The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 195 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Revinate shines in ease of use and customer support — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.
SendSquared shines .
Side-by-side ratings based on 195 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 194 | 1 |
After analyzing 195 verified reviews, Revinate users most value its email marketing campaigns, guest feedback and surveys, training and implementation support, while SendSquared users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Email Marketing Campaigns
▾
|
|
|
+
Guest Feedback and Surveys
▾
|
|
|
+
Training and Implementation Support
▾
|
|
|
+
PMS Integration
▾
|
|
| Cons | |
|
−
Technical Issues and Bugs
▾
|
|
|
−
Cost and Value Perception
▾
|
|
How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #7 19 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #4 101 reviews | — |
| Large (75-199 rooms) ▾ | #1 44 reviews | — |
| X-Large (200+ rooms) ▾ | #2 22 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #3 94 reviews | — |
| Luxury ▾ | #3 113 reviews | — |
| Branded / Chain ▾ | #2 69 reviews | — |
| Extended Stay ▾ | #8 6 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #1 90 reviews | — |
| Europe ▾ | #8 53 reviews | — |
| Asia Pacific ▾ | #2 18 reviews | — |
| Middle East | #5 4 reviews | #14 1 reviews |
Choosing between Revinate and SendSquared hinges on your hotel’s specific needs for guest engagement and marketing automation. Both aim to improve guest relationships, but Revinate’s extensive features and proven hotel integrations make it a more established solution, especially for larger or multi-property hotels. SendSquared, by contrast, offers a straightforward approach to building guest loyalty, but with limited reviews and fewer integrations, making it better suited for smaller operations or those just starting to focus on guest communication. Are you prioritizing deep marketing capabilities or simple, direct guest outreach?
Revinate shines with its robust marketing features, deep guest segmentation, and extensive PMS integrations, making it ideal for hotels seeking sophisticated email marketing and reputation management tools. Its 149 reviews, including recent ones, confirm a high satisfaction level, especially among hotels that want data-driven campaigns and comprehensive guest insights. SendSquared, with only a single review and no recent data, lacks the same user confidence and feature depth, making it less compelling for hotels needing detailed marketing automation. Do you need a platform with proven hotel-specific tools or a basic communication solution?
If your hotel needs advanced guest segmentation, detailed analytics, and seamless PMS integrations, Revinate is the clear winner. Its 4.67/5 overall rating and 93% likelihood to recommend reflect strong user trust, particularly among luxury, boutique, and resort hotels. Conversely, if your hotel’s goal is simple, personalized guest outreach without complex automation, SendSquared's minimal features and limited reviews suggest it may be more suitable—though its lack of recent reviews weakens its case. Are you aiming for a comprehensive marketing suite or straightforward guest communication?
Revinate boasts a 4.62/5 ease-of-use rating, with many users praising its intuitive interface, simple setup, and effective onboarding process. Hotels appreciate that they can configure campaigns without technical help, though some mention initial learning curves. SendSquared, with only a 1/5 rating, appears to lack usability and support, with reviews criticizing its tech capabilities and claiming it does not deliver on its promises. Edge: Revinate.
Revinate offers over 41 unique features, including A/B testing, social review tracking, pre-arrival surveys, guest profiles, real-time alerts, automation, and extensive segmentation. These tools support highly targeted campaigns and detailed reputation management, features SendSquared does not provide. SendSquared lacks detailed feature descriptions and reviews, making its capabilities less transparent. Edge: Revinate.
Revinate’s support team earns a 4.6/5 rating, with users citing responsive service, helpful guidance, and ongoing system upgrades. Many reviewers mention that support helps them maximize platform features, despite some noting the complexity of setup. SendSquared’s customer support is rated a 1/5, with reviews highlighting a lack of technical capability and unfulfilled promises. Edge: Revinate.
Revinate integrates with 98 verified partners, including major PMS, review, and revenue management systems, supporting a multi-channel, multi-property environment. This extensive integration network is crucial for larger hotels or chains. SendSquared only lists one verified partner, limiting its connectivity and scalability. Edge: Revinate.
Revinate’s high review count and recent positive feedback elevate its score to 4.67/5, with 93% recommending it. Hotels across boutique, resort, and independent segments praise its effectiveness. SendSquared, with only one outdated review and no recent feedback, cannot compete in reputation or user confidence. Edge: Revinate.
Revinate’s pricing starts at $600/month, with no free tier or trial information available. Its cost reflects its enterprise-level features and integrations. SendSquared does not provide detailed pricing, making it difficult to compare, but its limited reviews and feature set suggest a lower, less comprehensive offering.
Not ideal if:
Not ideal if:
Revinate is a comprehensive, hotel-tailored CRM and email marketing tool with 41+ features, proven integrations, and over 149 reviews confirming its effectiveness. Its high user ratings and recent feedback demonstrate its value for hotels aiming for sophisticated marketing and reputation management. SendSquared offers a simplified approach for smaller properties but falls short in features, integrations, and recent user validation.
Choose Revinate if your hotel needs a robust, scalable marketing platform that provides actionable insights and extensive integrations. Opt for SendSquared only if your priorities are basic guest engagement, limited budget, and minimal complexity. Ultimately, Revinate’s large review base and recent positive feedback make it the more trustworthy choice for most hotels.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $600/mo | — |
According to HTR's product database, Revinate (Marketing) and SendSquared share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| A/B Testing | ||
| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| Mobile Access | ||
| Social review tracking |
Showing top differences. 29 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we m..."
No published case study for this goal yet.
"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."
No published case study for this goal yet.
What hoteliers love
Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This... Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This helps hotels create personalized campaigns that drive direct revenue. However, some users mention the need for more customization options in email design.
Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing cr... Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing critical insights for service improvement. Direct response capabilities save time and demonstrate responsiveness to guests.
While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during... While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during the implementation phase, particularly if they lack a strong IT background.
Where hoteliers push back
A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the ov... A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the overall user experience. Users hope for more consistency and timely updates to address these problems.
Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but sugge... Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but suggest that a lower cost or more flexible pricing model would better suit smaller properties.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Revinate (Marketing) and SendSquared share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Revinate (Marketing) offers 98 verified integration partners, while SendSquared offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Revinate (Marketing) leads in ease of use at 4.6/5 vs 1.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Revinate (Marketing): No. SendSquared: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Revinate has an HT Score of 78 and SendSquared has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor