Roiback | Hotel Web Development vs. Simplotel Hotel Branded Websites:
Which Is Right for You?

The Decision

Your hotel’s website is often the first impression guests have of your property. Both Roiback and Simplotel aim to elevate this experience, but they do so in fundamentally different ways. Roiback focuses on creating visually compelling, conversion-driven websites tailored specifically for the hospitality industry, while Simplotel emphasizes search engine optimization, ease of use, and extensive customization features. Which platform best matches your hotel’s digital ambitions?

In this comparison, Simplotel boasts a significantly higher number of recent reviews—12 in the last six months compared to Roiback’s 3—and more than 30 times the review count overall. Given the volume and recency of feedback, Simplotel’s user experience and performance data are more indicative of ongoing customer satisfaction. Are you prioritizing proven user satisfaction and support?

Is Roiback or Simplotel Better for Hotels?

Both platforms serve hotels aiming to improve online visibility and direct bookings, but they diverge in their core strengths. Roiback excels in crafting high-converting websites with a strategic focus on visual appeal and guest engagement, making it ideal for hotels that want a distinctive, brand-aligned online presence. Conversely, Simplotel emphasizes search engine optimization, ease of management, and customization, catering to hotels seeking a flexible and SEO-friendly website that can be easily tailored.

Roiback’s approach is more about inspiring visitors with striking design elements, whereas Simplotel concentrates on functional features like conversion widgets and SEO plugins that help your hotel get noticed online. If your hotel needs a website that turns visitors into bookers through compelling visuals, Roiback might be the better choice. If your priority is improving search rankings and customizing your site’s layout easily, Simplotel is likely more suitable.

Are you looking for a website that impresses visually or one that drives traffic and bookings through search?

Roiback vs Simplotel: Which Should Your Hotel Choose?

If your hotel operates in a competitive market where visual storytelling and guest engagement are key, Roiback’s design-driven platform is the right fit. It’s geared toward hotels that want to stand out visually with a well-crafted website and benefit from a comprehensive analytics suite. Roiback's clients report consistent growth and praise their team’s support, making it a solid choice if you value creative, conversion-focused web design.

On the other hand, if your property prioritizes increasing online visibility, SEO, and seamless management, Simplotel’s platform is the stronger option. Its extensive customization features, including whitelabeling and conversion widgets, support a flexible approach to website building. Hotels that seek rapid, measurable improvements in direct bookings and online presence should lean toward Simplotel, supported by its large review base and recent positive feedback.

If your goal is a highly visual, branding-centric site, go with Roiback. If you want a technically versatile, SEO-optimized website that’s easy to manage, choose Simplotel.

Is Roiback or Simplotel Easier to Use?

Roiback’s platform scores 4.5/5 for ease of use based on user reviews, with clients citing a straightforward interface and efficient onboarding. Its team is praised for quick responses, but some mention the backend could benefit from re-categorization for simpler navigation and fewer logins. Overall, Roiback is accessible but may require a learning curve for less tech-savvy teams.

Simplotel edges slightly ahead with a 4.69/5 user rating, supported by reviews that highlight its intuitive navigation, quick setup, and user-friendly website editing tools like drag-and-drop builders. Customers appreciate the support staff’s responsiveness, making daily management easier. Given the recent surge in reviews and high satisfaction ratings, Simplotel currently offers a more confident user experience.

Edge: Simplotel

Which Has Better Features: Roiback or Simplotel?

Roiback offers a core set of 14 shared features, primarily focused on website creation and analytics. It does not include any exclusive features, relying on its visual and strategic design capabilities. Simplotel, meanwhile, provides 6 unique features such as whitelabeling, conversion widgets, customizable themes, SEO plugins, blog post composer, and drag-and-drop page builder—tools that significantly extend website flexibility and performance.

Simplotel’s additional features directly support SEO, marketing, and customization efforts that Roiback does not explicitly offer. For a hotel aiming to tailor every aspect of its website for maximum online visibility, Simplotel’s feature set offers a clear advantage.

