The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 30 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Reguest shines in ease of use and customer support , with exclusive features like Event Based Automations and Email Newsletters.
SendSquared shines .
Side-by-side ratings based on 30 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 29 | 1 |
After analyzing 30 verified reviews, Reguest users most value its customer service excellence, personalized guest communication, guest satisfaction improvement, while SendSquared users highlight . Click any theme to see what reviewers say.
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Customer Service Excellence
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Personalized Guest Communication
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Guest Satisfaction Improvement
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Ease of Use and Adoption
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Complex Settings Interface
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Integration Capabilities
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 13 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #14 12 reviews | — |
By Property Type
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| Boutique ▾ | #13 13 reviews | — |
| Luxury ▾ | #17 7 reviews | — |
| Branded / Chain | #22 4 reviews | — |
| Extended Stay ▾ | #5 7 reviews | — |
By Region
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| Europe ▾ | #11 25 reviews | — |
| Middle East | — | #14 1 reviews |
Selecting the right hotel CRM and email marketing platform is crucial for enhancing guest relationships, increasing revenue, and streamlining communication. Both ReGuest Hotel CRM by Reguest and SendSquared aim to serve these needs, but they approach the challenge differently. Your decision hinges on your hotel’s size, target market, and specific operational goals. Do you prioritize advanced features and recent reviews, or are you more concerned with proven industry presence and integration capabilities?
ReGuest Hotel CRM by Reguest stands out given its higher ratings, recent reviews, and extensive feature set. SendSquared, while promising, has limited reviews, poor recent feedback, and fewer integrations. If your priority is a trusted, well-reviewed platform with comprehensive functionality, Reguest is the safer choice. Are you ready to dive into the details?
ReGuest and SendSquared both target hospitality businesses aiming to improve guest engagement, but they diverge significantly in maturity and scope. ReGuest’s strengths lie in its sophisticated AI-driven tools, broad regional presence, and a robust set of features, including guest profiling, automation, and segmentation. SendSquared is more of a foundational communication platform with fewer features, limited integrations, and minimal recent user feedback. Do you need a mature, feature-rich CRM or a simpler communication tool?
If your hotel needs a comprehensive, AI-enabled CRM capable of personalized guest communication, increased direct bookings, and advanced segmentation, go with ReGuest. It’s proven with 27 reviews, 15 of which are recent, and holds an impressive 83.2 HTR score. Choose SendSquared only if your hotel is a vacation rental or villa operator seeking basic communication features, but note its limited reviews and lack of recent feedback. For most hotels, especially those seeking reliable growth, ReGuest’s proven track record makes it the clear winner.
ReGuest scores a remarkable 4.81 out of 5 for ease of use, supported by high onboarding ratings (4.88/5) and positive review comments praising its intuitive interface. SendSquared’s rating of 1/5 for ease of use and onboarding indicates significant usability issues and a steep learning curve. Users of ReGuest find it straightforward to adopt and train staff on, while SendSquared’s lack of recent reviews makes it difficult to confirm improvements. Edge: ReGuest.
ReGuest offers 24 unique features, including personalized communication, event-based automations, guest profiles, multiple segmentation options, and a guest feedback module—none of which SendSquared provides. SendSquared’s feature set is minimal, lacking advanced segmentation, automation, or personalization tools. Its niche focus on basic guest communication limits its utility for hotels seeking a full CRM solution. Edge: ReGuest.
ReGuest’s support team receives high praise with a 4.93/5 rating and comments highlighting helpfulness, responsiveness, and onboarding assistance. SendSquared’s customer support ratings fall at 1/5, with reviews criticizing tech limitations and unmet commitments. The high support score for ReGuest reflects its commitment to customer success, making it the more reliable choice. Edge: ReGuest.
ReGuest integrates with 20 verified partners, including major property management systems like Stayntouch, Mews, and others, providing seamless connectivity for diverse hotel setups. SendSquared offers only one verified integration, limiting its connectivity potential. If integrations are vital for your hotel’s operations, ReGuest’s broader ecosystem is a significant advantage. Edge: ReGuest.
ReGuest’s ratings are outstanding across all metrics, with scores like 4.81/5 for ease of use, 4.93/5 for support, and a 97% likelihood to recommend based on recent reviews. SendSquared’s ratings are dismal, with 1/5 scores and no recent reviews to validate its claims. Hotels of all segments, especially those seeking proven, reliable technology, rate ReGuest higher. Edge: ReGuest.
Both products do not publicly disclose pricing models, but ReGuest does not charge implementation fees or monthly per-room costs, suggesting a straightforward pricing approach. SendSquared’s pricing details are similarly unavailable, and its lack of recent reviews raises questions about value. Given the lack of transparency, your best bet for understanding cost and ROI is to request a demo from ReGuest, which offers substantial features for its value.
ReGuest is the more mature and feature-rich platform, boasting a high HTR score, extensive integrations, and positive recent reviews. Its AI-driven tools and automation capabilities make it suitable for hotels seeking to enhance guest engagement and revenue. SendSquared, in contrast, offers minimal features and support, with reviews that raise concerns about tech capabilities and reliability.
Choose ReGuest if you want a trusted, proven platform with a broad feature set and strong support. Opt for SendSquared only if your hotel’s focus is on basic, low-cost guest communication, and you are prepared to accept limitations and potential support issues. For most hotels aiming to grow and innovate, ReGuest is the clear choice.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, ReGuest Hotel CRM and SendSquared share 0 features. Here are the key differences — features one has that the other lacks.
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| Database Health Monitoring | ||
| Email Newsletters | ||
| Event Based Automations | ||
| Personalized one-to-communication | ||
| Template Editor | ||
| WYSIWYG - HTML Editor |
Showing top differences. 12 more features differ between these products.
What hoteliers love
RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeabl... RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeable, contributing positively to the overall user experience with the product.
Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates... Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates crafting specific messages addressing individual guest preferences, thus upgrading guest experiences significantly.
The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organize... The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organized operational workflows. The tool's influence in boosting guest experience is affirmed.
Where hoteliers push back
There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informa... There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informational text management. Users suggest enhancements to simplify navigation and tedious settings adjustments.
Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive... Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive data visualization and improved operational efficiency.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ReGuest Hotel CRM and SendSquared share many core Hotel CRM & Email Marketing features, but each has unique capabilities. ReGuest Hotel CRM offers 20 verified integration partners, while SendSquared offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest Hotel CRM leads in ease of use at 4.8/5 vs 1.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ReGuest Hotel CRM: No. SendSquared: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Reguest has an HT Score of 81 and SendSquared has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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