Revinate (Marketing) vs. SendSquared: Which Is Right for You?

Updated June 3, 2026  ·  195 verified reviews analyzed

TLDR

We analyzed 195 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Revinate shines in ease of use and customer support — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.

SendSquared shines .

See the full breakdown below ↓

How Does Revinate (Marketing) Compare to SendSquared?

Side-by-side ratings based on 195 verified hotelier reviews on HTR.

HTScore
78
0
Likelihood to Recommend
93%
0%
Ease of Use
4.6/5
1.0/5
Customer Support
4.6/5
1.0/5
Value for Money
4.4/5
1.0/5
Starting Price From $600/mo Contact sales
Verified Reviews 194 1

What Are the Pros and Cons of Revinate (Marketing) vs SendSquared?

After analyzing 195 verified reviews, Revinate users most value its email marketing campaigns, guest feedback and surveys, training and implementation support, while SendSquared users highlight . Click any theme to see what reviewers say.

Revinate Revinate SendSquared SendSquared
Pros
+ Email Marketing Campaigns
+ Guest Feedback and Surveys
+ Training and Implementation Support
+ PMS Integration
Cons
Technical Issues and Bugs
Cost and Value Perception

Revinate vs SendSquared: Rankings by Hotel Segment

How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Revinate Revinate SendSquared SendSquared
Small (10-24 rooms) #7 19 reviews
Mid-Size (25-74 rooms) #4 101 reviews
Large (75-199 rooms) #1 44 reviews
X-Large (200+ rooms) #2 22 reviews

By Property Type

Segment Revinate Revinate SendSquared SendSquared
Boutique #3 94 reviews
Luxury #3 113 reviews
Branded / Chain #2 69 reviews
Extended Stay #8 6 reviews

By Region

Segment Revinate Revinate SendSquared SendSquared
North America #1 90 reviews
Europe #8 53 reviews
Asia Pacific #2 18 reviews
Middle East #5 4 reviews #14 1 reviews

The Decision

Choosing between Revinate and SendSquared hinges on your hotel’s specific needs for guest engagement and marketing automation. Both aim to improve guest relationships, but Revinate’s extensive features and proven hotel integrations make it a more established solution, especially for larger or multi-property hotels. SendSquared, by contrast, offers a straightforward approach to building guest loyalty, but with limited reviews and fewer integrations, making it better suited for smaller operations or those just starting to focus on guest communication. Are you prioritizing deep marketing capabilities or simple, direct guest outreach?

Is Revinate or SendSquared Better for Hotels?

Revinate shines with its robust marketing features, deep guest segmentation, and extensive PMS integrations, making it ideal for hotels seeking sophisticated email marketing and reputation management tools. Its 149 reviews, including recent ones, confirm a high satisfaction level, especially among hotels that want data-driven campaigns and comprehensive guest insights. SendSquared, with only a single review and no recent data, lacks the same user confidence and feature depth, making it less compelling for hotels needing detailed marketing automation. Do you need a platform with proven hotel-specific tools or a basic communication solution?

SendSquared vs Revinate: Which Should Your Hotel Choose?

If your hotel needs advanced guest segmentation, detailed analytics, and seamless PMS integrations, Revinate is the clear winner. Its 4.67/5 overall rating and 93% likelihood to recommend reflect strong user trust, particularly among luxury, boutique, and resort hotels. Conversely, if your hotel’s goal is simple, personalized guest outreach without complex automation, SendSquared's minimal features and limited reviews suggest it may be more suitable—though its lack of recent reviews weakens its case. Are you aiming for a comprehensive marketing suite or straightforward guest communication?

Is Revinate or SendSquared Easier to Use?

Revinate boasts a 4.62/5 ease-of-use rating, with many users praising its intuitive interface, simple setup, and effective onboarding process. Hotels appreciate that they can configure campaigns without technical help, though some mention initial learning curves. SendSquared, with only a 1/5 rating, appears to lack usability and support, with reviews criticizing its tech capabilities and claiming it does not deliver on its promises. Edge: Revinate.

Which Has Better Features: Revinate or SendSquared?

Revinate offers over 41 unique features, including A/B testing, social review tracking, pre-arrival surveys, guest profiles, real-time alerts, automation, and extensive segmentation. These tools support highly targeted campaigns and detailed reputation management, features SendSquared does not provide. SendSquared lacks detailed feature descriptions and reviews, making its capabilities less transparent. Edge: Revinate.

Which Has Better Customer Support: Revinate or SendSquared?

Revinate’s support team earns a 4.6/5 rating, with users citing responsive service, helpful guidance, and ongoing system upgrades. Many reviewers mention that support helps them maximize platform features, despite some noting the complexity of setup. SendSquared’s customer support is rated a 1/5, with reviews highlighting a lack of technical capability and unfulfilled promises. Edge: Revinate.

Which Has More Integrations: Revinate or SendSquared?

Revinate integrates with 98 verified partners, including major PMS, review, and revenue management systems, supporting a multi-channel, multi-property environment. This extensive integration network is crucial for larger hotels or chains. SendSquared only lists one verified partner, limiting its connectivity and scalability. Edge: Revinate.

Which Do Hoteliers Rate Higher: Revinate or SendSquared?

Revinate’s high review count and recent positive feedback elevate its score to 4.67/5, with 93% recommending it. Hotels across boutique, resort, and independent segments praise its effectiveness. SendSquared, with only one outdated review and no recent feedback, cannot compete in reputation or user confidence. Edge: Revinate.

How Much Do Revinate and SendSquared Cost?

