The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 86 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Revinate shines when it comes to email marketing and segmentation , with exclusive features like Mobile Access and Flexible role based reporting.
Upsellguru Gmbh shines in customer support and onboarding — especially for brand properties (5.0/5) , with exclusive features like Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) and Multi-Property/Chain Dashboard.
Side-by-side ratings based on 86 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 47 | 39 |
After analyzing 86 verified reviews, Revinate users most value its email marketing and segmentation, guest feedback and sentiment analysis, user interface and usability, while Upsellguru Gmbh users highlight revenue and upselling effectiveness, ease of setup and integration, guest engagement and satisfaction. Click any theme to see what reviewers say.
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Email Marketing and Segmentation
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Revenue and Upselling Effectiveness
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Guest Feedback and Sentiment Analysis
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Ease of Setup and Integration
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User Interface and Usability
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Guest Engagement and Satisfaction
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Analytics and Reporting
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System Flexibility and Customization
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Customization Needs
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Two-way PMS Integration
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Cost Concerns
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Email Customization and Templates
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Profile Synthesis
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Reporting and Analytics
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #12 6 reviews | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 22 reviews | #10 17 reviews |
| Large (75-199 rooms) ▾ | #7 13 reviews | #13 8 reviews |
| X-Large (200+ rooms) | #9 4 reviews | #14 2 reviews |
By Property Type
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| Boutique ▾ | #10 21 reviews | #8 21 reviews |
| Luxury ▾ | #8 23 reviews | #9 18 reviews |
| Branded / Chain ▾ | #8 20 reviews | #12 13 reviews |
| Extended Stay ▾ | #12 3 reviews | #9 6 reviews |
By Region
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| North America ▾ | #9 18 reviews | #13 2 reviews |
| Europe ▾ | #10 20 reviews | #7 28 reviews |
| Asia Pacific ▾ | #8 4 reviews | #7 5 reviews |
Your hotel needs a reliable upselling platform that can boost revenue and enhance guest experience. Both Revinate and UpsellGuru aim to do this, but they differ significantly in reviews, features, and approach. While Revinate offers a broad set of functionalities rooted in guest feedback and marketing, UpsellGuru specializes in seamless PMS integration and dynamic bidding. The critical choice hinges on which features and support model better fit your hotel’s needs.
Are you prioritizing extensive analytics and marketing tools or a straightforward upselling system with immediate revenue impact? The answer will guide your decision.
Revinate is a mature, feature-rich platform with a global presence, boasting over 34 reviews and a total review count of 39, with recent feedback from the last six months, which adds credibility. Its high 4.95/5 rating and 98% likelihood to recommend reflect widespread, current user satisfaction, especially among boutique and branded hotels.
UpsellGuru, on the other hand, has 39 reviews, all recent, with a slightly higher 4.99/5 rating and a 98% recommendation rate. Its reviews emphasize ease of setup, immediate revenue results, and high guest engagement through its bidding system. It’s more focused on real-time upselling with a straightforward interface.
Both platforms aim to increase revenue via upselling, but Revinate’s strengths lie in guest review management, sentiment analysis, and marketing automation, making it ideal for hotels seeking holistic guest engagement tools. UpsellGuru specializes in direct upsell execution, with a simple setup and immediate revenue, best suited for hotels eager for quick wins and dynamic upselling.
Are you looking for a comprehensive guest engagement suite or a dedicated upselling system? Your choice depends on your hotel’s strategic priorities.
If your hotel needs a feature-packed platform supporting marketing, guest feedback, and detailed analytics, Revinate is the better pick. Its 25 unique features—including on-site surveys, sentiment analysis, and API access—offer a broader scope for managing and analyzing guest data.
If you require a streamlined upselling tool that seamlessly integrates with your PMS for immediate revenue gains, UpsellGuru is the clear choice. Its two unique features—offer orchestration and multi-property dashboards—enable quick setup and effective upsell management.
Hotels with a focus on guest reviews, sentiment insights, and marketing automation should lean toward Revinate. Conversely, hotels prioritizing quick revenue lift through simple, effective upselling with minimal setup should opt for UpsellGuru.
Edge: UpsellGuru.
Revinate’s user interface scores 4.63/5, with many reviews praising its intuitive navigation and straightforward campaign setup. Onboarding typically takes a few days, and users note that staff adoption is smooth, especially for teams familiar with marketing tools.
UpsellGuru outperforms with a 4.87/5 rating for ease of use, with reviews highlighting its simple setup, quick onboarding, and minimal training requirements. Its interface is praised for being clean and accessible even for smaller teams.
Edge: UpsellGuru.
Revinate has 25 exclusive features, including SMS surveys, sentiment analysis, social review tracking, real-time alerts, and a centralized data warehouse—features that give it a comprehensive guest engagement toolkit.
UpsellGuru offers 2 unique features: offer orchestration across the guest journey and a multi-property dashboard. Its core strength is automation and bid management, designed for immediate revenue impact with less complexity.
If your hotel needs detailed analytics, survey tools, and multi-channel communication, Revinate’s broad feature set is advantageous. For streamlined, targeted upselling focused on booking and in-stay revenue, UpsellGuru’s simplicity wins.
Edge: Revinate.
Revinate’s support scores 4.46/5, with reviews citing professional, responsive assistance, though some users mention delays during peak times. Support is generally known for its helpfulness but can experience communication lag.
UpsellGuru’s support outshines with a 4.82/5 rating, with reviews emphasizing fast, supportive, and solution-oriented service. Users consistently praise the team for helping maximize upselling potential.