Edge: Simplotel

Which Has Better Customer Support: Roiback or Simplotel?

Customer support ratings favor Simplotel at 4.7/5 versus Roiback’s 4.38/5, reflecting more recent positive feedback. Hotels praise Simplotel’s prompt, friendly, and proactive support teams, with many reviews describing their staff as “immediate” and “supportive” even during challenging issues.

Roiback’s support is rated well but receives some comments about the need for faster or more streamlined responses. Its team is described as “professional” and “helpful,” but the overall review volume and recent feedback point to Simplotel as the more consistently responsive choice.

Edge: Simplotel

Which Has More Integrations: Roiback or Simplotel?

Roiback boasts 27 verified integrations, including key partners like Triptease, SiteMinder, and Cendyn. Simplotel offers 22 verified integrations, sharing many common partners such as Triptease, RateGain, and SiteMinder, but also includes unique ones like Vertical Booking and Hotelogix.

While both platforms cover essential booking and revenue tools, Roiback’s broader partner network provides slightly more options for comprehensive system integration. If your hotel relies heavily on specific partners, Roiback’s larger ecosystem might be advantageous.

Edge: Roiback

Which Do Hoteliers Rate Higher: Roiback or Simplotel?

Simplotel’s reviews are more numerous and recent, with 245 total reviews and 12 in the last six months, compared to Roiback’s 8 overall reviews and 3 recent. Its rating of 4.78/5 from hoteliers, including a 9.28/10 NPS, indicates higher overall satisfaction.

Roiback’s reviews are more limited and less recent, with some praising their support and feature updates but lacking the volume to gauge consistent performance. Based on recent feedback, Simplotel’s user ratings and reviews suggest higher hotel satisfaction.

Edge: Simplotel

How Much Do Roiback and Simplotel Cost?

Roiback does not publicly list specific pricing, indicating that costs are likely customized based on hotel size and needs. It does not offer a freemium or trial option, which can make initial evaluation challenging.

Simplotel charges a base price of $600 per month, with no free trial. Its straightforward pricing model offers transparency, but the higher entry cost could be a consideration for smaller hotels.

What Type of Hotel Should Use Roiback?

• Hotels that want a highly visual, conversion-focused website designed to inspire and engage guests.
• Properties seeking a creative approach to online branding, especially in markets where visual storytelling influences booking decisions.
• Hotels that prioritize detailed analytics and strategic website design.
• Teams that are comfortable with a moderate learning curve and want support for ongoing feature updates.

Not ideal if your hotel needs extensive customization beyond visual design or prefers a transparent, fixed pricing model.

What Type of Hotel Should Use Simplotel?

• Hotels that seek a user-friendly, search engine-optimized website to improve online visibility.
• Properties aiming to increase direct bookings through integrated booking engines and conversion tools.
• Hotels looking for a flexible, customizable website with features like whitelabeling and drag-and-drop editing.
• Properties that value extensive support and quick technical assistance.

Not ideal if your hotel has very limited marketing budget or prefers a highly bespoke website design that goes beyond templates and plugins.

The Bottom Line for Hotels

Roiback offers a visually appealing, strategic website platform ideal for hotels that prioritize branding and guest engagement, especially if they already have a strong digital marketing foundation. Its focus on conversion and analytics makes it suitable for properties aiming to turn website visitors into direct bookers, albeit at an undisclosed, possibly bespoke price.

Simplotel, with its extensive recent reviews, higher user ratings, and a broad feature set, appeals to hotels looking for a more versatile, SEO-friendly, and easy-to-manage website. Its support and customization options make it a strong candidate for properties seeking to significantly boost online visibility and bookings.

If your hotel values visual storytelling and deep analytics, Roiback could be the right choice. But if improving search rankings, ease of use, and customization are your top priorities, Simplotel is the more reliable platform supported by a larger, more recent user base.

Note: Given the larger review volume and more recent feedback, Simplotel’s platform currently holds a stronger position for hoteliers seeking proven satisfaction and ongoing support.