Revinate’s pricing starts at $600/month, with no free tier or trial information available. Its cost reflects its enterprise-level features and integrations. SendSquared does not provide detailed pricing, making it difficult to compare, but its limited reviews and feature set suggest a lower, less comprehensive offering.

What Type of Hotel Should Use Revinate?

  • Hotels seeking comprehensive guest data management and marketing automation.
  • Properties with multiple brands or locations requiring centralized campaigns.
  • Hotels looking to boost direct bookings and manage online reputation.
  • Teams that want advanced segmentation and detailed analytics.
  • Hotels prepared for a learning curve to unlock the platform’s full potential.

Not ideal if:

  • You operate a small property with minimal marketing needs.
  • You prefer a low-cost, simple guest outreach tool.
  • You lack technical resources for platform setup.

What Type of Hotel Should Use SendSquared?

  • Small hotels or boutique properties focusing on direct communication.
  • Hotels that want a straightforward way to engage guests pre, during, and post-stay.
  • Teams new to automated marketing and guest relationship management.
  • Hotels that prioritize personal, authentic guest outreach over detailed analytics.

Not ideal if:

  • You need deep segmentation, automation, or integrations.
  • Your hotel has complex marketing needs requiring detailed reporting.
  • You seek a platform with proven hotel-specific features and support.

Revinate vs SendSquared: The Bottom Line for Hotels

Revinate is a comprehensive, hotel-tailored CRM and email marketing tool with 41+ features, proven integrations, and over 149 reviews confirming its effectiveness. Its high user ratings and recent feedback demonstrate its value for hotels aiming for sophisticated marketing and reputation management. SendSquared offers a simplified approach for smaller properties but falls short in features, integrations, and recent user validation.

Choose Revinate if your hotel needs a robust, scalable marketing platform that provides actionable insights and extensive integrations. Opt for SendSquared only if your priorities are basic guest engagement, limited budget, and minimal complexity. Ultimately, Revinate’s large review base and recent positive feedback make it the more trustworthy choice for most hotels.

How Much Do Revinate (Marketing) and SendSquared Cost?

Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Revinate Revinate SendSquared SendSquared
Starting Price From $600/mo

Which Features Does Revinate (Marketing) Have That SendSquared Doesn't (and Vice Versa)?

According to HTR's product database, Revinate (Marketing) and SendSquared share 0 features. Here are the key differences — features one has that the other lacks.

Feature Revinate Revinate SendSquared SendSquared
A/B Testing
Assign alerts to departments
Certified TripAdvisor Review Collection Partner
Flexible role based reporting
Mobile Access
Social review tracking

Showing top differences. 29 more features differ between these products.

Real-World Results: Revinate vs SendSquared by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Revinate The Redwood Riverwalk Small
+ 5X ROI on Revinate from monthly newsletters alone.

"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we m..."

Jeff Durham
Jeff Durham
Owner
SendSquared SendSquared

No published case study for this goal yet.

Improve Guest Experience
Revinate The Slate Small
+ In October 2021, The Slate
+ �s TripAdvisor ranking was 105 out of 1208 hotels in Phuket. Today, it is 56, a 47% improvement.
+ With a personalized approach to email marketing, the resort is driving profitable direct bookings with each campaign

"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."

Claude Sauter
Claude Sauter
General Manager at The Slate, a Phuket P...
SendSquared SendSquared

No published case study for this goal yet.

Revinate vs SendSquared: The Bottom Line

Revinate
Revinate
4.7/5 from 194 reviews

What hoteliers love

Email Marketing Campaigns 85% positive

Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This... Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This helps hotels create personalized campaigns that drive direct revenue. However, some users mention the need for more customization options in email design.

Guest Feedback and Surveys 100% positive

Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing cr... Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing critical insights for service improvement. Direct response capabilities save time and demonstrate responsiveness to guests.

Training and Implementation Support 83% positive

While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during... While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during the implementation phase, particularly if they lack a strong IT background.

Where hoteliers push back

Technical Issues and Bugs 88% negative

A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the ov... A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the overall user experience. Users hope for more consistency and timely updates to address these problems.

Cost and Value Perception 42% negative

Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but sugge... Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but suggest that a lower cost or more flexible pricing model would better suit smaller properties.

Ranks higher for

Vacation Rentals & Villas #6 vs #15
AE #2 vs #7
Middle East #5 vs #14
Oc #4 vs #36

Unique capabilities

A/B Testing Mobile Access Social review tracking Assign alerts to departments Flexible role based reporting
4.6/5 ease of use 4.6/5 support 98 integrations
Visit Profile
SendSquared
SendSquared
0.0/5 from 1 reviews
1.0/5 ease of use 1.0/5 support 1 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Revinate 4.7 vs 0.0 (+4.7)
Ease of Use Revinate 4.6 vs 1.0 (+3.6)
Customer Support Revinate 4.6 vs 1.0 (+3.6)
Value for Money Revinate 4.4 vs 1.0 (+3.4)
Onboarding Revinate 4.4 vs 1.0 (+3.4)

Frequently Asked Questions About Revinate (Marketing) vs SendSquared

Can Revinate (Marketing) replace SendSquared?

It depends on your requirements. Revinate (Marketing) and SendSquared share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Revinate (Marketing) offers 98 verified integration partners, while SendSquared offers 1. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Revinate (Marketing) leads in ease of use at 4.6/5 vs 1.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Revinate (Marketing) or SendSquared offer a free plan?

Revinate (Marketing): No. SendSquared: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Revinate (Marketing) and SendSquared?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Revinate has an HT Score of 78 and SendSquared has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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