Edge: UpsellGuru.
Revinate boasts 98 verified integrations with PMS, marketing, and review platforms, including popular systems like Oracle Hospitality, Stayntouch, and SiteMinder. Its extensive partner network supports a wide array of hotel tech stacks.
UpsellGuru has 44 verified integrations, including key PMS providers like RoomRaccoon, Stayntouch, and RMS, but fewer overall. Its integrations focus heavily on upselling and hotel management software.
For hotels with complex, multi-system environments, Revinate's broader integration network offers more flexibility. UpsellGuru’s integrations are sufficient for hotels seeking straightforward, targeted upselling.
Edge: Revinate.
UpsellGuru’s reviews, with a 4.99/5 average, reflect a highly positive reception, especially among small to mid-sized hotels and chains. Recent reviews confirm a high satisfaction rate with quick revenue results and simple setup.
Revinate scores slightly lower at 4.6/5, but its reviews show consistent appreciation for detailed analytics, survey tools, and multi-channel marketing. Larger or boutique hotels with complex needs tend to favor Revinate.
If your hotel values detailed guest feedback and extensive marketing, Revinate’s rating and reviews support its suitability. For quick revenue boosts and ease of use, UpsellGuru’s higher rating indicates stronger current satisfaction.
Edge: UpsellGuru.
Revinate does not publicly list its pricing; it typically offers custom quotes based on hotel size and features. Its pricing model can be higher, reflecting its extensive feature set.
UpsellGuru charges a flat $300/month fee, with no setup or implementation costs, making it transparent and affordable for smaller hotels or chains seeking quick deployment.
If budget and transparency matter most, UpsellGuru’s straightforward pricing provides clarity. For hotels needing a full marketing and feedback system, Revinate’s investment may be justified.
Revinate offers a broad suite of tools focused on guest feedback, sentiment analysis, and marketing, making it ideal for hotels aiming to build a comprehensive guest relationship. Its extensive integrations and detailed analytics are suited for larger, complex properties or brands with sophisticated marketing strategies.
UpsellGuru excels in direct upselling, with a simple setup, fast deployment, and features like bidding that directly boost revenue. Its high user ratings and ease of use make it a strong choice for hotels prioritizing immediate revenue growth and operational efficiency.
If your primary goal is a full-scale guest engagement platform with detailed insights, choose Revinate. If quick, effective upselling with minimal fuss is your priority, UpsellGuru is the better fit.
In conclusion, both tools are highly rated, but UpsellGuru’s recent reviews and higher satisfaction scores make it the recommended choice for hotels wanting immediate impact and simplicity. Revinate remains a solid option for those needing a broader guest management system with extensive automation options.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Revinate (Upsell) and UpsellGuru share 10 features. Here are the key differences — features one has that the other lacks.
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| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| In app email response | ||
| Mobile Access | ||
| Multi-Property/Chain Dashboard | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Social review tracking |
Showing top differences. 15 more features differ between these products.
What hoteliers love
Revinate's email marketing and segmentation features are widely praised for their ability to automate campaigns and target specific guest segments. Ho... Revinate's email marketing and segmentation features are widely praised for their ability to automate campaigns and target specific guest segments. Hoteliers appreciate the ease of building and sending transactional and promotional emails, as well as the dynamic content capabilities that cater to complex templates. These functionalities help drive direct revenue and improve guest engagement.
Revinate’s powerful guest feedback and sentiment analysis tools are highly valued for their ability to provide actionable insights. These features sup... Revinate’s powerful guest feedback and sentiment analysis tools are highly valued for their ability to provide actionable insights. These features support informed decision-making by offering detailed reports on guest opinions, which help hotels to address issues proactively and enhance the guest experience.
Revinate is frequently complimented for its user-friendly interface and ease of navigation. This makes it accessible for users who are not tech-savvy,... Revinate is frequently complimented for its user-friendly interface and ease of navigation. This makes it accessible for users who are not tech-savvy, ensuring that all team members can effectively utilize its features. Despite this, a few users have pointed out the need for certain improvements, such as live availability for upsells and enhanced survey response processes.
Where hoteliers push back
Customization of reports and email templates is a recurring theme in user feedback. While many appreciate the available templates and reporting featur... Customization of reports and email templates is a recurring theme in user feedback. While many appreciate the available templates and reporting features, there is a demand for greater flexibility in tailoring these elements to meet unique business needs and streamline processes.
Several users have expressed concerns over Revinate’s pricing structure, particularly for smaller hotels or those with limited budgets. While the tool... Several users have expressed concerns over Revinate’s pricing structure, particularly for smaller hotels or those with limited budgets. While the tool offers numerous features that can provide significant ROI, the initial costs can be perceived as high by some users.
Ranks higher for
Unique capabilities
What hoteliers love
Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid o... Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid options for upgrades has been particularly effective in engaging guests and maximizing profits.
Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing... Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing hotel systems. Users found it quick to get started and appreciated the intuitive interface.
The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews... The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews note how this has positively impacted the guest experience and satisfaction.
Where hoteliers push back
While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduc... While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduce manual work and streamline operations further.
A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustm... A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustments and the ability to add interactive elements like GIFs.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Revinate (Upsell) and UpsellGuru share many core Upselling Software features, but each has unique capabilities. Revinate (Upsell) offers 98 verified integration partners, while UpsellGuru offers 44. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. UpsellGuru leads in ease of use at 4.9/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Revinate (Upsell): No. UpsellGuru: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Revinate has an HT Score of 49 and Upsellguru Gmbh has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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