RIMS (MP-Network GmbH) vs. Thynk Hotel CRM:
Which Is Right for You?

The Decision

When choosing a hotel CRM and email marketing platform, your decision hinges on your hotel’s size, segment focus, and need for automation. MP-Network’s RIMS excels in personalized, sophisticated guest communication, especially for luxury and resort properties, while Thynk Hotel CRM offers broad integration and automation suited for larger, multi-property operations. Both platforms aim to improve guest engagement and operational efficiency but diverge significantly in reviews, features, and regional presence.

Given the data, the more recent reviews, and higher review count, Thynk is the stronger candidate. Its 24 reviews in the last six months and a 81+ score reflect active user engagement and ongoing support, unlike MP-Network’s zero recent reviews. Are you ready to see which platform aligns best with your hotel’s needs?

Is RIMS or Thynk Better for Hotels?

Both RIMS and Thynk serve hotel CRM and email marketing, aiming to enhance guest communication and streamline operations. RIMS specializes in personalized, professional HTML and mobile responsive guest messages, with a focus on luxury hotels and resorts, serving over 300 properties worldwide. Thynk provides a unified platform powered by Salesforce, emphasizing automation, integration, and insights for large-scale and multi-property hotels.

While RIMS offers highly tailored communication solutions, Thynk’s strength lies in its automation capabilities and expansive integration options. RIMS’s focus is on elevating guest experience through detailed personalization, whereas Thynk aims to boost operational efficiency and sales via streamlined workflows. Do your hotel's priorities lean toward guest experience or operational automation?

RIMS vs Thynk: Which Should Your Hotel Choose?

If your hotel needs to deliver highly personalized, sophisticated communication that elevates guest satisfaction—particularly in luxury or resort segments—RIMS is the clear choice. Its review score of 4.97/5 and positive testimonials highlight its effectiveness in creating tailored messaging, with active support and a proven track record among premium properties.

On the other hand, if your hotel requires a scalable CRM solution with extensive integrations, automation, and multi-property management, Thynk is better suited. Its 81+ review score and regular recent reviews underscore its popularity among larger hotel chains and multi-property operators seeking efficiency and growth. For smaller luxury hotels, RIMS’s customization may be more beneficial; for expanding hotel groups, Thynk’s automation and integration features are essential.

Is RIMS or Thynk Easier to Use?

RIMS scores slightly higher in ease of use at 4.77/5 compared to Thynk’s 4.38/5, reflecting a user-friendly interface and straightforward onboarding. RIMS’s reviews praise its support team, describing them as “very helpful,” and highlight the platform’s flexibility and efficiency, even for users without technical backgrounds.

Thynk’s interface is also well-rated and emphasizes ease of onboarding, especially for larger teams managing multiple properties. However, some users mention that speed and task responsiveness could improve. Edge: RIMS, thanks to its higher ease-of-use rating and recent positive feedback on support.

Which Has Better Features: RIMS or Thynk?

RIMS offers four features exclusive to its platform: a centralized data warehouse, A/B testing, event-based automations, and a guest feedback module. These features support detailed guest insights, targeted campaigns, and post-stay engagement—crucial for high-end hotels aiming for personalized service.

Thynk’s unique features include GDPR compliance, automatic de-duplication, and an open API, facilitating seamless integration and data management at scale. It also supports multi-currency and multi-PMS operations, essential for hotel groups. With five shared features, Thynk’s automation and analytics capabilities stand out. Edge: RIMS for its specialized guest communication features; Thynk for its automation and integration flexibility.

Which Has Better Customer Support: RIMS or Thynk?

RIMS’s reviews consistently emphasize its exceptional support, with a 4.97/5 support rating and comments like “very helpful and supportive team” and “support team is super swift.” Customers appreciate its prompt response and personalized assistance, particularly in complex communication setups.

Thynk’s support is rated at 4.25/5, with positive mentions of onboarding and training but less emphasis on ongoing support quality. Some reviews suggest that Thynk could improve proactive advice and faster responses. Edge: RIMS, due to its higher support score and recent reviews highlighting superior service.

Which Has More Integrations: RIMS or Thynk?

Thynk leads with 14 verified integrations compared to RIMS’s five, including major players like Stayntouch, Mews, Stripe, and others. Its open API and extensive partner network make it more adaptable for large properties and multi-system environments.

RIMS’s integrations are limited but include key partners like Oracle Hospitality, Planet, and a few others, focusing on luxury hotel environments. If your hotel relies on multiple systems, Thynk’s broader integration ecosystem offers more flexibility. Edge: Thynk, for its higher number of integrations and open API support.

Which Do Hoteliers Rate Higher: RIMS or Thynk?

RIMS consistently earns high ratings from its users, with a 4.97/5 score based on 15 reviews, mostly from luxury and resort hotels. Recent reviews praise its ability to provide tailored communication solutions and excellent support, with a 95% likelihood to recommend.

Thynk, with 24 reviews, has a 81.3 score but lacks recent reviews and high hotel segment engagement. It’s favored by larger, multi-property operators, but overall, RIMS’s higher rating and recent reviews make it the more trusted choice currently. Edge: RIMS, for its higher and more recent positive ratings.

How Much Do RIMS and Thynk Cost?

RIMS’s pricing starts at $300 per month, with no freemium, flat-rate, or per-room charges, making it straightforward. Thynk’s base price is $500 per month, also without freemium or tiered charges, but it’s slightly more expensive.

While both platforms lack trial options, RIMS’s lower starting cost and clear pricing make it more accessible for smaller hotels or those prioritizing budget clarity. Thynk’s higher price reflects its broader features and integrations. If budget is a primary concern, RIMS offers better value for money.

What Type of Hotel Should Use RIMS?

Hotels that benefit most from RIMS include:

• Luxury Hotels seeking personalized guest communication.
• Resorts that need tailored pre- and post-stay messaging.
• Boutique Hotels emphasizing individual guest experiences.
• Hotels wanting to automate guest feedback collection.
• Properties that value flexible, detailed communication management.

Not ideal if your hotel needs extensive automation and multi-property management at scale, as RIMS lacks some automation features and broader integrations. Also, it may not suit budget-conscious operations.

What Type of Hotel Should Use Thynk?

Hotels suited for Thynk include:

• Large hotel chains with multiple properties.
• Hotels looking for extensive automation and workflows.
• Properties requiring deep integration with multiple systems.
• Hotels needing multi-currency and multi-PMS support.
• Teams that prioritize scalable, cloud-based solutions.

Not ideal if your hotel is small, luxury-focused, and prioritizes personalized communication over automation. Also, if your hotel’s primary need is guest feedback or detailed post-stay messaging, RIMS might be better.

RIMS vs Thynk: The Bottom Line for Hotels

RIMS provides a highly tailored guest communication platform, excelling in personalization and support. Its core strength lies in elevating guest experience through detailed, professional messaging for luxury and resort hotels.

Thynk offers a broader, automation-rich solution with extensive integrations, ideal for multi-property, large-scale operations aiming to streamline workflows and improve operational insights. It supports hotels seeking scalability and efficiency over bespoke communication.

If your hotel prioritizes sophisticated, personalized communication and high-touch service, RIMS is the better pick. For larger, multi-property groups demanding automation, integrations, and scalability, Thynk is the more suitable choice.

In conclusion, choose RIMS if your focus is on premium, detailed guest communication; select Thynk if automation, integrations, and operational scalability are your priorities. Both platforms serve distinct hotel segments and operational needs, but the recent review volume and higher ratings favor Thynk for now.