and department management, which could hinder larger teams.
Thynk outperforms here with a 4.39/5 ease-of-use score and a 4.2/5 onboarding rating. Its interface is described as user-friendly, and users find it quick to enter sales activities, though some suggest the design could be more visually appealing.
Edge: Thynk.
Quore (Sales) primarily focuses on sales tracking, lead management, and basic reporting, lacking advanced automation or CRM features. Its feature set is limited with no unique functionalities beyond its core platform.
Thynk offers 20 distinct features, including CRM, contact management, task automation, integrated contracts, and workflow automations—features that significantly extend beyond Quore’s capabilities. Users praise Thynk’s ability to manage complex sales workflows and provide real-time inventory management, making it a more robust solution.
Edge: Thynk.
Quore’s support receives a 4/5 rating, with reviews noting that the platform is easy to get help for and that the team is responsive. However, the limited review count (12) and lack of recent feedback make it harder to gauge ongoing support quality.
Thynk’s support scores slightly higher at 4.39/5, with recent reviews praising the team’s involvement and expertise. The platform’s ongoing support seems more consistently strong, especially given its larger user base and recent feedback.
Edge: Thynk.
Quore integrates with 8 verified partners, including Revinate, Kipsu, and Beekeeper, focusing on guest engagement and operational tools. While useful, its overall integration scope is narrower.
Thynk boasts 14 verified partners, including Stayntouch, Oracle Hospitality, and Mews, with a broader array of integrations covering property management, CRM, and booking systems. Its Salesforce foundation enables greater scalability and customization.
Edge: Thynk.
Thynk’s reviews are more recent, with 17 reviews in the last 6 months, and an overall rating of 5/5. Hotelier ratings for Thynk span high marks across different segments, especially in luxury and independent hotels, with detailed positive comments about its ease of use and automation.
Quore’s older review base (12 reviews) yields a 3.46/5 rating, with mixed feedback. Hoteliers cite ease of use but highlight limitations in sales features and reporting. The more recent and higher ratings favor Thynk.
Edge: Thynk.
Quore does not publicly list its pricing or offer a free trial, making it difficult to gauge value upfront. It likely operates on a custom quote based on hotel size and needs.
Thynk’s base price is $600 per month, with no free trial or tiered options. Its transparent pricing makes it easier to compare against value, especially considering its extensive features.
In sum, Quore (Sales) provides a simple, operationally integrated sales management platform that is easy to adopt but limited in advanced features. It is best suited for properties seeking basic lead tracking and communication tools without the need for extensive automation or CRM.
Thynk excels as a feature-rich, scalable sales platform built on Salesforce, offering automation, comprehensive CRM, and real-time analytics. It’s the right choice for larger hotels, chains, or those managing complex sales workflows who want to maximize automation and oversight.
If your hotel’s focus is on operational communication and basic sales management, Quore may suffice. But if you’re aiming for a strategic, automation-driven sales process with detailed insights, Thynk should be your pick.
According to HTR's product database, Quore (Sales) and Thynk Groups & Events share 0 features. Here are the key differences — features one has that the other lacks.
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| Client Communication Portal | ||
| Contact Management/CRM | ||
| Content & File Management | ||
| Itinerary Printouts | ||
| Meal Planning | ||
| Task Management (Tasks & Reminders) |
Showing top differences. 8 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"As we were expanding, it was crucial to optimize our processes. We were way back when it came to the industry on the topic of digitalization. I think a lot happened during the pand..."
No published case study for this goal yet.
"The system works great for multi-properties and a big advantage for us is the combination with salesforce. We have CRM+Events now in single system. Furthermore processes are tailo..."
Ranks higher for
What hoteliers love
While the Salesforce integration offers scalability, reviewers express a desire for additional integrations for handling specific tasks like B2B Tour... While the Salesforce integration offers scalability, reviewers express a desire for additional integrations for handling specific tasks like B2B Tour Operator contracting, underscoring a potential area for enhancement.
Built on the Salesforce foundation, Thynk Cloud's CRM capabilities offer reliability and customization, essential for personalizing guest experiences... Built on the Salesforce foundation, Thynk Cloud's CRM capabilities offer reliability and customization, essential for personalizing guest experiences and managing customer relationships effectively. Users acknowledge its powerful CRM functions.
A recurring theme is the need for an improved aesthetic design and layout without compromising its functionality, as users find the current design ove... A recurring theme is the need for an improved aesthetic design and layout without compromising its functionality, as users find the current design overly monotone.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Quore (Sales) and Thynk Groups & Events share many core Hotel Sales Software features, but each has unique capabilities. Quore (Sales) offers 8 verified integration partners, while Thynk Groups & Events offers 14. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Thynk Groups & Events leads in ease of use at 4.4/5 vs 3.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Quore (Sales): No. Thynk Groups & Events: No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Quore has an HT Score of 0 and Thynk has 92. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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